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The Glitter Plan
- How We Started Juicy Couture for $200 and Turned It into a Global Brand
- Narrated by: Rose Itzcovitz
- Length: 5 hrs and 58 mins
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Publisher's summary
Part memoir, part business manual, and 100% juicy - the inside story of Juicy Couture, one of the most iconic brands of our times
While working together at a Los Angeles boutique, Pamela Skaist-Levy and Gela Nash-Taylor became fast and furious friends over the impossibility of finding the perfect T-shirt. Following their vision of comfortable, fitted T-shirts, they set up shop in Gela’s one-bedroom Hollywood apartment with $200 and one rule: Whatever they did, they both had to be obsessed by it. The best friends’ project became Juicy Couture. Pam and Gela eventually sold their company to Liz Claiborne for $50 million, but not before they created a whole new genre of casual clothing that came to define California cool.
Pamela and Gela built an empire from the ground up, using themselves as models to build their patterns and placing their merchandise by storming into stores and handing out samples. They balanced careful growth with innovative tactics - sending Madonna a tracksuit with her nickname, Madge, embroidered on it - and created a unique, bold, and unconventional business plan that was all their own: The Glitter Plan.
Now, Pam and Gela reveal the secrets of Juicy’s success: How they learned to find and stick with the right colleagues and trust their instincts when it became time to move on to their next project. They also share their missteps and hilarious lessons learned - like the time robbers stole one thousand pairs of maternity shortalls, which the partners took as the first sign to get out of the maternity clothing business.
Told in the bright, cheery voice that defines Juicy style even today, The Glitter Plan tells listeners how to transform passion and ideas into business success. Aspiring designers, Juicy fans, and business people of all stripes will be enthralled by the story of spirit and savvy behind Pam and Gela’s multimillion-dollar fashion empire.
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Look closely at any typically "American" article of clothing these days, and you may be surprised to see a Japanese label inside. From high-end denim to oxford button-downs, Japanese designers have taken the classic American look - known as ametora, or "American traditional" - and turned it into a huge business for companies like Uniqlo, Kamakura Shirts, Evisu, and Kapital. This phenomenon is part of a long dialogue between Japanese and American fashion.
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You must read for anyone interested in Japanese and American style
- By Spencer Jackson on 01-23-22
By: W. David Marx
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LEGO
- A Love Story
- By: Jonathan Bender
- Narrated by: Jeremy Gage
- Length: 8 hrs and 48 mins
- Unabridged
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There are 62 LEGO bricks for every person in the world, and at age 30, Jonathan Bender realized that he didn't have a single one of them. While reconsidering his childhood dream of becoming a master model builder for The LEGO Group, he discovers the men and women who are skewing the averages with collections of hundreds of thousands of LEGO bricks. What is it about the ubiquitous, brightly colored toys that makes them so hard for everyone to put down?
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Be careful if you already like Lego
- By Matthew Center on 03-14-11
By: Jonathan Bender
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Why We Buy, Updated and Revised Edition
- The Science of Shopping
- By: Paco Underhill
- Narrated by: Mike Chamberlain
- Length: 12 hrs
- Unabridged
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Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty, best-selling book on our ever-evolving consumer culture—full of fresh observations and important lessons from the cutting edge of retail, which is taking place in the world’s emerging markets.
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Author has knowledge but poor writing skills
- By Nidhi on 06-25-11
By: Paco Underhill
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A New Model
- What Confidence, Beauty, and Power Really Look Like
- By: Ashley Graham, Rebecca Paley
- Narrated by: Ashley Graham, Almarie Guerra
- Length: 5 hrs and 43 mins
- Unabridged
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One of the most outspoken voices gracing the cover of magazines today encourages women to be their most confident selves, recognize their personal beauty, and reach for their highest dreams in this wise, warm, and inspiring memoir.
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Not That Interesting
- By Erika K Horton on 09-21-17
By: Ashley Graham, and others
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Often Wrong, Never in Doubt
- Unleash the Business Rebel Within
- By: Donny Deutsch, Peter Knobler
- Narrated by: Peter Knobler
- Length: 5 hrs and 13 mins
- Abridged
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Often Wrong, Never in Doubt is an inspirational book from one of America's most colorful and exciting entrepreneurs. Donny Deutsch lays out the core principles that propelled him to create tremendous wealth, build a huge and influential business, and become a national personality.
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Deutsch is cool!
