Behavioral Psychology Marketing

This audiobook explains why people buy - and how to use that knowledge to improve pricing, increase sales, and create better, "brain-friendly" brand messaging. Become a more effective leader with the practical tools in this book.

Discover the hidden forces that drive consumer behavior and learn how to harness them to elevate your marketing strategy. Unlock the Secrets of the Consumer Mind: Understand how memory, emotion, and repetition influence purchasing decisions. Explore real-world case studies from leading brands like Nike, Coca-Cola, and Dove. Learn how to create marketing campaigns that resonate on a subconscious level. Why This Book Is Essential for Marketers: Written by a seasoned marketing professional with experience leading campaigns for top beverage companies, this book provides actionable insights ...

About Behavioral Marketing This ebook teaches you how to use psychology and behavioral insights to create powerful marketing strategies that drive conversions and build stronger customer relationships. It offers practical techniques and step-by-step guidance to understand what motivates people, enabling businesses to connect with your audience on a deeper level and achieve lasting success. What’s Inside: Clear explanations of how psychology shapes decision-making in marketing. Strategies for leveraging cognitive biases and emotional triggers to boost engagement. Step-by-step methods to ...

“Scale” has become a favored buzzword in the startup world. But scale isn't just about accumulating more users or capturing more market share. It's about whether an idea that takes hold in a small group can do the same in a much larger one. Translating an idea into widespread impact, says University of Chicago economist John A. List, depends on one thing only: whether it can achieve “high voltage”—the ability to be replicated at scale. In The Voltage Effect, List explains that scalable ideas share a common set of attributes, while any number of attributes can doom an unscalable idea.

Spread through the public in the form of popular stories, ideas can go viral and move markets - whether it's the belief that tech stocks can only go up or that housing prices never fall. Whether true or false, stories like these - transmitted by word of mouth, by the news media, and increasingly by social media - drive the economy by driving our decisions about how and where to invest, how much to spend and save, and more. But despite the obvious importance of such stories, most economists have paid little attention to them. Narrative Economics sets out to change that.

For centuries, economics was dominated by the idea that we are rational individuals who optimize our own “utility”. Then, in the 1970s, psychologists demonstrated that the reality is a lot messier. We don’t really know what our utility is, and we care about people other than ourselves. We are susceptible to external nudges. And far from being perfectly rational, we are prone to “cognitive biases” with complex effects on decision-making, such as forgetting to prepare for retirement.

Do potential customers reach your website, landing page, or app but fail to take action? Do you struggle to combine both rational/logical and emotional/non-conscious elements into your marketing? Does your ecommerce site have too many abandoned shopping carts? If you can answer "yes" to any of these questions, or if you are simply looking for a way to be more persuasive and convert better, you need The Persuasion Slide™. Psychologists have uncovered many secrets of influence and persuasion psychology, but trying to apply them in a practical way has often remained elusive for marketers. ...

In this book, we will discover what is the mindset of a successful investor and if he/she can be able to maintain it. We will also look at several strategies that are used by these investors. This includes strategies like technical analysis, market risk, overconfidence bias, investment decision making and many others. By the time you finish this book you will have acquired some knowledge of how attitudes and beliefs affect financial decisions and how they relate to each other when faced with uncertainty.

Designers and managers hope their products become essential for users-integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn't accidental: it's a process of careful design and iterative learning, especially for technology companies. This guide shows you how to apply behavioral science—research that supports many products—to help your users achieve their goals using your product.

Explore the unseen forces shaping investment outcomes. From managing market risks to understanding the intricacies of investor psychology, this guide empowers you to navigate the volatile world of finance with confidence. Learn effective risk management techniques, uncover behavioral biases, and unlock the keys to disciplined investing for long-term success.

Among today’s most successful businesses are those that have significantly transformed our daily routines. This focus on the consumer experience, not solely on product, has enabled them to drive remarkable growth and customer loyalty and, in many cases, to create totally new marketplace categories. Seeing the How invites you to reimagine your brand, company, or idea through the lens of consumer experience. It gives today’s disruptors a path to offering consumers a new and better way to do what they do, clearly demonstrating how to see opportunities, and how to seize them to great advantage.

Taking behavioral economics from the cocktail party to the boardroom, with dramatic results Books like Predictably Irrational and Nudge have brought behavioral economics into the mainstream. But while we all marvel at how different-and weird-real people behave compared to the "rational actors" of traditional economics, in the end we go back to business as usual.

The controversial science that claims to have revolutionised economics. For centuries, economics was dominated by the idea that we are rational individuals who optimise our own ‘utility’. Then, in the 1970s, psychologists demonstrated that the reality is a lot messier. We don’t really know what our utility is, and we care about people other than ourselves. We are susceptible to external nudges. And far from being perfectly rational, we are prone to ‘cognitive biases’ with complex effects on decision-making, such as forgetting to prepare for retirement.

What if you could turn every market crash into your greatest financial opportunity? In today’s volatile economic environment, understanding how to navigate financial crises isn't optional—it’s essential. Navigating Financial Turbulence with Confidence is the ultimate investment guide for building resilience, mastering financial psychology, and uncovering opportunity amid global uncertainty. Whether you're a novice investor, intermediate trader, or seasoned financial advisor, this book equips you with the proven strategies and mindset necessary to thrive through stock market crashes, ...

Behavior change is hard, but O’Mara shows that by adopting strategies that are well-founded in the science of brain and behavior, individuals and organizations can adapt to the demands of the modern world.

This book defends timeless conservative ideas in a modern way. It challenges popular liberal beliefs in education, such as the importance of preschool and small class sizes. It delves into the philosophy of science, showing why scientific conclusions aren't always final, and explains how shady techniques like p-hacking have led to a replication crisis. It argues that "Woke" culture is just postmodern philosophy with a new label and includes a critique of postmodernism. The book also explores how Jean-Jacques Rousseau's idea of being "forced to be free" still influences leftist thought today...