Episode 97 - Unlocking Publicity Secrets with Jill Lublin

In this episode of The Pursuit of Badasserie, we are joined by Jill Lublin, a world-renowned publicity expert with over 25 years of experience. Jill shares her journey from law school dropout to becoming a global media magnet. With thousands of appearances alongside celebrities like Tony Robbins and Jack Canfield, Jill has helped over 100,000 clients implement her signature formula for media success. Tune in to discover the secrets of crafting a magnetic message, leveraging personal stories for media attention, and practical steps to build visibility even without a PR budget.

In this episode, we discuss:

• Jill’s journey from law school to becoming a publicity expert.

• The importance of crafting a message that resonates and solves problems for your audience.

• Real-life examples of how personal stories can drive media success.

• Practical tips for small business owners to start building publicity, including utilizing NationalDayCalendar.com, Google Alerts, and Connectively.us.

Resources Mentioned:

• National Day Calendar

• Google Alerts

• Connectively.us (formerly Help a Reporter Out)

Guest Info:

• Jill Lublin: Publicity expert, international speaker, and four-time best-selling author.

• https://JillLublin.com

• https://Linkedin.com/in/jilllublin

• http://twitter.com/JillLublin

• http://instagram.com/jilllublin

• http://facebook.com/publicitycrashcourse

Jill Lublin is a 25+ year Media Magnet. She is a world-renowned publicity expert, international speaker and 4x Best Selling author. Jill has made thousands of stage appearances alongside celebrities such as Tony Robbins, Barbara Corcoran and Jack Canfield, to name a few. She has worked with over 100,000 clients implementing her signature formula for getting media attention, creating next-level visibility in the marketplace that results in boosted sales. These lead and profit-generating formulas are included in her signature program, the Media Mastery Intensive and her monthly Kindness Circles.

FREEBIE: Publicity Action Guide

https://PublicityCrashCourse.com/freegift

Make sure to subscribe to our YouTube or Spotify and leave us a review!

• Like the show? LEAVE US A REVIEW wherever you listen!

• Have a question? CONTACT US at info@thepursuitofbadasserie.com!

• Want to sponsor us? Find out how HERE.

Episode 96 - Understanding and Maximizing Your Client Capacity

Welcome back to The Pursuit of Badasserie: The Podcast! We’re your hosts, Lynn Howard and Amanda Furgiuele, and we’re diving headfirst into season three with more actionable business strategies and a healthy dose of badasserie.

In today’s episode, we’re tackling one of our favorite topics: client capacity. If you’ve ever struggled with balancing your client load, feeling overwhelmed, or trying to figure out how to hit your financial goals, this episode is for you. We break down the concept of client capacity—understanding how much time you can realistically spend with each client, both in front of and behind the scenes, while still delivering top-notch service.

We also explore:

• How to assess your current capacity and what steps to take if you’re maxed out

• The importance of aligning your capacity with your financial goals

• Leveraging technology and team support to increase your capacity

• The crucial role of processes and systems in managing your workload

• How to factor in your team’s capacity alongside your own

• Energetic time management and why not all clients require equal effort

This episode is packed with insights and actionable steps to help you understand and maximize your client capacity, whether you’re a solopreneur or managing a growing team. Plus, we discuss the importance of knowing your numbers, including your retention rates and the percentage of your current capacity.

Got questions about client capacity or want to share your own aha moments? We’d love to hear from you! Drop us a comment and let us know where you’re excelling or where you might need a little extra help.

Make sure to subscribe to our YouTube or Spotify and leave us a review!

• Like the show? LEAVE US A REVIEW wherever you listen!

• Have a question? CONTACT US at info@thepursuitofbadasserie.com!

• Want to sponsor us? Find out how HERE.

Episode 95: Interviews on Money 20/20

A few months ago, we had the honor and pleasure to be a part of Money 20/20 in Bangkok. Money20/20 is the world’s leading, premium content, sales and networking platform for the global money ecosystem. From in-depth analytics to inspirational speakers, Money 20/20’s world-class insight and networking opportunities help customers stay ahead – powering strategies and relationships and switching mindsets. Money20/20 promises the clearest and most distinctive focus on what’s next across the world of Payments, FinTech, and Financial Services.

