In this episode of the Power Up Series, Peg Fitzpatrick and guest Jeff Sieh discuss how small businesses can harness the power of storytelling to elevate their social media game. Learn how to create emotional connections with your audience, incorporate visuals and behind-the-scenes content, and find the perfect story for your brand. With practical tips, tools, and real-life examples, this episode will help you power up your storytelling skills and connect more deeply with your customers.

The PopUp Social Media Success Series is a special seven-week podcast and Instagram Live series hosted by Peg Fitzpatrick, author of The Art of Small Business Social Media: A Blueprint for Marketing Success. Each week, Peg is joined by a new guest—industry experts and social media pros—sharing actionable tips, strategies, and insights designed to help small businesses elevate their social media game. From mastering AI to engaging your community and leveraging platforms like Pinterest, this series offers a fresh perspective on the tools and tactics small businesses can use to grow their online presence and connect with their ideal audience. Catch all the episodes and join the conversation on social media.

In this engaging conversation, Peg Fitzpatrick and Michelle Glogovac discuss the intricacies of podcasting, focusing on the benefits of being a podcast guest, the importance of relationships, and strategies for building a personal brand through podcast appearances. They explore the challenges of starting a podcast, the significance of preparation, and the myths surrounding podcasting, emphasizing the need for effective content repurposing to maximize reach and impact.

The PopUp Social Media Success Series is a special seven-week podcast and Instagram Live series hosted by Peg Fitzpatrick, author of The Art of Small Business Social Media: A Blueprint for Marketing Success. Each week, Peg is joined by a new guest—industry experts and social media pros—sharing actionable tips, strategies, and insights designed to help small businesses elevate their social media game. From mastering AI to engaging your community and leveraging platforms like Pinterest, this series offers a fresh perspective on the tools and tactics small businesses can use to grow their online presence and connect with their ideal audience. Catch all the episodes and join the conversation on social media.

In this conversation, Peg Fitzpatrick and Amy Locurto discuss the evolution of Pinterest, its potential for small businesses, and the importance of strategic use for marketing. They emphasize that Pinterest is not just for DIY enthusiasts but can be a powerful tool for various industries. The discussion also covers how to create effective pins, the timing for posting content, and the unique environment of Pinterest as a platform for inspiration without the drama found on other social media sites. In this conversation, Amy Locurto and Peg Fitzpatrick delve into the intricacies of using Pinterest effectively for marketing. They discuss the importance of user education, the basics of Pinterest SEO, and the value of evergreen content over fleeting trends. The conversation also highlights the significance of utilizing Pinterest analytics to track success, reviving old content with fresh pins, and strategies for new users to gain traction. Additionally, they debunk common myths surrounding Pinterest usage and share resources for further learning and community engagement.

he PopUp Social Media Success Series is a special seven-week podcast and Instagram Live series hosted by Peg Fitzpatrick, author of The Art of Small Business Social Media: A Blueprint for Marketing Success. Each week, Peg is joined by a new guest—industry experts and social media pros—sharing actionable tips, strategies, and insights designed to help small businesses elevate their social media game. From mastering AI to engaging your community and leveraging platforms like Pinterest, this series offers a fresh perspective on the tools and tactics small businesses can use to grow their online presence and connect with their ideal audience.

About Peg Fitzpatrick
Peg Fitzpatrick is the author of The Art of Small Business Social Media: A Blueprint for Marketing Success and a leading voice in the world of social media strategy. With a passion for helping small businesses thrive online, Peg has worked with top brands and entrepreneurs to craft winning digital strategies. Known for her approachable style and actionable insights, Peg empowers businesses to grow their online presence and connect with their ideal audience.

📚 Grab your copy of Peg’s book, The Art of Small Business Social Media, to dive deeper into proven strategies for creating impactful social media that drives real business results. Available now wherever you get your books!

The PopUp Social Media Success Series is a special seven-week podcast and Instagram Live series hosted by Peg Fitzpatrick, author of The Art of Small Business Social Media: A Blueprint for Marketing Success. Each week, Peg is joined by a new guest—industry experts and social media pros—sharing actionable tips, strategies, and insights designed to help small businesses elevate their social media game. From mastering AI to engaging your community and leveraging platforms like Pinterest, this series offers a fresh perspective on the tools and tactics small businesses can use to grow their online presence and connect with their ideal audience. Catch all the episodes and join the conversation on social media.

Join Peg Fitzpatrick as she sits down with the inspiring Sandra Sallin, an 83-year-old beauty creator with a unique approach to building authentic connections on social media. In this heartwarming episode, Sandra shares her journey from hesitant video maker to beloved Instagram and YouTube personality, sharing insights on confidence, community-building, and staying curious at any age. Discover Sandra’s tips on embracing authenticity, the importance of health and self-care, and why true engagement goes beyond likes and follows. Perfect for anyone looking to bring more purpose, personality, and positivity to their online presence, this conversation is a must-listen!

