Missed deadlines, budget overruns, and failed campaigns? You don’t need better marketing—you need better project management.

In this episode of The Marketer’s Blueprint Podcast, host Nathan Gibson sits down with Wally Plaza, one of BME’s top project managers and a key leader in keeping marketing campaigns on track.

Wally has overseen everything from PPC campaigns to full-scale product launches, and today, he’s revealing what separates successful businesses from those that struggle.

🎙️ In this episode, we cover:
✅ Why project management is the backbone of a great marketing campaign
✅ How better communication leads to better results
✅ The biggest mistakes businesses make when managing projects—and how to avoid them
✅ Real-world success stories, including how BME helped a hot sauce brand sell 4,000 bottles in one month
✅ The truth about AI in project management (and why it will never replace human expertise)

Want to improve your marketing campaigns and see better results?

📌 Download our 7-Figure Sales Funnel Guide here: https://7figuremarketing.businessmarketingengine.com/

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🚨🚨 We want to hear from you! 🚨🚨
Drop a comment below and tell us: What's the biggest challenge you face in managing marketing projects?

#MarketingStrategy #ProjectManagement #MarketingSuccess #BusinessGrowth #Entrepreneurship #MarketingTips #SmallBusiness #DigitalMarketing #MarketingPodcast

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🚨 Your customers are searching for you right now—but are they finding you?

If your business isn’t showing up at the top of Google search results, you’re losing leads to your competitors.

In this episode, Nathan Gibson and Gabe Arnold reveal the exact strategies you need to run a high-converting local PPC campaign—one that turns online searches into real customers.

🎙️ In this episode:
✅ Why local PPC is the fastest way to get in front of ready-to-buy customers
✅ How geofencing & location targeting make your ads more effective
✅ The biggest mistakes businesses make with PPC—and how to avoid them
✅ Mobile optimization: Why slow-loading websites kill your conversions
✅ Real-world PPC strategies that drive more traffic, calls & walk-ins

💡 Want to dominate your local market?
We help businesses like yours run profitable PPC campaigns that bring in real results. Book a call today!

📌 Connect with us: https://businessmarketingengine.com/

🔔 LIKE, SUBSCRIBE & FOLLOW for more expert marketing insights!
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Looks aren’t everything… or are they? 🤔

In this episode, Nathan Gibson and Gabe Arnold break down the psychology behind why branding is important and how minimalist design can transform your business. From high-end spas to trading card packaging, we all make buying decisions based on how things look—whether we realize it or not.

🎙️ In this episode:
✅ How strong visuals impact customer perception & buying decisions
✅ The 80/15/5 rule: Understanding how different audiences engage with marketing
✅ Why minimalism can improve clarity, conversions, and customer trust
✅ The biggest mistakes businesses make with website & brand design
✅ How the right design choices make your marketing more effective
✅ Real-world branding examples & tips from industry experts

Plus, Gabe shares a surprising branding lesson from his spa experience—and why ambiance plays a crucial role in consumer psychology.

💡 Does your brand need a design refresh?
Your visuals should attract, not confuse. Book a call today, and let’s strengthen your branding to drive more conversions!

📌 Connect with us: https://businessmarketingengine.com/

🔔 Don’t forget to LIKE, SUBSCRIBE, and FOLLOW for more expert marketing insights!

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"Likes can be a great sign, but they're a passive form of engagement. You should really aim for those comments, those shares, and those clicks that drive a deeper level of interest." – Nathan Gibson.

Likes and followers are great but not always an indicator of actual conversions and revenue.

This week, Nathan Gibson and Gabe Arnold reveal the social media metrics that actually drive growth, build trust, and generate leads in 2025.

🎙️ In this episode:
✅ Why quality relationships outperform quantity in social media metrics.
✅ How engagement (comments, shares, meaningful clicks) is the real game-changer.
✅ The long-game strategy: How consistency builds trust, brand awareness, and lasting success.
✅ Why building brand equity matters more than viral posts.
✅ Proven tips for turning social media followers into actual leads.
✅ The secret to using authentic engagement to earn referrals—even from people who don’t buy from you directly.

Gabe also shares a success story about how persistence and authenticity helped a client land six-figure contracts, proving that the right social media strategy can deliver big results.

💡 Need help refining your social media strategy?

Book a call with us today and let’s discuss how to improve your engagement and turn followers into loyal customers.

📌 Connect with us: https://businessmarketingengine.com/
🔔 Don’t forget to LIKE, SUBSCRIBE, and FOLLOW for more expert marketing insights!

👉 Follow us on social media:

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"If you play the long game and focus on relationships, your marketing snowball will get bigger and bigger over time." – Gabe Arnold.

Your website might be the face of your business, but is it working hard enough for you?

This week, Nathan Gibson and Gabe Arnold dig deep into the strategies that can transform your website from just another page online into a powerhouse for lead generation, engagement, and sales.

Optimizing your site isn’t easy, but the rewards are worth it—when done right, it can recapture lost leads, deepen customer relationships, and drive meaningful growth in 2025.