Special Guests:

Jasmine Ariff

Founder of Aleph Digital

www.instagram.com/alephstory

Kelly Rattanee

Founder KR Wellness & Modern Muse

https://www.facebook.com/kellyrattanee/

Money 20/20

www.instagram.com/money20_20

In this episode, we discuss:

• Start-ups and tech

• Money, wealth, and abundance

• Entrepreneurship and money

• Freedom in finances

• Money as an instrument of exchange

• How money works

• Single motherhood

• Navigating money

• Respect for money

• Being a woman in business

• Cash flow in a start-up business

• Managing your cash and allocations

• Working with business coaches and consultants to position yourself

• Venture Capitalism and bootstrapping

• Entrepreneurial mindset

• The reality of “coming from money”

• Pitching your business

• Unhealthy relationships with money

• The subconscious relationship with money

• Grit and perseverance

• Seeking help as a start-up or small business

• The value of having a coach or consultant

• Scaling your business

• Energetic shifts

• What money doesn’t fix

• Tips for entrepreneurs and start-ups

• Starting lean and go as you grow

• Hire right away and outsource what you can to focus

Make sure to subscribe to our YouTube or Spotify and leave us a review!

• Like the show? LEAVE US A REVIEW wherever you listen!

• Have a question? CONTACT US at info@thepursuitofbadasserie.com!

  Want to sponsor us? Find out how HERE.

Episode 94: Engaging Your Clients During the Holidays

In this episode of The Pursuit of Badasserie: The Podcast, we dive into the importance of keeping our clients engaged and happy during the holiday season (and always). We'll share practical strategies to maintain strong relationships, from personalized communication to thoughtful holiday offers. We explore how to make the most of this busy time of year by strengthening connections, increasing client loyalty, and ensuring that our clients feel valued and appreciated. Together, we’ll uncover ways to boost retention and set ourselves up for success as we head into the new year.

In this episode, we discuss:

Communication and Engagement:

• Regular, transparent communication is crucial year-round.

• Personalized touches like remembering birthdays and favorite interests can deepen client relationships.

Showing Appreciation:

• Going beyond standard client satisfaction to build long-term engagement.

• Small gestures like handwritten notes or personalized gifts can have a significant impact.

Strategic Client Management:

• Identifying top clients and going the extra mile for them.

• Using tools like Google Alerts to stay updated on client interests and milestones.

Holiday-Specific Engagement:

• Tailoring interactions based on client preferences and cultural considerations.

• Offering unique holiday promotions or gifts that resonate with individual clients.

Building Lasting Relationships:

• The importance of consistent client engagement in building loyalty and advocacy.

• Strategies for maintaining client relationships throughout the year to support business growth.

Curious about learning more? Join us in The Holiday Hustle, a LIVE, 8-week course experience full of holiday revenue-generating guidelines, proven marketing framework, and stand-out pricing strategies to create the best holiday sales season for your business yet!

https://www.badassamplifier.com/holiday-hustle

Make sure to subscribe to our YouTube or Spotify and leave us a review!

• Like the show? LEAVE US A REVIEW wherever you listen!

• Have a question? CONTACT US at info@thepursuitofbadasserie.com!

• Want to sponsor us? Find out how HERE.

Episode 93: Holiday Hustle: Preparing Your Business for Year-End Success

In this episode of The Pursuit of Badasserie, we are covering a crucial (and slightly un-chronological) topic of preparing your business for the holiday season. While it may only be August, now is the perfect time to strategize and ensure you're ready to capitalize on the year-end buying frenzy. Discover why planning ahead is essential, how to leverage consumer emotions, and why the second half of the year can make or break your business.

In this episode, we discuss:

• The Importance of Early Planning: Learn why waiting until the last minute to plan your holiday strategy can lead to missed opportunities and lost revenue. We discuss how early preparation allows you to seize the holiday buying season's full potential.

• Understanding the Holiday Buying Season: Explore the dynamics of the holiday shopping period, which kicks off with back-to-school sales and peaks from November to January. Discover why this time is crucial for businesses worldwide, especially in consumer-driven markets like the United States, Europe, and Canada.

• Leveraging Consumer Emotions: Find out why the holiday season is the perfect time to tap into the emotional aspect of consumer behavior. We share insights into how businesses can use this emotional buying period to their advantage while maintaining integrity and building lasting customer relationships.

• Inventory Strategies for Product-Based Businesses: If you have a product-based business, discover the importance of clearing inventory to make way for new stock. We discuss how to avoid holding onto stagnant products and the benefits of refreshing your offerings for the holiday season.

