• Real Estate Experts Share Their WINNING Stories! | The Den Ep.73
    Jun 20 2025

    In this episode of The Den, powered by The Lyons Group, we dive deep into the transformative power of real estate and share inspiring success stories that highlight the life-changing impact of homeownership.

    We kick off the conversation by discussing the incredible journey of individuals who have transitioned from homelessness to becoming homeowners. One of our co-hosts, Aspen, shares a poignant story about a family who, after living in their car, managed to purchase their first home. Their emotional reaction upon receiving the keys serves as a powerful reminder of how real estate can alter lives for the better.

    As we explore the theme of "winning in real estate," we introduce our team members: Paul Hamme, Shannon Martin Martinez, and myself, Ben Lyons. Each of us brings unique insights and experiences to the table, discussing the common traits we see in clients who achieve significant success in real estate.

    Paul recounts stories of families he has worked with, including one that has successfully acquired multiple rental properties, demonstrating the importance of having a clear plan and understanding the value of money. He emphasizes how these families have been taught to view real estate as a long-term investment, which has allowed them to build wealth steadily.

    Shannon adds to the discussion by highlighting the emotional wealth that comes from homeownership, not just the financial aspect. She shares her experiences with first-time homebuyers who were unaware of the possibilities available to them, illustrating how education and guidance can empower individuals to make informed decisions.

    Throughout the episode, we touch on the importance of making timely decisions in real estate, avoiding analysis paralysis, and the necessity of having a strategy. We discuss how many people underestimate their ability to become homeowners and how the right guidance can help them realize their dreams.

    As we wrap up, we encourage our listeners to take action, whether they are looking to buy their first home or expand their real estate portfolio. We remind them that the journey to financial and emotional wealth begins with a single step, and we are here to support them every step of the way.

    Join us for this enlightening discussion filled with real-life examples, practical advice, and a reminder that real estate can be a powerful tool for change. If you enjoy our content, please consider leaving a five-star review and visiting sjcbroker.com for more resources and to schedule a consultation with our team. Thank you for listening to this episode of The Den!

    Website: sjcbroker.com

    TikTok: https://www.tiktok.com/@thelyonsgroup4c
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    Produced by APodcastGeek: https://www.apodcastgeek.com

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    30 mins
  • Social Media Real Estate Marketing: What's Working NOW in 2025 | The Den Ep.72
    Jun 13 2025

    In this episode of The Den, we dive into the impact of social media on the real estate market and how it can influence both selling and buying homes. With over half of people now getting their news from platforms like Facebook, Instagram, and TikTok, we discuss the necessity of having a social media presence in today's real estate landscape.

    I introduce my co-hosts from The Lyons Group, including Paul, Barry, Aspen, and Shannon, and we reminisce about our early experiences with social media, particularly MySpace. We explore how the evolution of social media has changed the way we market properties, with Aspen sharing her insights on the importance of being front-of-mind for younger buyers who may be unfamiliar with the home-buying process.

    We also touch on the balance between polished, professional content and more authentic, relatable posts. Shannon highlights how social media can serve as a modern-day open house, allowing potential buyers to connect with listings in a more engaging way. However, we caution against being overly repetitive or spammy, as this can stigmatize a property and deter interest.

    The conversation shifts to the importance of understanding different social media platforms, with each offering unique advantages for reaching various demographics. We discuss the potential pitfalls of having a polarizing online presence and how it can affect buyer-seller dynamics.

    As we wrap up, we engage in a speed round to identify the most impactful social media platforms for real estate marketing, with opinions varying from TikTok to YouTube and Facebook. Ultimately, we emphasize the need for realtors to adapt to the changing landscape while maintaining authenticity in their online interactions.

    Join us for this insightful discussion on leveraging social media to enhance your real estate experience, and don't forget to like and subscribe for more valuable content!

    Website: sjcbroker.com

    TikTok: https://www.tiktok.com/@thelyonsgroup4c
    Instagram: https://www.instagram.com/thelyonsgroupfourcorners/

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    Produced by APodcastGeek: https://www.apodcastgeek.com

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    30 mins
  • The 4 Home Buying Stages You NEED to Know! | The Den Ep.71
    May 23 2025

    In this episode of The Den, we dive into the four essential stages of buying a property, breaking down the process to help potential homeowners navigate their journey more effectively.

