Matt and Garrett are back today with a quick conversation shedding some light on the complex dynamics of real estate markets, focusing on the shifting balance between buyer and seller markets. Identifying how factors like inventory levels, economic fluctuations, and psychological influences shape market behavior, their discussion addresses whether a shift to a buyer's market is possible under current conditions and emphasizes the strategies real estate professionals can use to successfully navigate these unpredictable waters.

Our hosts further underscore the hyper-local nature of real estate trends, highlighting the fact that inventory is just one piece of the puzzle, and that changes in buyer demand, economic shifts, and global events can rapidly transform market conditions. They go on to stress the importance of staying informed and adapting to local market trends, while also acknowledging the significant role psychology plays in real estate decisions. Noting that real estate professionals must be agile and proactive, Matt and Garrett offer listeners here today the opportunity to gain a thorough understanding of how the market's volatility requires constant vigilance and strategic adjustment to achieve success.

Don’t forget, if you’re ready to take your life to 11, join Life at Ten Tenths’ exclusive online ‘11 Circle’ community for live coaching, Success Lab Workshops, accountability, a resource library, powerful networking - including referrals - and so much more! Founding Members get lifetime Legendary Access (including future content) with a one-time payment for a limited time. Unsure? Explore the community for free or try a monthly plan.

Start living your best life now! Visit lifeattentenths.com.

Episode Highlights:

00:00 Impact of Supply on Real Estate Markets

02:18 Local Real Estate Market Differences

04:39 Balancing Inventory and Buyer Demand

06:29 Market Mindset and Consumer Behavior

09:30 Predicting Real Estate Success in Any Market

13:39 The Psychology of Home Buying and Selling

16:51 Unpredictable Market Trends in Real Estate

24:02 Transitioning from Seller’s to Buyer’s Market

25:24 Navigating High Trading Real Estate Markets

Key Takeaways:

“The market can flip from a seller's to a buyer's market at any time. All it takes is enough sellers deciding to sell."

"Inventory levels alone don't determine a buyer's or seller's market. Demand can change the game."

"In a strong buyer's market, you must be aggressive. Get to the front of the line."

"Patience is key. You can't always predict market performance based on past data."

"There's always a market for real estate. It's about educating your clients properly."

"Mindset and beliefs about the economy can significantly impact buying and selling decisions."

"High trading markets mean buyers and sellers are actively swapping properties. That's what you want."

"Don't hold on to absolutes. The market can change quickly, often under your nose."

"Educate your buyers and sellers about the current market conditions to help them make informed decisions."

"Always talk to other strong listing agents to understand the current buyer pool and market activity."

Links:

Life at Ten Tenths Website: lifeattentenths.com

Life at Ten Tenths on YouTube: https://www.youtube.com/@lifeattentenths

Inspired by some moments of self-reflection, Matt and Garrett return today to tackle the common struggles of perfectionism and procrastination, offering up their own experiences as examples. Together, they emphasize how perfectionism often becomes a form of procrastination, paralyzing entrepreneurs and business owners from taking action. Through real-life stories from their work in real estate and entrepreneurship, they highlight the importance of overcoming overthinking and embracing imperfect action.

With their trademark mix of humor and practical insights, our hosts explore how new technologies, decision fatigue, and the fear of imperfection can all hinder progress, making accountability a crucial tool in breaking the cycle of inaction. Encouraging listeners to focus on progress over perfection, they stress the power of taking immediate action, no matter how imperfect it may seem, and explain how even small steps forward can lead to meaningful growth, whether in creating content, launching new projects, or delivering services. Authenticity, feedback, and iteration become key themes as Matt and Garrett demonstrate here today that taking action and learning from results is the only way to move forward and achieve success, rendering progress the ultimate driver of growth.