The PopUp Social Media Success Series is a special seven-week podcast and Instagram Live series hosted by Peg Fitzpatrick, author of The Art of Small Business Social Media: A Blueprint for Marketing Success. Each week, Peg is joined by a new guest—industry experts and social media pros—sharing actionable tips, strategies, and insights designed to help small businesses elevate their social media game. From mastering AI to engaging your community and leveraging platforms like Pinterest, this series offers a fresh perspective on the tools and tactics small businesses can use to grow their online presence and connect with their ideal audience. Catch all the episodes and join the conversation on social media.

Discover how to elevate your small business through smarter blogging with insights from social media experts Peg Fitzpatrick and Mike Allton! In this podcast, Peg and Mike dive into practical blogging strategies tailored for small businesses, covering everything from creating impactful content to using AI tools effectively. They also share personal experiences, common mistakes, and how small businesses can repurpose content to maximize reach and engagement.

Whether you're new to blogging or looking for fresh ideas, this conversation is packed with actionable advice to help you grow. Learn how to:

• Develop a strategic approach to blogging that saves you time and effort
• Update and repurpose content for bigger impact
• Use AI to streamline your blogging process
• Measure the success of your blog to reach your business goals

Don't miss these expert tips to grow your online presence and boost your business!

🔗 Links & Resources Mentioned:

• Connect with Mike: The Social Media Hat - Connect
• Peg's Blog: PegFitzpatrick.com

Peg Fitzpatrick is a social media strategist and author passionate about empowering small businesses to thrive in the digital space. Her new book, The Art of Small Business Social Media: A Blueprint for Marketing Success, offers actionable strategies to help small business owners grow their presence online. Learn more and grab your copy here: https://pegfitzpatrick.com/small-business-social-media-book/

The PopUp Social Media Success Series is a special seven-week podcast and Instagram Live series hosted by Peg Fitzpatrick, author of The Art of Small Business Social Media: A Blueprint for Marketing Success. Each week, Peg is joined by a new guest—industry experts and social media pros—sharing actionable tips, strategies, and insights designed to help small businesses elevate their social media game. From mastering AI to engaging your community and leveraging platforms like Pinterest, this series offers a fresh perspective on the tools and tactics small businesses can use to grow their online presence and connect with their ideal audience. Catch all the episodes and join the conversation on social media.

In this conversation, Peg Fitzpatrick and Kinsey Soderbergh of Authentic AI for Entrepreneurs explore integrating AI tools in social media for small businesses. They discuss many entrepreneurs' hesitations regarding AI, the importance of maintaining authenticity, and practical strategies for using AI to enhance productivity and engagement. Kinsey shares her journey from skepticism to embracing AI, emphasizing a human-first approach to technology. The discussion includes tips on content creation, audience engagement, and optimizing social media posts with AI, along with real-life success stories and emerging trends in the AI landscape.

Takeaways

• AI tools can enhance productivity without sacrificing authenticity.
• Starting small with AI can ease the learning curve.
• Understanding your hesitations about AI is crucial for adoption.
• AI can streamline social media scheduling and content creation.
• Using AI for brainstorming can lead to more engaging content.
• Maintaining a human touch in AI-generated content is essential.
• AI can help optimize posts and improve performance.
• Real-life examples show the effectiveness of AI in business.
• Emerging AI trends can provide new opportunities for engagement.
• AI should be viewed as a collaborative tool, not a replacement.

Don't miss Kinsey's AI Playbook!

About Peg Fitzpatrick
Peg Fitzpatrick is the author of The Art of Small Business Social Media: A Blueprint for Marketing Success and a leading voice in the world of social media strategy. With a passion for helping small businesses thrive online, Peg has worked with top brands and entrepreneurs to craft winning digital strategies. Known for her approachable style and actionable insights, Peg empowers businesses to grow their online presence and connect with their ideal audience.

📚 Grab your copy of Peg’s book, The Art of Small Business Social Media, to dive deeper into proven strategies for creating impactful social media that drives real business results. Learn more here.

The PopUp Social Media Success Series is a special seven-week podcast and Instagram Live series hosted by Peg Fitzpatrick, author of The Art of Small Business Social Media: A Blueprint for Marketing Success. Each week, Peg is joined by a new guest—industry experts and social media pros—sharing actionable tips, strategies, and insights designed to help small businesses elevate their social media game. From mastering AI to engaging your community and leveraging platforms like Pinterest, this series offers a fresh perspective on the tools and tactics small businesses can use to grow their online presence and connect with their ideal audience. Catch all the episodes and join the conversation on social media.