The Step-by-Step Guide to Copywriting: Online Learning and Course Design
Copywriter's Toolbox, Volume 1
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Narrated by:
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Sandra Shillington
About this listen
Do you want to make money Online? Write an Online course!
This audiobook walks you through every step of creating an effective online learning course using time-tested principles of instructional design and instructional writing. It’s a multi-step guide that subject matter experts and copywriters can follow to go from idea to fully developed online course. Whether your course will be sold on a marketplace platform such as Udemy, self-hosted on your own website, or launched through sites such as Teachable, Thinkific, or Kajabi, this audiobook will help you - even if you’re not sure yet on what type of course you want to create.
Turn your expertise into passive income. Take advantage of the surge in popularity e-learning has seen over the last few years.
- Create engaging materials so that your audience gains and retains the knowledge and skills you're teaching.
- Design your course according to how adults actually learn.
- Learn how to evaluate the effectiveness your course.
- Make sure your course isn't boring!
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It’s not just you. Stress levels are at an all-time high—so much so that a recently convened panel of medical experts in the US has recommended that all adults under the age of 65 be screened for anxiety. In How to Release Anxiety, Gabby Bernstein offers simple, actionable steps for feeling better, living with more ease, and showing up for those around us. Gabby’s unusual advice: Rather than manage your anxiety, what if you befriended it? Gabby posits that what we befriend, we can ultimately be at ease with. So she invites us to get curious.
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Not my thing, but one good point
- By Scott on 10-22-22
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Manifest Now
- By: Idil Ahmed
- Narrated by: Idil Ahmed
- Length: 4 hrs and 23 mins
- Unabridged
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Manifest Now provides a step-by-step guide with tools, techniques, and proven strategies to raise your frequency and create the reality you want. This audiobook is designed to guide you through the mental, physical, and spiritual aspects of manifesting and creating all that your heart desires. You'll learn how to start removing mental and emotional blocks so you can rediscover that manifesting is your natural birthright. You'll feel more confident, reconnected, and powerful as you listen.
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This is my first review of 2 years subscribed!
- By Rodrigo on 02-22-19
By: Idil Ahmed
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30 Covert Emotional Manipulation Tactics: How Manipulators Take Control in Personal Relationships
- By: Adelyn Birch
- Narrated by: Kitty Hendrix
- Length: 1 hr and 48 mins
- Unabridged
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Identifying covert emotional manipulation is tricky. You sense something is wrong, but you can't quite put your finger on the problem. This powerful book will reveal to you if manipulation is at play in your relationships. It will open your eyes. You will learn 30 tactics manipulators use to get what they want. You will also learn to spot the warning signs within yourself that expose covert manipulation is taking place, even if you can't identify the specific tactics being used.
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This book can change your life!
- By Cat O. on 04-04-18
By: Adelyn Birch
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Mind Mapping
- Improve Memory, Concentration, Communication, Organization, Creativity, and Time Management
- By: Kam Knight
- Narrated by: Jim D Johnston
- Length: 5 hrs
- Unabridged
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This is a comprehensive guide to learning about a wonderful technique called mind maps. Mind maps are an amazing organizational and creativity tool that can improve memory, concentration, communication, organization, creativity, and time management.
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make sure to practice
- By Meryem on 04-24-17
By: Kam Knight
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There's No Such Thing as Bad Weather
- A Scandinavian Mom's Secrets for Raising Healthy, Resilient, and Confident Kids (from Friluftsliv to Hygge)
- By: Linda Åkeson McGurk
- Narrated by: Ann Richardson
- Length: 8 hrs and 39 mins
- Unabridged
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Bringing Up Bébé meets Last Child in the Woods in this lively, insightful memoir about a mother who sets out to discover if the nature-centric parenting philosophy of her native Scandinavia holds the key to healthier, happier lives for her American children.
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Great concept, interesting writing.
- By Kate on 11-03-17
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How to Write Best-Selling Fiction
- By: James Scott Bell, The Great Courses
- Narrated by: James Scott Bell
- Length: 12 hrs and 38 mins
- Original Recording
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Most people think the way to write a best seller is to have a lot of talent and even more luck. As you will learn, there is a recipe for success, and luck may be the least important ingredient in creating a best seller. No one has cracked the code better than James Scott Bell. A best-selling author himself, and the author of the number-one best seller for writers, Plot & Structure, Mr. Bell has been teaching the principles of best-selling fiction for over 20 years, principles that apply to any genre or style.
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I'm a writer and this course is to blame.
- By accentrique on 07-22-19
By: James Scott Bell, and others
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English Grammar Boot Camp
- By: Anne Curzan, The Great Courses
- Narrated by: Anne Curzan
- Length: 12 hrs and 26 mins
- Original Recording
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Grammar! For many of us, the word triggers memories of finger-wagging schoolteachers, and of wrestling with the ambiguous and complicated rules of using formal language. But what is grammar? In fact, it's the integral basis of how we speak and write. As such, a refined awareness of grammar opens a world of possibilities for both your pleasure in the English language and your skill in using it, in both speech and the written word.