Here’s what we cover:
✅ The Secret to Engaging Website Visitors: Why pop-ups still work and how to make them valuable.
✅ Abandoned Cart Emails: Proven tactics to recover lost sales and increase revenue.
✅ Mobile Optimization: The #1 priority for 2025 and how to ensure your site is mobile-friendly.
✅ Real-Time Engagement: How live chat and social proof widgets can elevate user experience.
✅ Interactive Elements: The power of quizzes, polls, and hyper-targeted messaging for lead generation.
✅ The Importance of SEO: How educational content drives traffic and establishes trust.

Stick around to hear Gabe’s expert take on why “money loves speed” and how improving page load times can make or break your website’s success.

Plus, learn more about our new quarterly business review process designed to help clients reflect, adjust, and grow faster than ever.

💡 Need help with website optimization or pop-up strategies? Contact us to learn how we can take your business to the next level in 2025.

📌 Connect with us: https://businessmarketingengine.com/
🔔 Don’t forget to LIKE, SUBSCRIBE, and FOLLOW for more marketing insights and strategies!

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"69% of B2B marketers spent the majority of their budgets on video in 2024, and it’s only going to grow in 2025." – Nathan Gibson.

Welcome back to The Marketer’s Blueprint Podcast!

In this episode, host Nathan Gibson and BME founder Gabe Arnold step into the complex world of B2B Marketing. Whether you're targeting small businesses or large enterprises, this episode is packed with actionable insights and strategies to improve your marketing game in 2025.

Here’s what we cover:
✅ Understanding B2B Buyers: How to identify decision-makers, their pain points, and the psychology that drives purchasing decisions.
✅ Aligning Your Strategy with the Sales Funnel: Awareness, consideration, and decision stages broken down with real-world examples.
✅ Top Tools for B2B Success: The power of LinkedIn Ads, Account-Based Marketing (ABM), and intent data.
✅ Trends for 2025: Why short-form content and video are dominating the B2B space.
✅ Lessons from 2024 Campaigns: What worked, what didn’t, and how to build long-term relationships with B2B clients.

Stick around to hear Gabe’s unique take on the importance of deep market research and the dangers of overusing pain points in your sales strategy. Plus, find out why short-form content like blogs and infographics remain critical for B2B buyers.

💡 Struggling to generate quality B2B leads? Download our Seven-Figure Sales Guide to learn the proven tactics we use to help clients grow their businesses.

📌 Download here: https://7figuremarketing.businessmarketingengine.com/

🔔 Don’t forget to LIKE, SUBSCRIBE, and FOLLOW for more insights on B2B marketing strategies!

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"80% of searches are from mobile devices. If your site isn’t optimized, you’re out of the competition." – John Collado.

Welcome back to The Marketer’s Blueprint Podcast!

In this episode, host Nathan Gibson is joined by PPC & SEO expert John Collado to explore the game-changing strategies that make Pay-Per-Click advertising a powerhouse for businesses of any size.

With over a decade of experience and as a Google Partner for 9+ years, John dives deep into the actionable tactics that drive real results. Whether you're just starting out or looking to optimize existing campaigns, this episode is packed with insights to help you elevate your advertising game.

Here’s what we cover:

✅ What is PPC? A beginner-friendly breakdown of how Pay-Per-Click ads work and why they matter.
✅ Success Stories: How we helped land a $20K sale tied to the NFL and drove 1,397 orders for a hot sauce startup in just 4 months.
✅ Pro Tips for Winning Campaigns: Strategic keyword research, persuasive ad copy, and effective bidding strategies explained.
✅ Common Pitfalls to Avoid: The importance of negative keywords, mobile optimization, and ad extensions.

Stick around to hear how John and the BME team optimize campaigns for ROI and share weekly wins, including a standout collaboration with a fitness client that’s smashing expectations.

💡 Need help with your PPC campaigns? Get expert advice from Nathan and John by clicking the link below. Whether you’re running Google Ads or Facebook Ads, we’ll help you achieve the results your business deserves.

📌 Contact us here: https://businessmarketingengine.com/

🔔 Don’t forget to LIKE, SUBSCRIBE, and FOLLOW for more insights on PPC, SEO, and all things marketing!

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"Marketing success isn’t just about offers—it’s about knowing your audience, building trust, and being consistent." – Gabe Arnold.

Welcome back to The Marketers Blueprint Podcast!

In this episode, Nathan Gibson and Gabe Arnold walk through the essential steps to build a marketing strategy from scratch, just in time for 2025.

Whether you’re a seasoned marketer or just starting out, this episode is packed with actionable insights to help you drive leads, build trust, and grow your business.

Here’s what we cover:
✅ Why deep market research is non-negotiable
✅ How psychographics take audience insights to the next level
✅ The importance of creating a strong brand presence
✅ What makes a lead magnet irresistible
✅ The power of nurturing leads with personalized communication

Stick around as we share our BME Wins of the Week, featuring an inspiring client success story from Oliveino Life, and a sneak peek into how our team transforms businesses through in-depth market research and optimization.

💡 Grab Your FREE Seven-Figure Sales Funnel Guide Here: https://7figuremarketing.businessmarketingengine.com/. This exclusive guide includes real-world examples of successful ads, email copy, and lead magnets we’ve used to create high-performing funnels for our clients.

📌 Need expert help with your marketing strategy? Visit https://businessmarketingengine.com/ to connect with our team and kickstart your growth today.

🔔 Don’t forget to LIKE, SUBSCRIBE, and FOLLOW us for more actionable tips on marketing, sales, and business success!

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