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The Marketing Book, 2019 Edition
- A Marketing Plan for Your Business Made Easy via Think / Do / Measure
- Narrated by: Jason McDonald
- Length: 8 hrs and 23 mins
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Publisher's summary
Marketing made easy - step-by-step to a marketing plan for your business! The 2019 updated edition.
A practical marketing audiobook by Jason McDonald of Stanford Continuing Studies.
Do you own a business? Or, perhaps, do you work at a business as the marketing manager? Do you want to learn the basics of how to market your business in an easy-to-use format? Well, if so, then The Marketing Book is the audiobook for you. This is a practical, step-by-step guide to basic marketing concepts. Its goal: to help you create a practical marketing plan for your business using the think/do/measure method of marketing.
Each chapter teaches a marketing task by first explaining how to think about the concept, second, giving you specific to-dos to actually go do it, and third, providing tips on how to measure what’s working (and what’s not) to do it better over time.
Marketing is harder than it looks, so this is one of the best audiobooks on marketing, breaking marketing down into the five key activities of marketing explained step-by-step:
- Define what it is you sell that they want.
- Build your brand.
- Make yourself easy to find.
- Create compelling content.
- Think and deploy; that is, promote your brand across digital and non-digital channels.
One of the best marketing guides of 2018 for beginners and experts alike.
- Authored by a successful practitioner of digital marketing, Jason McDonald. Just Google "SEO Expert Bay Area" or "SEO Expert Witness". He's there at the top!
- Stanford University - used by Dr. McDonald in his courses, both online and on campus, at Stanford University's Continuing Studies.
- An easy-to-follow method - written in plain English for mere mortals. Learn how to do marketing step-by-step.
- Got questions? Just Google "Jason McDonald" and send a quick email or call. Mention The Marketing Book.
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Youtility, as defined by best-selling author Jay Baer, is marketing that people cherish instead of marketing they simply tolerate. Due to enormous shifts in technology and consumer behavior, customers want a new approach that cuts through the clutter: marketing that is truly, inherently useful. Smart real estate professionals are applying the concepts of Youtility, giving away information and resources for free to differentiate and dominate by providing real value to clients and prospective clients.
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Riveting
- By DANIEL M. on 10-20-16
By: Jay Baer, and others
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The Art of War
- By: Sun Tzu
- Narrated by: Aidan Gillen
- Length: 1 hr and 7 mins
- Unabridged
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The 13 chapters of The Art of War, each devoted to one aspect of warfare, were compiled by the high-ranking Chinese military general, strategist, and philosopher Sun-Tzu. In spite of its battlefield specificity, The Art of War has found new life in the modern age, with leaders in fields as wide and far-reaching as world politics, human psychology, and corporate strategy finding valuable insight in its timeworn words.
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The actual book The Art of War, not a commentary
- By Fred271 on 12-31-19
By: Sun Tzu
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Never Finished
- Unshackle Your Mind and Win the War Within
- By: David Goggins
- Narrated by: David Goggins, Adam Skolnick, Jacqueline Gardner
- Length: 11 hrs and 6 mins
- Unabridged
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Can’t Hurt Me, David Goggins’ smash hit memoir, demonstrated how much untapped ability we all have but was merely an introduction to the power of the mind. In Never Finished, Goggins takes you inside his Mental Lab, where he developed the philosophy, psychology, and strategies that enabled him to learn that what he thought was his limit was only his beginning and that the quest for greatness is unending.
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He did it again!
- By Christian C. on 12-06-22
By: David Goggins
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The 6 Habits of Growth
- By: Brendon Burchard
- Narrated by: Brendon Burchard
- Length: 5 hrs and 4 mins
- Original Recording
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The world’s leading high-performance coach and multiple New York Times best-selling author Brendon Burchard delivers the six habits of personal growth that will help you create the life of your dreams. Forged from Brendon Burchard’s personal experiences, data from his GrowthDay app, and his many years as a high-performance coach, The 6 Habits of Growth presents the tools you need to construct the life of your dreams.
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Don’t bother
- By B. Sharpe on 10-30-22
By: Brendon Burchard
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Going Infinite
- The Rise and Fall of a New Tycoon
- By: Michael Lewis
- Narrated by: Michael Lewis
- Length: 9 hrs and 35 mins
- Unabridged
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When Michael Lewis first met him, Sam Bankman-Fried was the world’s youngest billionaire and crypto’s Gatsby. CEOs, celebrities, and leaders of small countries all vied for his time and cash after he catapulted, practically overnight, onto the Forbes billionaire list. Who was this rumpled guy in cargo shorts and limp white socks, whose eyes twitched across Zoom meetings as he played video games on the side?