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Spectacular
- By Quaker on 09-24-16
By: Anne Curzan, and others
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Our Magnificent Bastard Tongue
- The Untold History of English
- By: John McWhorter
- Narrated by: John McWhorter
- Length: 5 hrs and 22 mins
- Unabridged
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A survey of the quirks and quandaries of the English language, focusing on our strange and wonderful grammar. Why do we say "I am reading a catalog" instead of "I read a catalog"? Why do we say "do" at all? Is the way we speak a reflection of our cultural values? Delving into these provocative topics and more, Our Magnificent Bastard Tongue distills hundreds of years of fascinating lore into one lively history.
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Great for casual linguists
- By Bertie on 01-11-10
By: John McWhorter
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Easy Spanish Step-by-Step
- By: Barbara Bregstein
- Narrated by: Rachel Story
- Length: 37 hrs and 15 mins
- Unabridged
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Easy Spanish Step-by-Step is designed in such a way that each section builds upon the last to help your brain progressively create lasting and meaningful connections to each new word and grammar concept. Simply by listening and speaking out loud with us, you will naturally progress, step-by-step, toward Spanish communication and fluency.
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Best so far . . .
- By Medusa in Akron on 07-20-21
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Survival Theory
- A Preparedness Guide
- By: Jonathan Hollerman
- Narrated by: Jim Pelletier
- Length: 9 hrs and 56 mins
- Unabridged
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This preparedness guide will help you develop a plan to escape the deadly rioting and looting, showing you where you can take your family to keep them safe, even if you can't afford a fully-stocked survival retreat. Jonathan Hollerman's in-depth expertise and recommendations will cover many topics including bug-out bags, SHTF Weapons, tactical gear, survival tools, knives, long-term food storage, livestock, bug-out locations, survival retreat recommendations, and much more.
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Literally a half decent book.
- By LA on 09-29-16
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How to Boost Your Credit Score 100+ Points in 30 Days Without Credit Repair!
- By: Brian Diez
- Narrated by: Mike Norgaard
- Length: 55 mins
- Unabridged
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Did you know that you could have credit scores in the low 600s even if you never missed a bill payment in your life? That's because your payment history is only 35% of your credit score. How to Boost Your Credit Score 100+ Points in 30 Days Without Credit Repair will show credit industry secrets for maximizing the other 65%. The best part is you will see real results in just 30 days.
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Don't waste a credit on this!
- By typhoidtrish on 10-01-18
By: Brian Diez
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What listeners say about The Step-by-Step Guide to Copywriting: Online Learning and Course Design
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Adanvdo Tawadi
- 09-01-21
Content superb! Narration monotonous!
The content was fabulous! Superb! Thanks for sharing!!! The narration was monotone and without passion! Lacking energy! I listen to many books and couldn’t stay focused on the info because of its droning and putting me to sleep! That’s not normal for this lifelong learner! I encourage Sandra to re-narrate with varying intonation and the energy with which she learned the material, has passions used it and wrote the book about it!
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- Anonymous User
- 11-01-18
This Book is Pure Gold
Please write more on this subject Sandra, please. How refreshing to read a book that truly has something to offer and isn't an entire book about the author blowing their own horn and droning on about I and me. Every word is carefully planned to deliver value to the reader. I am going to be reading it many times. I cannot tell you how disappointed I was when it ended, I was literally hanging on every word she said.
Thank you Sandra Shillington for this brilliant work!
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2 people found this helpful
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- wheatbread
- 12-07-23
compact and well laid out
The author doesn't put a lot of life into the reading, but she has put together a really decent strategy book of things to be aware of and to do when designing a course. I think it would be useful for any type of teaching, whether for online or in-person. There isn't any fluff, just good practical advice.
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1 person found this helpful
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- Rebecca
- 07-31-21
Seriously good.
no frills...all actionable steps. using it for teaching online college guidance courses and to start my own personal online courses.
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1 person found this helpful
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- Anthony S. Beard
- 02-06-21
Well done
Very well done and practical advice. One of the best content books I have read.
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- Lisa Duffy (CA)
- 11-13-23
Great (audio) Read
This book gave me some great advice on adding different elements and features to my online masterclasses. I highly recommend it for anyone new to creating online courses.
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- DVMIKE
- 03-12-18
Best book on course desigm
This is by far the best book I have purchased on course design and elements ! I strongly endorse this book and suggest that anyone who does business online get this book. If course design isn't part of your business it will be after you read or listen to this book !
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4 people found this helpful
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- Jonathan
- 09-15-19
Amazing book
Great book. Was exactly what I was looking for as someone that is brand new to course design. thanks you so much. You'll definitely want to sit down with a pen and paper for this book.
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1 person found this helpful
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- SMH
- 03-28-21
Exactly what I needed
This book hit the nail on the head for me. The author gives us instructions, in a very clear and orderly manner, exactly what we need to know and do to create a successful and effective online course. Thank you!
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1 person found this helpful
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- Cristina
- 03-11-20
Practical how-to guide on online course design
This is a practical how-to guide on online course design. The author tells what to do and why, without fluff. Exactly what I need in my research on the topic
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