Consumer Behavior

Product List
    • You Can't Be Seen Until You Learn to See
    • By: Seth Godin
    • Narrated by: Seth Godin
    • Length: 7 hrs and 2 mins
    • Release date: 11-13-18
    • Language: English
    • 4.5 out of 5 stars 4,288 ratings
    • For the first time, Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation....

    $15.75 or free with 30-day trial

    • Cracking the Code of Consumer Psychology
    • By: Mark Nelson
    • Narrated by: Virtual Voice
    • Length: 47 mins
    • Release date: 04-14-25
    • Language: English
    • Not rated yet
    • Consumer behavior is all about the way people buy and use products and services. Understanding consumer behavior can help you be more effective at ...

    $6.00 or free with your Plus trial

    • The Politics of Mass Consumption in Postwar America
    • By: Lizabeth Cohen
    • Narrated by: Karen White
    • Length: 21 hrs and 43 mins
    • Release date: 06-05-18
    • Language: English
    • 4 out of 5 stars 16 ratings
    • In this signal work of history, Bancroft Prize winner and Pulitzer Prize finalist Lizabeth Cohen shows how the pursuit of prosperity after World War II fueled our pervasive consumer mentality and transformed American life....

    $25.79 or free with your Plus trial

    • Conquering the New Battleground for Customer Loyalty
    • By: Matthew Dixon, Nick Toman, Rick DeLisi
    • Narrated by: Matthew Dixon, Nick Toman, Rick DeLisi
    • Length: 6 hrs and 37 mins
    • Release date: 03-03-20
    • Language: English
    • 4.5 out of 5 stars 114 ratings
    • In their acclaimed best seller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted many longstanding myths about sales. Now they've turned their research and analysis to a new vital business subject - customer loyalty....

    $15.75 or free with 30-day trial

    • The Magic Words for Influence and Impact
    • By: Phil M. Jones
    • Narrated by: Phil M. Jones
    • Length: 1 hr and 14 mins
    • Release date: 12-01-17
    • Language: English
    • 4.5 out of 5 stars 11,730 ratings
    • Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count....

    $6.95 or free with 30-day trial

    • How and Why We Shop and Buy
    • By: Kit Yarrow
    • Narrated by: Ann Osmond
    • Length: 6 hrs and 23 mins
    • Release date: 07-27-20
    • Language: English
    • 4.5 out of 5 stars 7 ratings
    • In Decoding the New Consumer Mind, award-winning consumer psychologist Kit Yarrow shares surprising insights about the new motivations and behaviors of shoppers, taking marketers where they need to be today....

    $17.19 or free with your Plus trial

    • What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature
    • By: Gad Saad, David M. Buss - foreword
    • Narrated by: Matthew Josdal
    • Length: 11 hrs and 21 mins
    • Release date: 12-03-19
    • Language: English
    • 4.5 out of 5 stars 112 ratings
    • For anyone interested in the biological basis of human behavior or simply in what makes consumers tick-marketing professionals, advertisers, psychology mavens, and consumers themselves - this is a fascinating listen....

    $17.19 or free with your Plus trial

    • The Unbeatable Strategy of Loving Customers
    • By: Fred Reichheld, Darci Darnell, Maureen Burns
    • Narrated by: Walter Dixon
    • Length: 8 hrs and 37 mins
    • Release date: 12-31-21
    • Language: English
    • 4.5 out of 5 stars 78 ratings
    • Few management ideas have spread so far and so wide as the Net Promoter System (NPS). Created by author and loyalty guru Fred Reichheld, companies across the spectrum have adopted it....

    $17.19 or free with your Plus trial

    • Unlocking Consumer Decisions with the Science of Behavioral Economics
    • By: Melina Palmer
    • Narrated by: Rachel Perry
    • Length: 8 hrs and 12 mins
    • Release date: 05-11-21
    • Language: English
    • 4.5 out of 5 stars 37 ratings
    • This audiobook explains why people buy - and how to use that knowledge to improve pricing, increase sales, and create better, "brain-friendly" brand messaging. Become a more effective leader with the practical tools in this book....