Don’t forget, if you’re ready to take your life to 11, join Life at Ten Tenths’ exclusive online ‘11 Circle’ community for live coaching, Success Lab Workshops, accountability, a resource library, powerful networking - including referrals - and so much more! Founding Members get lifetime Legendary Access (including future content) with a one-time payment for a limited time. Unsure? Explore the community for free or try a monthly plan.

Start living your best life now! Visit lifeattentenths.com.

Episode Highlights:

00:00 Overcome Perfectionism with Action

00:23 Why We Procrastinate as Entrepreneurs

01:06 Double Down on Creating Valuable Content

02:27 The Perfectionism-Procrastination Connection

02:53 Dan Martell's Quote

03:14 Excuses We Use to Avoid Taking Action

05:19 Stop Overcomplicating

07:05 The Power of Imperfect Action in Marketing

08:59 Embracing Imperfection in Real Estate Marketing

10:22 Fear of Feedback Stalls Progress

11:34 Perfection Does Not Equal Results

12:08 Importance of Analyzing and Iterating Content

13:14 Overcoming Perfection Paralysis in Social Media

14:04 Get Your Voice Out - Action Trumps Perfection

15:42 Eliminate Hurdles by Tackling Small Steps

16:22 Coaching and Accountability to Fight Procrastination

18:22 Experience Results by Taking Action

20:31 Why Perfection is an Illusion in Real Estate

23:27 Trust in Your Authenticity

26:28 Join the Eleven Circle for Real Estate Coaching

Key Takeaways:

"Your perfection is actually procrastination. It's an excuse to delay action."

"Taking action, even imperfectly, will make you feel accomplished and benefit your business."

"Skip the perfection, get it out there, and then learn from the feedback."

"Find your own pattern and way. Perfection will come with time."

"Eliminate the hurdles to action. Take the minimum step forward and build from there."

"If your service or product is good, you can't break it through marketing."

“If your intention is good, have fun with it. Take action and learn.”

Links:

Life at Ten Tenths Website: lifeattentenths.com

Life at Ten Tenths on YouTube:

Matt and Garrett begin by talking about gratitude and sleep here today, and then quickly dive into exploring the transformative power of a learning mindset and how continuous learning is essential not only for personal development but also for driving success in business. Through engaging stories, such as Garrett's son Otto's pursuit of knowledge, the hosts demonstrate how integrating learning into daily routines can help overcome obstacles and achieve lasting growth. By adopting a mindset of perpetual learning, you can elevate both your professional and personal life, breaking free from stagnation and unlocking new opportunities.

The episode highlights various strategies for acquiring knowledge, from reading books and listening to podcasts to participating in meaningful conversations and attending conferences. Our hosts stress the importance of teaching others as a way to reinforce your own learning and share valuable insights with your community. They emphasize that staying curious and continuously expanding your understanding is crucial for staying ahead in business, especially in rapidly changing industries like real estate. As our hosts clearly demonstrate here today, embracing a lifelong learning approach empowers you to adapt to new challenges and thrive in an ever-evolving world.

If you’re ready to take your life to 11, join Life at Ten Tenths’ exclusive online ‘11 Circle’ community for live coaching, Success Lab Workshops, accountability, a resource library, powerful networking - including referrals - and so much more! Founding Members get lifetime Legendary Access (including future content) with a one-time payment for a limited time. Unsure? Explore the community for free or try a monthly plan.

Start living your best life now! Visit lifeattentenths.com.

Episode Highlights:

00:00 Positivity and Gratitude's Role in High Energy

02:09 Importance of Continuous Learning for Success

02:48 Reading and Engaging for Growth

04:16 Using a Learning Mindset to Overcome Plateaus

07:01 Gaining Wisdom for Meaningful Conversations

07:57 Avoiding Reactionary Thinking by Diving Deeper into Topics

10:00 Learning from Books to Reinforce Success Principles

12:13 Staying Relevant by Constant Learning in a Changing World

14:06 Value of Conferences as Learning Opportunities

17:29 Applying What You Learn to Grow in Business

19:15 Books as a Gateway to Learning and Personal Growth

21:37 Audible and Podcasts as Learning Tools

23:57 Interviewing and Asking Questions for Deeper Learning

25:52 Sharing Knowledge to Build Authority and Trust

29:05 Challenge to Focus on New Learning Areas in Real Estate Every Month

Key Takeaways:

"Readers are leaders and learners are earners. If you want to be a great leader and earn a lot, read and be a learner."