    We start by discussing the importance of making a conscious decision to purchase a home, emphasizing that many people often jump into the process without fully understanding the implications. Our team, consisting of real estate professionals with extensive experience, highlights the need for preparation and education to ensure a successful home-buying experience.

    Stage one focuses on the decision to purchase and the prequalification process. We stress the significance of consulting with a lender early on to set realistic expectations and understand the financial requirements involved in buying a home. Many first-time buyers may not realize the various costs associated with homeownership, such as closing costs and potential repairs.

    Moving into stage two, we talk about the selection of a realtor and the property search. We encourage listeners to interview multiple realtors to find someone they trust and feel comfortable with, as this relationship is crucial for a smooth buying experience. The days of simply calling a realtor to show a house are fading, and a more personalized approach is becoming the norm.

    In stage three, we touch on the contract to closing process, where we outline the importance of inspections, appraisals, and the various documents required by lenders. We emphasize the need for clear communication and prompt responses to ensure everything goes smoothly during this critical phase.

    Finally, in stage four, we discuss what happens after closing. We remind buyers that homeownership comes with responsibilities, including maintenance and understanding the quirks of their new home. We encourage new homeowners to familiarize themselves with their property and to reach out for help when needed.

    Overall, this episode serves as a comprehensive guide for anyone considering buying a home, providing valuable insights and practical advice to help them navigate the complexities of the real estate market. Thank you for tuning in, and we hope you find this information helpful as you embark on your home-buying journey!

    Website: sjcbroker.com

    TikTok: https://www.tiktok.com/@thelyonsgroup4c
    Instagram: https://www.instagram.com/thelyonsgroupfourcorners/

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    Produced by APodcastGeek: https://www.apodcastgeek.com

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    29 mins
  • Why Riley Industrial NEVER Slowed Down - Even When the OIL INDUSTRY Did | The Den Ep.70
    May 16 2025

    In this episode of The Den, we had the pleasure of welcoming Mr. Chris Reilly from Reilly Industrial, a company with deep roots in our community and a remarkable history of growth and innovation. Founded in 1970 by Chris's grandfather, the company has evolved from a small family operation into a significant player in the industrial sector, now employing nearly 500 people across multiple locations.

    We kicked off the episode with a light-hearted discussion about an unexpected surprise Chris experienced at 2:30 AM, which set a fun tone for the conversation. As we transitioned into the main topic, Chris shared insights into the operations of Reilly Industrial, highlighting their core competencies in abrasive blasting and coating, as well as hydro-excavation and hydroblasting services. He explained how their work spans across the country, including projects in Texas and Wisconsin, and how they adapt to the demands of various industries, including oil and gas, commercial painting, and even cheese production.

    Chris elaborated on the challenges of managing a growing business, particularly in a fluctuating market. He discussed how the company has diversified its services to weather the ups and downs of the oil field industry, ensuring they remain competitive and capable of taking on new projects. We explored the importance of cross-training employees, which allows them to be versatile and responsive to the changing needs of the business.

    A significant portion of our conversation focused on the community impact of Reilly Industrial, particularly through the Riley Men's Health Fund. Established in 2004, this initiative addresses the health needs of men in the Four Corners area, providing financial assistance for various medical expenses. Chris shared the success of their annual Razor Raffle, which has raised substantial funds to support this cause, emphasizing the importance of giving back to the community.

    As we wrapped up the episode, we reflected on the legacy of Chris's grandfather, Sonny, who continues to be an integral part of the company at nearly 90 years old. Chris's passion for the business and commitment to maintaining a positive work environment for his employees was evident throughout our discussion.

    This episode not only highlighted the impressive growth of Reilly Industrial but also underscored the importance of community involvement and the value of family-run businesses.

