You Are an IP Company
The 12-Step Plan to Increase Your Intellectual Property Influence, Impact, and Income
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You Are an IP Company
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Narrated by:
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Kary Oberbrunner
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Katherine Rubino
About this listen
The Most Valuable Companies in the World. Leverage a Powerful Secret. Do you?
Taylor Swift isn’t a singer, songwriter, or entertainer. She’s an IP Company—filing over 300 trademarks (and counting), including The Tortured Poets Department, Swiftites, Tayplay, and even her cat’s names—Meredith and Olivia Swift. Taylor Swift doesn’t protect her IP because she’s a big star. She’s a big star because she protects her IP.
Play-Doh also takes its IP seriously, protecting the scent of its modeling compound with the proprietary description, “Sweet, slightly musky, vanilla fragrance, with slight overtones of cherry, combined with the smell of a salted, wheat-based dough." Even The Coca-Cola Company knows its value is found in its trade secret, not the carbonated beverage it bottles.
You’re not that different. But sadly, most entrepreneurs don’t think they have any intellectual property. Truth is, they just don’t know how to find it. The few who do, don't know how to protect it. Over 90% of your company’s value is linked to your IP. Unless you value your IP, your clients, competitors, and collaborators won’t truly value you.
Kary Oberbrunner, entrepreneur and inventor of Instant IP™, and Katherine Rubino, a Partner at Caldwell, the fastest-growing IP law firm in America for more than four years in a row, team up to offer a proven guide for identifying your ideas and protecting them the fastest, easiest, and most effective way possible.
Get ready to discover:
- Why you should not promote your IP until you first protect your IP
- Which IP protection strategy makes sense for your unique circumstances
- How Disney, Lego®, CrossFit, Dr. Pepper, Magnolia, and Apple experienced exponential growth by leveraging their IP
- The 12-step plan to increase your intellectual property influence and impact
- Forty-seven practical ways of monetizing your IP so you realize true income
Your Ideas are Valuable. Start Protecting Them Today.
©2024 Kary Oberbrunner (P)2024 Kary OberbrunnerRelated to this topic
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Performance4.5 out of 5 stars 432
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Story4.5 out of 5 stars 427
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- Narrated by: Charlie Varon
- Length: 3 hrs and 30 mins
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Overall5 out of 5 stars 4,472
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Performance5 out of 5 stars 3,714
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Story5 out of 5 stars 3,694
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- 366 Meditations on Wisdom, Perseverance, and the Art of Living
- By: Ryan Holiday, Stephen Hanselman
- Narrated by: Brian Holsopple
- Length: 10 hrs and 6 mins
- Unabridged
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Overall5 out of 5 stars 3,262
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Performance4.5 out of 5 stars 2,738
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Story5 out of 5 stars 2,703
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- Narrated by: Scaachi Koul
- Length: 4 hrs and 31 mins
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Overall4.5 out of 5 stars 100
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Performance5 out of 5 stars 97
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Story4.5 out of 5 stars 97
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- By: Ben Austen
- Narrated by: Ben Austen
- Length: 4 hrs and 25 mins
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Overall4.5 out of 5 stars 504
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Performance4.5 out of 5 stars 498
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Story4.5 out of 5 stars 498
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5 out of 5 stars
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Well done
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What listeners say about You Are an IP Company
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall5 out of 5 stars
-
Performance5 out of 5 stars
-
Story5 out of 5 stars
- Tony
- 11-19-24
Accessible and Easy to Understand
Kary and Katie take the potentially daunting topic of intellectual property and procure an encouraging, non-threatening listening environment. I will begin listening to the entire audiobook again tomorrow - Tony Ceballos/fellow author & content creator
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