What Your Customer Wants and Can’t Tell You
Unlocking Consumer Decisions with the Science of Behavioral Economics
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Narrated by:
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Rachel Perry
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By:
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Melina Palmer
About this listen
This audiobook explains why people buy - and how to use that knowledge to improve pricing, increase sales, and create better, "brain-friendly" brand messaging. Become a more effective leader with the practical tools in this book.
Behavioral economics is the future of brands and business. Unlocked goes beyond an academic understanding of behavioral economics and into practical application, showing how real businesses and business professionals can use science to make their companies better. In this book, business owner, consultant, and behavioral economics expert Melina Palmer helps leaders like you use the psychology of the consumer, innovation, and truly impactful branding to reach real, bottom-line benefits.
Discover information and tools you can actually use to influence consumers. Go beyond data science for business. With behavioral economics, you can learn how your brain works to become a better leader - and how your customer's brain works to creatively and effectively market your brand. Unlocked provides real-world examples that bring a concept to life and make it stick; ideas to help you with problem solving for your business; and ways to hack your brain into coming up with innovative programs, products, and initiatives.
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How can you come up with great ideas by yourself, or in the context of your team, and quickly determine which are worthy of investment? The simple metric of ideaflow determines success like no other. Ideaflow is a mindset, a way of approaching all your business problems, that multiplies your efforts and unleashes your full potential. Nurture ideaflow and watch your results transform.
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Great book, but…
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Focus
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We all want to experience pleasure and avoid pain. But there are really two kinds of pleasure and pain that motivate everything we do. If you are promotion-focused, you want to advance and avoid missed opportunities. If you are prevention-focused, you want to minimize losses and keep things working. And as Tory Higgins has found in his groundbreaking research, if you understand how people focus, you have the power to motivate yourself and everyone around you.
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Pain / Pleasure
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Atomic Habits
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No matter your goals, Atomic Habits offers a proven framework for improving - every day. James Clear, one of the world's leading experts on habit formation, reveals practical strategies that will teach you exactly how to form good habits, break bad ones, and master the tiny behaviors that lead to remarkable results. If you're having trouble changing your habits, the problem isn't you. The problem is your system. Bad habits repeat themselves again and again not because you don't want to change, but because you have the wrong system for change.
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start here, if you are looking to achieve in life
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Master the science of funnel building to grow your company online with sales funnels in this updated edition from the $100 million entrepreneur and cofounder of the software company ClickFunnels.
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Lots of good information BUT!
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Expert Secrets
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Master the art of what to say in your funnels to convert your online visitors into lifelong customers in this updated edition from the $100 million entrepreneur and cofounder of the software company ClickFunnels.
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Good, but it’s totally different than the physical book.
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Big new ideas rarely make great businesses. Laboring on a business plan can be a waste of time. You are going to need dramatically more start-up money than you think you do. Counterintuitive concepts like these have helped the world's best entrepreneurs succeed. Yet most of us only learn them the hard way. Len Green, an experienced investor, entrepreneur, and business professor, shares inside secrets and proven tactics for launching a business.
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Need a narrator who is not phlegmy
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In a tight market, your most powerful growth engine - and your best protection from competitive inroads - is this: Put everything you can into cultivating true customer loyalty. Loyal customers are less sensitive to price competition, more forgiving of small glitches, and, ultimately, become "walking billboards" who will happily promote your brand.
In Exceptional Service, Exceptional Profit, insiders Leonardo Inghilleri and Micah Solomon reveal the secrets of providing online and offline customer service so superior it nearly guarantees loyalty.
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Great book, recommended!
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What Customers Crave
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The best companies in the world discover what their customers desire - and then deliver it in memorable and deeply human experiences. How well do you know your customers? What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you're well on your way to success
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Must read if you are looking for a way to improve your business
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Coloring Outside the Lines
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This audio from creativity guru Jeff Tobe is an unusually charming collection of warm, funny, and instructive business tales. It provides numerous examples of street-smart sales tactics, exemplary customer service, and outside-the-lines marketing. The audio program encourages anyone with an entrepreneurial spirit by providing story after story of creative ideas and inspiration. In Coloring Outside the Lines: Business Thoughts on Creativity, Marketing, and Sales, Jeff Tobe shows that when you compete head-on in business you are just agreeing to play by the same old rules.
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Hilarious and Charming, yet still Authentic
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All In
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ALL IN is the pinnacle book in Mike Michalowicz's Entrepreneurship Simplified series, setting the standard for building high-performing teams in today’s challenging work environment. Whether dealing with remote work, flex schedules, or generational divides, ALL IN provides a proven framework for recruiting top talent, transforming underperformers into superstars, and cultivating a culture where every employee is as dedicated as an owner.
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Outstanding
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By: Mike Michalowicz
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What listeners say about What Your Customer Wants and Can’t Tell You
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Deborah Barta
- 02-27-23
Really interesting and memorable
This book is very clear, easy to make lots of connections IRL. I loved every ideas and suggestion. I do understand there is an ethical part of it that entitles it's own set of books.
By being aware of these nudges I feel I can get a bit better on my critical thinking ability and feel like I am acting because I want too, not JUST because I was nudged.
Narrator was fun and has a pleasant tone.
Overall this audible is great!
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- Joshua M Rubin
- 02-04-23
Next level yet digestible
Melina does a superb job taking complex concepts and making them simple enough so anyone can grasp it. A must read for anyone in business.
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- Gavin Drake
- 04-30-23
Essential readingfor every marketer
I can't say enough about how fantastic this book is. It covers subjects you will likely have heard of previously, such as price anchoring, but sets it in the context of broader behavioural economics theories. This isn't a theoretical book though - although it contains great theory - it's a recipe book for practically applying behavioral economics to your every day work.
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- Amazon Customer
- 06-01-21
Very helpful book!
Molina's book was loaded with easy-to- digest information. The applications for business and beyond are enormous. I can't wait to dive into the free workbook and apply the strategies.
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- DL
- 07-25-24
So helpful!
This book really gets to the mind of the consumer. Science-backed and data rich and very applicable. Recommended for all marketers.
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- Tamara B.
- 10-07-23
Great book
What a random gem I stumbled upon via Youtube!
So much practical advice and examples. Im not a professional and I never had a good time with books on marketing but this one is a great example of thoughtful system which I can learn and apply.
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- L. Peterson
- 07-31-24
Great tips and insights
I enjoyed the book. There are lots of examples peppered through the book and a shallow dive on many concepts - enough to make you hungry to go deeper. Her podcast and workshops certainly go deeper. The value of the book is to have an umbrella of understanding and then decide which bits you need for your business. Highly recommend as an entrepreneur.
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- J. Cabral
- 03-02-24
Good ideas, but felt like a collection of tweets
Lots of nuggets of info and research, but totality one offs and not connected. Really felt like scrolling through my Twitter feed.
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Nothing new
Unless you know NOTHING about behavioral science, this book won't give you any knowledge. And it seems it is just made to promote the authors podcast and brand
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