Negotiation
The Brian Tracy Success Library
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Narrated by:
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Brian Tracy
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By:
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Brian Tracy
About this listen
Negotiation is an essential element of almost all of our interactions - personally and professionally. It’s part of how we establish relationships, work together, and arrive at solutions for our clients, our organizations, and ourselves. Simply put, those who don’t negotiate well risk falling victim to those who do. Throughout his career, success expert Brian Tracy has negotiated millions of dollars worth of contracts. Now, with this concise guide, you too can become a master negotiator and learn how to:
- Utilize the six key negotiating styles
- Harness the power of emotion in hammering out agreements
- Use time to your advantage
- Prepare like a pro and enter any negotiation from a position of strength
- Gain clarity on areas of agreement and disagreement
- Develop win-win outcomes
- Use the power of reciprocity
- Know when and how to walk away
- Apply the Law of Four
- Plus much more…
Smart negotiation can save you time and money, make you more effective, and contribute substantially to your career. Jam-packed with Brian Tracy’s trademark wisdom, this practical and portable audiobook puts the power of negotiation right in your hands.
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Distilled value.
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The Entrepreneur's Playbook
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Big new ideas rarely make great businesses. Laboring on a business plan can be a waste of time. You are going to need dramatically more start-up money than you think you do. Counterintuitive concepts like these have helped the world's best entrepreneurs succeed. Yet most of us only learn them the hard way. Len Green, an experienced investor, entrepreneur, and business professor, shares inside secrets and proven tactics for launching a business.
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Need a narrator who is not phlegmy
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As a salesperson, your pipeline is the key to your success. No matter what changes, that remains the same. Top producers prospect - and they do it all the time. "But how?" you ask, "In the age of the Internet, isn't cold-calling dead?" Now, in his new audiobook, sales expert Mark Hunter shatters costly prospecting myths and eliminates confusion about what works today.
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recycles a lot of common info
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Not all salespeople plan on a career in sales. Often, sales chooses them and suddenly they find themselves in a profession they aren't fully prepared for. The Accidental Salesperson is the answer, providing the advice and inspiration they need to master the essentials and hit the ground running. Fully updated to reflect the changes in the marketplace, the second edition provides a much-needed roadmap anyone can use to excel in sales.
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First Day Confidence
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The Art of Strategy
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Game theory means rigorous strategic thinking. It’s the art of anticipating your opponent’s next moves, knowing full well that your rival is trying to do the same thing to you. Though parts of game theory involve simple common sense, much is counterintuitive, and it can only be mastered by developing a new way of seeing the world. Using a diverse array of rich case studies - from pop culture, TV, movies, sports, politics, and history - the authors show how nearly every business and personal interaction has a game-theory component to it.
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Completely misleading title
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SPIN Selling
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Written by Neil Rackham, former president and founder of Huthwaite corporation, SPIN Selling is a must-listen for anyone involved in selling or managing a sales force. Unquestionably the best-documented account of sales success ever collected and the result of the Huthwaite corporation's massive 12-year, one-million-dollar research into effective sales performance, this groundbreaking resource details the revolutionary SPIN (Situation, Problem, Implication, Need-payoff) strategy.
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Sales and Science
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Finish Big
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When pioneering business journalist and Inc. magazine editor at large Bo Burlingham wrote Small Giants, it became an instant classic for its original take on a common business problem - how to handle the pressure to grow. Now Burlingham is back to tackle an even more common problem - how to exit your company well. Sooner or later, all entrepreneurs leave their businesses and all businesses get sold, given away, or liquidated.
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Begin with the end in mind
- By D. Hartzell on 02-05-15
By: Bo Burlingham
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Each year, sales professionals leave billions of dollars on the table because they are out gunned, out maneuvered, and out played by savvy buyers, who have been schooled in the art and science of negotiation. Because today's buyers have more power than ever before - more information, more at stake, and more control over the buying process-they almost always enter sales negotiations in a much stronger position than the salespeople on the other side of the table. The results are sadly predictable: Salespeople and their companies end up on the losing end of the deal.
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This is the raw step by step negotiation book!
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What listeners say about Negotiation
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Kindle Customer
- 09-21-24
A calm well paced mentor
Anything from Brian Tracy! Great as usual.I really enjoyed and learnt a lot. will listen again and again.
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- Timofey
- 06-12-24
Love the author
Brian Tracy is the one of may favorite authors. Makes you feel positive and empowered.
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- Aldo Stagnaro, Panama
- 01-01-18
A MUST TO GET BETTER IN MY REAL ESTATE BUSINESS
the way BT speaks and explains the different type of negotiatios through eveyday situatios and real life examples gave me the possitive idea of go out there and negotiate on the WIN WIN situation.
ought to have and hear this selling tool!
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- CJ
- 12-26-23
Love it
Succinct yet comprehensive. Challenging yet enjoyable. Despite some serious studies in the subject, I still learned something good tips. Thank you.
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Overall
- joe
- 09-13-18
Good writer/communicator
Very helpfull selling tips! The author was very clear and detailed on approach to negotiation. Highly recommend!
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- Cliente de Kindle
- 05-13-23
Very interesting!
Too many good advices a practical approach! it surprises me that the content was so good in a book of an authour with almost 100 books!
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- Artur
- 02-03-17
Quick and to the point.
Had a negotiation coming up and this book was perfect out me at easy and in a much better frame of mind going into the negotiation a must read and reread once in a while learnt some amazing gems thanks author
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- Anonymous User
- 02-14-23
Great for beginners
Brian Tracy's straight-to-the-point writing has never disappointed me before. This book is a brilliant and succinct capsule of knowledge. It's a good start for anyone who is interested in learning more about negotiation. Keep in mind that some tactics need consideration and alteration when applied in different circumstances.
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- will
- 08-31-14
Very Good Return on Investment
I parked car was recently totaled in a hit and run incident. I filed a claim and it was covered with my uninsured motorist coverage. Awesome, right? Well the insurance company sent me what I felt was a low ball offer for my car that wouldn't fully pay off my note- they were around $500 shy.
I hopped on audible and searched books on the topic of negotiation. When I saw Brian Tracy had a book (I'm a big fan) on the subject and it was only ~2hrs, I instantly picked it up and listened to it that day. Using what I learned in the book helped me to negotiate the full value of what I felt my car was worth.
I think I can claim that the $12 for an audible credit and 2hrs I invested listening to this book translated into an extra $500 in my settlement with the insurance company. It's the gift that will keep on giving to in the sense that, like Brian reminds us in this book, "Everything is negotiable." So today it has made me hundreds, but in a few years maybe I'll have to update this review and edit the numbers to thousands.
Highly recommended as a basic overview. If I were going to negotiate in a higher stakes arena, I'd probably listen to this as a primer for other books on the same topic.
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12 people found this helpful
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- Anonymous User
- 03-22-18
"the very best negotiation book I've ever read"
ive already read this book several times because I always save lots of money when I try his simple and easy to apply negotiation teqniques!!! Brian Tracy is simply the very best and I highly recommend all his books ! especially the new phsycology of achievement!
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