Market Analysis

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Product List
  • The Things We Love Audiobook By Aaron Ahuvia PhD cover art

    • The Things We Love

    • How Our Passions Connect Us and Make Us Who We Are
    • By: Aaron Ahuvia PhD
    • Narrated by: Steven Jay Cohen
    • Length: 8 hrs and 26 mins
    • Release date: 07-19-22
    • Language: English
    • 4.5 out of 5 stars 10 ratings

    • A revealing investigation of the secret, tangled emotional relationships people have with things - drawing on cutting-edge findings from the fields of psychology, neuroscience, and marketing....

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  • Emotional Branding Audiobook By Marc Gobe cover art

    • Emotional Branding

    • The New Paradigm for Connecting Brands to People
    • By: Marc Gobe
    • Narrated by: DeMario Clarke
    • Length: 12 hrs and 42 mins
    • Release date: 02-28-13
    • Language: English
    • 4 out of 5 stars 83 ratings
    • Emotional Branding is the best-selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people....

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  • From Impressed to Obsessed Audiobook By Jon Picoult cover art

    • From Impressed to Obsessed

    • 12 Principles for Turning Customers and Employees into Life-Long Fans
    • By: Jon Picoult
    • Narrated by: Jon Picoult
    • Length: 8 hrs and 58 mins
    • Release date: 01-18-22
    • Language: English
    • 4.5 out of 5 stars 15 ratings

    • If you're aspiring to satisfy your customers, then you’re aspiring to mediocrity. That's the fascinating premise of From Impressed to Obsessed, a book that will fundamentally change how you think about creating a successful, beloved business....

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  • The Human Brand Audiobook By Chris Malone, Susan T. Fiske cover art

    • The Human Brand

    • How We Relate to People, Products, and Companies
    • By: Chris Malone, Susan T. Fiske
    • Narrated by: Sean Runnette
    • Length: 5 hrs and 58 mins
    • Release date: 10-15-13
    • Language: English
    • 4.5 out of 5 stars 66 ratings
    • Customers everywhere describe their interactions with companies in a deeply personal way: We hate our banks, love our smartphones, and think the cable company is out to get us....

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  • Winning Digital Customers Audiobook By Howard Tiersky cover art

    • Winning Digital Customers

    • The Antidote to Irrelevance
    • By: Howard Tiersky
    • Narrated by: Howard Tiersky
    • Length: 10 hrs and 51 mins
    • Release date: 05-31-22
    • Language: English
    • 5 out of 5 stars 1 rating

    • Customers today expect the brands they deal with to deliver an increasingly outstanding and seamless digital experience. Those that do are thriving. Those that don't are becoming increasingly irrelevant....

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  • Disruptive Marketing Audiobook By Geoffrey Colon cover art

    • Disruptive Marketing

    • What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal
    • By: Geoffrey Colon
    • Narrated by: Geoffrey Colon
    • Length: 6 hrs and 14 mins
    • Release date: 07-15-16
    • Language: English
    • 4 out of 5 stars 80 ratings
    • A sobering reality is hitting marketers. Technology hasn't just reshaped mass media, it's altering behavior as well. And getting through to customers will take some radical rethinking....

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  • Follow the Feeling Audiobook By Kai D. Wright cover art

    • Follow the Feeling

    • Brand Building in a Noisy World
    • By: Kai D. Wright
    • Narrated by: Kai D. Wright
    • Length: 7 hrs and 55 mins
    • Release date: 08-13-19
    • Language: English
    • 4.5 out of 5 stars 7 ratings

    • In Follow the Feeling, strategy advisor Kai D. Wright answers a critical question plaguing entrepreneurs, brand strategists, marketers, and leaders: How do you grow your brand in a noisy world? Find out....

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  • How Cool Brands Stay Hot Audiobook By Joeri Van den Bergh, Mattias Behrer cover art

    • How Cool Brands Stay Hot

    • Branding to Generations Y and Z
    • By: Joeri Van den Bergh, Mattias Behrer
    • Narrated by: Tim Paige
    • Length: 11 hrs and 26 mins
    • Release date: 06-04-19
    • Language: English
    • Not rated yet

    • While the first two editions of How Cool Brands Stay Hot focused exclusively on Generation Y (Millennials), this fully revised third edition looks at both Generations Y and Z....

    Regular price: $25.00 or 1 credit

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  • Demand Audiobook By Adrian J. Slywotzky, Karl Weber cover art

    • Demand

    • Creating What People Love Before They Know They Want It
    • By: Adrian J. Slywotzky, Karl Weber
    • Narrated by: Dave Courvoisier
    • Length: 11 hrs and 47 mins
    • Release date: 12-08-11
    • Language: English
    • 4 out of 5 stars 56 ratings
    • In Demand, Adrian Slywotzky provides a radically new way to think about demand, with a big idea and a host of practical applications - not just for people in business....

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  • The Ultimate Marketing Engine Audiobook By John Jantsch cover art

    • The Ultimate Marketing Engine

    • 5 Steps to Ridiculously Consistent Growth
    • By: John Jantsch
    • Narrated by: John Jantsch
    • Length: 5 hrs and 30 mins
    • Release date: 09-21-21
    • Language: English
    • 5 out of 5 stars 12 ratings

    • Learn proven principles to create and maintain a clear, effective marketing strategy that attracts your ideal clients, generates greater profits, and is easy for you and your team to follow....

