Episode 105: How to Take Action Before the Perfect Moment with Wendy Paige Sterling

In this episode of The Pursuit of Badasserie, we’re joined by special guest Wendy Paige Sterling, a bold leadership disruptor who empowers high-achieving women to break industry norms by tapping into their intuitive “Yes I Can” voice. Wendy shares her personal journey of leaving a successful corporate career to follow her passion as an empowerment coach, helping others take action even when they don’t feel ready.

We dive into the power of intuition, why waiting for the perfect moment can sabotage your progress, and how taking small steps toward your goals can make all the difference. Wendy also shares practical strategies for overcoming fear, trusting yourself, and leading with authenticity to create a movement and drive impact.

In this episode, we’ll cover:

• How to trust your intuition and take bold action, even when you feel unprepared

• Wendy’s transition from corporate life to leadership disruptor and coach

• Why perfectionism can hold you back and how to move past it

• Simple steps to start making progress toward your goals today

• The importance of accountability, community, and owning your decisions

• Embracing growth through challenges and setbacks

About Wendy Paige Sterling: Wendy Paige Sterling is a bold leadership disruptor empowering high-achieving women to break industry norms by tapping into their intuitive “Yes I Can” voice to create movements and drive impact. Her mission is to align business with passion, helping leaders build not only successful but deeply fulfilling careers and lives. Wendy is a sought-after speaker and two-time international best-selling author, with expertise featured on NBC, Good Day LA, and Daily Blast Live.

As the host of the influential podcast The Power In The Pause and creator of the global "I Can" movement, Wendy guides ambitious disruptors to lead with authenticity, push past limits, and embrace challenges that ignite their true potential. She’s known for her no-nonsense approach, combining spiritual awakening and heart-centered leadership to turn obstacles into opportunities for growth.

Connect with Wendy:

• Website: wendypaigesterling.com

• Instagram: @wendypaigesterling

Listener Challenge: At the end of the episode, we challenge you to take one small action that you’ve been putting off and trust your gut. Let us know how it goes, and don’t forget to share your wins!

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Episode 104: The ROI of Virtual Education and Networking

In this episode, we explore the powerful intersection of education and networking and how both can yield substantial returns on investment for our businesses. We share our experiences and insights on how fostering connections and continually learning can transform our approach to client engagement.

What We Discuss:

• Understanding ROI in Networking: We unpack what return on investment truly means in the context of building relationships. By sharing stories from our own networks, we highlight how connections have led to new opportunities and collaborations.

• The Value of Continuous Learning: We discuss why investing in education—whether through courses, workshops, or conferences—enhances our expertise and credibility. We’ll share specific examples of how learning new skills has opened doors and helped us serve our clients better.

• Building Meaningful Relationships: We explore strategies for turning networking into meaningful relationships. We emphasize the importance of authenticity, active listening, and follow-up, showcasing how these elements can lead to deeper connections and increased trust.

• Real-Life Success Stories: We share inspiring stories of clients and peers who have successfully leveraged education and networking to grow their businesses. These anecdotes illustrate the tangible benefits of investing time and resources in these areas.

• Actionable Takeaways: By the end of this episode, we provide practical tips on how we can all start to see the ROI of our networking and educational efforts. From setting clear goals to nurturing relationships, we outline steps we can take to maximize our investments.

Additionally, we want to invite you to our Finish Strong: Start Fresh Summit on November 5th and 6th. This is a unique opportunity to connect with fellow entrepreneurs, gain insights from industry leaders, and kickstart your journey toward achieving your business goals. We’ll be diving into powerful strategies and sharing tools that can help you finish the year strong and set yourself up for success in the new year. Don't miss out on this chance to invest in your growth—register now!

Join us as we navigate the exciting landscape of education and networking and uncover how these investments can lead to incredible opportunities for growth and success in our businesses!

Make sure to subscribe to our YouTube or Spotify and leave us a review!

• Like the show? LEAVE US A REVIEW wherever you listen!

• Have a question? CONTACT US at info@thepursuitofbadasserie.com!
  Want to sponsor us? Find out how HERE.

