
The Adweek Copywriting Handbook
The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
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Narrated by:
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Mike Lenz
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By:
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Joseph Sugarman
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
©2007 Joseph Sugarman (P)2020 Gildan MediaListeners also enjoyed...




















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The only book you'll ever need for copywriting!
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Very good book
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Great alma mater for copywriters
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I couldn’t read it…
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Great advice
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LOVED IT!
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Filled with valuable principles and examples
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This content is so good I bought the book
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great advertising advice
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while there are many things to be learned from this book I did enjoy it and I will use many of its principles I think we need to move away from considering ridiculous lies as being acceptable simply because of a legal definition.
it's good but probably overrated.
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