Showing results by author "Tom Brooks" in All Categories

This ground-breaking book presents the revolutionary idea that your values are the essence of who you are and by mapping them you will answer the number one global question, “WHO AM I?” In this book you will learn and discover; Ignoring your values can lead to depression, anxiety, chronic illness and only plain feeling stuck. Being emotionally triggered is a result of a value being wounded and not merely a feeling being ‘hurt’. Mapping the values of friends, co-workers, partners, and family members (parents, children, siblings) is the key to fully understanding others in your life.

Stop treating your website like a vanity project and start treating it like a first date—that’s the central punchline. Chapter 1 exposes why visitors ghost: unclear pages, snail-slow load times, self-absorbed copy, and sensory overload. Chapter 2 shows first impressions are made in 0.05 seconds, so craft a benefit-packed headline, keep design modern, and make speed your love language. Chapter 3 turns limp “Submit” buttons into benefit-driven CTAs that glide users to the next step; hide them or yell in ALL CAPS and you’ll tank conversions. Chapter 4 converts clicks into real ...

The National Institute of Standards and Technology (NIST) develops cybersecurity standards, guidelines, best practices, and other resources to meet the needs of US industry, federal agencies, and the broader public. Our work ranges from specific information that can be put into practice immediately to longer-term research that anticipates advances in technologies and future challenges.

This practical and engaging guide is your modern-day roadmap to dominating online business directories—the digital evolution of the Yellow Pages. It opens with a relatable reminder of how finding local services used to mean flipping through a fat phonebook. Today, it's all about online visibility. If your business isn't easily found online, you're basically a ghost. The book breaks down how to get listed in key directories like Google, Yelp, and industry-specific sites, showing you how to attract more customers, boost your SEO, and become the go-to in your local area. Each chapter offers ...

"Boost Your Business: How Directory Listings Double Your Online Presence" is a comprehensive guide that explores the power of business directories in enhancing a company’s online visibility, credibility, and authority. The book delves into the significance of Search Engine Optimization (SEO) and how directory listings contribute to improving website rankings through valuable backlinks. It emphasizes the importance of consistent branding across multiple platforms and provides strategies for integrating directory listings with primary websites. Through real-world examples and case studies, ...

Many small businesses focus their digital marketing strategies exclusively on Google, overlooking significant opportunities found in online business directories. While optimizing for Google is important, relying solely on it limits potential growth, visibility, and customer trust. In fact, 92% of consumers actively use online directories to discover local businesses, making directories essential channels for attracting customers. Listing your business in multiple reputable directories, such as Yelp, TripAdvisor, or AProfitableDay.com, significantly enhances visibility and credibility. ...

In the fast-paced digital landscape of 2025, businesses must evolve or risk obsolescence. Lights, Camera, Profits! serves as an essential guide to mastering the latest digital trends and technologies crucial for growth and competitiveness. The book highlights five key areas vital for business success: harnessing Artificial Intelligence to streamline operations and personalize customer interactions, embracing hyper-personalization to ensure marketing resonates deeply, leveraging short-form video content across platforms like YouTube Shorts, Instagram Reels, and TikTok to captivate audiences,...

Shine Online, Ring Up the Register is Tom Brooks’s irreverent playbook for turning an anemic web presence into a relentless profit machine. In twenty-four punchy chapters he walks owners from “unknown on Google” to “every-channel rockstar” without mortgaging the office coffee fund. First comes house-cleaning: claim and polish your Google Business Profile, tighten SEO screws, and ditch 1999 websites for mobile-first speed. Then Tom fires up growth engines—smart social-media focus, ROI-dense email campaigns, magnetic content clusters, and review harvesting that makes five-stars ...

More than ever, organizations must balance a rapidly evolving cybersecurity threat landscape against the need to fulfill business requirements on an enterprise level. To help them measure and manage their cybersecurity risk in this larger context, NIST has convened stakeholders to develop the NIST cybersecurity framework (CSF), which helps organizations understand their cybersecurity risks (threats, vulnerabilities, and impacts) and how to reduce those risks with customized measures.

As the times have shifted in the last decade or so, we have started to depend more and more upon our computers as well as other electronic devices for our needs. The United States’ reliance on networked systems and the high costs associated with cyber attacks have led many leaders in the US government and the Department of Defense (DOD) to prioritize protecting our critical networked infrastructure. Part of that focus is trying to develop a strategy for deterring adversaries from attacking our networks in the first place.

