The Organic Profit Audiobook By Andrew N. Case cover art

The Organic Profit

Rodale and the Making of Marketplace Environmentalism (Weyerhaeuser Environmental Books)

Preview

Try for $0.00
Prime logo Prime members: New to Audible?
Get 2 free audiobooks during trial.
Pick 1 audiobook a month from our unmatched collection.
Listen all you want to thousands of included audiobooks, Originals, and podcasts.
Access exclusive sales and deals.
Premium Plus auto-renews for $14.95/mo after 30 days. Cancel anytime.

The Organic Profit

By: Andrew N. Case
Narrated by: Douglas R Pratt
Try for $0.00

$14.95/month after 30 days. Cancel anytime.

Buy for $24.95

Buy for $24.95

Confirm purchase
Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.
Cancel

About this listen

From green-lifestyle mavens who endorse products on social media to natural health activists sponsored by organic food companies, the marketplace for advice about how to live life naturally is better stocked than ever. Where did the curious idea of buying one’s way to sustainability come from?

In no small part, as Andrew Case shows, the answer lies in the story of entrepreneur and reformer J. I. Rodale, his son Robert Rodale, and their company, the Rodale Press. These pioneers of organic gardening were also pioneers in cultivating a niche for natural health products in the 1950s, organizing the emerging marketplace for organic foods in the 1960s, and publishing an endless supply of advice books on diet and health in the process.

Rodale’s marketplace environmentalism brought environmentally minded consumers together and taught Americans how to grow food, eat, and live in more environmentally friendly ways. Yet the marketplace has proved more effective at addressing individual health concerns than creating public health interventions. It is as liable to champion untested and ineffectual health supplements as it is to challenge the indiscriminant use of dangerous pesticides. For anyone trying to make sense of the complex tensions between business profits and the desire for environmental reform, The Organic Profit is essential listening.

The book is published by University of Washington Press. The audiobook is published by University Press Audiobooks.

©2018 University of Washington Press (P)2024 Redwood Audiobooks
Business Development & Entrepreneurship Conservation Hygiene & Healthy Living Marketing & Sales Nature & Ecology Sustainable & Green Living
activate_Holiday_promo_in_buybox_DT_T2

Critic reviews

"Should be on the shelf of anyone looking to understand the history, potential, and limitations of green consumerism." (Environmental History)

"Provides a model for future scholars to emulate in exploring the complex intersections between environmentalism and capitalism." (Journal of American History)

"A must-read for those who want a deeper understanding of the history and tensions underlying green consumerism." (H-Net Reviews)

What listeners say about The Organic Profit

Average customer ratings

Reviews - Please select the tabs below to change the source of reviews.