Preview
  • Follow the Feeling

  • Brand Building in a Noisy World
  • By: Kai D. Wright
  • Narrated by: Kai D. Wright
  • Length: 7 hrs and 55 mins
  • 4.6 out of 5 stars (7 ratings)

Prime logo Prime members: New to Audible?
Get 2 free audiobooks during trial.
Pick 1 audiobook a month from our unmatched collection.
Listen all you want to thousands of included audiobooks, Originals, and podcasts.
Access exclusive sales and deals.
Premium Plus auto-renews for $14.95/mo after 30 days. Cancel anytime.

Follow the Feeling

By: Kai D. Wright
Narrated by: Kai D. Wright
Try for $0.00

$14.95/month after 30 days. Cancel anytime.

Buy for $17.19

Buy for $17.19

Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Publisher's summary

In Follow the Feeling, strategy advisor Kai D. Wright answers a critical question plaguing entrepreneurs, brand strategists, marketers, and leaders: How do you grow your brand in a noisy world? Analyzing 1,500 fast-growing companies from Alibaba to Zara, the Columbia University lecturer and Ogilvy global consulting partner unpacks five branding secrets. Starting with behavioral economic principles and ending with a new systems-based approach to brand building, Wright offers listeners one metric that trumps the hundreds entangling brand value, feelings.

Follow the Feeling will show you how to best build and position your brand so you can stand out from competitors, build a tribe, and engineer a positive feeling across five important branding territories - lexicon, audio cues, visual stimuli, experience, and culture. Through storytelling, global research, and practical tips, this valuable audiobook will help you and your organization efficiently create and deploy a comprehensive brand strategy across the organization; quickly launch new brands or reboot existing brands for growth; build tribes from audiences, consumers, clients, and partners; and lean into the convergence of communication, culture, digital, and technology.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2019 Kai D. Wright (P)2019 Gildan Media
activate_Holiday_promo_in_buybox_DT_T2

What listeners say about Follow the Feeling

Average customer ratings
Overall
  • 4.5 out of 5 stars
  • 5 Stars
    4
  • 4 Stars
    3
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0
Performance
  • 5 out of 5 stars
  • 5 Stars
    4
  • 4 Stars
    1
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0
Story
  • 4.5 out of 5 stars
  • 5 Stars
    3
  • 4 Stars
    2
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0

Reviews - Please select the tabs below to change the source of reviews.

Sort by:
Filter by:
  • Overall
    4 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    4 out of 5 stars

If I was brand new ... no pun intended

There are some nuggets here and if you've never read a book on branding this would be a great place to start. Be aware that if you are a small business you will need to filter through all the corporate stuff.
Still, it's one of the better books on branding.
Oh - the editor really needs to go fix the bit where Louis Vuitton and Christian Louboutin get confused....I had no idea there was a Christian Louis Vuitton with red soles....hmmm. It was funny - no harm done 🙂

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!