Preview
  • The Customer-Funded Business

  • Start, Finance, or Grow Your Company with Your Customers' Cash
  • By: John Mullins PhD
  • Narrated by: James Conlan
  • Length: 7 hrs and 37 mins
  • 4.5 out of 5 stars (11 ratings)

Access a growing selection of included Audible Originals, audiobooks, and podcasts.
You will get an email reminder before your trial ends.
Audible Plus auto-renews for $7.95/mo after 30 days. Upgrade or cancel anytime.

The Customer-Funded Business

By: John Mullins PhD
Narrated by: James Conlan
Try for $0.00

$7.95 a month after 30 days. Cancel anytime.

Buy for $17.19

Buy for $17.19

Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Publisher's summary

Who needs investors?

More than two generations ago, the venture capital community - VCs, business angels, incubators, and others - convinced the entrepreneurial world that writing business plans and raising venture capital constituted the twin centerpieces of entrepreneurial endeavor. They did so for good reasons: the sometimes astonishing returns they've delivered to their investors and the astonishingly large companies that their ecosystem has created.

But the vast majority of fast-growing companies never take any venture capital. So where does the money come from to start and grow their companies? From a much more agreeable and hospitable source: their customers. That's exactly what Michael Dell, Bill Gates, and Banana Republic's Mel and Patricia Ziegler did to get their companies up and running and turn them into iconic brands.

In The Customer-Funded Business, best-selling author John Mullins uncovers five novel approaches that scrappy and innovative 21st-century entrepreneurs working in companies large and small have ingeniously adapted from their predecessors like Dell, Gates, and the Zieglers.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2014 John Mullins, PhD (P)2014 Audible Inc.
activate_Holiday_promo_in_buybox_DT_T2

What listeners say about The Customer-Funded Business

Average customer ratings
Overall
  • 4.5 out of 5 stars
  • 5 Stars
    9
  • 4 Stars
    1
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    1
Performance
  • 4.5 out of 5 stars
  • 5 Stars
    7
  • 4 Stars
    1
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    1
Story
  • 4.5 out of 5 stars
  • 5 Stars
    6
  • 4 Stars
    1
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    1

Reviews - Please select the tabs below to change the source of reviews.