    Website: sjcbroker.com

    TikTok: https://www.tiktok.com/@thelyonsgroup4c
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    Produced by APodcastGeek: https://www.apodcastgeek.com

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    30 mins
  • Why Millions Are FLEEING to the Sunbelt | The Den Ep.69
    May 9 2025

    In this episode of The Den, we dive into the intriguing topic of the Sunbelt region of the United States, exploring why so many people are migrating to this area. Our discussion kicks off with a light-hearted banter about the appeal of living in states like New Mexico, Arizona, Texas, and Florida, particularly for those seeking a more affordable lifestyle and better weather.

    We highlight the significant migration trends over the past few decades, noting that nearly 50% of Americans currently reside in the Sunbelt, with projections suggesting this could rise to 55% in the next 10 to 15 years. The team shares personal takes on the quality of life improvements that come with moving south, such as reduced traffic, lower living costs, and the absence of harsh winters.

    The conversation also touches on the impact of remote work, especially post-COVID, which has allowed individuals to relocate to more desirable areas without sacrificing their careers. We discuss the appeal of the Sunbelt’s warmer climate, outdoor activities, and the potential for economic growth as more companies establish themselves in the region.

    As we wrap up, we reflect on the unique characteristics of New Mexico, our home base, and ponder why it hasn’t gained more popularity despite its many advantages. We conclude with a fun segment where each of us shares our top three Sunbelt locations, highlighting the diverse preferences and experiences that make this region so appealing.

    00:00:00 - Coming up...
    00:01:00 - Defining the Sunbelt States
    00:02:00 - Reasons for Migration
    00:04:00 - Historical Migration Patterns
    00:06:00 - Remote Work Impact
    00:08:00 - Cost of Living and Climate
    00:10:00 - Traffic and Population Density
    00:11:00 - Job Growth in the Sunbelt
    00:13:00 - Unique Aspects of Texas
    00:15:00 - Natural Disasters and Safety
    00:17:00 - Cultural Diversity
    00:19:00 - New Mexico's Potential
    00:21:00 - Final Thoughts on Sunbelt Living

    Join us for this engaging discussion as we explore the dynamics of the Sunbelt and what it means for the future of living in America. Don’t forget to like and subscribe for more insights on real estate, entrepreneurship, and personal growth!

    Website: sjcbroker.com

    TikTok: https://www.tiktok.com/@thelyonsgroup4c
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    Produced by APodcastGeek: https://www.apodcastgeek.com

    Website: sjcbroker.com

    TikTok: https://www.tiktok.com/@thelyonsgroup4c
    Instagram: https://www.instagram.com/thelyonsgroupfourcorners/

    Facebook: https://www.facebook.com/TheLyonsGroupFourCorners

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    29 mins
  • Unpopular Opinions Realtors Are AFRAID to Say | The Den Ep. 68
    May 2 2025

    In this episode of The Den, we dive into some HOT TAKES in the real estate world, exploring controversial opinions that challenge conventional wisdom. Our discussion kicks off with Aspen sharing her belief that not everyone should be a homeowner. We explore the idea that renting can be a valid choice for many, especially those who may not be financially prepared or simply prefer a lifestyle that doesn't involve homeownership.

    Shannon adds her perspective, arguing that open houses are often overrated, with only a small percentage of homes selling through them. We discuss how the internet has changed the game, making homes accessible to potential buyers 24/7, and how open houses often attract more curious neighbors than serious buyers.

    Paul brings up the importance of the National Association of Realtors (NAR), asserting that the real estate industry relies heavily on the structure and ethics provided by NAR. We debate the relevance of realtors in the current market, especially with the rise of online platforms, and how NAR helps maintain standards and protections for consumers.

    As we wrap up, we touch on the role of realtors at closing. While some believe our presence is unnecessary, others argue it adds value and reassurance for clients, especially first-time homebuyers. This lively discussion highlights the diverse opinions within our industry and the evolving landscape of real estate.

    00:00:00 - Coming Up...
    00:02:36 - Hot Takes on Peeps
    00:03:55 - Renting vs. Buying
    00:05:58 - The Myth of Open Houses
    00:10:30 - The Role of Realtors in Open Houses
    00:11:12 - Realtors and Client Transportation
    00:15:08 - The Importance of NAR
    00:21:06 - Realtors at Closings
    00:28:01 - Wrapping Up Hot Takes

    Join us for this engaging conversation filled with insights and differing viewpoints, and don't forget to like and subscribe for more content from The Den!

