Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work.

Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work.

Building a Sports Performance Powerhouse with Graham Wilkerson In this episode, Pat RIgsby interviews Graham Wilkerson, owner of Genesis Sports Performance and Personal Training in Indianapolis, who has built a highly successful sports performance business. Graham shares his journey from renting space in a CrossFit gym to owning a multi-location operation. They discuss the strategies that have led to their impressive growth, including consistent marketing plans, leveraging community relationships, and systematizing coaching practices. Graham also talks about transitioning from being the primary coach to managing and training a robust staff, leading to expanded business opportunities and future plans for an area-exclusive licensing program and potential franchise. Tune in to learn about the realities of running a profitable sports performance business and the steps Graham took to achieve seven-figure success.

00:00 Introduction and Guest Welcome
01:08 Graham's Journey into Sports Performance
03:21 Building a Successful Sports Performance Business
07:21 Marketing Strategies for Growth
18:17 Delegating and Elevating Coaching Responsibilities
21:46 Future Plans and Final Thoughts

Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work.

Crafting a Winning Work Culture: Insights from Leadership & Vision

In this episode, Pat shares invaluable lessons on building a successful work culture from his extensive experience as a coach and business owner. Drawing on his book 'The Culture Blueprint', he discusses the importance of leadership, vision, values, and systems in creating a thriving team environment. Emphasizing adaptable hiring practices, the need for genuine core values, and regular communication, Pat highlights the significance of good leadership in setting the organizational tone. He also debunks the myth that good people are hard to find, and stresses the importance of building strong, non-transactional relationships for long-term fulfillment and success.

00:00 Introduction to Building a Great Culture
00:14 Reflecting on Past Experiences
03:58 The Importance of Leadership
04:26 Vision and Values in Business
07:55 The Role of Systems
10:17 Finding and Hiring Good People
10:31 Generational Differences in Work Ethic
10:59 Adapting to Modern Hiring Practices
11:59 Building a Values-Aligned Team
13:26 The Importance of Communication
15:36 Creating Lasting Relationships
17:43 Conclusion and Final Thoughts

For Pat's Free Bundle of Best Selling Books: https://patrigsby.com/podgift/

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Want a surge of new clients and revenue over the next 6 Weeks with ZERO FEE and no obligation to continue? If you’re a current business owner who wants to add 50K or more in annual revenue over the next 12 month, you can Test Drive our coaching program for 6 Weeks with no fee or even an obligation to continue as a way to demonstrate how we can help you grow your business. No strings attached. No obligation. You get our best coaching and tools...and hopefully, you'll love it enough that you want to keep working together. Learn more here: https://patrigsby.com/iba-six-weeks

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Complete Your Ideal Business Scorecard. There is a proven framework to creating your Ideal Business. Find out how you score across the 8 Ideal Business Rules -

https://patrigsby.com/scorecard

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Join Fitness Lead Academy. If you'd like to get more leads and clients but don't want to pay for an Agency to run your ads...visit

http://fitnessleadacademy.com/

...we'll be opening territories again soon and those who reply will go to the front of the line.

For Pat's Free Bundle of Best Selling Books: https://patrigsby.com/podgift/

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Want a surge of new clients and revenue over the next 6 Weeks with ZERO FEE and no obligation to continue? If you’re a current business owner who wants to add 50K or more in annual revenue over the next 12 month, you can Test Drive our coaching program for 6 Weeks with no fee or even an obligation to continue as a way to demonstrate how we can help you grow your business. No strings attached. No obligation. You get our best coaching and tools...and hopefully, you'll love it enough that you want to keep working together. Learn more here: https://patrigsby.com/iba-six-weeks

-

Complete Your Ideal Business Scorecard. There is a proven framework to creating your Ideal Business. Find out how you score across the 8 Ideal Business Rules -

https://patrigsby.com/scorecard

--

Join Fitness Lead Academy. If you'd like to get more leads and clients but don't want to pay for an Agency to run your ads...visit

http://fitnessleadacademy.com/

...we'll be opening territories again soon and those who reply will go to the front of the line.

Pat Rigsby discusses the importance of business evolution and adaptability to remain relevant and successful. Using examples from both inside and outside the fitness industry, he highlights the need for businesses to stay ahead of market trends, and continuously adapt to meet the changing needs of their ideal clients. Pat shares insights from his own experiences and the evolution of his and Holly's businesses, emphasizing the importance of specialization and differentiation in a crowded market.

00:00 Introduction: Evolving to Serve Your Ideal Client
00:15 Learning from Other Industries
00:36 Adapting in the Fitness Industry
01:34 Holly's Business Evolution
02:54 My Business Transformation
03:59 Navigating Market Changes
05:51 Specializing to Stand Out
07:12 The Importance of Differentiation
08:57 Conclusion: Building a Lasting Business

In this episode, Pat shares valuable lessons from his first business venture, a training business in Elizabethtown, Kentucky, which he started 20 years ago. He discusses key strategies that contributed to the success and growth of the business, such as understanding the market to create profitable offerings, using a scoreboard to drive performance, implementing consistent staff training, and delivering a holistic client experience. These principles helped him grow rapidly, despite increased competition, and have been applied in subsequent ventures, including one of the first Anytime Fitness locations in the US. Pat emphasizes the timelessness of these lessons and encourages entrepreneurs to adapt them to modern contexts.

