Design Psychology

Designers and managers hope their products become essential for users-integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn't accidental: it's a process of careful design and iterative learning, especially for technology companies. This guide shows you how to apply behavioral science—research that supports many products—to help your users achieve their goals using your product.

After decades of unchecked sprawl, more people than ever are moving back to the city. Dense urban living has been prescribed as a panacea for the environmental and resource crises of our time. But is it better or worse for our happiness? Are subways, sidewalks, and tower dwelling improvements on the car dependence of sprawl?

In this mesmerizing memoir-in-essays, New York Times best-selling author Erica Bauermeister renovates a trash-filled house in eccentric Port Townsend, Washington, and in the process takes listeners on a journey to discover the ways our spaces subliminally affect us. A personal, accessible, and literary exploration of the psychology of architecture, this book is designed for homeowners, remodelers, and those who are simply curious about how our built environments shape who we become.

Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious - even liberating - audiobook, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The Design of Everyday Things shows that good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints.

As acclaimed psychological researcher and author David Buss writes, "People are mesmerized by murder. It commands our attention like no other human phenomenon, and those touched by its ugly tendrils never forget." Though we may like to believe that murderers are pathological misfits and hardened criminals, the vast majority of murders are committed by people who, until the day they kill, would seem to be perfectly normal.

Introducing "The Art of Visual Branding" - Your Ultimate Guide to Crafting Impactful Visual Identities! In today’s fast-paced, digital world, it’s essential for brands to be visually arresting and instantly recognizable. Unlock the secrets to creating a powerful visual identity that resonates with your audience with "The Art of Visual Branding"! Explore the unlimited possibilities of effective branding as we dive into each chapter that covers essential topics tailored to sharpen your skills in visual identity design. From an introduction to Visual Identities and Branding to the Future ...

Emotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. In The Design of Everyday Things, Norman made the definitive case for human-centered design, showing that good design demanded that the user's must take precedence over a designer's aesthetic if anything, from light switches to airplanes, was going to work as the user needed.

Designers Don’t Read is a love song to graphic design and graphic designers. Austin Howe is a creative director, writer, advocate, and cheerleader for design - but not a designer. He believes in the "wonder and exuberance of someone who gets paid - by clients to do what he loves". Howe places immense value on curiosity and passion to help designers develop a point of view, a strong voice. He explores the creative process and conceptualization, and delves into what to do when inspiration is lacking.

This practical guide explains how you can apply key principles in psychology to build products and experiences that are more intuitive and human-centered. Author Jon Yablonski deconstructs familiar apps and experiences to provide clear examples of how UX designers can build experiences that adapt to how users perceive and process digital interfaces.

ATTENTION STUDENTS: If you need to write a paper on organizational development or organizational design and structure, then this is the perfect reference. It's simple, easy to understand, and right to the point. Organizational Development This book explains organizational development in a way that is easily understood by anyone. It introduces the concept, discusses its stages, describes it in action, highlights its benefits and drawbacks, and suggests methods for its improvement. The text is educational and informational, and it is applicable to real-world organizational change. ...

While the world seems to be in love with the idea of tiny houses and minimalism, many of us simply can't purge it all and start from nothing. Yet a home with too much stuff is difficult to maintain, so where do we begin? Add in paralyzing emotional attachments and constant life challenges, and it can feel almost impossible to make real decluttering progress.

This book is useful for beginners and those seeking general knowledge. It explores how organizational design and structure define management style and impact employee appraisal, compensation, and loyalty. You will learn about employees including their roles and responsibilities, the methods used to review their efforts, the ways they are rewarded for their actions, and the problems they create when they are absent.

A paradigm-shifting study of neurodivergent women - those with ADHD, autism, synesthesia, high sensitivity, and sensory processing disorder - exploring why these traits are overlooked in women and how society benefits from allowing their unique strengths to flourish.

A bold and fascinating dive into the nuts and bolts of psychological evolution, Designing the Mind: The Principles of Psychitecture is part philosophical manifesto, part practical self-development guide, all based on the teachings of legendary thinkers like Marcus Aurelius, Lao Tzu, Friedrich Nietzsche, and Abraham Maslow. The ideas and techniques it offers are all integrated into a vital theory for helping individuals scale the heights of self-mastery and lead great lives.

Nick Radge has been trading since 1985. From the frenzied world as a trader on the floor of the Sydney Futures Exchange to a broker on international dealing desks in London, Singapore and Sydney, Nick eventually settled in Noosa, Queensland where he and his wife Trish created The Chartist, providing chart research and trading strategies for In 1998 Nick began coaching people how to trade the financial markets. This was the start of his writing career. Nick has written numerous papers, hundreds of articles plus he has published six books and ebooks. Radge Logic is a compliation of Nick's ...

Our world is full of colors. Everywhere we look, we find beautiful shades that make life more pleasant. However, we are rarely aware of the origin of the colors we see. What are colors, really? Why can we see in color? More importantly, we must understand how colors can change our perception of things, our judgment about something or someone, and how they might be used to influence our decisions, even without us realizing it. In this book, we will learn all these interesting things and much more about colors. From what they are and how they originate, to their uses and psychological ...

The Psychology of Fashion offers an insightful introduction to the exciting and dynamic world of fashion in relation to human behaviour, from how clothing can affect our cognitive processes to the way retail environments manipulate consumer behaviour. The book explores how fashion design can impact healthy body image, how psychology can inform a more sustainable perspective on the production and disposal of clothing, and why we develop certain shopping behaviours.

Con Ágilmente Estanislao Bachrach puso de moda la neurociencia. Con En el limbo - luego de años de investigación - el divulgador científico más lúcido de la década nos presenta una nueva teoría sobre las emociones que barre por completo con los viejos conceptos que aún hoy intentan imponer los ensayos de autores que repiten viejas fórmulas.

Intuition is not some magical property that arises unbidden from the depths of our mind. It is a product of long hours and intelligent design, of meaningful work environments, and particular rules and principles. This audiobook shows us how we can hone our instinctive ability to know in an instant, helping us to bring out the best in our thinking and become better decision-makers in our homes, offices, and in everyday life.

In Joyful, designer Ingrid Fetell Lee explores how the seemingly mundane spaces and objects we interact with every day have surprising and powerful effects on our mood. Drawing on insights from neuroscience and psychology, she explains why one setting makes us feel anxious or competitive while another fosters acceptance and delight—and, most importantly, she reveals how we can harness the power of our surroundings to live fuller, healthier, and truly joyful lives.