The Story of Lululemon: Little Black Stretchy Pants Audiobook By Chip Wilson cover art

The Story of Lululemon: Little Black Stretchy Pants

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The Story of Lululemon: Little Black Stretchy Pants

By: Chip Wilson
Narrated by: Chip Wilson
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About this listen

The unauthorized story of Lululemon.

This is a book about ordinary people who took an opportunity to be creative, to be innovative, and to maximize their potential.

Chip Wilson’s part in this story comes from the learning of thousands of mistakes. He set the culture, business model, quality platform, and people development program and then got out of the way. Lululemon’s exponential growth, culture, and brand strength have few peers, and it is because of those employees who choose to be great.

This book is also about missed opportunity - five years of missed opportunity. Chip was playing to win while the directors of the company he founded were playing not to lose.

©2018 Time Is Tight Communications Ltd (P)2018 Time Is Tight Communications Ltd
Business Thought-Provoking Inspiring
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What listeners say about The Story of Lululemon: Little Black Stretchy Pants

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Don't judge a book by its cover

Not a lululemon enthusiast, but enjoyed chip's story and business advice. Especially the last part.

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Real life real story.

Such an amazing and honest story. Might be one that I come back to many times

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  • Overall
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Loved the journey of an amazing founder!

Building a great company is always hard. We, the founders, need to be super cautious about all the bureaucracy that professional management brings!

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  • Overall
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A unique perspective.

Very cool story that reminded me of Shoe Dog with more cultural lessons. Very cool that it was also narrated by Chip and his family!

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4 people found this helpful

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Enjoyed it from start to finish!

Truly amazing story of a legendary brand. I have never purchased any item but really enjoyed every minute of this story. A must for any entrepreneur.

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Read this book! Inspired a new goal

Great read. Incredible insight. Politics suck.

New Goal: Be a mentee of Chip Wilson!

Thank you, Chip!

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Well done, compelling, insightful, and unique

Well done, compelling, insightful, and unique. I enjoyed hearing the words literally from Chip's mouth, as the narrator.

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Most Genuine Founder

Chip Wilson is a Visionary he has always been ahead of his time. Amazing book highly recommended just like this Brand.

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Very engaging

This was a great book to listen to for many reasons. Very relatable to my life, and now being an educator at lulu myself, I am able to understand the foundation of how this amazing company became who it is. Chip is very honest and upfront. It is hard to find people who are ok with telling the past knowing it wasn't perfect.

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Great book on starting a business

Really enjoyed this book. Not only a great history on lululemon but also interesting insight into starting a business and issues to consider when appointing a board and taking on private funding.

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