00:00 Introduction and Overview
00:11 Starting the First Business
02:01 Key Lessons from the First Business
03:49 Adapting to the Market
06:53 Importance of a Scoreboard
08:45 Staff Training and Development
10:47 Creating a Holistic Client Experience
14:30 Conclusion and Timeless Lessons

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For Pat's Free Bundle of Best Selling Books: https://patrigsby.com/podgift/

-----

Want a surge of new clients and revenue over the next 6 Weeks with ZERO FEE and no obligation to continue? If you’re a current business owner who wants to add 50K or more in annual revenue over the next 12 month, you can Test Drive our coaching program for 6 Weeks with no fee or even an obligation to continue as a way to demonstrate how we can help you grow your business. No strings attached. No obligation. You get our best coaching and tools...and hopefully, you'll love it enough that you want to keep working together. Learn more here: https://patrigsby.com/iba-six-weeks

-

Complete Your Ideal Business Scorecard. There is a proven framework to creating your Ideal Business. Find out how you score across the 8 Ideal Business Rules -

https://patrigsby.com/scorecard

--

Join Fitness Lead Academy. If you'd like to get more leads and clients but don't want to pay for an Agency to run your ads...visit

http://fitnessleadacademy.com/

...we'll be opening territories again soon and those who reply will go to the front of the line.

In this episode, Pat eplores the common traits that successful business leaders share. The focus is on identifying patterns that lead to success, rather than unicorn opportunities. He describes the four key characteristics of intelligence, hard work, humility, and timing. Successful individuals are continual learners, hardworking, and possess a level of humility that allows them to learn from others. Additionally, they demonstrate good timing, being prepared for opportunities as they arise. These traits, transcend tactical strategies, forming the backbone of success across various industries.

00:00 Identifying Patterns in Business Success
01:15 The Importance of Intelligence
02:43 Hard Work as a Key to Success
04:06 The Role of Humility
06:25 The Impact of Timing and Luck
12:28 Conclusion: Traits for Success

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For Pat's Free Bundle of Best Selling Books: https://patrigsby.com/podgift/

-----

Want a surge of new clients and revenue over the next 6 Weeks with ZERO FEE and no obligation to continue? If you’re a current business owner who wants to add 50K or more in annual revenue over the next 12 month, you can Test Drive our coaching program for 6 Weeks with no fee or even an obligation to continue as a way to demonstrate how we can help you grow your business. No strings attached. No obligation. You get our best coaching and tools...and hopefully, you'll love it enough that you want to keep working together. Learn more here: https://patrigsby.com/iba-six-weeks

-

Complete Your Ideal Business Scorecard. There is a proven framework to creating your Ideal Business. Find out how you score across the 8 Ideal Business Rules -

https://patrigsby.com/scorecard

--

Join Fitness Lead Academy. If you'd like to get more leads and clients but don't want to pay for an Agency to run your ads...visit

http://fitnessleadacademy.com/

...we'll be opening territories again soon and those who reply will go to the front of the line.

In this episode, Pat addresses the current economic instability, drawing parallels to past financial crises. Drawing from personal experience in growing businesses during the 2008 recession and the COVID-19 pandemic, the speaker offers actionable strategies for businesses to not just survive but thrive in challenging times. Key concepts include prioritizing client retention, leading with consistency and positivity, treating your business with diligence, aggressive marketing, adaptability to market changes, and playing offense during economic downturns. The speaker emphasizes the importance of being proactive and strategic to maintain and grow a successful business amidst economic fluctuations.

00:00 Introduction: Navigating Economic Uncertainty
01:03 Lessons from Past Economic Challenges
03:14 Prioritizing Client Retention
04:53 Leading with Consistency and Positivity
06:26 Operating Like a True Business Owner
07:52 Aggressive Marketing Strategies
09:36 Adapting to Market Changes
11:18 Exploring Additional Profit Centers
12:08 Playing Offense in Challenging Times
13:21 Conclusion: Proven Strategies for Success

For Pat's Free Bundle of Best Selling Books: https://patrigsby.com/podgift/

-----

Want a surge of new clients and revenue over the next 6 Weeks with ZERO FEE and no obligation to continue? If you’re a current business owner who wants to add 50K or more in annual revenue over the next 12 month, you can Test Drive our coaching program for 6 Weeks with no fee or even an obligation to continue as a way to demonstrate how we can help you grow your business. No strings attached. No obligation. You get our best coaching and tools...and hopefully, you'll love it enough that you want to keep working together. Learn more here: https://patrigsby.com/iba-six-weeks

-

Complete Your Ideal Business Scorecard. There is a proven framework to creating your Ideal Business. Find out how you score across the 8 Ideal Business Rules -

https://patrigsby.com/scorecard

--

Join Fitness Lead Academy. If you'd like to get more leads and clients but don't want to pay for an Agency to run your ads...visit

http://fitnessleadacademy.com/

...we'll be opening territories again soon and those who reply will go to the front of the line.