• Creative Approaches to Stand Out: Get tips on how to infuse creativity into your holiday marketing efforts. We explain how leveraging the holiday spirit can set your business apart and attract more attention during this competitive time.

• The Second Half of the Year: Business Opportunities: We discuss how the second half of the year is not just about holiday sales but also an opportunity to assess your financial situation and plan for the future. We share our approach to meeting with accountants and strategizing for tax advantages.

Actionable Tips:

• Start planning your holiday promotions and inventory needs now to stay ahead of the competition.

• Consider how you can emotionally connect with your audience and create memorable experiences that drive sales.

• Evaluate your pricing and sales strategies to ensure you're maximizing profits during this high-demand season.

• Don't be afraid to lean into the holiday spirit and use creative marketing tactics to capture attention and boost sales.

Connect with Us:

If you need help planning your holiday strategy or want to learn more about boosting your business profits, reach out to us. They're here to help you make the most of this critical time for your business. Subscribe to The Pursuit of Badasserie and join our community of entrepreneurs ready to thrive in the holiday season!

Make sure to subscribe to our YouTube or Spotify and leave us a review!

• Like the show? LEAVE US A REVIEW wherever you listen!

• Have a question? CONTACT US at info@thepursuitofbadasserie.com!

• Want to sponsor us? Find out how HERE.

Call to Action:

Share this episode with fellow business owners who could use a strategic boost for the holiday season. If you have questions or need personalized advice, slide into our DMs or visit our website to connect with us. We love helping businesses grow and succeed!

Want help with YOUR Holiday Sales?

Join our FREE Masterclass: Double Your Holiday Sales today! www.badassamplifier.com/holiday-sales

Episode 92: Psychology Behind Pricing: How Numbers Influence Sales

Welcome back to The Pursuit of Badasserie: The Podcast… SEASON 3! In this episode, we are talking about one of our favorite topics–SALES–specifically, the psychology of sales. We are focusing on how numbers, pricing, and perceived value can dramatically impact your bottom line, AND how this might affect your holiday sales season. You’re thinking about the holidays in August, right?!

In this episode, we discuss:

• Understanding Your Numbers: We discuss the importance of knowing your pricing structure, costs, and return on investment to avoid the common pitfall of thinking you're making a profit when you're not.

• Perceived Value and Pricing Strategies: Learn how to create perceived value through strategic pricing and language, using tactics like the decoy effect and price anchoring to influence buyer decisions.

• Emotional Triggers in Sales: Discover how to tap into emotional buying triggers and why understanding your audience's emotional and cultural psychology can enhance your sales approach.

• The Power of Bundling and Subscriptions: Explore how bundling products and offering subscription models can increase perceived value and improve client retention.

• Price Anchoring and Decoys: We explain how anchoring with higher prices can make subsequent offers seem like a better deal, and how decoys can guide customers toward the purchase you want them to make.

• Round Numbers vs. Specific Pricing: Learn why round numbers work better for emotional purchases, while specific numbers can enhance perceived value in high-ticket items.

Takeaways:

• Knowing your numbers is crucial for profitable pricing.

• Perceived value can be influenced by language and presentation.

• Emotional triggers are key in converting sales.

• Bundling and subscriptions can improve customer loyalty.

• Use price anchoring to strategically guide purchasing decisions.

Join the Conversation:

Follow us on Instagram and Facebook, or subscribe to our newsletter for more tips and insights. Share your thoughts on today's episode using #thepursuitofbadasserie.

Get Help with the Holidays:

Sign up now for our Double Your Holiday Sales Free Masterclass: https://www.badassamplifier.com/holiday-sales

Subscribe & Review:

If you enjoyed this episode, please subscribe and leave us a review on Apple Podcasts or your favorite podcast platform. Your feedback helps us grow and reach more listeners.

Make sure to subscribe to our YouTube or Spotify and leave us a review!

• Like the show? LEAVE US A REVIEW wherever you listen!

• Have a question? CONTACT US at info@thepursuitofbadasserie.com!

• Want to sponsor us? Find out how HERE.

Episode 91: Season 2 Review

We can’t believe this is the LAST EPISODE of SEASON 2! Wow! What a year!

We have compiled some of our favorite moments, interviews, and entrepreneurial nuggets to honor this incredible year. We wish we could have featured a bit of every episode, but that would have been a 2-hour episode, and no one has time for that!