    $17.19 or free with your Plus trial

    • Behavioral Economics for Marketers
    • By: Rebecca L. Sullivan
    • Narrated by: Rebecca L. Sullivan
    • Length: 10 hrs and 1 min
    • Release date: 06-14-23
    • Language: English
    • 4.5 out of 5 stars 2 ratings
    • Great marketing strategy looks like magic to the uninitiated. The mystical aura surrounding behavioral economics draws in the intellectually curious but has also confined the discipline to the fringes of modern marketing practices....

    $24.95 or free with 30-day trial

    • Native Ads, Content Marketing, and the Covert World of the Digital Sell
    • By: Mara Einstein
    • Narrated by: Tamara Marston
    • Length: 7 hrs and 49 mins
    • Release date: 09-13-16
    • Language: English
    • 4.5 out of 5 stars 16 ratings
    • From Facebook to Talking Points Memo to the New York Times, often what looks like fact-based journalism is not. It's advertising....

    $19.95 or free with your Plus trial

    • The High Cost of Discount Culture
    • By: Ellen Ruppel Shell
    • Narrated by: Lorna Raver
    • Length: 11 hrs and 33 mins
    • Release date: 07-13-09
    • Language: English
    • 4 out of 5 stars 94 ratings
    • From the shuttered factories of the rust belt to the look-alike strip malls of the sun belt---and almost everywhere in between---America has been transformed by its relentless fixation on low price....

    $17.62 or free with your Plus trial

    • The New Paradigm for Connecting Brands to People
    • By: Marc Gobe
    • Narrated by: DeMario Clarke
    • Length: 12 hrs and 42 mins
    • Release date: 02-28-13
    • Language: English
    • 4 out of 5 stars 83 ratings
    • Emotional Branding is the best-selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people....

    $24.95 or free with your Plus trial

    • The Science Behind Why We Buy
    • By: Phil P. Barden
    • Narrated by: Graham Mack
    • Length: 9 hrs and 52 mins
    • Release date: 11-15-22
    • Language: English
    • 4 out of 5 stars 8 ratings
    • If you understand why people buy, you are already one step ahead in reaching out to them effectively with your products and services. Decoded: The Science Behind Why We Buy offers a groundbreaking exploration into the science of purchasing....

    $17.19 or free with your Plus trial

    • The Curious Economics of Contemporary Art
    • By: Don Thompson
    • Narrated by: Adam Verner
    • Length: 10 hrs and 29 mins
    • Release date: 02-07-17
    • Language: English
    • 4.5 out of 5 stars 197 ratings
    • Intriguing and entertaining, The $12 Million Stuffed Shark is a Freakonomics approach to the economics and psychology of the contemporary art world....

    $15.47 or free with your Plus trial

    • The Making of Behavioral Economics
    • By: Richard H. Thaler
    • Narrated by: L. J. Ganser
    • Length: 13 hrs and 35 mins
    • Release date: 05-18-15
    • Language: English
    • 4.5 out of 5 stars 6,468 ratings
    • Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans - predictable, error-prone individuals....

    $24.95 or free with 30-day trial

    • Why Things Catch On
    • By: Jonah Berger
    • Narrated by: Keith Nobbs
    • Length: 6 hrs and 50 mins
    • Release date: 03-05-13
    • Language: English
    • 4.5 out of 5 stars 6,931 ratings
    • Word of mouth makes products, ideas, and behaviors catch on. Can you create word of mouth for your product or idea? According to Berger, you can....

    $14.99 or free with 30-day trial

  • $17.19 or free with your Plus trial

    • Decision-Making Beyond the Numbers
    • By: John Kay, Mervyn King
    • Narrated by: Roger Davis
    • Length: 15 hrs and 50 mins
    • Release date: 03-17-20
    • Language: English
    • 4.5 out of 5 stars 107 ratings
    • Radical uncertainty changes the way we should think about decision-making. For over half a century economics has assumed that people behave rationally by optimizing among well-defined choices....

    $21.49 or free with your Plus trial

    • The New Strategy for Reaching the World’s Most Powerful Consumers
    • By: Bridget Brennan
    • Narrated by: Vanessa Daniels
    • Length: 7 hrs and 22 mins
    • Release date: 10-11-16
    • Language: English
    • 4.5 out of 5 stars 71 ratings
    • If the consumer economy had a sex, it would be female. If the business world had a sex, it would be male. And therein lies the pickle. Women are the engine of the global economy....

    $13.75 or free with 30-day trial