Preview
  • The Adweek Copywriting Handbook

  • The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
  • By: Joseph Sugarman
  • Narrated by: Mike Lenz
  • Length: 11 hrs and 9 mins
  • 4.8 out of 5 stars (87 ratings)

Access a growing selection of included Audible Originals, audiobooks, and podcasts.
You will get an email reminder before your trial ends.
Audible Plus auto-renews for $7.95/mo after 30 days. Upgrade or cancel anytime.

The Adweek Copywriting Handbook

By: Joseph Sugarman
Narrated by: Mike Lenz
Try for $0.00

$7.95 a month after 30 days. Cancel anytime.

Buy for $21.49

Buy for $21.49

Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Publisher's summary

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

©2007 Joseph Sugarman (P)2020 Gildan Media
activate_Holiday_promo_in_buybox_DT_T2

What listeners say about The Adweek Copywriting Handbook

Average customer ratings
Overall
  • 5 out of 5 stars
  • 5 Stars
    78
  • 4 Stars
    4
  • 3 Stars
    4
  • 2 Stars
    0
  • 1 Stars
    1
Performance
  • 5 out of 5 stars
  • 5 Stars
    60
  • 4 Stars
    7
  • 3 Stars
    1
  • 2 Stars
    0
  • 1 Stars
    0
Story
  • 5 out of 5 stars
  • 5 Stars
    60
  • 4 Stars
    4
  • 3 Stars
    4
  • 2 Stars
    0
  • 1 Stars
    0

Reviews - Please select the tabs below to change the source of reviews.

Sort by:
Filter by:
  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

The only book you'll ever need for copywriting!

Joseph Sugarman is the real deal. His teachings has stood the test of time. And I am a HUGE fan of Gary Halbert, but honestly Joe knocked this one out of the park.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    5 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    4 out of 5 stars

Very good book

The book is done even if there is 2 hours left just the same stories from the beging but i really like the book but it didnt have to be so long.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    4 out of 5 stars

Great alma mater for copywriters

I will listen second time. This time it will be studying the book. You can learn foundation of all copywriting

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

1 person found this helpful

Filled with valuable principles and examples

I have worked in the advertising industry for over 25 years now, and I loved the principles and examples Joe Sugarman shared in this book. This is good stuff.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    5 out of 5 stars

Great advice

Even to this day these copywriting insights are really powerful, I think Sugarman should add his thoughts on more recent social media and advertising copy for FB and Google, I would really appreciate all he has to say

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

7 people found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

LOVED IT!

I learned a lot from this book and have already put some of it to practice. Some of it is outdated, but for the most part, it’s a masterclass on copywriting! Highly recommend!

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

This content is so good I bought the book

Rarely do I want to keep an item so much that I buy the written copy as well. but that's what happened when I listen to this the first time. The content is so valuable, I can imagine it could be sold at ten times the price and still be a terrific value.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

1 person found this helpful

  • Overall
    5 out of 5 stars

great advertising advice

lots of details and tips to make you a successful advertiser, and avoid making costly mistakes.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    3 out of 5 stars

it's good but probably overrated.

unfortunately like most advertising copy we have been desensitized to the fact that what is now legally defined as Puff free is let's be honest lying.

while there are many things to be learned from this book I did enjoy it and I will use many of its principles I think we need to move away from considering ridiculous lies as being acceptable simply because of a legal definition.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    1 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    3 out of 5 stars

Outdated

Concepts and examples are dated and I found precious few of them to be useful.

Also, the author hasn’t embraced modern language usage. For example, using he/him as the default singular person pronoun. Also, author referenced “a man who is babysitting his three children.” Newsflash: dads don’t babysit—they parent.)

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!