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The Science of Influence

By: Brian Tracy, Dan Strutzel
Narrated by: Dan Strutzel, Brian Tracy
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Publisher's summary

One of the most crucial skills for everyone to develop is influence. Without it, human relations are ineffective at best, and disastrous at worst.

Whether you're trying to communicate your business idea to an investor, encourage your children to embrace your moral values, or break an addiction to endless web surfing - if you lack the skill of influence, you will be unable to convince yourself or anyone else.

The human mind is like a titanium lock. If you communicate poorly - through endless talking, inattentive listening, or over-the-top pressure - it's like spinning the numbers on the lock over and over uselessly. But if you develop the key skills of influence, it's like knowing the exact combination to that lock and gaining access to the consciousness of another person - or to your own.

This book provides the right combination to that highly guarded lock. It will show you the skills of influence. It will enable you to produce incredible results - happier personal relationships, more sales, more profitable partnerships, and an increased ability to hold yourself to commitments that are important to you.

©2019 Brian Tracy and Dan Strutzel (P)2019 Gildan Media
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What listeners say about The Science of Influence

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An other winner

I enjoyed how a lot of fluff was cut out and there was direct questions and answers.

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1 person found this helpful

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    5 out of 5 stars

Great Book, as are all of Brian Tracy's books

His book's are always so easy to listen to. I never struggle to understand his points. They are always crystal clear and memorable.

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  • Overall
    4 out of 5 stars
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    4 out of 5 stars

Great info, bad sound quality

Brian Tracy is always excellent but his auto on this is awful. If you’re hard of hearing skip this one

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  • Overall
    3 out of 5 stars
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2.5 stars

Nothing extraordinary, but not bad. Set your goals, write them down, then write down a detailed plan for how to achieve those goals and then start working your tail off, working that plan.

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    3 out of 5 stars
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Content Ok. Recording below standard

The interview was very good but the quality of the recording was below standard.

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  • Overall
    2 out of 5 stars
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Poor voice and content

Very disapointed with this book/interview to Brian Tracy. Very different from other book I read. Very low and unclear voice.

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    2 out of 5 stars
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    5 out of 5 stars

The content is great, Brian's voice is awful.

The content is great, Brian's voice is awful. Very low, almost whispering at times, speeding up doesn't help. I couldn't enjoy the book because of that, would happily listen to if narrated by another person. The content seems to be great!

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    2 out of 5 stars

not honest about recorded events

The lack of honesty about easily checked information makes me suspicious of other assertions and generalizations.

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