Strength training is a vital component of a healthy lifestyle, particularly for older adults. As we age, our bodies undergo natural changes that can lead to a decline in muscle mass, bone density, and overall physical function. These changes can have a profound impact on our quality of life, making it more difficult to perform daily tasks, maintain independence, and enjoy the activities we love. However, engaging in regular strength training exercises can help mitigate these age-related changes and promote optimal health and well-being in later life.

"America at the Crossroads: Parallels with the Roman Empire’s Fall" explores the economic, military, political, and social factors that contributed to the collapse of the Roman Empire, drawing comparisons with modern-day America.

This beginner-friendly guide demystifies Artificial Intelligence (AI) and explains its real-world impact in everyday life. The book opens by clarifying what AI is—and isn’t—exploring core concepts like machine learning, neural networks, and natural language processing. It highlights how AI powers smart assistants, recommendation systems, and customer service chatbots that streamline daily tasks and decision-making. It also debunks common myths, such as the idea that AI is as intelligent as humans, will take all jobs, or is inherently unbiased. Moving beyond the basics, the book ...

"Drive Smart: Essential Skills for New Drivers" is a comprehensive guide aimed at new drivers to ensure they develop safe and responsible driving habits. The book covers a variety of topics crucial for anyone starting to drive. The initial chapters focus on mastering basic skills such as understanding vehicle controls and traffic laws, which are the bedrock for safe driving. Subsequent chapters delve into more advanced techniques like defensive driving, which teaches drivers to anticipate hazards and react proactively to avoid accidents. Handling different road conditions, from rain to snow...

"The Habit Forge: Crafting Routines That Transform Your World" is a comprehensive guide designed to help individuals master their habits and thereby reshape their lives. The book emphasizes the profound influence habits have on our daily existence and overall well-being, advocating for intentional habit formation as a path to personal and professional improvement. It starts by exploring the science of habits—how they are encoded in our brains through repetition, making our actions more efficient yet potentially detrimental if negative. Readers are guided through the process of setting ...

As you move forward, remember that setbacks and challenges are part of the journey. They are not signs of failure but opportunities for growth and learning. The path of personal improvement is not linear. It will have its ups and downs, but each step, no matter how small, is progress. Celebrate your victories, learn from your setbacks, and never underestimate the power of perseverance.

The book covers a wide range of topics related to digital marketing, including the impact of Google reviews, the power of customer reviews, leveraging reviews and social media, the future of SEO, and the fusion of technology and human-centric approaches in marketing. Throughout the chapters, the importance of customer reviews in building trust, improving search engine rankings, and driving sales is emphasized. The book provides practical insights into using customer reviews to promote businesses on various online platforms, including Google, social media, and business search directories.

The field of education has always been a cornerstone of human society, shaping the minds of future generations and equipping them with the knowledge and skills necessary to navigate an ever-changing world. As we stand on the precipice of a new era, one driven by rapid technological advancements, it is crucial to examine how artificial intelligence (AI) is transforming the educational landscape. This book, "Artificial Intelligence in Education: Promises and Implications for Teaching and Learning," delves into the myriad ways in which AI is revolutionizing teaching and learning, while also ...

Clearing the Way: Natural Solutions for Combating Constipation" provides comprehensive guidance on natural methods to alleviate constipation. The book delves into the physiology of digestion and the impact of dietary habits, emphasizing the importance of fiber-rich foods, adequate hydration, and probiotics in promoting healthy bowel movements. It discusses various types of constipation and their causes, including diet, sedentary lifestyle, and certain medications. The text also explores lifestyle changes such as regular exercise and stress management techniques that support digestive health...

Ransomware is a type of malicious software, or malware, that encrypts data on a computer making it unusable. A malicious cyber criminal holds the data hostage until the ransom is paid. If the ransom is not paid, the victim's data remains unavailable. Cyber criminals may also pressure victims to pay the ransom by threatening to destroy the victim's data or to release it to the public. Without cyber-security, companies cannot defend themselves at the time of the breach. It is impossible to stop cyber-attacks from occurring by relying on antiviruses.