- By Michael on 10-27-05
By: Donny Deutsch, and others
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Every Day I'm Hustling
- By: Vivica A. Fox, Kevin Carr O'Leary
- Narrated by: Vivica A. Fox
- Length: 7 hrs and 54 mins
- Unabridged
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Vivica A. Fox is a dynamo who has created a lasting career on her own, through sheer, roll-up-your-sleeves DIY hustle. Every Day I'm Hustling is a personal book with a message Fox passionately believes in: that you make your own luck, that you never ever wake up in the morning thinking somebody's going to call you and offer you that part or ask you out on that date that's going to change your life, that you have to wake up and put on your longest eyelashes and fiercest heels and go out and make your life happen yourself.
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Loved it!
- By colette on 04-09-18
By: Vivica A. Fox, and others
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This Is Not a Fashion Story
- Taking Chances, Breaking Rules, and Being a Boss in the Big City
- By: Danielle Bernstein
- Narrated by: Danielle Bernstein
- Length: 4 hrs and 59 mins
- Unabridged
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Danielle Bernstein spent her youth shopping at discount department stores, getting boozy in suburban backyards, and proposing marriage to every boy she dated. By age 19, she was a college dropout living in a West Village shoebox with three roommates and only six months to prove that her blog, @WeWoreWhat, could become a full blown career...or else board the train back to her mom's house. This Is Not a Fashion Story is the down and dirty tale of how a Long Island-born teenager became one of the most recognizable names in fashion.
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Waste of time
- By Leena on 05-18-20
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It Takes Two
- Our Story
- By: Jonathan Scott, Drew Scott
- Narrated by: Drew Scott, Jonathan Scott
- Length: 6 hrs and 4 mins
- Unabridged
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It Takes Two: Our Story shares never-before-revealed tales of the Scott brothers' childhood and rise to fame - from starting their first business at seven years old and their years modeling and acting to their first house purchase at the impressive young age of 18. They soon found their true passion in life, combining their natural gifts for entertaining with the skills they learned from buying, renovating, and selling homes.
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Not Worth the Time or $2.95
- By Sharlotte on 03-06-18
By: Jonathan Scott, and others
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Primal Branding
- Create Zealots for Your Brand, Your Company, and Your Future
- By: Patrick Hanlon
- Narrated by: Alan Sklar
- Length: 7 hrs and 50 mins
- Unabridged
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What is it that made Starbucks an overnight sensation and separated it from other coffee house companies? Why do many products with great product innovation, perfect locations, terrific customer experiences, even breakthrough advertising, fail to get the same visceral traction in the marketplace as brands like Apple and Nike?
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Good book, hard to stay interested
- By Axiom Brevity on 11-21-16
By: Patrick Hanlon
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Throw Out Fifty Things
- Clear The Clutter, Find Your Life
- By: Gail Blanke
- Narrated by: Gail Blanke
- Length: 3 hrs and 35 mins
- Abridged
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Throw Out Fifty Things is truly an eye-opener. According to Blanke, our lives are so filled with junk from the past--from dried up tubes of crazy glue to old grudges--that's it's a wonder we can get up in the morning, never mind go to work, care for our children and parents, and just put one foot in front of the other. Blanke wants to start a movement of people across America throwing out 50 things (magazines count as one!) that will help liberate us from the stuff - both physical and mental - that clutters our lives.
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So useful, listened to it a 2nd time right away.
- By Zeus on 02-02-10
By: Gail Blanke
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Shark Tales
- How I Turned $1,000 into a Billion Dollar Business
- By: Barbara Corcoran, Bruce Littlefield
- Narrated by: Barbara Corcoran
- Length: 5 hrs
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In Shark Tales, Barbara shares her hilarious stories about growing up, getting into trouble, failing miserably, and then starting over again. In each chapter, she comes back to one of her mom's unconventional lessons, and how it applies in the real world of business. Whatever your calling, the homespun lessons that work for Barbara will help you use what you've got to create success in your life.
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One Good Point Made It Worth The Purchase
- By Elartica on 04-11-16
By: Barbara Corcoran, and others
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Comic Shop
- The Retail Mavericks Who Gave Us a New Geek Culture
- By: Dan Gearino
- Narrated by: Douglas R. Pratt
- Length: 7 hrs and 29 mins
- Unabridged
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The early 1970s saw the birth of the modern comic book shop. Its rise was due in large part to a dynamic entrepreneur, Phil Seuling. His direct market model allowed shops to get comics straight from the publishers, bypassing middlemen. Stores could better customize their offerings and independent publishers could now access national distribution. In this way, shops opened up a space for quirky ideas to gain an audience and helped transform small-press series, from Teenage Mutant Ninja Turtles to Bone, into media giants.
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A good listen.
- By Amazon Customer on 08-30-20
By: Dan Gearino
What listeners say about The Glitter Plan
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Julie A. Maughan
- 08-10-16
Fun, enjoyable and informative.
