Rocket science is often celebrated as the ultimate triumph of technology. But it's not. Rather, it's the apex of a certain thought process—a way to imagine the unimaginable and solve the unsolvable. It's the same thought process that enabled Neil Armstrong to take his giant leap for mankind, that allows spacecraft to travel millions of miles through outer space and land on a precise spot, and that brings us closer to colonizing other planets.

Although software has become easier to build, launching and scaling new products and services remains difficult. Start-ups face daunting challenges entering the technology ecosystem, including stiff competition, copycats, and ineffective marketing channels. Teams launching new products must consider the advantages of “the network effect”, where a product or service’s value increases as more users engage with it. Apple, Google, Microsoft, and other tech giants utilize network effects, and most tech products incorporate them.

In the Shadow of the Moon tells the story of the most exciting and challenging years in spaceflight, with two superpowers engaged in a titanic struggle to land one of their own people on the moon. Drawing on interviews with astronauts, cosmonauts, their families, technicians, and scientists, as well as rarely seen Soviet and American government documents, the authors craft a remarkable story of the golden age of spaceflight as both an intimate human experience and a rollicking global adventure.

Ignition! is the story of the search for a rocket propellant which could be trusted to take man into space. This search was a hazardous enterprise carried out by rival labs who worked against the known laws of nature, with no guarantee of success or safety. John Drury Clark writes with irreverent and eyewitness immediacy about the development of the explosive fuels strong enough to negate the relentless restraints of gravity. The resulting volume is as much a memoir as a work of history, sharing a behind-the-scenes view of an enterprise that eventually took men to the moon.

Clint Emerson is the only SEAL ever inducted into the International Spy Museum. Operating from the shadows, with an instinct for running towards trouble, his unique skill set made him the perfect hybrid of elite and modern day counterintelligence agent. Emerson spent his career on the bleeding edge of intelligence and operations, often specializing in solo missions that took advantage of subterfuge, improvisation, the best in recon and surveillance tech, and even elements of Hollywood disguise to combat the changing global battlefield.

From the development of the U-2 to the Stealth fighter, the never-before-told story behind America's high-stakes quest to dominate the skies. Skunk Works is the true story of America's most secret and successful aerospace operation. As recounted by Ben Rich, the operation's brilliant boss for nearly two decades, the chronicle of Lockheed's legendary Skunk Works is a drama of Cold War confrontations and Gulf War air combat, of extraordinary feats of engineering and human achievement against fantastic odds.

Why do so many world-changing insights come from people with little or no related experience? Charles Darwin was a geologist when he proposed the theory of evolution. And it was an astronomer who finally explained what happened to the dinosaurs. Frans Johansson's The Medici Effect shows how breakthrough ideas most often occur when we bring concepts from one field into a new, unfamiliar territory, and offers examples on how we can turn the ideas we discover into path-breaking innovations.

Plenty of experts argue that anyone who wants to develop a skill, play an instrument, or lead their field should start early, focus intensely, and rack up as many hours of deliberate practice as possible. But a closer look at research on the world’s top performers shows that early specialization is the exception, not the rule. David Epstein examined the world’s most successful athletes, artists, musicians, inventors, forecasters and scientists. He discovered that in most fields—especially those that are complex and unpredictable—generalists, not specialists, are primed to excel.

On July 14, 2015, something amazing happened. More than three billion miles from Earth, a small NASA spacecraft called New Horizons screamed past Pluto at more than 32,000 miles per hour, focusing its instruments on the long-mysterious icy worlds of the Pluto system, and then, just as quickly, continued on its journey out into the beyond.

In the early 1990s, Motorola, the legendary American technology company, developed a revolutionary satellite system called Iridium that promised to be its crowning achievement. Light-years ahead of anything previously put into space, and built on technology developed for Ronald Reagan's "Star Wars", Iridium's constellation of 66 satellites in polar orbit meant that no matter where you were on Earth, at least one satellite was always overhead, and you could call Tibet from Fiji without a delay and without your call ever touching a wire.

Physicist and entrepreneur Safi Bahcall reveals a surprising new way of thinking about the mysteries of group behavior that challenges everything we thought we knew about nurturing radical breakthroughs. Drawing on the science of phase transitions, Bahcall reveals why teams, companies, or any group with a mission will suddenly change from embracing wild new ideas to rigidly rejecting them.

A stunning memoir from the astronaut who spent a record-breaking year aboard the International Space Station - a candid account of his remarkable voyage, of the journeys off the planet that preceded it, and of his colorful formative years. A natural storyteller and modern-day hero, Kelly has a message of hope for the future that will inspire for generations to come. Here, in his personal story, we see the triumph of the human imagination, the strength of the human will, and the boundless wonder of the galaxy.

The dramatic inside story of the first four historic flights that launched SpaceX - and Elon Musk - from a shaky startup into the world's leading-edge rocket company.

Overthinking isn't a personality trait. It's the sneakiest form of fear. It steals time, creativity, and goals. It's the most expensive, least productive thing companies invest in without even knowing it. And it's an epidemic. When New York Times best-selling author Jon Acuff changed his life by transforming his overthinking, he wondered if other people might benefit from what he discovered. He commissioned a research study to ask 10,000 people if they struggle with overthinking too, and 99.5 percent said, "Yes!"

Are you losing your "war of art"? Are you being defeated by a tendency to procrastination, self-doubt, fear, distraction, and perfectionism? Are you self-sabotaging your loftiest artistic entrepreneurial dreams? The antidote is in nine words: Put your ass where your heart wants to be. Can you shift your artistic identity—your "ass"—from the shallow, fearful, superficial ego to the wise, loving, fearless self? Can you commit to your dream for the long haul and for keeps? Steven Pressfield delivers the tough-love inspiration to help you make this life-altering transformation.

