Join host Sadaf Beynon on Podjunction Podcast as she chats with Steven Pemberton, an entrepreneur and podcasting expert who has appeared on over 100 shows. Discover Steven's journey from corporate life to podcast success and learn his strategies for using podcasts to boost business growth, engage audiences, and enhance marketing efforts.

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Timestamps:

0:00 Intro

1:51 Podcast Evolution

4:36 First Guest Experience

6:35 Importance of Storytelling

9:28 Diverse Guest Backgrounds

13:32 Balancing Storytelling and Advice

15:35 Leveraging Podcasts for Business

19:22 Guest Research and Interaction

23:37 Audience Engagement Techniques

28:53 Social Media Strategy

33:01 Successful Posts and Business Growth

36:47 Listener Connection and Feedback

42:40 Platform Prioritisation

44:55 Podcasting as a Business Tool

46:03 Where to Find Steven

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Key Takeaways:

1. Embrace Storytelling for Engagement: Steven emphasises the power of storytelling in podcasting. He suggests that sharing personal stories and asking deeper questions can draw out emotions from guests, which in turn resonates with listeners. This approach not only makes the content more engaging but also helps in building a connection with the audience.

2. Leverage Networking and Relationships: Steven highlights the importance of networking and building relationships through podcasting. He advises podcasters to engage with their guests beyond the recording session, exploring potential collaborations or business opportunities. This strategy has helped him grow his network and even find business partners.

3. Consistency and Authenticity in Promotion: Steven advises using personal social media profiles to promote podcast episodes, as this can help establish authority and attract more guests. He stresses the importance of being consistent and authentic in social media engagement, which can lead to business growth and a stronger connection with the audience.

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Unlock the potential of your podcast today! Don’t miss out on transforming your podcast into a powerful business tool—visit Podjunction.com to discover resources, tips, and opportunities that can take your podcast to the next level. Subscribe now and elevate your podcasting journey!

Join Sadaf Beynon and Matt Edmundson on Podjunction Podcast as they explore the art of audience engagement with Steven Pemberton, host of Voice Like a Lion. Discover how blending storytelling with actionable advice can boost your podcast's appeal and learn the importance of consistency and repurposing content for growth.

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Timestamps:

0:00 Intro

2:41 Blending Stories with Actionable Advice

6:00 Social Media and Podcast Promotion

10:07 Storytelling and Emotional Connection

17:41 Consistency in Podcasting

24:27 Prioritising Tasks for Success

30:41 Upcoming Episodes and Guest Insights

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Key Takeaways:

1. Blend Stories with Actionable Advice: Steven emphasises the importance of combining storytelling with practical steps to engage listeners. By bridging narratives with clear, actionable advice, podcasters can create memorable content that resonates with their audience, making it easier for them to apply the insights shared.

2. Consistency is Key: Steven highlights the significance of maintaining regularity in podcasting efforts. Whether it's through frequent episode releases or consistent social media engagement, staying consistent helps in building and retaining an audience. He suggests that increased frequency in both podcasting and social media can lead to substantial growth in listenership.

3. Repurpose Content for Greater Reach: Steven advises transforming podcast episodes into short-form content to capture attention and drive more listeners. By extracting key moments and creating engaging snippets, podcasters can effectively promote their episodes on various platforms, enticing potential listeners to explore the full content.

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Unlock the potential of your podcast today! Don’t miss out on transforming your podcast into a powerful business tool—visit Podjunction.com to discover resources, tips, and opportunities that can take your podcast to the next level. Subscribe now and elevate your podcasting journey!

Join Sadaf Beynon and Matt Edmundson on the Podjunction Podcast as they explore the art of building genuine relationships in podcasting with guest Steven Pemberton. Discover how post-episode conversations can enhance your network and business growth.

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Timestamps:

0:00 Intro

5:04 Leveraging Podcasts for Business Growth

11:22 Building Relationships Post-Podcast

15:34 Structuring Podcast Time Effectively

23:22 Experiences with Sales-Focused Podcasts

27:00 Using WhatsApp for Guest Communication

29:21 Closing Remarks

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Key Takeaways:

1. Post-Episode Engagement: Steven emphasises the importance of taking time after a podcast episode to engage with guests. Instead of merely discussing logistics, he suggests exploring potential collaborations or ways to support each other.

2. Understanding Guest Needs: During podcast conversations, Steven advises hosts to listen carefully to their guests' challenges and needs. By identifying these areas, hosts can offer genuine help or solutions, which can strengthen networks and potentially lead to business growth.

3. Organic Conversations Over Sales Pitches: Steven warns against turning podcast appearances into overt sales pitches. He advocates for organic, authentic conversations that naturally uncover areas where collaboration might be beneficial.

