Essential Research

Protein isn’t a trend—it’s the architecture of athletic performance. In Amino Architect: Building Your Body with Protein, sports physiologist and performance author Southerland delivers the most comprehensive, evidence-based guide to protein ever written for lifters, coaches, and high-performance athletes. Across 20 meticulously structured chapters, this book dismantles the myths, marketing lies, and outdated dogma that still plague protein science—and replaces them with practical, strategic protocols grounded in real physiology and elite sport application. Whether you're building ...

Discover the critical science behind why building muscle after 50 isn’t just possible—it’s essential. Strength and Longevity dismantles the outdated myths of aging and offers a clear, evidence-based roadmap for reclaiming strength, function, and independence in the second half of life. Backed by the latest research in muscle physiology, endocrinology, and aging science, this book makes one thing clear: muscle isn’t cosmetic—it’s survival. Inside, you’ll learn why sarcopenia starts earlier than most people think, how cardio alone fails to protect aging bodies, and why ...

ATTENTION STUDENTS: If you need to write a paper on essential skills of I/O psychologists, then this is the perfect reference. It's simple, easy to understand, and right to the point. This book designates and describes 12 essential skills of I/O psychologists. These skills include understanding, teaching, time management, social awareness, leadership, counseling, initiative, numeracy, research, problem-solving, critical thinking, and persuasion. Each skill is summarized by a paragraph containing the key point, and the book is written for easy understanding at all reader levels. If you are ...

Over the last decade, scientists have discovered the importance and widespread presence in the body of a remarkable family of proteins known as prion proteins. Research links various types of prion proteins to neurodegenerative diseases such as Parkinson's and Alzheimer's—and this has fueled the search for new drugs that could halt the progression of these terrible disorders. Other discoveries have revealed the essential roles prion proteins play in memory and immunity, and the part they may have played in the beginnings of life on our planet.

Dive into the exhilarating world of cross-country skiing with "Introduction to Cross Country Skiing." This definitive guide is your perfect companion, whether you're taking your first glide across the snow or seeking to refine your skills in this graceful and challenging sport. Crafted with both novices and seasoned enthusiasts in mind, the book begins with an engaging personal anecdote that captures the essence of cross-country skiing. It then seamlessly transitions into an enriching exploration of the sport's history, setting the stage for a deeper appreciation of its nuances. Discover ...

An indispensable guide for individuals seeking to gain a comprehensive understanding of the core concepts of marketing. The goal of this book is to provide a clear and concise overview of key frameworks and models that are essential for developing effective marketing strategies, making it an ideal resource for students, entrepreneurs, managers, and educators. Written in a crisp and easy-to-read format, the book covers a wide range of topics, including branding, product development, pricing strategies, and more. Besides covering the core marketing concepts, we show you how to leverage the ...

Marketing: Principles and Practice, 5th edition “The Standard Work of Holistic Marketing”: Phil Kotler This updated and expanded 5th edition of this classic, voted one of the best marketing books in the world by Domendos.com, provides a comprehensive grounding in marketing and strategic marketing management. The book provides an easy-to-understand overview of the latest developments including metaverse and AI. This edition has also been enriched with up-to-date company case studies that show how tools and strategies are applied in practice. In addition, this standard work of holistic ...

Step into a universe where the gentle whispers of nature's essence offer solace to the body's cries of discomfort. "Essence of Relief" is an invitation to a transformative journey through the empowering world of aromatherapy, meticulously crafted to guide those seeking respite from the grasp of pain. Imagine possessing the knowledge to intertwine the ancient art of aromatherapy with modern understanding, reaching into the depths of ache and easing it with a blend as old as time. This enlightening eBook illuminates the intersection where nature's extracts meet the intricacies of pain, ...

Step into a world of sensory wonder and embrace the transformative power of nature with "Essence of Healing," your comprehensive guide to the art and science of aromatherapy. Journey through this soul-enriching eBook, where ancient wisdom meets modern wellness practices, crafting an experience that's as enlightening as it is grounding. Unlock the secrets held by essential oils as you explore their origins and dive deep into the intricacies of extraction and preservation. Each chapter unfolds layers of knowledge, offering a lavish exploration of aromatic botanicals—discover how the ...

Step into a realm where medicine and mystery converge, where the secrets of the human body and the marvels of modern science unfold before your very eyes. "Medical Curiosities Decoded" is an extraordinary exploration that dares to decipher some of the most fascinating enigmas of health and disease. Prepare to embark on an intellectual odyssey through the wonders of epidemiology, where the intricate dance of diseases and their causes are tracked across history and into the digital age. Witness the seismic shifts in genetic research, from the groundbreaking Human Genome Project to the ...

Peter Bandettini covers the essentials of fMRI, providing insight and perspective from his nearly three decades of research. He describes other brain imaging and assessment methods; the sources of fMRI contrasts; the basic methodology, from hardware to pulse sequences; brain activation experiment design strategies; and data and image processing. A unique, stand-alone chapter addresses major controversies in the field, outlining 26 challenges that have helped shape fMRI research.

Marketing in 100 Minutes In sprint with fun to the point for all Long distance for all is out! Our time is characterised by speed, speediness and breathtaking progress. In-depth knowledge is increasingly reserved for specialists. The number of complex texts on the subject of marketing is overwhelming. This book is different: with 100 pages, it is condensed to the point and written in an extremely accessible way. It is aimed at interested young people, students of all fields of study, people in practice, entrepreneurs and anyone who wants to keep an eye on the big points. Written by ...

Thieves and scammers are on the prowl for easy targets who have significant exposed assets - and if you're a senior citizen who saved for retirement, you may be the perfect mark. Fran Tarkenton, the NFL Hall of Fame quarterback who became a successful entrepreneur, has partnered with certified public accountant and financial executive Rick Gossett to present this practical, up-to-date guide to scam-proofing your savings during your golden years.