Episode 103: PR Essentials for Small Business Success with Diana Lammerts

In this episode, we dive into how small business owners can make PR work, even with a limited budget. Our guest, Diana Lammerts, shares how to start small and build up your PR efforts over time, without needing a huge upfront investment. We discuss affordable ways to create buzz for your business, including DIY PR tips and strategies for maximizing media exposure without breaking the bank.

Key Takeaways:

• How to start building a PR strategy on a budget

• Simple, cost-effective ways to get media attention

• Why consistency is key in PR, and how small steps lead to big wins

• How to work PR into your overall marketing and branding plan

• Practical advice for small business owners who wear many hats

Connect with Diana:

• Visit Diana’s website: dlmedia.info

Join Us for Our Virtual Summit: We’re excited to announce that Diana will be one of the featured speakers at our Finish Strong, Start Fresh virtual summit on November 5th and 6th. She’ll be diving even deeper into PR strategies for entrepreneurs, so make sure to register! Links can be found in the show notes.

Guest Bio:

Diana Lammerts is a seasoned media and PR professional with a diverse career that spans journalism, media consultancy, and business strategy. Starting as a journalist and news anchor, she made a seamless transition into public relations, where her ability to create meaningful media connections has led to collaborations with celebrities, Nobel Prize winners, and even the Pope. Diana now works as the Director of Communications for the Global AI Council, hosts multiple TV shows, and contributes to The Business Influencer, making her a trusted source for business PR strategies that work.

Make sure to subscribe to our YouTube or Spotify and leave us a review!

• Like the show? LEAVE US A REVIEW wherever you listen!

• Have a question? CONTACT US at info@thepursuitofbadasserie.com!

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The Pursuit of Badasserie: The Podcast

Episode 100: Badass Actions for Business Growth Challenge

Welcome to our 100th episode of The Pursuit of Badasserie! We are beyond excited to hit this incredible milestone. Statistically, most podcasts don’t make it to their 100th episode, so we are incredibly proud to celebrate this moment with all of you. In this episode, we reflect on our entrepreneurial journey, the countless hours of work, and all the small steps that have brought us to this point. It’s not the big, flashy wins that make the difference in business, but the consistent, small actions we take every day.

To mark this special occasion, we’re launching a 100-Day Badass Business Growth Challenge that you can download for free. We’ve put together 100 small tasks—each taking 30 minutes or less—that will help you move the needle in your business, create new habits, and up-level your growth before the end of the year.

In addition, you can join us on Instagram for a very special book giveaway from some of the incredible authors we have featured in Season 1, 2, and even Season 3! Head to www.instagram.com/thepursuitofbadasserie to enter now!

If you’re ready to see where your business can go with small, consistent steps, this challenge is for you! As always, we’re here to support you on your entrepreneurial journey. Thank you for sticking with us for 100 episodes. Let’s keep growing together!

Key Takeaways:

• Hitting the 100th episode is a huge milestone, and we couldn’t have done it without our amazing listeners.

• Success in business is about the small, consistent actions—not big, life-changing moments.

• We’re excited to share our 100 Badass Actions for Business Growth Challenge—bite-sized tasks to help you create real momentum in your business.

• Enter the BOOK GIVEAWAY on Instagram

• Join us as we reflect on our 50+ years of combined entrepreneurial experience and the lessons we’ve learned along the way.

Download the Challenge: Get your free 100 Badass Actions for Business Growth Challenge PDF [here]. This challenge will help you make small, powerful changes in your business every day, with tasks that take 30 minutes or less.

Subscribe to Our Newsletter: If you’re already subscribed to our newsletter, you’ll receive the challenge directly in your inbox!

Resources Mentioned:

• The Pursuit of Badasserie Book Series: Check out our award-winning, best-selling books to help you create badass business abundance.

• Upcoming giveaways for our listeners and newsletter subscribers—don’t miss out!

Make sure to subscribe to our YouTube or Spotify and leave us a review!

• Like the show? LEAVE US A REVIEW wherever you listen!

• Have a question? CONTACT US at info@thepursuitofbadasserie.com!