"Being in a learning mindset helps you avoid plateaus in your business. Always ask: What are you reading currently?"

"Always be learning. It allows you to adapt to the fast-changing world and stay ahead in your business."

"Dive into topics like interest rates, investments, and commercial real estate. One focused month can transform your knowledge."

"Learning is great, but applying what you learn is crucial. Teach what you learn to reinforce your understanding."

"Ask questions to learn from those around you. There's always something valuable to gain from others' experiences."

Links:

Life at Ten Tenths Website: lifeattentenths.com

Life at Ten Tenths on YouTube:

Matt and Garrett dive deep into the changing dynamics of the real estate industry today, exploring how agents can transition from viewing their roles as mere jobs to building lasting careers or businesses. They discuss the critical importance of understanding client motivations and the need to develop trust through a well-maintained client database. As industry changes continue to create new challenges, our hosts emphasize the value of having structured processes for both buyer and seller engagements. Agents who adopt a professional approach and embrace these processes will be better equipped to manage these shifts confidently and reduce stress while building stronger client relationships.

The conversation also covers the importance of focusing on client goals rather than personal needs. Matt and Garrett share insights on how asking the right questions, communicating effectively, and creating personalized marketing strategies can enhance client value and minimize transaction friction. They underscore the necessity of a process-driven approach to simplify complex procedures and provide a smoother experience for clients. The episode concludes with powerful advice: those who move from simply completing tasks to building meaningful client connections will secure long-term success in their real estate careers.

Don’t forget, if you’re ready to take your life to 11, join Life at Ten Tenths’ exclusive online ‘11 Circle’ community for live coaching, Success Lab Workshops, accountability, a resource library, powerful networking - including referrals - and so much more! Founding Members get lifetime Legendary Access (including future content) with a one-time payment for a limited time. Unsure? Explore the community for free or try a monthly plan.

Start living your best life now! Visit lifeattentenths.com.

Episode Highlights:

00:00 Understanding Client Motivations in Real Estate

01:16 The Divide Between Job and Career Mindsets

02:09 The Importance of Building Trust and a Client Database

03:57 The Impact of Industry Changes on Real Estate Agents

05:59 Navigating Inconsistent Real Estate Processes Across Regions

07:41 Developing Structured Processes for Buyer and Seller Engagement

11:43 The Consequences of Failing to Establish Early Client Relationships

12:32 The Role of Customized Client Communication in Real Estate Success

14:35 Shifting Focus from Realtor Needs to Client Goals

16:09 Asking the Right Questions to Enhance Client Value

19:14 Transitioning from a Job Mindset to a Career or Business Approach

20:19 Avoiding Roadblocks That Hinder Clients in Real Estate Transactions

21:16 Simplifying the Real Estate Process to Prevent Client Frustration

22:59 Personalizing Real Estate Marketing for Long Term Success

26:43 Adapting Marketing Strategies to Minimize Client Friction

28:58 Applying Listing Agent Strategies to Buyer Relationships

30:51 Building Strong Client Alliances Through Early Engagement

Key Takeaways:

"There's a hierarchy of how you view this profession: job, career, business."

"The minute we are in the way, buyers will replace us and figure out a new way."

"If you don't have a process, you're stuck in a job mindset and will struggle."

"Ask questions. Take interest in the person in front of you to show your value."

"When you move from job to career mindset, you focus on serving your clients at a high level."