    Regular price: $19.79 or 1 credit

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  • Woo, Wow, and Win Audiobook By Thomas A. Stewart, Patricia O'Connell cover art

    • Woo, Wow, and Win

    • Service Design, Strategy, and the Art of Customer Delight
    • By: Thomas A. Stewart, Patricia O'Connell
    • Narrated by: Mike Chamberlain
    • Length: 8 hrs and 44 mins
    • Release date: 11-29-16
    • Language: English
    • 4 out of 5 stars 35 ratings
    • Woo, Wow, and Win reveals the importance of designing your company around service and offers clear, practical strategies based on the idea that the design of services is different from manufacturing....

    Regular price: $25.79 or 1 credit

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  • Enter the New Realm of Dynamic Pricing Audiobook By Sam Schreim cover art

    • Enter the New Realm of Dynamic Pricing

    • Why Traditional Pricing Methods No Longer Work
    • By: Sam Schreim
    • Narrated by: Virtual Voice
    • Length: 1 hr and 29 mins
    • Release date: 01-17-24
    • Language: English
    • 3 out of 5 stars 1 rating
    • What’s the big deal about pricing and price theory, you might be wondering? Some businesses set prices on the basis of a gut feeling while others...

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  • The Transformational Consumer Audiobook By Tara-Nicholle Nelson cover art

    • The Transformational Consumer

    • Fuel a Lifelong Love Affair with Your Customers by Helping Them Get Healthier, Wealthier, and Wiser
    • By: Tara-Nicholle Nelson
    • Narrated by: Tara-Nicholle Nelson
    • Length: 6 hrs and 31 mins
    • Release date: 04-18-17
    • Language: English
    • 5 out of 5 stars 9 ratings
    • The members of a massive and growing customer group are highly engaged with one subject: changing their own behavior to be healthier, wealthier, and wiser....

    Regular price: $21.02 or 1 credit

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  • Customer-Driven Disruption Audiobook By Suman Sakar cover art

    • Customer-Driven Disruption

    • Five Strategies to Stay Ahead of the Curve
    • By: Suman Sakar
    • Narrated by: Tristan Wright
    • Length: 5 hrs and 27 mins
    • Release date: 09-03-19
    • Language: English
    • 4.5 out of 5 stars 4 ratings

    • Businesses worry about new technologies, but customers are the ultimate disruptors - Suman Sarkar offers bold strategies for making sure you understand your customers and keep up with their ever-changing needs....

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  • Buying In Audiobook By Rob Walker cover art

    • Buying In

    • The Secret Dialogue Between What We Buy and Who We Are
    • By: Rob Walker
    • Narrated by: Robert Fass
    • Length: 9 hrs and 21 mins
    • Release date: 05-19-08
    • Language: English
    • 3.5 out of 5 stars 155 ratings
    • Marketing executives and consumer advocates alike predict a future of brand-proof consumers. This misconception has eclipsed the real changes in the way modern consumers relate to brands....

    Regular price: $20.24 or 1 credit

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  • What's Mine Is Yours Audiobook By Roo Rogers, Rachel Botsman cover art

    • What's Mine Is Yours

    • The Rise of Collaborative Consumption
    • By: Roo Rogers, Rachel Botsman
    • Narrated by: Kevin Foley
    • Length: 8 hrs and 12 mins
    • Release date: 09-14-10
    • Language: English
    • 4.5 out of 5 stars 90 ratings
    • The recent changes in our economic landscape have only intensified a phenomenon: an explosion in sharing, bartering, lending, trading, renting, gifting, and swapping.....

    Regular price: $14.61 or 1 credit

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  • What to Ask Audiobook By Andrea Olson cover art

    • What to Ask

    • How to Learn What Customers Need but Don't Tell You
    • By: Andrea Olson
    • Narrated by: Rachel Perry
    • Length: 4 hrs and 53 mins
    • Release date: 06-14-22
    • Language: English
    • 5 out of 5 stars 3 ratings

    • Traditional customer feedback methods ignore two essential sources of insight: context and behavior. These reveal the why behind the what, eliminating the ambiguity of open-ended customer feedback—and this requires a different approach....

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  • The Wallet Allocation Rule Audiobook By Timothy Keiningham, Lerzan Aksoy, Luke Williams, Alexander Buoye cover art

    Regular price: $13.75 or 1 credit

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  • Strategic Market Research Audiobook By Anne Beall cover art

    • Strategic Market Research

    • A Guide to Conducting Research that Drives Businesses
    • By: Anne Beall
    • Narrated by: Virtual Voice
    • Length: 4 hrs and 6 mins
    • Release date: 03-24-24
    • Language: English
    • Not rated yet
    • For a company to embrace market research as a facilitator of change, it must be willing to take the approach that makes the most impact on its ...

    Regular price: $9.99 or 1 credit

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  • The Agenda Audiobook By Michael Hammer cover art

    • The Agenda

    • What Every Business Must Do to Dominate the Decade
    • By: Michael Hammer
    • Narrated by: Michael Hammer
    • Length: 6 hrs and 2 mins
    • Release date: 10-05-01
    • Language: English
    • 3.5 out of 5 stars 27 ratings

    • The Agenda teaches the ideas and techniques that any company—large or small, service firm or manufacturer—can use to out-execute and out-innovate its competitors....

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