The Psychology of Selling Audiobook By Brian Tracy cover art

The Psychology of Selling

Increase Your Sales Faster and Easier Than You Ever Thought Possible

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The Psychology of Selling

By: Brian Tracy
Narrated by: Brian Tracy
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Brian Tracy, one of the top professional speakers and sales trainers in the world today, found that his most important breakthrough in selling was the discovery that it is the "Psychology of Selling" that is more important than the techniques and methods of selling.

Tracy's classic audio program, The Psychology of Selling, is the best-selling sales training program in history and is now available in expanded and updated audiobook format for the first time. Salespeople will learn: "The inner game of selling" how to eliminate the fear of rejectionhow to build unshakeable self-confidence. Sales people, says Tracy, must learn to control their thoughts, feelings, and actions to make themselves more effective.

©2006 Brian Tracy (P)2013 Gildan Media LLC Marketing & Sales Sales & Selling Marketing Inspiring Marketing Psychology

Critic reviews

From Publishers WeeklyWith his 300-odd video and audio courses (sales at one mil.), and 30 books, Tracy has built a strong motivational sales and marketing brand. This latest installment shapes pop psychological constructs to fit Tracy's existing paradigms: "Your subconscious does not think or decide. It merely obeys your mental commands." Tell that to Dr. Freud, one might retort, but the point here is not fidelity to psychology theory, but efficacy in getting readers to change the way they bring themselves to a sale. Visualization techniques, concrete sales advice and motivational pep talks make up chapters like "The Inner Game of Selling" and "The Power of Suggestion." The "Getting More Appointments" chapter recapitulates sound but Willy Lohman-esque advice like "Sidestep the Excuse" or "Don't Be Put Off"; the book as a whole feels familiar, but it's clearly organized. Even in Tracy's generic prose, the repackaged tried-and-trues will find their marks.
Practical Sales Techniques • Valuable Business Insights • Pleasant Voice • Actionable Advice • Motivational Content
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Excellent material, as I own most of Tracy's material, as one of his highest admirers. Howe ver apparently this new version was mastered splicing in previous sections or for whatever reason the intermittent and repeated sections that sound like he is speaking in a barrel are extremely distracting to the otherwise excellent content. Hopefully it will be remedied, and i will periodically re-download copies in hopes that will eventually be the case.

multiple sound defects, sounds like in barrel

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Brian Tracey is amazing, but it sounds like he is reading this book in his bathroom. Uninteresting inflection, and poor quality audio, but the information is pure gold.

Great info, poor quality

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I really recommend this great book for anyone just starting in sales. Would recommend yes

Excellent read for beginners

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This is such a great book! One to be read over and over again and to be applied and reapplied!

Informative And Inspiring

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Good book to follow up and technique to learn from it is priceless... go n get this..

master of selling..

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i liked learning the tips that this book shares. things i did not know i can do to change my strategy with selling the products i am involved with selling. i definitely can use these tips to excel.

great information

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It's designed like a self-improvement book rather than a psychology book because it offers anecdotes and analogies to provide explanation rather than refrencing actual studies dictated by statistical analyses. Perhaps a better title would have been "A philosophy on Selling." I've heard marketing experts have done sales experiments with FMRI scans, now that's the sort of psychological studies I'd like to read about from a title like this one.

Great advice but it doesn't prove the psychology.

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Not much to say. This book is amazing it definitely changes the way you think about sales. Great for beginners.

Best sales book ever

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At first I was skeptical with long promises of success in the beginning, but I’m happy I gave it a try. A lot of useful information. A lot of advice built of the principles that Dale Carnegie talks about in his book “Hie to win friends and influence people”.

Worth the time

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this book really gave me good ideas Versailles just overall being a better person. I would highly recommend this book to anyone wants to go up the next one or two or three levels in their life and in their career.

Great strategy 👍

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