The Pursuit of Badasserie: The Podcast

Episode 99: Embracing the CEO Mindset for Business Success

In this episode of The Pursuit of Badasserie: The Podcast, we dive deep into the CEO mindset and its significance for us as entrepreneurs and small business owners. Whether you're running a one-person show or leading a small team, embracing this mindset can have a profound impact on your business's growth and success. We explore essential traits like strategic thinking, ownership, accountability, and effective delegation, and discuss why these qualities are vital for long-term success and building a sustainable, scalable business. We'll also reflect on how the CEO mindset helps us navigate challenges, make tough decisions, and inspire our teams to reach new heights. Tune in to learn how adopting the CEO mindset can take your business to the next level.

In this episode, we discuss:

• Strategic Thinking: Focus on big-picture goals, long-term visions, and strategic allocation of resources.

• Ownership & Accountability: Own your role, stay in your lane, and be responsible for the outcomes of your business decisions.

• Delegation: Learn to delegate effectively and trust your team to handle tasks, allowing you to focus on high-level strategies.

• Adaptability & Agility: Be prepared to make quick decisions, adapt to changes, and navigate challenges with resilience.

• Inspiring Leadership: Lead by example, motivate your team, and create a culture of high performance and engagement.

• Growth Mindset: Embrace continuous learning, see failure as an opportunity, and always strive for improvement.

Why It Matters: Adopting a CEO mindset equips you with the tools and perspectives needed to drive your business toward long-term success. It enables you to work smarter, not harder, and helps you navigate challenges while seizing growth opportunities. By embracing this mindset, you can build a more resilient, scalable, and successful business.

If you enjoyed this episode, please leave us a review and share it with fellow entrepreneurs. Don’t forget to subscribe to "The Pursuit of Badasserie" for more insights and tips on growing your business.

Make sure to subscribe to our YouTube or Spotify and leave us a review!

• Like the show? LEAVE US A REVIEW wherever you listen!

• Have a question? CONTACT US at info@thepursuitofbadasserie.com!

Episode 98: Strategies for Effective Word-of-Mouth Marketing

In this episode of The Pursuit of Badasserie: The Podcast, we dive into the power of word-of-mouth marketing and why it’s crucial for your business. While many entrepreneurs believe that word-of-mouth marketing is effortless, we explore how this passive approach can lead to missed opportunities. We share strategies to proactively amplify word-of-mouth and leverage social proof to build a stronger brand identity and community. From asking for testimonials to engaging with your local community, we discuss practical ways to ensure your business remains front and center in people’s minds. Plus, we touch on the importance of understanding how others perceive your brand and how to align that perception with your business values.

Whether you’re just starting out or looking to enhance your current approach, this episode is packed with actionable insights to help you maximize the impact of word-of-mouth marketing.

In this episode, we discuss:

• The Misconception of Passive Word-of-Mouth: We discuss the common mistake of relying solely on word-of-mouth marketing without actively contributing to it, and how this can leave money on the table.

• Strategies to Amplify Word-of-Mouth: Learn how to turn word-of-mouth marketing into a powerful tool for your business by leveraging social proof, asking for testimonials, and creating a strong brand identity.

• Building Community: We explore the role of community engagement in enhancing word-of-mouth marketing and how showing up consistently and authentically can keep your business top of mind.

• Leveraging Social Proof Across Channels: Discover how to strategically use testimonials and reviews across multiple platforms to amplify your brand’s reach and reputation.

• Understanding Brand Perception: We discuss the importance of knowing how your brand is perceived by others and how to align this perception with your core values.

Takeaways:

• Don’t leave word-of-mouth marketing to chance; be proactive in asking for testimonials and encouraging customers to share their experiences.

• Engaging in your local community and aligning your actions with your brand’s core values can significantly boost your word-of-mouth efforts.

• Regularly check in with your audience to understand how they perceive your brand and use that feedback to refine your marketing strategies.

Action Steps:

1. Ask your satisfied customers for testimonials and reviews.

2. Engage with your community both online and offline to strengthen your brand presence.

3. Conduct a simple survey to find out what your audience thinks of your brand and how you can better align with their perceptions.

Make sure to subscribe to our YouTube or Spotify and leave us a review!

• Like the show? LEAVE US A REVIEW wherever you listen!

• Have a question? CONTACT US at info@thepursuitofbadasserie.com!

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