The Coke Machine
The Dirty Truth Behind the World's Favorite Soft Drink
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Narrated by:
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George K. Wilson
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By:
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Michael Blanding
About this listen
Ever since its "I'd Like to Teach the World to Sing" commercials from the 1970s, Coca-Cola has billed itself as the world's beverage, uniting all colors and cultures in a mutual love of its caramel-sweet sugar water. The formula has worked incredibly well, making it one of the most profitable companies on the planet and Coca-Cola the world's second-most-recognized word after hello. However, as the company expands its reach into both domestic and foreign markets, an increasing number of the world's citizens are finding the taste of Coke more bitter than sweet.
Journalist Michael Blanding's The Coke Machine probes shocking accusations about the company's global impact, including:
- Coca-Cola's history of winning at any cost, even if it meant that its franchisees were making deals with the Nazis and Guatemalan paramilitary squads
- How Coke has harmed children's health and contributed to an obesity epidemic through exclusive soda contracts in schools
- The horrific environmental impact of Coke bottling plants in India and Mexico, where water supplies have been decimated while toxic pollution has escalated
- That Coke bottlers stand accused of conspiring with paramilitaries to threaten, kidnap, and murder union leaders in their bottling plants in Colombia
A disturbing portrait drawn from an award-winning journalist's daring, in-depth research, The Coke Machine is the first comprehensive probe of the company and its secret formula for greed.
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Story
The engrossing, often scandalous saga of one of the wealthiest, longest-lasting, and most colorful family dynasties in the history of American commerce—a cautionary tale about prosperity, profligacy, hubris, and the blessings and dark consequences of success. This engrossing, vivid narrative captures the Busch saga through five generations. At the same time, it weaves a broader story of American progress and decline over the past 150 years. It's a cautionary tale of prosperity, hubris, and loss.
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Couldn't stop listening...
- By Jeremy McGough on 11-09-12
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Bushwhacked
- Life in George W. Bush's America
- By: Molly Ivins, Lou Dubose
- Narrated by: Anna Fields
- Length: 10 hrs and 31 mins
- Unabridged
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In their second book on our current White House occupant, Ivins and Dubose take the wire brush to the Bush presidency and show how he has applied the same flawed strategies he used in governing Texas to running the largest superpower in the world.
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Richly informative & entertaining...
- By Native Texan on 10-29-03
By: Molly Ivins, and others
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Last Call
- The Rise and Fall of Prohibition
- By: Daniel Okrent
- Narrated by: Richard Poe
- Length: 17 hrs and 48 mins
- Unabridged
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A brilliant, authoritative, and fascinating history of America’s most puzzling era, the years 1920 to 1933, when the U.S. Constitution was amended to restrict one of America’s favorite pastimes: drinking alcoholic beverages. Okrent reveals how Prohibition marked a confluence of diverse forces, including the growing political power of the women’s suffrage movement and the fear of small-town, native-stock Protestants that they were losing control of their country to the immigrants of the large cities.
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Very Thorough Historical Review
- By Pierre on 11-12-12
By: Daniel Okrent
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Gallo Be Thy Name
- The Inside Story of How One Family Rose to Dominate the U.S. Wine Market
- By: Jerome Tuccille
- Narrated by: Grainger Hines
- Length: 8 hrs and 29 mins
- Unabridged
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Gallo Be Thy Name is the portrait of an American dynasty that rose from hardscrabble poverty in the early 1900s to become the most successful wine company in the world through toil, cunning, and crime. From selling Dago Red to Al Capone during Prohibition to conquering America's wine market with such plonk as Thunderbird and Ripple, and from the Great Depression to the roiling farm labor movements of the 60s and 70s, the Gallos rode the turbulent currents of history to triumph, with iconic brothers Ernest and Julio steering the ship.
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An informative read. Big bite of US history.
- By Robbie on 06-27-18
By: Jerome Tuccille
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Hershey
- Milton S. Hershey's Extraordinary Life of Wealth, Empire, and Utopian Dreams
- By: Michael D'Antonio
- Narrated by: Jonathan Yen
- Length: 13 hrs and 34 mins
- Unabridged
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In this compelling biography, Pulitzer Prize-winning journalist Michael D'Antonio gives us the real-life rags-to-riches story of Milton S. Hershey, a largely uneducated businessman whose idealistic sense of purpose created an immense financial empire, a town, and a legacy that lasts to this day.
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The Benchmark for Chartiable, Rich Men
- By Boyd Tschaggeny on 01-30-19
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Bourbon Empire
- The Past and Future of America's Whiskey
- By: Reid Mitenbuler
- Narrated by: Brian O'Neill
- Length: 10 hrs and 23 mins
- Unabridged
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Unraveling the many myths and misconceptions surrounding America's most iconic spirit, Bourbon Empire traces a history that spans frontier rebellion, Gilded Age corruption, and the magic of Madison Avenue. Whiskey has profoundly influenced America's political, economic, and cultural destiny, just as those same factors have inspired the evolution and unique flavor of the whiskey itself.
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Great whiskey history great American history
- By Larry G. on 06-16-15
By: Reid Mitenbuler
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Reefer Madness
- Sex, Drugs, and Cheap Labor in the American Black Market
- By: Eric Schlosser
- Narrated by: Eric Schlosser
- Length: 9 hrs and 20 mins
- Unabridged
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In Reefer Madness, the best-selling author of Fast Food Nation investigates America's black market and its far-reaching influence on our society through three of its mainstays - pot, porn, and illegal immigrants.