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really expected more rigor from Michael Lewis
- By Wowhello on 10-04-23
By: Michael Lewis
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Traction
- Get a Grip on Your Business
- By: Gino Wickman
- Narrated by: Kevin Pierce
- Length: 6 hrs and 56 mins
- Unabridged
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Do you have a grip on your business, or does your business have a grip on you? All entrepreneurs and business leaders face similar frustrations: personnel conflict, profit woes, and inadequate growth. Decisions never seem to get made, or once made, fail to be properly implemented. But there is a solution. It’s not complicated or theoretical.
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this is for 50+ employee companies, not small ones
- By Ryan Taft on 03-06-18
By: Gino Wickman
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12 Months to $1 Million
- How to Pick a Winning Product, Build a Real Business, and Become a Seven-Figure Entrepreneur
- By: Ryan Daniel Moran
- Narrated by: Ryan Daniel Moran
- Length: 7 hrs and 38 mins
- Unabridged
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By cutting out the noise and providing a clear and proven plan, this road map helps even brand-new entrepreneurs make decisions quickly, get their product up for sale, and launch it to a crowd that is ready and waiting to buy. This one-year plan will guide you through the three stages to your first $1 million: the Grind (months 0-4), the Growth (months 5-8), and the Gold (months 9-12). If your goal is to be a full-time entrepreneur, get ready for one chaotic, stressful, and rewarding year. If you have the guts to complete it, you will be the proud owner of a million-dollar business.
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Good, but a Little Misleading
- By Chris Love on 11-28-20
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The Daily Stoic
- 366 Meditations on Wisdom, Perseverance, and the Art of Living
- By: Ryan Holiday, Stephen Hanselman
- Narrated by: Brian Holsopple
- Length: 10 hrs and 6 mins
- Unabridged
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Why have history's greatest minds - from George Washington to Frederick the Great to Ralph Waldo Emerson along with today's top performers, from Super Bowl-winning football coaches to CEOs and celebrities - embraced the wisdom of the ancient Stoics? Because they realize that the most valuable wisdom is timeless and that philosophy is for living a better life, not a classroom exercise. The Daily Stoic offers a daily devotional of Stoic insights and exercises, featuring all-new translations.
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Not well made as audio
- By Andreas on 12-27-16
By: Ryan Holiday, and others
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Worthy
- How to Believe You Are Enough and Transform Your Life
- By: Jamie Kern Lima
- Narrated by: Jamie Kern Lima
- Length: 11 hrs and 26 mins
- Unabridged
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Author Jamie Kern Lima's first, instant New York Times bestselling book Believe It, captured her journey of going from Denny's waitress to billion-dollar entrepreneur by learning to believe in herself. And now her second, much-anticipated, upcoming book Worthy, is the playbook for how YOU can believe in YOU! If you've ever struggled with self-doubt, felt like you don't have what it takes...or that who you truly are isn't enough, even if you're really good at hiding it from the world, WORTHY is for you.
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💫 We're so WORTHY! 🦋 Listen - Read - Share 🔆
- By Diana Yin on 02-22-24
By: Jamie Kern Lima
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Take Control of Your Life
- How to Silence Fear and Win the Mental Game
- By: Mel Robbins
- Narrated by: Mel Robbins
- Length: 10 hrs and 3 mins
- Unabridged
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Mel Robbins is back! The international bestselling phenomenon and creator of The Five Second Rule and Kick Ass with Mel Robbins returns to help you tackle the single biggest obstacle you face: fear. This life-changing Audible Original features a powerful mix of one-on-one life-coaching sessions and a personal narrative with vital take-aways that you can start using immediately.
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Stop living in fear
- By Nike7 on 02-08-19
By: Mel Robbins
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Tribe of Mentors
- Short Life Advice from the Best in the World
- By: Tim Ferriss
- Narrated by: Kaleo Griffith, Ray Porter, Tim Ferriss, and others
- Length: 18 hrs and 43 mins
- Unabridged
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Tim Ferriss, the number-one New York Times best-selling author of The 4-Hour Workweek, shares the ultimate choose-your-own-adventure book - a compilation of tools, tactics, and habits from 130+ of the world's top performers. From iconic entrepreneurs to elite athletes, from artists to billionaire investors, their short profiles can help you answer life's most challenging questions, achieve extraordinary results, and transform your life.
