An undeniable truth in the fitness industry: If your athletes aren’t getting results, they’re going to go somewhere else.

In this episode of “Run a Profitable Gym,” host Mike Warkentin sits down with two of the minds behind NCFIT, a programming and coaching development provider for CrossFit affiliates. Jason Khalipa, a CrossFit Games champion, is NCFIT’s founder and owner. Matt DellaValle, aka “MDV,” is the company’s chief fitness officer.

The trio discuss the evolution of gym programming over the last 15+ years and explain how you can ensure your programming generates results.

Many gym owners get great results for clients and reclaim their time by outsourcing programming to a trusted provider, such as NCFIT.

All NCFIT workouts come with a detailed class plan that includes a description, a teaching outline, suggested substitutions and a coaching video that highlights one or two major aspects of the workout.

Each workout is presented with two variations: one for the high-intensity Performance track and the other for the more moderate Fitness track. Aside from the standard NCFIT workouts, they also offer streams for strength and bodybuilding, competition and on-the-go training.

Listen to the full episode to learn key strategies for improving the programming in your gym—whether you choose to outsource it or not.

Links

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5:06 - Reaching potential with a great experience

11:18 - Do your own programming or outsource?

18:08 - Hard for the sake of being hard

29:12 - The essentials of good programming

38:38 - 2025 programming calendar