Instead, sit back, relax, and absorb a few of our favorite tidbits from Season 2! Did we include your favorites? We’d love to know!

In this episode, we discuss:

Some of our favorite episode snippets, including interviews with:

Mackenzie Armstrong: https://armstrongvirtualsolutions.com/

Christina Lenkowski: http://publicitybychristina.com/

Val Casola: https://valcasola.com/

Nicole Hesse: https://www.nonstopnotifications.com

Steve Sims: https://simsdistillery.com/

Cienna Kopischke: https://ciennakopischke.freshlearn.com/instagram

Kaye Putnam: https://www.kayeputnam.com/

LauraAura: https://lauraaura.com/

Chrystal Rose: https://www.chrystalrose.com/

Clara Capano: https://www.claracapano.com

Coleen Greco: www.coleengreco.com

Angie Viehman: www.clutchbusinesses.com

Justine Beauregard: https://www.justinebeauregard.com/

Elle McBride: https://ellelouisemcbride.com/

Gresham Harkless: http://iamgresh.com

Marques Ogden: www.marquesogden.com

Alicia Branham: https://aliciabranham.com/

Lunaria Gaia: http://www.moreconfidence.com.au/

Amber Renae: https://amberrenae.com

Sandra Possing: http://www.sandrapossing.com

Sandy Joy Weston: https://www.sandyjoyweston.com/

And a special thank you to all our Season 2 guests, including:

Leonor Herrera: https://www.instagram.com/leonor.herreradelrio/

Stefanie Julia: http://stefaniejulia.com

Renee Hastings: https://www.reneehastings247.com/

Tim Noetzel: https://freelancegps.com

Baljit Rayat: https://www.baljitrayat.com/

Katey Fortun: www.kateyfortun.com

Elizabeth King: https://www.elizabethking.com/

Elle Ballard: womenoftheworldnetwork.com

Make sure to subscribe to our YouTube or Spotify and leave us a review!

• Like the show? LEAVE US A REVIEW wherever you listen!

• Have a question? CONTACT US at info@thepursuitofbadasserie.com!

Want to sponsor us? Find out how HERE.

Episode 90: Behind the Scenes of Our Latest Launch

In this episode of The Pursuit of Badasserie, we take you on a deep dive into the intricate and chaotic world of our recent live launch for one of our signature programs, the Badass Amplifier (the BA). If you ever wanted an unfiltered look at the extensive preparations, strategic decisions, and real-time adjustments that are a part of an intensive three-week marketing campaign, then this is your podcast. We discuss the effectiveness of our strategies, the obstacles we encountered, and the valuable lessons we learned along the way. This candid conversation is packed with insights for anyone interested in the nitty-gritty of successful product launches and the realities of hyper-focused selling. Let’s get after it!

In this episode, we discuss:

Introduction to the Launch

• Overview of the Badass Amplifier (BA) program

• Explanation of what a launch is in the context of a marketing campaign

The Launch Experience

• Behind the scenes of the live launch process

• The intensive three-week marketing campaign

• Strategies used across 18 social media platforms

Marketing and Sales Strategies

• Differences between this launch and previous ones

• The role of hyper-focused marketing and sales

• Impact of investing in Jasmine Starr’s “Your Best Launch Ever” program

Team Dynamics and Support

• Contributions of team members during the launch

• Transition to the Kajabi platform for the BA program

• Managing other business activities simultaneously

Key Learnings and Takeaways

• Personal sacrifices and concessions during the launch

• Importance of tracking and analyzing results

• Adjustments for future launches, including affiliate support and email platform preferences

Success Metrics and Results

• Registration and attendance numbers for master classes

• Email open and click-through rates

• Conversion rates and overall success of the campaign

Personal Reflections

• Amanda’s experience with social interaction and managing energy

• Lynn’s learnings on supporting affiliates and platform preferences

Future Plans

• Excitement and plans for the next launch

• Continuous improvement and learning from each launch

• The philosophy of launching before everything is perfect

Tune in to hear our candid reflections on the launch journey, the highs and lows, and our plans for future successes (SPOILER ALERT)!

Make sure to subscribe to our YouTube or Spotify and leave us a review!

• Like the show? LEAVE US A REVIEW wherever you listen!

• Have a question? CONTACT US at info@thepursuitofbadasserie.com!

• Want to sponsor us? Find out how HERE.