Episodes

  • Friends of On Marketing #2: Nick Gedda
    Nov 24 2024

    Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/

    Watch this episode on YouTube 👉 https://youtu.be/I-vuSR83_xY


    Nick Gedda is a fractional CMO turned art dealer.


    And now a marketing lifecycle manager.


    In this episode, Nick shares:

    1. The importance of listening to your body
    2. The benefits of daily creative practice and skill-building
    3. Embracing the unknown and staying open to unexpected opportunities

    (Nick is from Season 1, Episode 1)


    // GUEST LINKS //

    Nick's LinkedIn

    Nick's website (Art)


    // CONNECT //

    🔵 Connect with me on LinkedIn

    📫 Subscribe to receive new podcasts when released

    ☕️ Get a virtual coffee with me

    💻 Learn more about who I am and what I do


    // Disclaimer //

    Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

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    40 mins
  • On Marketing #56: Joel Klettke
    Nov 17 2024

    Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/

    Watch this episode on YouTube 👉 https://youtu.be/LfozshG0atg


    Joel is the previous cofounder of Case Study Buddy.


    A true master of effective case studies.


    But deeper than that, he has a clarity about marketing that is rare.


    Joel's answers to this show's two main questions:


    (1) Marketing's role is to build trust by framing offerings in a believable, trustworthy way that encourages consumer action.


    (2) The purpose of life is to serve and make the path easier for others rather than just pursue personal achievements.


    // GUEST LINKS //

    Joel's LinkedIn


    // CONNECT //

    🔵 Connect with me on LinkedIn

    📫 Join my newsletter to receive extra insights

    ☕️ Get a virtual coffee with me

    💻 Learn more about who I am and what I do


    // Disclaimer //

    Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

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    26 mins
  • Friends of On Marketing #1: Marcella Chamorro
    Nov 10 2024

    Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/

    Watch this episode on YouTube 👉 https://youtu.be/NEqqZcqF_9U


    A former Head of Marketing turned Mental Health and Executive Coach.


    Marcella Chamorro's unique journey offers plenty of wisdom.


    A few ideas she shares:

    1. Balancing work performance and personal well-being
    2. Integrating inner work and outer work
    3. The importance of soft skills in the future workplace

    (Marcella is from Season 1, Episode 24)


    // GUEST LINKS //

    Marcella's LinkedIn


    // CONNECT //

    🔵 Connect with me on LinkedIn

    📫 Subscribe to receive new podcasts when released

    ☕️ Get a virtual coffee with me

    💻 Learn more about who I am and what I do


    // Disclaimer //

    Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

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    51 mins
  • S3E14: The end...and the Beginning (Outro)
    Oct 20 2024

    Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/

    Watch this episode on YouTube 👉 https://youtu.be/YyBDhZ6pALk


    The end of Season 3 is here...


    BUT, it's only the beginning.


    In this episode, I share:

    - Where we've been (past seasons)

    – Where we're going (the next season)

    – A novel idea for future seasons

    – AND 3 tips for modern marketers


    I hope to see you back for the next season starting on Nov 10, 2024.


    // CONNECT //

    🔵 Connect with me on LinkedIn

    🖤 Find me on TikTok

    📫 Subscribe to receive new podcasts when released

    ☕️ Get a virtual coffee with me

    💻 Learn more about who I am and what I do


    // Disclaimer //

    Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

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    17 mins
  • S3E13: Kaelyn Ahola
    Oct 7 2024

    Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/

    Watch this episode on YouTube 👉 https://youtu.be/yV-dSzn4iKY


    What can a designer turned nonprofit marketer teach us about marketing?


    A LOT.


    Kaelyn shares so much practical marketing wisdom throughout this episode.


    Two main ideas she shares:


    (1) Why you need to be clear on WHO you're reaching


    (2) A metaphor of road design and communication to improve your marketing


    // GUEST LINKS //

    Kaelyn's LinkedIn


    // CONNECT //

    🔵 Connect with me on LinkedIn

    🖤 Find me on TikTok

    📫 Subscribe to receive new podcasts when released

    ☕️ Get a virtual coffee with me

    💻 Learn more about who I am and what I do


    // Disclaimer //

    Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

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    50 mins
  • S3E12: Marketing is Writing
    Sep 22 2024

    Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/

    Watch this episode on YouTube 👉 https://youtu.be/1B8Q3N4nljI


    Think of something in marketing that writing doesn’t touch…I’ll wait.


    Videos have scripts.
    Designs tie to concepts.
    Speaking requires an outline.


    Words underpin everything in marketing.


    This means your ability to generate words is vital to marketing’s success.


    Which is why my challenge in this episode is to write daily for 15 minutes.


    Can you do it?


    // CONNECT //

    🔵 Connect with me on LinkedIn

    🖤 Find me on TikTok

    📫 Subscribe to receive new podcasts when released

    ☕️ Get a virtual coffee with me

    💻 Learn more about who I am and what I do


    // Disclaimer //

    Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

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    16 mins
  • S3E11: Anna D. (Copywriting + Experimentation)
    Sep 8 2024

    Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/

    Watch this episode on YouTube 👉 https://youtu.be/FRIK69cqF1g


    "You haven't earned the right to my attention; get to the point."


    Learn how that advice shaped Anna's approach to marketing.


    Here's a few more things Anna shares:

    • The art of being brief without sacrificing your message
    • How to balance confidence with curiosity in marketing
    • Why kindness could be our most powerful skill


    // CONNECT //

    🔵 Connect with me on LinkedIn

    🖤 Find me on TikTok

    📫 Subscribe to receive new podcasts when released

    ☕️ Get a virtual coffee with me

    💻 Learn more about who I am and what I do


    // Disclaimer //

    Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

    Show more Show less
    47 mins
  • S3E10: Isaac Holmgren (Marketing Strategy)
    Sep 1 2024

    Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/

    Watch this episode on YouTube 👉 https://youtu.be/Z4c0lnrFCIc


    Great marketers think like business strategists.


    They aim to understand the market and tilt their company's offering to resonate better.


    They focus on the higher aims rather than maximizing efficiency (deliverables).


    Isaac Holmgren is a wise marketer who gets it.


    In this episode, he gives a master class on marketing strategy.


    He's a few things he shares:

    • Marketing is more than just promotion
    • Marketers need practical skills (interviewing), not just empathy
    • The best marketers are business strategists
    • Efficiency shouldn't be the end goal—Focus on what's effective
    • Taking naps is a great way to improve productivity and focus

    // GUEST LINKS //

    Isaac's LinkedIn


    // CONNECT //

    🔵 Connect with me on LinkedIn

    📫 Subscribe to receive new podcasts when released

    ☕️ Get a virtual coffee with me

    💻 Learn more about who I am and what I do


    // Disclaimer //

    Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

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    32 mins