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Unlock the potential of your podcast today! Don’t miss out on transforming your podcast into a powerful business tool—visit Podjunction.com to discover resources, tips, and opportunities that can take your podcast to the next level. Subscribe now and elevate your podcasting journey!

Join Sadaf Beynon and Matt Edmundson on the Podjunction Podcast as they explore the art of storytelling in podcasting. Discover how asking deeper questions and conducting thorough research can enhance your interviews and draw out compelling stories from your guests.

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Timestamps:

0:00 Intro

4:20 Importance of Storytelling

7:11 Memorable Stories

12:26 Emotional Connection

18:15 Humour in Podcasting

23:36 Guest Experience

28:40 Quality of Questions

32:02 Researching Guests

38:37 Outro

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Key Takeaways:

1. Ask Deeper Questions: Steven emphasises the importance of asking profound, emotionally driven questions to elicit meaningful stories from guests. He suggests that the quality of the questions directly influences the quality of the answers, which can lead to more engaging and memorable content for listeners.

2. Conduct Thorough Research: Before interviewing a guest, Steven advises doing some research to uncover unique aspects of their story that aren't commonly discussed. This preparation allows the host to ask more insightful questions, making the conversation more interesting for both the guest and the audience.

3. Focus on Storytelling: Steven highlights the power of storytelling in podcasting, comparing it to building strong friendships. He notes that stories, especially those that reveal the 'why' behind actions, are more engaging than mere facts. This approach not only captivates listeners but also helps in creating a connection through shared emotions and experiences.

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Unlock the potential of your podcast today! Don’t miss out on transforming your podcast into a powerful business tool—visit Podjunction.com to discover resources, tips, and opportunities that can take your podcast to the next level. Subscribe now and elevate your podcasting journey!

Join Sadaf Beynon and Matt Edmundson in the first episode of a four-part series as they explore the world of podcasting with guest Steven Pemberton, host of "Voice Like a Lion" and CEO of Elevatum. Discover Steven's journey into podcasting, the challenges he faced, and the importance of perseverance in building a successful podcast.

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Timestamps:

00:06 Introduction to Podjunction Podcast

01:52 Steven Pemberton's podcasting journey

03:08 Evolution of Steven's podcast

04:19 First challenging guest experience

06:09 Reflections on guest interactions

09:14 Matt's early podcasting experiences

12:08 Handling difficult guests

15:01 Challenges in early podcasting days

18:21 Importance of starting and evolving

21:57 Phases of podcast development

25:02 Closing remarks and next episode preview

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Key Takeaways:

1. Embrace Perseverance in Podcasting: Steven highlights the importance of perseverance in the podcasting journey. He shares his personal experience of starting with no listeners, except occasionally his mother, and how he continued despite initial challenges.

2. Integrate Personal and Professional Aspects: Steven discusses how he initially tried to separate his personal life from his business in his podcast but realised that integrating both aspects made his content more authentic.

3. Learn from Every Experience, Even the Difficult Ones: Steven recounts an experience with a particularly challenging guest, which was initially discouraging. However, he advises new podcasters to keep going despite such setbacks, as these experiences are part of the learning process.

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Unlock the potential of your podcast today! Don’t miss out on transforming your podcast into a powerful business tool—visit Podjunction.com to discover resources, tips, and opportunities that can take your podcast to the next level. Subscribe now and elevate your podcasting journey!

Join Sadaf Beynon on the Podjunction Podcast as she chats in-depth with Kendall Breitman, Riverside FM's community manager, about the rise of video podcasting, community building, and AI's role in podcasting. Discover essential tips for creating engaging video content and learn how AI can streamline your podcasting process.

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Timestamps:

00:00:06 Introduction to Podjunction Podcast and guest Kendall Breitman

00:01:09 Discussion on the rise of video podcasting

00:02:22 Essential equipment and software for video podcasting

00:04:42 Leveraging short form video content for podcast promotion

00:08:00 Effective content for short form formats

00:10:47 Importance of captions and b-roll in video content

00:12:56 Using Riverside and other tools for creating podcast clips

00:15:27 Balancing different types of content for audience engagement

00:17:30 Building a community for podcast success

00:19:13 Strategies for building a podcast community

00:23:15 Engaging with the audience during podcast recordings

00:27:22 Introduction to AI in podcasting

00:30:38 Future of AI in the podcasting industry

00:33:31 Intuitive nature of AI and its implications

00:35:03 Final advice for aspiring podcasters

00:37:01 Where to find more information about Kendall and Riverside FM

00:38:13 Closing remarks and thank you to listeners

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Key Takeaways:

1. Embrace Accessibility in Podcasting: Kendall highlights the importance of making podcasting accessible to a wider audience. She emphasises that with tools like Riverside, anyone can create high-quality content from their own space without needing expensive equipment or a professional studio. This approach democratises content creation and enriches the podcasting landscape with diverse stories and perspectives.