    Website: sjcbroker.com

    TikTok: https://www.tiktok.com/@thelyonsgroup4c
    Instagram: https://www.instagram.com/thelyonsgroupfourcorners/

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    Produced by APodcastGeek: https://www.apodcastgeek.com

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    29 mins
  • SECRETS to selling your home FAST and for the BEST price | The Den Ep. 67
    Apr 25 2025

    In this episode of The Den, powered by The Lyons Group, we dive into the essential four stages of selling your property. Our expert team, with over 400 million in sales and nearly 2,000 successful transactions, shares invaluable insights to help sellers navigate the real estate market effectively.

    We start with the first stage: market analysis and pricing strategy. Paul Berry emphasizes the importance of finding a qualified realtor and listening to their advice. We discuss how to analyze raw data, assess the condition of the home, and set realistic pricing expectations based on market trends and property condition.

    Next, we move to the second stage: prepping your home for sale. Shannon highlights the significance of making your home presentable, from cleaning and decluttering to addressing any maintenance issues. We stress that first impressions matter, and a well-prepped home can significantly impact the sale price.

    In the third stage: actively on the market, we discuss the importance of being ready for showings at all times. We advise sellers to keep their homes clean and accessible, as missed opportunities can lead to lost sales. We also touch on the importance of addressing odors and ensuring a welcoming atmosphere for potential buyers.

    Finally, we cover the fourth stage: contract to close. We remind sellers to maintain their property’s condition during the closing process and to be accommodating for buyer inspections. We emphasize the importance of starting to pack early and leaving the home in good order for the new owners.

    Throughout the episode, we provide practical tips and insights to help sellers maximize their equity and ensure a smooth selling process. We encourage our listeners to take these steps seriously and to reach out to us for personalized consultations to gain a competitive edge in today’s market. Thank you for tuning in, and we look forward to seeing you next time in The Den!

    Website: sjcbroker.com

    TikTok: https://www.tiktok.com/@thelyonsgroup4c
    Instagram: https://www.instagram.com/thelyonsgroupfourcorners/

    Facebook: https://www.facebook.com/TheLyonsGroupFourCorners

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    Produced by APodcastGeek: https://www.apodcastgeek.com

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    29 mins
  • Top Realtor HORROR stories You WON'T Believe | The Den Ep. 66
    Apr 18 2025

    In this episode of The Den, powered by The Lyons Group, we dive into some of the most entertaining and audacious stories we've encountered in our real estate careers. Our small team, with over 400 million in sales and nearly 2,000 successful transactions, shares humorous anecdotes that highlight the unpredictable nature of our work.

    We kick off with a light-hearted discussion about the challenges of recording podcasts, including a funny mishap where we forgot to hit record. From there, we delve into some memorable client interactions, including Paul’s amusing experiences with clients showing up in their underwear and the chaos that ensues when things don’t go as planned during showings.

    Shannon shares a particularly embarrassing moment from an open house where she accidentally injured herself, leading to a rather memorable first impression with potential buyers. We also touch on the bizarre situations that can arise, such as the infamous "phantom pooper" incident that had realtors scratching their heads.

    Throughout the episode, we emphasize the importance of humor in our profession and how these experiences, while sometimes mortifying, are part of the human experience in real estate. We wrap up by teasing some upcoming horror stories for October and encourage our listeners to connect with us for personalized consultations.

    Join us for a fun and insightful look into the lighter side of real estate, and remember, it’s all about sharing the journey and learning from our experiences!

    Website: sjcbroker.com

    TikTok: https://www.tiktok.com/@thelyonsgroup4c
    Instagram: https://www.instagram.com/thelyonsgroupfourcorners/

    Facebook: https://www.facebook.com/TheLyonsGroupFourCorners

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    Produced by APodcastGeek: https://www.apodcastgeek.com

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    29 mins
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