Showing results by author "Alan Berg" in All Categories

It all starts with a sale. Whether you love it or hate it, making sales drives your wedding and event business. You don't get to use your creative skills for cooking, music, flowers, decor, fashion, ceremonies, or whatever your business is, until you make the sale. If you have been selling for a long time, this book will be a good refresher.

Part "how to do" and part "how to think", Wit, Wisdom and the Business of Weddings is your companion on a journey to a more successful wedding business. Alan Berg has been called "the leading international speaker and expert on the business of weddings and events", and he's been writing articles and blogs for years.

When someone asks what you do, is your first response “I’m a salesperson”? If you’re in almost any service business, that’s not likely the case. Actually, even though I teach, train, and write about sales, it’s not my answer, either. If you’re like many business owners and professionals, you love providing your products and services to your customers and clients more than you like the sales part. Why is that? Is it your perception of sales that’s holding you back? Does it make you feel dirty? Slimy? Sales is not a 4-letter word (it’s 5). When people think of a salesperson,...

Author’s note: This special edition of Shut Up and Sell More Weddings & Events is for DJs, entertainers, lighting and photo booth companies. If you’ve already read the original edition, most of this is going to be the same for you. I’ve updated and changed the references to be specifically applicable to disc jockeys, lighting and photo booth companies. It will certainly be a good refresher for you, I just want to be transparent. If you’ve not read the original book, this will be all new to you..Thanks for choosing this book, and I look forward to your feedback and seeing how else I ...

While written for the wedding and event industry, these tips can help almost any business, as ghosting is a universal frustration. Why Are They Ghosting Me? includes a recap of the eight tips from Why Don't They Call Me? and ideas for how to handle pricing questions from Alan's most popular book: Shut Up and Sell More Weddings & Events. Whether you've listened to those books, or not, Why Are They Ghosting Me? will help you reduce the ghosting and get you more replies from prospects and current customers.

It would be so much easier if they'd just pick up the phone and call you, wouldn't it? That's what Alan Berg hears from wedding and event pros around the world. How can you create a rapport, continue the conversation they've already started, and in many cases even get the sale, without speaking with them on the phone, or in person? That's what Alan will answer for you in this book. He'll show you how to get them to reply quicker, and how you can convert those inquiries to appointments - whether live or virtual - and even make sales, all using the same method they used to reach out.

What separates successful people and businesses from the rest? It's not ideas or money, it's the attitude you bring to the table everyday. Do you have what it takes to succeed? It's there, inside of you. Listen to this book to recharge your inner power and reach greater heights, personally and professionally. You'll feel empowered to take the actions necessary to move your life and business forward.

Author’s note: This special edition of Shut Up and Sell More Weddings & Events is for Caterers and Venues. If you’ve already read the original edition, most of this is going to be the same for you. I’ve updated and changed the references to be specifically applicable to caterers and venues. It will certainly be a good refresher for you, I just want to be transparent. If you’ve not read the original book, this will be all new to you. Thanks for choosing this book, and I look forward to your feedback and seeing how else I can help you succeed.It all starts with a sale. Whether you ...

Todo comienza con una venta Ya sea que ame u odie la idea, hacer la venta es lo que realmente constituye a su negocio en la industria de las bodas y eventos. Usted sencillamente no puede desempeñar sus habilidades creativas para cocinar, tocar música, hacer arreglos florales, decorar, diseñar moda, realizar ceremonias, o lo que sea que su negocio sea, hasta que realice la venta. Si usted ha estado vendiendo por mucho tiempo, este libro le servirá como una actualización. Si usted es nuevo en las ventas, este libro le dará las herramientas y la confianza para hacer más ventas. Le ...

From Browsing to Booking: Website and SEO Strategies for Wedding & Event Pros Unlock the Secrets to a High-Performing Wedding Business Website! Are you a wedding or event business owner struggling with a website that doesn’t convert? Maybe your Google Business Profile isn’t drawing the clients you deserve, or you’re thinking about refreshing your website altogether? From Browsing to Booking is like two books in one, providing the ultimate guide to mastering your digital presence, specifically tailored for the wedding and event industry. This comprehensive resource brings together the ...

When you ask yourself better questions, you'll get better answers and better results. This is a book for everyone with a website, regardless of what you do. It's not a technical book about programming, rather it will show you how to think differently about your website. It was designed to be a quick and easy listen as I want you to get on to taking real action. Without action there can't be any change. Whether you work with a professional website designer or you're the designer, you'll discover easy things you can do to improve your current site or help you design a new one.

