-
The Adweek Copywriting Handbook
- The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
- Narrated by: Mike Lenz
- Length: 11 hrs and 9 mins
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Publisher's summary
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
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This audio from creativity guru Jeff Tobe is an unusually charming collection of warm, funny, and instructive business tales. It provides numerous examples of street-smart sales tactics, exemplary customer service, and outside-the-lines marketing. The audio program encourages anyone with an entrepreneurial spirit by providing story after story of creative ideas and inspiration. In Coloring Outside the Lines: Business Thoughts on Creativity, Marketing, and Sales, Jeff Tobe shows that when you compete head-on in business you are just agreeing to play by the same old rules.
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Hilarious and Charming, yet still Authentic
- By Michael Beyer on 02-09-23
By: Jeff Tobe
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What listeners say about The Adweek Copywriting Handbook
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Mikisha Silvera
- 03-02-24
The only book you'll ever need for copywriting!
Joseph Sugarman is the real deal. His teachings has stood the test of time. And I am a HUGE fan of Gary Halbert, but honestly Joe knocked this one out of the park.
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- Anonymous User
- 04-01-23
Very good book
The book is done even if there is 2 hours left just the same stories from the beging but i really like the book but it didnt have to be so long.
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- Anonymous User
- 09-14-21
Great alma mater for copywriters
I will listen second time. This time it will be studying the book. You can learn foundation of all copywriting
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1 person found this helpful
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Overall
Filled with valuable principles and examples
I have worked in the advertising industry for over 25 years now, and I loved the principles and examples Joe Sugarman shared in this book. This is good stuff.
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- Juan Jesus
- 03-23-21
Great advice
Even to this day these copywriting insights are really powerful, I think Sugarman should add his thoughts on more recent social media and advertising copy for FB and Google, I would really appreciate all he has to say
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7 people found this helpful
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- Nicholas Hayes
- 10-28-24
LOVED IT!
I learned a lot from this book and have already put some of it to practice. Some of it is outdated, but for the most part, it’s a masterclass on copywriting! Highly recommend!
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- Jeff Watters, Frankford, DE
- 11-06-21
This content is so good I bought the book
Rarely do I want to keep an item so much that I buy the written copy as well. but that's what happened when I listen to this the first time. The content is so valuable, I can imagine it could be sold at ten times the price and still be a terrific value.
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1 person found this helpful
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Overall
- Amazon Customer
- 10-17-22
great advertising advice
lots of details and tips to make you a successful advertiser, and avoid making costly mistakes.
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- Amazon Customer
- 10-28-22
it's good but probably overrated.
unfortunately like most advertising copy we have been desensitized to the fact that what is now legally defined as Puff free is let's be honest lying.
while there are many things to be learned from this book I did enjoy it and I will use many of its principles I think we need to move away from considering ridiculous lies as being acceptable simply because of a legal definition.
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- Ess Tea
- 06-25-24
Outdated
Concepts and examples are dated and I found precious few of them to be useful.
Also, the author hasn’t embraced modern language usage. For example, using he/him as the default singular person pronoun. Also, author referenced “a man who is babysitting his three children.” Newsflash: dads don’t babysit—they parent.)
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