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In this episode of the Osteobizness podcast, host Gilly Woodhouse, an esteemed author, speaker, and business coach, discusses the significance of prompt hands-on treatment for back pain, illustrated by the story of "The Old Boy," a golfer suffering from such pain.

Gilly underscores the necessity for osteopaths to effectively market their services to educate potential patients about the benefits of osteopathy. She introduces the private practice profits programme, which provides osteopaths with marketing training, swipes, and templates, aiming to equip them with the skills needed to attract and retain patients, ensuring their practices thrive.

The importance of prompt hands-on treatment (00:00:24)
Discussion on the impact of delayed treatment and the importance of seeking prompt hands-on treatment for back pain.

The role of effective marketing for osteopaths (00:01:28)
Exploration of the significance of marketing in educating and informing potential patients about osteopathy services and the challenges faced by osteopaths in marketing their clinics.

Inclusion of robust marketing training in private practice profits program (00:03:01)
Explanation of the marketing training, swipes, and templates included in the private practice profits program for osteopaths to enhance their marketing skills.

Conclusion and call to action (00:04:28)
Closing remarks, encouraging listeners to like, follow, and subscribe to Jilly's channels, and a mention of upcoming content for building a thriving practice.

BEST MOMENTS

'He could have avoided all that pain if he booked in quicker. This is an issue for your practice; people can be reluctant to get hands-on treatment promptly.'

'If the people in your area have no idea what you do, how you can help them, or why they would invest to come to see you, they aren't booking. It's your job to educate and inform them about what you do and how you help them.'

'Your increased confidence will shine through, and new patient numbers will keep improving, ensuring that your team is always booked up.'

VALUABLE RESOURCES

Are You Ready To Maximise Your Clinic's Potential And Achieve A Higher Annual Turnover? Click here to get your FREE personalised report.

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

This show was brought to you by Boost and Bloom.