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The Decoded Company
- Know Your Talent Better than You Know Your Customers
- Narrated by: Leerom Segal, Jay Goldman
- Length: 8 hrs and 26 mins
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Publisher's summary
As consumers we intuitively understand the benefits of being decoded. Google amazes us by generating answers before we’ve even finished asking a question. Facebook curates our uniquely individual newsfeeds. Spotify and Netflix use learning algorithms to customize our experience. At home, we choose companies that have figured out how to personalize our news, shopping, entertainment, travel, and learning needs.
At most workplaces, it's still one-size-fits-all policies, processes, and tools. Yet companies like Google, Starbucks, and Whole Foods have turned their algorithms inward to decode their talent. Their goal is not to get the better of their talent, but to empower the best from their people. The Decoded Company distills how this process works into three transformative ideas. Technology Can be a Coach, personalizing processes to the individual based on experience and offering training interventions precisely at the teachable moment. Data Can Be a Sixth Sense, codifying organizational battle scars using actual code that watches your blind spots and gives your people a decision making superpower. The third is that Engineered Ecosystems will prevail over hierarchies, reducing bureaucracy, increasing transparency, and be wildly inspiring to teams.
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- Length: 7 hrs and 19 mins
- Unabridged
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Design-oriented firms such as Apple and IDEO have demonstrated how design thinking can directly affect business results. Yet most managers lack a real sense of how to put this new approach to use for issues other than product development and sales growth. Solving Problems with Design Thinking details 10 real-world examples of managers who successfully applied design methods at 3M, Toyota, IBM, Intuit, and SAP; entrepreneurial start-ups such as MeYou Health; and government and social sector organizations.
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Excellent book for design thinkers
- By Amazon Customer on 11-16-16
By: Jeanne Liedtka, and others
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Human + Machine
- Reimagining Work in the Age of AI
- By: Paul R. Daugherty, H. James Wilson
- Narrated by: Jamie Renell
- Length: 5 hrs and 55 mins
- Unabridged
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Look around you. Artificial intelligence is no longer just a futuristic notion. It's here right now - in software that senses what we need, supply chains that "think" in real time, and robots that respond to changes in their environment. Twenty-first-century pioneer companies are already using AI to innovate and grow fast. The bottom line is this: Businesses that understand how to harness AI can surge ahead. Those that neglect it will fall behind. Which side are you on?
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A golf course book
- By C. Surdak on 07-30-18
By: Paul R. Daugherty, and others
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Winning with Data
- Transform Your Culture, Empower Your People, and Shape the Future
- By: Tomasz Tunguz, Frank Bien
- Narrated by: James Patrick Cronin
- Length: 5 hrs and 37 mins
- Unabridged
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Winning with Data explores the cultural changes big data brings to business, and shows you how to adapt your organization to leverage data to maximum effect. Authors Tomasz Tunguz and Frank Bien draw on extensive background in big data, business intelligence, and business strategy to provide a blueprint for companies looking to move head-on into the data wave. Instrumentation is discussed in detail, but the core of the change is in the culture.
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Content marketing
- By Adam Winn on 12-22-16
By: Tomasz Tunguz, and others
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Driving Digital
- The Leader's Guide to Business Transformation Through Technology
- By: Isaac Sacolick
- Narrated by: Tom Parks
- Length: 10 hrs and 13 mins
- Unabridged
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The race is on to become a digital enterprise. Every organization has a plan for updating products, technologies, and business processes. But that's not enough anymore. With disruptive startups outperforming industry stalwarts, executives everywhere are pushing greater growth and innovation. Staying competitive demands a complete digital transformation.
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Best book I have read on Digital Transformation
- By Holistic Health on 10-20-17
By: Isaac Sacolick
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The Effortless Experience
- Conquering the New Battleground for Customer Loyalty
- By: Matthew Dixon, Nick Toman, Rick DeLisi
- Narrated by: Matthew Dixon, Nick Toman, Rick DeLisi
- Length: 6 hrs and 37 mins
- Unabridged
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In their acclaimed best seller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted many longstanding myths about sales. Now they've turned their research and analysis to a new vital business subject - customer loyalty - with a new book that turns the conventional wisdom on its head. The idea that companies must delight customers by exceeding service expectations is so entrenched that managers rarely even question it. They devote untold time, energy, and resources to trying to dazzle people and inspire their undying loyalty.