I thoroughly enjoyed every minute of this book. I also learned a lot about this business and it was very interesting to see what happened to Juicy. Love!
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1 person found this helpful
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- Dragonfly
- 09-10-14
Good information, Unforgiveable Mispronunciations
Where does The Glitter Plan rank among all the audiobooks you’ve listened to so far?
It ranks high amongst the business books for its detailed information on entrepreneurship in general and the fashion industry in particular.
What was one of the most memorable moments of The Glitter Plan?
There was a very memorable moment when they discussed selling Juicy to Liz Claiborne, but not in a good way. They spent most of the book portraying themselves as fashion-obsessed airheads who couldn't be bothered to follow industry standards in most aspects, just sort of "doing their own thing" and, whaddaya know? It all worked just so AWESOMELY well; except for their warehouse staff. Apparently these employees were pretty much left to their own devices, as long as items shipped on time. Levy and Nash talked about how obscenely expensive their subscriptions to industry fashion mags were, but, dude, they NEEDED to see all the fashion shows. What a shame for their employees they decided they DIDN'T need to train their warehouse employees in up-to-date industry practices because when the people from Claiborne reviewed their process, they decided that none of the employees were worth keeping because they were so far behind current shipping technology it wasn't worth the money it would take to train them. Maybe if Levy and Nash had worried more about being responsible employers for their hundreds of employees and less about making sure they didn't miss pictures of a few designer lines, those jobs would have been saved.
They go out of their way to brag about how they made sure their clothes are all "Made in the Glamorous USA" as they claim their "Republican fathers" would have wanted; aside from the awkwardness of trying to insert irrelevant political commentary, they seem oblivious to the irony of patting themselves on the back for all the American jobs they created for the seamstresses making their clothes while their failure to make sure their employees received necessary training in warehouse procedures ended up costing many others their livelihoods.
How could the performance have been better?
The narrator sounds as if this is her first audio performance - starts off very awkwardly, but the flow does improve a few chapters in. What does NOT improve is her long list of mispronunciations - seriously, did NO ONE listen to this book before finalizing it? If you're narrating a book on the fashion industry, you should know how to pronounce Lagerfeld, Hermes and brocade, at the very least.
Was this a book you wanted to listen to all in one sitting?
There was a lot of valuable information about the fashion industry, but I found it better to listen to an hour or two at a time in order to process the information before continuing on.
Any additional comments?
Definitely worth listening to, but take the "la-la-la-we're just silly girls who LOOOOOOVE clothes" shtick with a grain of salt.
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1 person found this helpful
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- Sharon
- 09-13-19
Annoying Voices
Valley girls voices are so annoying I had to delete. Good book, better read not heard.
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1 person found this helpful
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- Kennedy Skye
- 10-22-19
Inspiring!
A dream come true! Thank you for inspiring girl entrepreneurs all over the world who believe in unicorns! This book reignited my fire! xo
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- Human#1192874193457
- 08-22-18
Fun n informative, especially for fashion lovers
I have listened to this book a number of times. I have a fascination with marketing, fashion, everything 90s to 2000s culture. I just love the story of these two women.
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- E. E. Hess
- 07-03-15
Meh story plus the narrator from hell.
Would you try another book from the authors and/or Rose Itzcovitz?
Would NEVER listen to narrator again.
What didn’t you like about Rose Itzcovitz’s performance?
I didn't like anything. Please, someone teach this woman how to pronounce names (Hamish, for example) and say the word entrepreneur. Every few minutes I was jarred out of the story by a crazy mispronunciation. This narrator is too young and inexperienced sounding to be taken seriously.
Do you think The Glitter Plan needs a follow-up book? Why or why not?
Nope. This covered it.
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- Brittniee Simmone
- 11-18-16
Loovvveee iiittt😍😊
This book was awesome. I loved the fashion biz insight as well as, the genuine fun expressed by the narrow reader. Great book for new designers with a dream.
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- Theresa
- 01-14-15
Great story with some good tips
I really enjoyed this book! The story was fast paced but comfortable. it covered important tips that are good to know if you're trying to break into this industry. I liked that I got the BIG picture of the industry. The only complaint I have is the reader. Her timing and emphasis were all wrong. She sounded forced and like a bad actor who had never read the story.
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- Vera
- 09-05-14
Great for young ladies who run a business!
Would you listen to The Glitter Plan again? Why?
I own a business so it's helpful to me, not sure how someone else would enjoy it but it was a fun helpful read.
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- OSC
- 04-28-15
Really good inspiring story about 2 Socal gal's
Truly enjoyable business adventure. I would recommend this book to anyone unsure of how to maximize their potential or where to start.
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