Links:

Life at Ten Tenths Website: lifeattentenths.com

Life at Ten Tenths on YouTube:

Sandy McMaster, a leading realtor in the DC metro area, joins Matt and Garrett today to share her journey of developing a more authentic and client-centered approach to real estate. Along the way, Sandy discusses the value of standing out by being genuine and authentic, rather than blending into the "sea of sameness" that often characterizes the industry. She also explores the distinction between performance coaching and developmental coaching, advocating for a focus on sustainable growth rather than seeking quick fixes.

Sandy goes on to highlight the crucial role of authenticity in building a personal brand that truly connects with clients. She advises against trying to be everything to everyone, stressing the importance of crafting a marketing strategy that reflects who you genuinely are. By focusing on solving clients’ problems instead of merely completing transactions, real estate professionals can build trust, attract the right clients, and achieve long-term success. As today’s very special guest notes, in today’s competitive market, being true to yourself isn’t just beneficial—it’s essential.

Don’t forget, if you’re ready to take your life to 11, join Life at Ten Tenths’ exclusive online ‘11 Circle’ community for live coaching, Success Lab Workshops, accountability, a resource library, powerful networking - including referrals - and so much more! Founding Members get lifetime Legendary Access (including future content) with a one-time payment for a limited time. Unsure? Explore the community for free or try a monthly plan.

Start living your best life now! Visit lifeattentenths.com.

Episode Highlights:

00:00 Importance of Identifying Your Ideal Client

00:23 Introduction to Sandy McMaster’s Real Estate Expertise

03:10 Journey to Identity Based Real Estate

04:22 Overcoming Early Career Challenges in Real Estate

07:21 Avoiding the Sea of Sameness in Real Estate

09:58 Shift from Performance Coaching to Developmental Coaching

12:15 The Role of Personal Branding in Real Estate Success

15:11 Embracing Your Authentic Self to Succeed in Real Estate

18:35 Understanding and Marketing Your Unique Value Proposition

22:16 The Pitfalls of Overemphasizing Accomplishments in Marketing

26:21 Building Trust and Authority in Real Estate

30:12 The Power of Personal Interests in Building Client Relationships

33:04 The Danger of Trying to Be Everything to Everyone

37:35 The Freedom of Choosing the Right Clients

40:26 Developing a Strong Brand to Attract Ideal Clients

44:08 Tailoring Your Marketing Strategy to Fit Your Brand

47:14 Focusing on Problem Solving Over Transactional Business

52:12 The Future of Real Estate Professionalism and Authenticity

Key Takeaways:

"If you are a leader or a broker or a manager, and you're saying to agents, “Articulate your value,” you should be able to answer the question yourself."

"You have to be willing to claim who you are. How we do it is different because of who we are."

"If you want to do the business, you can. There is not one way. And if you are feeling unfulfilled, frustrated, disillusioned even, there's other things you can do."

"If you are willing to put yourself at the center of your business, that was the ‘unlock’ for me."

Links:

Life at Ten Tenths Website: lifeattentenths.com

Life at Ten Tenths on YouTube: https://www.youtube.com/@lifeattentenths

Sandy McMaster’s Substack: https://substack.com/@sandymcmaster

KnowYourValue.RealEstate https://www.knowyourvalue.realestate/

Matt and Garrett are back this week for a discussion centering on "protecting the flame," a metaphor for safeguarding your energy and focus amidst external challenges like market fluctuations and negativity. By emphasizing the power of mindset, language, and environment, the hosts reveal how these elements are essential not only for survival but for thriving in both personal and professional arenas. This is an episode filled with practical insights for maintaining positivity and achieving success, even when faced with daunting circumstances.

Together, our dynamic duo highlight the importance of identifying what you don’t want as a first step toward clarifying your true desires. They stress that protecting your energy is fundamental to achieving greatness in life and business, with mindset being the common thread among those who excel, regardless of external influences. The episode underscores the power of language in shaping your reality and the need to surround yourself with a positive environment to nurture your inner flame. For those seeking to break free from negativity and build a path to success, this episode offers actionable advice on focusing on controllable factors, reinforcing positive change, and consistently applying disciplined actions to sustain success.