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If you are a CXer, you have to read/listen to it
- By Shirley Campbell on 05-26-23
By: Matthew Dixon, and others
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The Science of Growth
- How Facebook Beat Friendster - and How Nine Other Startups Left the Rest in the Dust
- By: Sean Ammirati, Richard Florida - foreword
- Narrated by: Fajer Al-Kaisi
- Length: 6 hrs and 57 mins
- Unabridged
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The lean entrepreneurship movement has captivated Silicon Valley and entrepreneurs across the country. It provided an agile framework to develop the right product solution for a given target market and is now used by almost every fledgling company to do just that. The next challenge is growth - to achieve the financial returns and, more importantly, the impact they dreamed of when starting off on their adventure.
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Awesome book
- By Josh on 04-29-16
By: Sean Ammirati, and others
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Attacker's Advantage
- Turning Uncertainty into Breakthrough Opportunities
- By: Ram Charan
- Narrated by: Mark Bramhall
- Length: 6 hrs and 8 mins
- Unabridged
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In The Attacker's Advantage, Charan reveals the upside of uncertainty for those leaders who are nimbly positioned to anticipate the catalysts of disruption and embrace change. He updates and adapts the principles of his previous best sellers to address the current turbulent business environment, cutting through the veil of complexity to concentrate on the new customer needs and expectations and providing the tools for corporate leaders to take their companies to a higher level.
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Fantastic book - volume lower than usual
- By James Gajewski on 06-14-15
By: Ram Charan
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The Outstanding Organization
- Generate Business Results by Eliminating Chaos and Building the Foundation for Everyday Excellence
- By: Karen Martin
- Narrated by: Karen Martin
- Length: 6 hrs and 5 mins
- Unabridged
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After two decades in the trenches of helping companies design and build better, more efficient operations, Karen Martin has pinpointed why performance improvement programs usually fail: Chaos, the sneaky but powerful force that frustrates customers, keeps business leaders awake at night, and saps company morale. In The Outstanding Organization, Karen offers a toolbox for combating chaos by creating the organizational conditions that will allow your improvement efforts to return greater gains.
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Good breadth, shallow depth
- By aochoa19 on 02-09-21
By: Karen Martin
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The Amazon Way: Amazon's 14 Leadership Principles
- By: John Rossman, Tom Alberg - foreword
- Narrated by: Jeff Cummings
- Length: 4 hrs and 40 mins
- Unabridged
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The 3rd edition of The Amazon Way is one of the rare business leadership books giving actionable insights for innovation and business growth to be the basis for your digital transformation gameplan. The Amazon Way translates Amazon's unique culture and management practices into insights and opportunities, as only an Amazon executive and expert advisor could do for the Amazon Leadership Principles giving listeners one of the essential business leadership books for the digital era.
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Good overview about Amazon
- By MrsSnuggs0512 on 06-05-24
By: John Rossman, and others
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Process!
- How Discipline and Consistency Will Set You and Your Business Free
- By: Mike Paton, Lisa González
- Narrated by: Mike Paton
- Length: 4 hrs and 4 mins
- Unabridged
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It's when you're stuck in the day-to-day, putting out fires and cleaning up messes, that passion turns to frustration. Freedom seems somewhere between elusive and impossible. The secret to getting unstuck is process. This inspiring, informative field guide will prove it's possible to establish rigor and discipline for process while also increasing creativity, flexibility, and innovation. Process! will help you identify a handful of core processes that make your business uniquely valuable.
