If you’ve heard terms like—Generative AI, Performance Marketing, Influencer Marketing, Conversion Rate Optimization (CRO)—from your marketing team and you don’t feel empowered with market-driven truth, then there is a HUGE gap that needs to be addressed.

In this episode, Nathan Gibson and sales expert Monika Alvarez break down 3 simple marketing principles consumers respond to in every industry.

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00:00 Navigating Marketing Jargon

03:02 Understanding Customer Needs

06:14 Building Trust Through Clear Communication

08:59 The Importance of Simplicity in Marketing

12:02 Making It Easy for Customers to Engage

14:57 Continuous Improvement and Client Success

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You don’t need to be flashy, pushy, or manipulative to get people excited about what you’re offering.

There’s a better way to sell—one that feels good and gets results.

In this episode, Nathan Gibson and Gabe Arnold break down sales horror stories and share their proven process for handling sales objections and closing deals with integrity.

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00:00 The Fastest Way to Close a Deal

02:33 Horror Stories in Sales

08:59 Building Trust and Relationships

14:45 Serving Over Selling

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Is it possible to create original content in 2025?

In this deep dive on content marketing, Nathan Gibson and Gabe Arnold share their proven process for developing authentic, engaging, and unique content without constantly chasing fleeting trends or relying solely on AI.

Plus—how to create authentic content without a huge time commitment.

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00:00 The Importance of Original Content in the Age of AI

05:00 Navigating Content Saturation and Standing Out

11:07 Principles Over Trends: A Sustainable Approach

16:53 Understanding Your Audience Through Market Research

23:10 Guiding Principles for Business Success

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What is authority really? And how is it actually built?

This week, Nathan Gibson and Gabe Arnold explore 6 easy-to-implement authority-building strategies that make prospects turn their heads (in a good way).

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00:00 Building Brand Trust

03:13 Establishing Authority in Marketing

05:53 The Importance of Value and Responsibility

09:14 Creating Valuable Content

11:57 Offering Unique Perspectives

14:58 The Long Game in Business

17:52 Marketing Growth Maps for Success

21:00 The Power of Mobile Apps

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Resources That Can Make You More Money:

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We’ve all felt it—when something is so good that we have to act fast before we miss out.

That feeling is FOMO, and this week, Nathan Gibson and Gabe Arnold discuss whether or not it actually works in content marketing.

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00:00 The Power of Scarcity in Marketing

03:03 Understanding FOMO: Fear of Missing Out

05:47 Creating Ethical Scarcity

08:55 Real-World Examples of Scarcity

12:01 Using FOMO Effectively

14:56 The Importance of Intent in Marketing

17:33 Success Story: Supporting Startups with Effective Marketing Strategies

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Your marketing team can make or break the success of your business.

This week, Nathan Gibson and Gabe Arnold breaks down the red flags and green flags in marketing agencies and marketing teams that you should be aware of when looking to hire.

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00:00 Choosing the Right Marketing Team

05:04 Identifying Red Flags in Marketing Agencies

12:02 Identifying Green Flags in Marketing Agencies

19:00 Client Success Story

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If you’ve noticed your numbers taking a dip, it’s time for a marketing audit.

This week, Nathan Gibson and Gabe Arnold break down how to conduct a digital marketing audit to avoid missed opportunities, wasted budgets, and stagnation in your growth.

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There’s no ignoring AI anymore. It’s in the search results we Google, the social media platforms we use, and the ads we see every day.

This week, Nathan Gibson and Gabe Arnold dig into how top businesses are using AI to boost their productivity, save time and money, and increase profits in the long run.

Plus- Gabe’s experience with building a custom GPT for his own business and how it changed the way he creates content.

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Resources That Can Make You More Money:

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Subscribe To Our Marketing Newsletter: https://marketersblueprint.businessmarketingengine.com/

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