Innovation Elephant

Why do so many world-changing insights come from people with little or no related experience? Charles Darwin was a geologist when he proposed the theory of evolution. And it was an astronomer who finally explained what happened to the dinosaurs. Frans Johansson's The Medici Effect shows how breakthrough ideas most often occur when we bring concepts from one field into a new, unfamiliar territory, and offers examples on how we can turn the ideas we discover into path-breaking innovations.

Drawing on case studies from the most innovative start-ups in Silicon Valley, this step-by-step guide will show you how to develop, validate and bring your impossibly big ideas to life. In today's world, everyone needs to innovate to stay competitive. It doesn't matter if you're a start-up founder, corporate executive, small business owner, freelancer or professional: there's a technology out there that's going to upend your industry. And if you aren't able to harness it to your advantage, someone else will.

Almost every major company today has made innovation its number one priority. Yet fewer than one in four executives believe their organizations are effective innovators. The pressure to innovate and the price paid for failure keeps rising while most companies haven't progressed at all. They are still using the same antiquated techniques pioneered decades ago. This is why some of the biggest corporations in the world manage to lose entire markets to start-ups they've never heard of.

So just exactly what is innovation? It turns out that innovation is doing something new. It can be a new method, a new idea, or even a new product. In the world of IT, we have the ability to solve just about any problem. However, how we go about solving problems can become outdated quickly. What we need to do as CIOs is to find out how to bring the spirit of innovation into our IT departments.

Every company wants to grow and become more successful. There is no magic formula to make this happen, but it is generally agreed that in order for this to happen the company cannot stand still. Instead, they always have to be trying new things and growing.

Every company wants to grow and become more successful. There is no magic formula to make this happen, but it is generally agreed that in order for this to happen the company cannot stand still. Instead, they always have to be trying new things and growing. In an IT team, in order to make this kind of growth occur, innovation has to be encouraged to happen. All too often the workers on the team can get too involved in their day-to-day tasks to spend any time thinking about innovation. That's where the IT manager has to step in.