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Missing Chapter Five
- By Will Thomas on 12-12-22
By: Mike Paton, and others
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Clarity First
- How Smart Leaders and Organizations Achieve Outstanding Performance
- By: Karen Martin
- Narrated by: Karen Martin
- Length: 8 hrs and 25 mins
- Unabridged
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Through her global consulting projects, keynote speeches, and work with thousands of leaders, Karen has seen first-hand how a pervasive lack of clarity strangles business performance and erodes employee engagement. Ambiguity is the corporate default state, a condition so prevalent that “tolerance for ambiguity” has become a clichéd job requirement. It doesn’t have to be this way.
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Not for me - dislike narrator's voice +
- By sharing1 on 10-11-19
By: Karen Martin
What listeners say about The Decoded Company
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Mrs. Product Pundit
- 09-22-15
I thought I was aware of what was going on....
What did you love best about The Decoded Company?
There were quite a few factors that went into my favorite part. The fact that the Authors were the narrators was very cool. You could tell the enthusiasm for the discussion that they had while reading. Secondly, the plethora of information. It was A LOT to take in but well worth it. I will probably listen to it again because I doubt that I was able to retain all of it!
Who was your favorite character and why?
Not really characters but the book was well worded and concise. Very informative and kept me intrigued.
What does Leerom Segal and Jay Goldman bring to the story that you wouldn’t experience if you just read the book?
You can just tell that they love what they are doing. That makes all the difference, especially when listening to a book. By hearing their enthusiasm got me into it and I wanted to keep listening throughout my day.. Thank god for the shower bluetooth speaker!!
Was there a moment in the book that particularly moved you?
I think realizing how little I know about what goes on. I always felt that I was informed and in the know. I was surprised of the things that I had no clue about and how to handle them
Any additional comments?
I would recommend this book, for anyone in a management or higher position. I run my own business and would recommend it to owners as well. Great read and can't wait to listen to it again, plus the other books that Leerom and Jay authored.
Thanks guys!
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- Michael Marcellus
- 09-18-15
What an Amazing Book!
Would you recommend this audiobook to a friend? If so, why?
I would recommend this book to anyone in corporate management, project management, and business owners. It provides insight and profound narrative on how to better connect with your workforce.
What was one of the most memorable moments of The Decoded Company?
I loved the section that referred to the "Relentless Pursuit of Awesome!".
What about Leerom Segal and Jay Goldman ’s performance did you like?
They were well spoken, clear in their communications, and entertaining. Like other reviewers have stated, it was refreshing to have two narrators.
If you were to make a film of this book, what would the tag line be?
Pursue Awesomeness!
Any additional comments?
Should be a required read for management training!
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- Cindy Rice
- 09-02-15
Knowing my talents better then anyone else
What made the experience of listening to The Decoded Company the most enjoyable?
Listening to the authors of the book narrate the book was very enjoyable. I also liked listening to them reading the book the way they pictured it being read since they wrote it themselves. Sometimes you loose that when passing it off to someone else to read.
What about Leerom Segal and Jay Goldman ’s performance did you like?
The speed they read was good speed to listen to. I also liked having two different narrators.
If you were to make a film of this book, what would the tag line be?
Knowing your own talents better then your customers do.
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- sherlockmoles
- 09-08-15
A business leadership book for everyone
What did you love best about The Decoded Company?
The wealth of knowledge delivered was daunting yet very well delivered, any buzzwords were explained and defined, and the book had plenty of lessons for both the normal employee along with leadership of a company. The lessons will equip people for the workplace of tomorrow with the tools that are readily available today.
What did you like best about this story?
I was able to discover new tools that assist my own use of data analytics as a supervisor and team leader. Not just to make justifying expenditures but the investments in our team members in order to build a culture within our startup that provides more then a place to go to earn a paycheck but develop a career with the company as it grows and develops.
Which scene was your favorite?
The approachability of the topics they delivered, there was such a wealth of information shared, but I never felt like I was drowning in jargon, the buzzwords were definately present but still I didn't have to have a phd in business to understand them, I have never studied business in my life, but i have worked in the tech industry and really enjoyed their insights.
Did you have an extreme reaction to this book? Did it make you laugh or cry?
It made me more aware of new resources to be able to assist with on-boarding new team members in order to avoid the sink or swim aspect of many startups in their youth that we see today.
Any additional comments?
I do look forward to any followups to this book in the future.