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Great Investigative Journalism
- By Boulderite on 06-25-03
By: Eric Schlosser
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Deadly Spin
- An Insurance Company Insider Speaks Out on How Corporate PR Is Killing Health Care and Deceiving Americans
- By: Wendell Potter
- Narrated by: Patrick Lawlor
- Length: 9 hrs and 17 mins
- Unabridged
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In June 2009, Wendell Potter made national headlines with his scorching testimony before the Senate panel on health care reform. This former senior vice president of CIGNA explained how health insurers make promises they have no intention of keeping, how they flout regulations designed to protect consumers, and how they skew political debate with multibillion-dollar public relations campaigns designed to spread disinformation.
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Must Read
- By Randy on 01-11-11
By: Wendell Potter
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Whiskey Women
- The Untold Story of How Women Saved Bourbon, Scotch, and Irish Whiskey
- By: Fred Minnick
- Narrated by: James Killavey
- Length: 7 hrs and 30 mins
- Unabridged
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Without women, whiskey may not exist. In Whiskey Women, Wall Street Journal-best-selling author Fred Minnick tells the tales of women who have created this industry, from Mesopotamia's first beer brewers and distillers to America's rough-and-tough bootleggers during Prohibition. Women have long distilled, marketed, and owned spirits companies. These strong women built many iconic brands, including Bushmills, Laphroaig, and Maker's Mark.
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Women should be proud of this.
- By Tracy on 01-29-16
By: Fred Minnick
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New World Coming
- The 1920s and the Making of Modern America
- By: Nathan Miller
- Narrated by: Lloyd James
- Length: 18 hrs and 28 mins
- Unabridged
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Jazz. Bootleggers. Flappers. Talkies. Model T Fords. Lindbergh's history-making flight over the Atlantic. The 1920s was also the decade of the hard-won vote for women, racial injustice, censorship, social conflict, and the birth of organized crime.
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My High School History Class Never Told
- By Charles Stembridge on 06-29-04
By: Nathan Miller
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The Idealist
- Jeffrey Sachs and the Quest to End Poverty
- By: Nina Munk
- Narrated by: Susan Nezami
- Length: 7 hrs and 46 mins
- Unabridged
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Jeffrey Sachs - celebrated economist, special advisor to the Secretary General of the United Nations, and author of the influential best seller The End of Poverty - disagrees. In his view, poverty is a problem that can be solved. With single-minded determination he has attempted to put into practice his theories about ending extreme poverty, to prove that the world's most destitute people can be lifted onto "the ladder of development."
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Sachs tries hard but the system is not there
- By Amazon Customer on 11-13-15
By: Nina Munk
What listeners say about The Coke Machine
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Tim
- 04-13-11
World's Favorite Drink
No matter where you go, no matter what you eat, no matter what you see, Coke is everywhere. This title just shows you how corrupted we are when one company becomes too big to fail. The most interesting part is ho they market Coke. I'm not a soda drinker, but after finishing this title, I wanted a glass of tap water. Like all large corporations, they sweep a lot of dirt under the rug and hope that they don't get caught. I'm not fore Coke or against their business practice, but you do what you have to do to earn a buck. Too bad we are addictive to liquid candy.
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3 people found this helpful
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- Michael
- 10-23-11
Say it ain't so
I’ve read the anti-Coke reviews of this book and went in with the sneaky suspicion that the author had an agenda and I began reading with that understanding. I believe anyone could pick any company and write a book about them in a similar style.
I have to say as a marketing researcher myself, I found the history of the company extremely compelling and appreciate their marketing and branding from their earliest days. I found it clever the way they thought to get people to drink more Coke. . . bigger bottles. Seems so simple now but back then it was an innovation and now look at the sizes of the sodas we drink today--Big Gulps, Super Big Gulps, etc. It is reminiscent of how toothpaste manufactures got people to use more toothpaste. Think about it, how do you do that? Bigger holes in the tubes! Marketing genius.
So while I enjoyed all of that, I have to say I—with relief, ultimately agree with my fellow Goodreaders and can sum this up by saying, Mamas don’t let your babies grow up to be Coke (or any soda for that matter) drinkers for which there are many reasons. The first being health. I still cannot believe that researchers cannot definitively prove there is nothing more than correlation (not causation) between high fructose corn syrup and obesity and/or diabetes. In my mind, the stuff is poison and it is in everything.
Second, I now feel they abuse marketing and show little ethics in this regard. Research shows that infants begin to recognize brands between 6 and 18 months of age. By age 3, children begin requesting brands. Coke manipulates this to their advantage through such marketing campaigns as the cute polar bears and Santa. For the 12 and under cohort, they target such shows as Spongebob Squarepants and for the teen group, they use product placement on shows such as American Idol as well as targeted advertising. While believing in capitalism and the goal of being an industry leader, you must do it responsibly. I don’t think that Coke does this.
Then there are the Coke wars in Mexico and Colombia. We exploit these markets by manufacturing our Coke there where the people become obese through drinking it as Coke drains their water supplies leaving little clean water to drink. The result is the population has to drink the cheap alternative Coke as a water substitute. Coke also overlooks union battles in these countries. These battles ultimately lead to murder in many cases for which Coke assumes no responsibility. Ironically, these two countries ship us their “Coke” but in powered form (cocaine). While one is legal and the other not, the result is unhealthy for all.
It kills me to believe this about one of my favorite brands. While I don’t think I can boycott their products as they are just too ubiquitous, I will severely limit my use of them in my household. C’mon Coke to what’s right and become a good corporate citizen.
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8 people found this helpful
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- Angel D.
- 01-17-12
MUST READ THIS!
This book broke my heart-- but like all reality checks must be listened to. Not only does he clearly explain why Coke has had the problems they have, but also gives a great primer into what is wrong with American companies. Should be a must read for students in business, politics, marketing and social science (along with a few others). I may use this in my class.
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5 people found this helpful