Lo que separa a las personas de éxito y las empresas de los demás? No es ideas o dinero, es la actitud que traen a la mesa todos los días. ¿Tiene lo que se necesita para tener éxito? Está ahí, dentro de ti. Lee este libro para recargar su poder interior y alcanzar mayores alturas, personal y profesionalmente. Usted se sienten capaces de realizar las acciones necesarias para mover su vida y negocio. Leer historias de personas, jóvenes y mayores, al igual que ustedes, que se han enfrentado los desafíos de la eliminación de las ruedas de entrenamiento en bicicleta a 5 años de edad a...

If weddings are all or part of your business, then the Wedding Business Solutions podcast is for you. You’ll hear ideas to help you sell more, profit more and have more fun doing it from Alan Berg CSP, FPSA. He’s the author of 13 books, who’s been included, for the 3rd year in a row, as one of the “Top 100 Speakers To Watch in 2025”, by Motivator Music on LinkedIn. He's also one of only 44 Global Speaking Fellows in the world! Whether it’s ideas for closing the sale, improving your website conversion or just plain common-sense ideas for your wedding business, the episodes here, ...

When someone asks what you do, is your first response: “I’m a salesperson”? If you’re in the wedding and event industry, that’s not likely the case. Actually, if you’re in almost any service business that’s not going to be your answer. While I teach, train, and write about sales, it’s not my answer, either. If you’re like many wedding and event pros, you love providing your products and services to couples, companies, and customers more than you like the sales part.

ghost·ing/ˈɡōstiNG/ El ghosting: es el acto de terminar repentinamente y sin previo aviso toda comunicación con una persona con la que se tiene una relación. ¿Qué es el ghosting? Es cuando recibes una consulta o un mensaje, respondes y nunca te contestan. Eso es el ghosting y es frustrante. Ya sea después de tu primera respuesta o después de haber tenido una comunicación digital de ida y vuelta (correo electrónico, mensajería, mensajes de texto, etc.) muchas conversaciones se detienen sin ninguna explicación. En este libro, Alan te llevará a través de 9 razones por las que ...

It all starts with a sale! Whether you love it or have it, making sales drives your business. You don’t get to use your technical and creative skills until you make the sale. If you’ve been selling for a long time, this book will be a good refresher. If you’re new to selling, this book will give you the tools and the confidence to make more sales. I’ll show you how to ask better questions, really listen to the answers, and help more of your customers buy the results that only you can provide.

¿No sería mucho más fácil si tus clientes levantaran el teléfono y te llamaran? Esto es lo que Alan Berg escucha de todos los profesionales para eventos alrededor del mundo. Sin embargo, en el mundo real hay más posibilidades de recibir solicitudes via email, por medio del website, mensaje de texto, what’sApp y mesenger, más que por medio de una llamada. ¿Como puedes crear esa conexión, continuar con la conversación que ellos han iniciado y en muchos casos hacer la venta, sin poder hablar con ellos via telefónica o en persona? Esto es lo que Alan responderá para ti en este ...

What is ghosting? It's when you get an inquiry or message, and you reply and then never hear back. That's ghosting, and it's frustrating. Whether it was after your first reply or after you had some back and forth digital communication (email, messaging, texting, etc.) many conversations stop with no explanation. In this book, Alan will take you through 9 Reasons Why They’re Not Replying To Your Emails and Messages – and how to fix them. This book is the sequel to Alan's popular book: "Why Don't They Call Me?", which helped you with 8 tips for converting inquiries into sales. . These ...

Si tu Sitio Web Fuese un Empleado, ¿lo Despiderias? Cuando te haces mejores preguntas, obtendrás mejores respuestas, y mejores resultados. Este es un libro para todos los que tengan un sitio web, independientemente de lo que hagas. No es un libro técnico sobre programación, sino que te mostrará cómo pensar diferente acerca de tu sitio web. Fue diseñado para leerse fácilmente y rápidamente, ya que quiero que empieses a tomar medidas reales. Sin acción no puede haber ningún cambio. Ya sea que trabajes con un diseñador web profesional, o miras en el espejo para ver tu diseñador, ...

Empowering you to become the courageous architect of your life! Are you feeling out of control, stuck, or frustrated in a process of disease or pain? Feeling that wellness and vitality is beyond your grasp? It has unfortunately become a common place to feel helpless in your health journey, perhaps even a horrible victim to your circumstance or genes. But, what if I told you that this doesn’t have to be your reality? You actually have the power to change your health and your future.