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Maybe not a good format for an audio-book version
- By M. Arthur Cré on 06-13-20
By: Tim Ferriss
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The Creature from Jekyll Island
- A Second Look at the Federal Reserve
- By: G. Edward Griffin
- Narrated by: Mark Bramhall
- Length: 24 hrs and 21 mins
- Unabridged
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This classic expose of the Fed has become one of the best-selling books in its category of all time. Where does money come from? Where does it go? Who makes it? The money magician's secrets are unveiled. Here is a close look at their mirrors and smoke machines, the pulleys, cogs, and wheels that create the grand illusion called money. A boring subject? Just wait. You'll be hooked in five minutes. It reads like a detective story - which it really is, but it's all true.
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Lost confidence in author
- By Amazon Customer on 07-11-20
What listeners say about The Marketing Book, 2019 Edition
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Yukun Wu
- 12-19-19
This is indeed one of the most important books that I have got in the year 2019!
This is indeed one of the most important books that I have got in the year 2019!This book's overall content is quite helpful and relevant, and it touched on almost every aspect of sales and marketing, or “Smarketing”—— as mentioned in the book. I will mention a few things about this book:
1. The author stated in the book that for interrupt marketing, e.g. those blunt phone calls and ads all over a webpage when the viewers are not expecting them, some of them can be downright annoying, and some of them can be quite effective. He also explored why that is.
2. The author had demonstrated, several times, the relationships between reason/logic and marketing.
3. The author had demonstrated, several times, the relationships between ethic and marketing.
4. The author introduced almost each and every method that you can think of to build you brand, and sell more stuff.
5. This is, by far, one of the books that I have read whose author is most willing to reach out to and contact the readers to answer their questions and solve their concerns.
There are two other things that are worth noting about the author: He has a Ph.D. degree, and he is a Professor at Stanford University. Now that, is something very telling as well. This is definitely the type of book that I will recommend.
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2 people found this helpful
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- ★ BookWorm ★
- 03-30-19
Marketing Strategies for Successful Businesses
I learned so much based off listening to the audio version of this book. The author Jason McDonald, provided some knowledgable tips that could be used whilst running your businesses. Even if marketing isn't your strong suit, there's much to be applied to your already growing plans. Each of the chapters provides scenarios with a sense of humor for it to be more relatable to the readers. I consider this a valuable resource that can be listened repeatedly and merged into your life. This book is one of many that I look forward to listening to in the future as sometimes life has you on the go, but as an audio book, it would be beneficial for your subconscious' sake. I recommend everyone to listen to this and actually utilize the methodologies given within this amazing project.
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- Tyree Thomas Jr
- 09-10-20
Marketing Made Simple in this Book
If you want to know how to do every step of marketing effectively, get this book, and you will be successful.
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- T. Barreto
- 10-07-18
super marketing book
This was a great book with many ideas and strategies on marketing. Very good performance and easy to understand. Jason's books are well done along with accompanying materials.
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- Joshua Harrell
- 10-12-18
Another Foundational Piece
This book breaks down all of the basics of marketing without being so basic that an experienced marketer can’t glean anything from it. I love Jason’s style. You can tell he is an educator—is shines through every explanation. I am making this a mandatory read for my entire team.
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- Ole-Kristian
- 09-20-18
Very good book on marketing
Jason is very knowlegable in the marketing field, and this book is great for marketers off any level.
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2 people found this helpful
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- Anonymous User
- 07-14-19
Great Book for Marketing Plan Creators
I really enjoyed The Marketing Book by Jason McDonald. So many marketing authors write in words that are hard for non-professional marketers to understand - This book simplifies everything and provides the tools necessary to come up with a winning marketing strategy. If you combine this book with McDonald’s two other books on Social Media Marketing and SEO you’ll really have all you need to take your business to the next level.
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- Robert H. Bond
- 02-12-19
New Marketing Bible
Jason does an great job of addressing all of the variables marketers need to consider to drive success. From branding to SEO Jason provides real life recommendations that marketers can use right away to drive sales, improve rankings, and understand how buyers evaluate their purchasing options. Well done Jason.
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- G. Housh
- 12-06-18
I have no idea what other reviewers listened to.
This is the most basic, simplistic book I have ever heard. If you know the basic definition of the word Marketing, then you skip half of the book. Nothing new here. Marketing platitudes at a very slow pace. New buzzwords invented, as if we needed more.
I have never been this bored listening to a book, and I have never learned so little from over 8 hours of expected education.
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2 people found this helpful