2. Leverage Short-Form Video Content: Kendall advises podcasters to utilise short-form videos like TikTok, Instagram Reels, and YouTube Shorts to capture attention and engage new audiences. She suggests starting with a compelling hook within the first three seconds and even recommends clipping together questions to intrigue viewers. Additionally, she encourages podcasters to showcase their personality to build a connection with their audience.

3. Build and Engage with a Community: Kendall stresses the significance of building a community around your podcast. She explains that a strong community fosters loyalty and provides valuable feedback, helping podcasters better understand their audience. Engaging with listeners through direct interaction and creating a sense of belonging can lead to increased support, such as subscribing to Patreon or purchasing merchandise.

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Unlock the potential of your podcast today! Don’t miss out on transforming your podcast into a powerful business tool—visit Podjunction.com to discover resources, tips, and opportunities that can take your podcast to the next level. Subscribe now and elevate your podcasting journey!

Join Sadaf Beynon and Matt Edmundson on the Podjunction podcast as they explore the power of community building with Kendall Breitman from Riverside FM. In this final episode of a two-part series with Breitman, discover why creating a community around your podcast fosters loyalty and how to leverage FOMO to boost participation.

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Timestamps:

0:00 Intro

4:24 Building Community Connections for Podcast Growth

11:42 The Power of Consistency on LinkedIn

12:00 Consistent Engagement Over Time

20:40 Motivating Community Members

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Key Takeaways:

1. Build a Community for Loyalty and Feedback: Kendall emphasises the importance of creating a community around your podcast. This not only fosters loyalty among listeners but also provides valuable feedback. By engaging with your audience, you can better understand their preferences, which in turn helps you become a more effective host.

2. Engage with Existing Communities: Before building your own community, Kendall suggests joining existing groups related to your podcast's niche. Actively participate by contributing to discussions and answering questions. This involvement helps you understand what potential listeners care about and can inspire new episode ideas. Engaging with these communities also allows you to connect with potential guests who are already active and influential within the niche.

3. Create FoMO to Encourage Participation: Kendall highlights the power of creating a sense of FoMO (Fear of Missing Out) to drive engagement. By showcasing exclusive content or discussions happening within your community, you can entice listeners to join and participate. Mentioning interesting interactions or comments from community members in your podcast can make others feel like they're missing out, prompting them to become more involved.

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Unlock the potential of your podcast today! Don’t miss out on transforming your podcast into a powerful business tool—visit Podjunction.com to discover resources, tips, and opportunities that can take your podcast to the next level. Subscribe now and elevate your podcasting journey!

Explore the rise of video podcasting with Kendall Breitman, Community Manager at Riverside FM, on this episode of Pod Junction. Discover how video can expand your audience, the essential tools for starting without overspending, and the power of short-form content to boost your podcast's reach. Join hosts Sadaf Beynon and Matt Edmundson as they delve into these insights and more.

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Timestamps:

0:00 Intro

4:19 Navigating Audio and Video Podcasting

5:37 Budget-Friendly Podcasting Equipment

7:46 Benefits of Video Content for Podcasters

13:24 Building Host-Personality Connection

20:22 The Importance of Pre-Recording Briefings

30:28 Benefits of Ecamm for In-Person Studio Recording

34:05 Innovative Camera Switching in Podcasting

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Key Takeaways:

1. Embrace Video Podcasting for Broader Reach: Kendall highlights the growing popularity of video podcasting as it offers audiences the flexibility to choose how they consume content. By incorporating video, podcasters can tap into platforms like YouTube and Spotify, which are increasingly promoting video content.

2. Utilise Accessible Tools and Equipment: Kendall advises that starting a video podcast doesn't require a hefty investment. With platforms like Riverside, creators can produce high-quality content from the comfort of their homes. She suggests using a smartphone as a webcam and recommends budget-friendly microphones like the Samsung Q2U and Audio Technica ATR2100X, making it feasible for anyone to start podcasting without financial strain.

3. Leverage Short Form Content for Promotion: Kendall shares insightful tips on using short form videos to promote podcasts. She emphasises the importance of capturing attention within the first three seconds and suggests innovative ideas like clipping questions back-to-back to intrigue audiences. Additionally, she encourages hosts to showcase their personalities on social media, as listeners often connect with the host as much as the content itself.

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Unlock the potential of your podcast today! Don’t miss out on transforming your podcast into a powerful business tool—visit Podjunction.com to discover resources, tips, and opportunities that can take your podcast to the next level. Subscribe now and elevate your podcasting journey!