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- Allie
- 08-08-15
Motivational and engaging read!
This was an amazing listen! The structure of the book is well organized, easy to follow, and engaging. It is not only meant to be a toolkit for business owners to manage their companies, but is also deeply motivating. In one of my favourite phrases of the book, it pushes listeners/readers to follow the motto of “the relentless pursuit of awesome” that “inoculates against the inherent evil of ‘good enough’.” The Decoded Company truly provides the tools needed for building a successful company designed for the future. Any hopeful entrepreneur should give this a read!
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- Amanda Tong
- 08-05-15
A must read for the 21st century manager
Leerom Segal really hits the nail on the head when it comes to the technology driven workplace. I have heard so many theories about how management should undergo systems change and what practices should be updated, yet rarely do we have the chance to experience its success. Klick is a thriving example of how data can be friendly, and Segal does a wonderful job of breaking down the process to make it immediately applicable. I found the author’s case studies especially interesting, as they provided valuable insight into situations that many business owners or managers may not have the chance to otherwise experience. Whether you are just starting a venture, or have been in the same company for decades, this book is well worth the read.
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- Abby Martin
- 09-23-15
Great book!
This book was thought-provoking and very easy to get through. I feel a connection with the authors since I’m listening to their voices and their story. The philosophy and concept of using technology to understand your employees and talent in order to improve business is very cool. Highly recommend!
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- Rosemary M. Goddard
- 08-01-15
Fantastic
What did you love best about The Decoded Company?
I loved that the stories that the authors used to illustrate the principals are relatable. I loved that the actual authors of this audible book were the narrators. Just that fact makes the book more authentic.
What was one of the most memorable moments of The Decoded Company?
I found the second chapter about how the stop in production of the alarm clock almost cost the US the war.
What does Leerom Segal and Jay Goldman bring to the story that you wouldn’t experience if you just read the book?
I am an auditory learner so listening to this book helped me stay focused on the message. It's easy for me to get lost in the text and take things out of context when reading a book that is meant to teach me something.
Any additional comments?
There was a lot of useful information in this book. I found the narrative to be entertaining and it kept my attention. If it hadn't been for the few breaks I had to take I probably would have listened to the entire book in one sitting.
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- Allan
- 09-18-15
Awesome New Concept!
Would you listen to The Decoded Company again? Why?
Yes I will definitely be listening to this audio book again. It offers great insight as to how to transform my business into a "Decoded Company." There were a lot of helpful/actionable tips that I want to leverage to grow my company in this modern era.
What other book might you compare The Decoded Company to and why?
This book was a new concept for me, so it's hard for me to pick out other books that are similar.
Have you listened to any of Leerom Segal and Jay Goldman ’s other performances before? How does this one compare?
This was the first book I've read by these authors, but I'm curious to learn more and take more action utilizing their philosophy.
Did you have an extreme reaction to this book? Did it make you laugh or cry?
I didn't have an extreme reaction, but I was just intrigued throughout the book wondering what they were going to say next!
Any additional comments?
I would recommend this book to business owners, CEOs, and entrepreneurs in general. There are many strategies discussed throughout this book that could be leveraged for greater financial success. Added benefit: Great narration
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- Lisa
- 08-04-15
Insightful listen
What did you love best about The Decoded Company?
It was so easy to listen to - the authors really took it upon themselves to make the information engaging to consume. As someone who is just starting their career, hearing that industry leaders are paying attention to their talent is really cool. Klick integrates everything onto their "Genome" system including social elements and philanthropy.
What does Leerom Segal and Jay Goldman bring to the story that you wouldn’t experience if you just read the book?
I think I've always consumed insightful non-fiction in audio form better and I think it's really cool that the narrators are the authors. It allowed me to think along the way and listen at a pace that suited me.
Was there a moment in the book that particularly moved you?
I think the whole notion of technology and data as a sixth sense and a way to simulate intuition was really cool. I guess we often think about this type of complex analysis for customers - where we should put stuff on shelves to buy more etc. - but less so for employees.
Any additional comments?
Great and fast read.
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