
The Story of Lululemon: Little Black Stretchy Pants
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Narrated by:
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Chip Wilson
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By:
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Chip Wilson
The unauthorized story of Lululemon.
This is a book about ordinary people who took an opportunity to be creative, to be innovative, and to maximize their potential.
Chip Wilson’s part in this story comes from the learning of thousands of mistakes. He set the culture, business model, quality platform, and people development program and then got out of the way. Lululemon’s exponential growth, culture, and brand strength have few peers, and it is because of those employees who choose to be great.
This book is also about missed opportunity - five years of missed opportunity. Chip was playing to win while the directors of the company he founded were playing not to lose.
©2018 Time Is Tight Communications Ltd (P)2018 Time Is Tight Communications LtdListeners also enjoyed...




















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Real life real story.
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Loved the journey of an amazing founder!
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Don't judge a book by its cover
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Most Genuine Founder
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Very engaging
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Great book on starting a business
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One of the best business books
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Great Great Great (the Detail is mesmerizing)
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Chip is an Excellent Product Man
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On the 2nd listen I did not really like that the book had been revised with updates of Chip’s career .. it seemed like a “chip on the shoulder” move. I’d say it is certainly worth a listen if you are interested in the early history of the company, but as the book goes on, take it with a grain of salt. As Chip asks at one point “Am I the weird uncle in the room?” I think so. But that’s kind of what makes it more interesting. Can a weird uncle really run a multi billion$ entity. The lessons of why could not make it possible are good ones.
Entertaining but revisionist in places
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