In this insightful and funny book, Scott Kelly shares how a distracted student with poor grades became a record-breaking astronaut and commander of the International Space Station. People think that astronauts are always perfect. "Failure's not an option", right? But as Scott shares in his deeply intimate book, he believes that it's our mistakes and challenges that have the potential to lead to greatness.

Everything All at Once is an exciting, inspiring call to unleash the power of the nerd mindset that exists within us all. Nye believes we'll never be able to tackle our society's biggest, most complex problems if we don't even know how to solve the small ones. Step by step, he shows his listeners the key tools behind his everything-all-at-once approach: radical curiosity, a deep desire for a better future, and a willingness to take the actions needed to make it a reality.

The first-ever inside look at DARPA - the Defense Advanced Research Projects Agency - the maverick and controversial group whose futuristic work has had amazing civilian and military applications, from the Internet to GPS to driverless cars

Using interviews, NASA oral histories, and recently declassified material, Into the Black pieces together the dramatic untold story of the Columbia mission and the brave people who dedicated themselves to help the United States succeed in the age of space exploration. On April 12, 1981, NASA's Space Shuttle Columbia blasted off from Cape Canaveral. It was the most advanced, state-of-the-art flying machine ever built, challenging the minds and imagination of America's top engineers and pilots.

‘It didn’t matter that they were now three miles beyond their target site, that communications were dropping out and that they were running low on fuel. All that mattered to Neil as he searched for a safe spot to land was that boulders littered the surface below. “Thirty seconds,” called mission control. In truth, the flight controllers were now no more than spectators, just like everybody else. No more needed to be said. It was down to Armstrong

An inventor, adventurer, entrepreneur, collector, and entertainer, and son of legendary scientist-astronaut Owen Garriott, Richard Garriott de Cayeux has been behind some of the most exciting undertakings of our time. A legendary pioneer of the online gaming industry - and a member of every gaming Hall of Fame - Garriott invented the multi-player online game, and coined the term "Avatar" to describe an individual's online character. In this fascinating memoir, Garriott invites listeners on the great adventure that is his life.

Apollo is the behind-the-scenes story of an epic achievement. Based on exhaustive research that included many exclusive interviews, Apollo tells how America went from a standing start to a landing on the moon at a speed that now seems impossible. It describes the unprecedented engineering challenges that had to be overcome to create the mammoth Saturn V and the facilities to launch it. It takes you into the tragedy of the fire on Apollo 1, the first descent to the lunar surface, and the rescue of Apollo 13.

In a world where speed and flexibility are valued more than ever, leaders from the corporate boardroom to the military are looking for answers from seemingly unlikely experts - the ones in the grass, in the air, in the lakes, and in the woods. In this innovative audiobook, veteran National Geographic editor Peter Miller shows how swarm species, such as ants, bees, and fish, can teach us to tackle some of the most complex conundrums in business, politics, and technology.

When Apollo 11 touched down on the Moon’s surface in 1969, the first man on the Moon became a legend. In First Man, author James R. Hansen explores the life of Neil Armstrong. Based on over 50 hours of interviews with the intensely private Armstrong, who also gave Hansen exclusive access to private documents and family sources, this "magnificent panorama of the second half of the American twentieth century" (Publishers Weekly, starred review) is an unparalleled biography of an American icon.

In the Shadow of the Moon tells the story of the most exciting and challenging years in spaceflight, with two superpowers engaged in a titanic struggle to land one of their own people on the moon. Drawing on interviews with astronauts, cosmonauts, their families, technicians, and scientists, as well as rarely seen Soviet and American government documents, the authors craft a remarkable story of the golden age of spaceflight as both an intimate human experience and a rollicking global adventure.

The author of The Power of Habit and “master of the life hack” (GQ) explores the fascinating science of productivity and offers real-world takeaways to apply your life, whether you’re chasing peak productivity or simply trying to get back on track.

The world's foremost designer in Formula One, Adrian Newey OBE is arguably one of Britain's greatest engineers and this is his fascinating, powerful memoir. How to Build a Car explores the story of Adrian's unrivalled 35-year career in Formula One through the prism of the cars he has designed, the drivers he has worked alongside and the races in which he's been involved.

Joy, Inc. offers an inside look at how Sheridan and Menlo created a joyful culture, and shows how any organization can follow their methods for a more passionate team and sustainable, profitable results. Sheridan also shows how to run smarter meetings and build cultural training into your hiring process. Joy, Inc. offers an inspirational blueprint for listeners in any field who want a committed, energizing atmosphere at work - leading to sustainable business results.

In Autonomy, former GM executive and current advisor to the Google Self-Driving Car project Lawrence Burns offers a sweeping history of the race to make the driverless car a reality. In the past decade, Silicon Valley companies like Google, Tesla and Uber have positioned themselves to revolutionize the way we move around by developing driverless vehicles while traditional auto companies like General Motors, Ford, and Daimler have been fighting back by partnering by with new tech start-ups.

In Our Robots, Ourselves, David Mindell offers a fascinating behind-the-scenes look at the cutting edge of robotics today, debunking commonly held myths and exploring the rapidly changing relationships between humans and machines. Drawing on firsthand experience, extensive interviews, and the latest research from MIT and elsewhere, Mindell takes us to extreme environments-high atmosphere, deep ocean, and outer space - to reveal where the most advanced robotics already exist.