Don’t forget, if you’re ready to take your life to 11, join Life at Ten Tenths’ exclusive online ‘11 Circle’ community for live coaching, Success Lab Workshops, accountability, a resource library, powerful networking - including referrals - and so much more! Founding Members get lifetime Legendary Access (including future content) with a one-time payment for a limited time. Unsure? Explore the community for free or try a monthly plan.

Start living your best life now! Visit lifeattentenths.com.

Episode Highlights:

00:00 Identify What You Don't Want and Find Its Opposite

00:29 Protecting Your Energy to Achieve Greatness

01:15 Mindset Over Methods for Business Success

02:19 Focus on Controllable Factors, Not External Influences

04:25 The Power of Positive Energy in Business Systems

06:24 Optimism vs. Pessimism Choosing the Right Narrative

09:35 How Language Shapes Your Reality

12:22 Turning Negative Situations into Positive Opportunities

14:45 Managing Expectations and Realities in Business

18:50 The Impact of Mindset on Success

20:25 The Safety of Negativity vs. The Risk of Optimism

22:22 Reinforcing Positive Change Through Consistent Actions

26:08 Identifying and Releasing Limiting Beliefs

30:24 Distance Yourself from Negativity to Protect Your Flame

Key Takeaways:

"If you're struggling with being able to say and see what you want, start with what you don't want. Then ask yourself, what's the opposite of that?"

"The common theme among successful people right now is their mindset and the words they use to describe their own business."

"If you believe you can or if you believe you can't, you're probably right."

"Without the right energy, the systems may not work. You can have the best system in the world, but if you don't have the right belief system, it may not work."

"This is an amazing time to set yourself apart as a professional in this industry."

"Surround yourself with positivity. Protect your flame by distancing yourself from negativity and using words that affirm your goals and aspirations."

Links:

Life at Ten Tenths Website: lifeattentenths.com

Life at Ten Tenths on YouTube:

In this episode of Life at Ten Tenths, Matt and Garrett are excited to reconnect with Eric Simon, the visionary behind BAM, formerly Broke Agent Media. The conversation takes listeners through Eric’s remarkable journey from a struggling real estate agent to a social media expert, highlighting how authentic branding and creative content strategies can transform a real estate career. Eric’s story is a testament to the importance of community engagement and the evolution of his platform from a humorous meme account to a pioneering media company that is redefining the industry.

Eric offers valuable insights on the shift from traditional real estate tactics to modern digital strategies, emphasizing the critical role of quality content in today’s algorithm-driven landscape. He discusses the power of email marketing and the importance of owning your digital space, sharing practical tips that resonate with both new and experienced real estate professionals. Noting that BAM continues to lead the way with its innovative, unfiltered approach, today’s episode inspires listeners to embrace continuous learning and adapt to the ever-changing digital landscape, ensuring sustained success in the real estate industry.

Don’t forget, if you’re ready to take your life to 11, join Life at Ten Tenths’ exclusive online ‘11 Circle’ community for live coaching, Success Lab Workshops, accountability, a resource library, powerful networking - including referrals - and so much more! Founding Members get lifetime Legendary Access (including future content) with a one-time payment for a limited time. Unsure? Explore the community for free or try a monthly plan.

Start living your best life now! Visit lifeattentenths.com.

