This one’s for every marketer stuck between corporate red tape and social content that’s, well… silent. In this episode, I respond to a note from Marion — a B2B pro caught in a swirl of approval layers and stiff content rules. We break down how to:

• Deal with leadership fear of "being human" on social
• Turn internal wins into conversation starters
• Prove the ROI of behind-the-scenes and low-barrier content
• Pitch a content pilot without asking for permission to rebrand the whole thing

Whether you're in B2B tech, manufacturing, or any "boring" space (psst: you're not boring), this is your permission slip to stop the scroll with real stories.

👉 Want help making content that connects? Join my free course: Creating Conversational Content that Connects

Stop Chasing Trends. Start Leading Culture.

You’ve seen the ick. Brands trying too hard to be cool — hopping on memes, dropping TikTok audio, and leaving their audience wincing.

But here's the thing: 93% of consumers want you to participate in the cultural conversation. The catch? Only 27% believe trend-hopping works beyond 48 hours.

In this solo episode, I'm breaking down how your brand can show up with cultural fluency — not forced trend-chasing. We’ll cover what actually makes brands stand out in 2025, how to build a culture radar, and why your community doesn't care about polish — they care about presence.

If you're ready to ditch the cringe and create content that connects, this one's for you.

🧠 Inside this episode:

• The stats behind cultural relevance in 2025
• 3 tactical shifts to build cultural fluency
• Why “engagement” is not a vanity metric — it’s velocity
• What to post instead of trend templates
• Why your brand voice might need a glow-up

🗣️ Mentioned in this episode:

• Sprout Social 2025 Index
• Blog Post: What Is Social Media Engagement Velocity? (And Why You Should Care)

📬 Wanna turn casual connections into raving fans?

Join my Lost to Loyal newsletter — your monthly guide to mastering social media care and creating unforgettable customer experiences. I’ll send you actionable tips, proven strategy, and the latest trends straight to your inbox.

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“White-glove care doesn’t require a massive team. It requires the right team, the right tools, and a commitment to connection.”

Is your team running on fumes while trying to deliver top-tier social care? In this episode, I’m breaking down what “white-glove” really means in 2025 — and why it doesn’t have to mean over-the-top or over-budget.

You’ll learn:

• Why fast + human is the new baseline for social care
• How labeling conversations as acquisition vs. retention changes everything
• Three systems every team needs to scale without sacrificing sanity
• Why “time to empathy” might be your most overlooked CX metric

If you’re tired of chasing comments, missing DMs, and watching your team burn out — this one's for you.

🎓 Ready to future-proof your social care strategy? Get 60% off the online course Mastering Social Media Customer Care using the code SMCX at checkout.

Mentioned in This Episode:

• Sprout Social Index 2025
• Learn more about Sprout Social
• Blog Post: How to Analyze Buying Intent from Social Media Engagement

What’s Inside:

[00:00] White-Glove Social Care is not just about speed or empathy — it’s both

[01:57] Why white-glove doesn’t mean luxury anymore

[03:04]  A system you can use to scale (without zapping your team)

[03:27]  Step One: Label all of your social media conversations

[04:23]  Step Two: Build out escalation workflows.

[05:14] Step Three: Create a Smart Schedule

[05:49] Ad: 60% off Mastering Social Media Customer Care Online Course

[06:34] Why tone-matching and empathy training matter more than ever

[07:53] Engagement isn’t a vanity metric — strategy is the issue

[09:25] Rapid fire: what to stop, start, and rethink in 2025

[10:10] Final word: Your brand shouldn’t just be seen, it should be felt