Episode Highlights:

00:00 Creating Hyper Local Content for Real Estate Success

00:29 Introduction of Eric Simon and His Journey

03:17 The Challenges of Starting in Real Estate

07:53 The Reality Behind Social Media Success Stories

10:37 The Birth of The Broke Agent From Frustration to Outlet

14:14 Building Engagement and Community on Social Media

17:24 The Importance of Quality Over Quantity in Content Creation

20:47 Evolving Social Media Algorithms Focus on Quality Content

23:49 The Power of Email Marketing and Personalization

26:38 Segmenting Email Lists for Maximum Impact

31:09 Creating Value Driven Engaging Email Content

33:16 Using Social Media to Deepen Relationships and Build Trust

38:06 Transition from Meme Account to Media Company

43:00 Combining Real Estate Expertise with Media Innovation

47:28 Upcoming Events Bam Mania in Las Vegas

Key Takeaways:

"Creating hyper-local content as if you're the media company of your area is the most effective strategy for real estate agents."

"If you rely on social media platforms alone, you risk losing everything."

"Quality is more important than quantity."

"The best agent newsletters have personality and provide value beyond just listings and sales."

"Segment your email list. Tailor your content to specific groups to increase engagement and relevance."

"Study successful posts and adapt their strategies."

"Respond to comments and take conversations into DMs to build deeper relationships."

"Email is a more intimate form of communication. Use it wisely to build trust and deliver value."

"Ask for replies in your emails."

Links:

Life at Ten Tenths Website: lifeattentenths.com

Life at Ten Tenths on YouTube:

The critical role of becoming a trusted source of information in your industry comes under Matt and Garrett’s microscope today, as they discuss how delivering information with a unique, personalized voice not only resonates with your audience but also builds trust and authority. Their conversation explores how turning data into valuable insights can elevate your professional reputation, and stresses the importance of regularly sharing relevant and timely information, enhanced by your perspective, to stand out in any field.

The discussion also delves into practical strategies for becoming the go-to expert in your market by deeply understanding key trends such as interest rates, property investment returns, and industry shifts. By consistently providing informed and contextual insights, you not only attract new clients but also strengthen relationships with existing ones. Staying in front of your audience with valuable updates ensures you remain top-of-mind, ultimately expanding your influence and establishing your authority. As our hosts note, knowledge, when shared effectively, is the foundation of professional success.

If you’re ready to take your life to 11, join Life at Ten Tenths’ exclusive online ‘11 Circle’ community for live coaching, Success Lab Workshops, accountability, a resource library, powerful networking - including referrals - and so much more! Founding Members get lifetime Legendary Access (including future content) with a one-time payment for a limited time. Unsure? Explore the community for free or try a monthly plan.

Start living your best life now! Visit lifeattentenths.com.

Episode Highlights:

00:00 Being the First to Share Information

00:46 Audience Feedback and the Power of Sharing

01:52 The Value of Giving Quality Information First

03:12 Importance of Adding Personal Spin to Information

04:49 Timeliness and Relevance in Information Sharing

05:29 Adding Personal Interpretation for Unique Value

07:51 Leveraging Market Information for Client Engagement

10:43 Being the Giver of Valuable Industry Updates

11:01 Expanding Your Audience Beyond the Expected

13:47 Utilizing Market Data to Educate Clients

17:28 Importance of Consistent Presence in Front of Clients

18:01 Competing Through Valuable Information Sharing

21:08 Showcasing Expertise in Niche Areas

22:34 Understanding and Sharing Investment Opportunities

24:22 Learning and Sharing to Build Authority

25:17 Contextualizing Information for Client Understanding

27:20 The Power of Educated Conversations in Business

28:01 Community Engagement and Premium Membership Opportunities

29:10 Hydration Challenge and Novel Ideas for Water Consumption

31:54 Closing Remarks and Product Ideas Discussion

Key Takeaways:

"It's not about being the first to deliver something new. It's about being the first to that person for them to understand from your context."

"What you're looking to do is develop your voice with the information that you share so people can recognize you and connect with you."

"If you don't put your own spin on it, if you're just sharing data, what happens is someone goes, 'Oh, yeah, I already know that.'"

"What do you want to learn? Go learn it and share it. Develop your voice with the information you share."

"Be the first one to give information. Then put your own spin and value on it.”

Links:

Life at Ten Tenths Website: