Marketing Genius

What you hold in your hands is the inside secrets that only a few practicing copywriters and marketers really know—for they have not bothered to study the great copywriters. David Ogilvy, one of the most successful advertising men in the history of advertising, said that no one should be in the business of advertising without reading Scientific Advertising by Claude Hopkins at least seven times. Scientific Advertising was a book published in 1927! Better yet, read A Century of Marketing Genius and get a wealth of marketing genius from David Ogilvy, Claude Hopkins, John E. Kennedy, John ...

A comprehensive and practical guide to the stock market from a successful fund manager - filled with case studies, important background information, and all the tools you’ll need to become a stock market genius. Fund manager Joel Greenblatt has been beating the Dow (with returns of 50 percent a year) for more than a decade. And now, in this highly accessible guide, he’s going to show you how to do it, too. You’re about to discover investment opportunities that portfolio managers, business-school professors, and top investment experts regularly miss.

Construction Genius logically breaks down complex concepts into small components so any construction leader understands how to be more effective. Construction Genius covers topics as broad as how to structure a meeting so you reach an agreement on how to solve problems every time, to how to have tough conversations without ruining relationships, to how to build better teams that deliver profitable projects . . . and the one question that will save you $1 million, guaranteed.

According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than 15 million people earn their keep by persuading someone else to make a purchase. But dig deeper and a startling truth emerges: Yes, one in nine Americans works in sales. But so do the other eight. Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others.

There’s no such thing as an accidental genius. Anyone who’s reached that exalted state has arrived there by design. But simply wanting to get there is not enough. A would-be genius also needs a theoretical framework, a basic compass, and a set of principles to guide the way forward.

Are you ready to unravel the secrets that will navigate your leather brand through the dynamic waves of today's marketplace? Delve into "Leather Marketing Genius," the ultimate digital guide that transforms the craft of marketing leather goods into a refined art form. This comprehensive eBook doesn't just skim the surface; it offers a deep dive into proven strategies and innovative tactics tailored to elevate a niche marked by heritage and prestige. Embark on a journey that begins with the quintessence of leather branding. Discover the power of genuine storytelling and the creation of a ...

Your experiences and expertise can make a profound difference in someone else's life. But to create a profitable business from your stories, you need to say good-bye to rapid strategy switching and hello to a simple plan for growing your audience. In this entertaining how-to guide, marketing mentor Nikki Nash reveals a straightforward, three-step process for generating audience growth and consistent revenue.

Want to write multi-million-dollar copy faster and easier than ever?Traditional copywriting can feel overwhelming, confusing, and frustrating. Creating winning ad copy often feels like a struggle. Copywriting is tough because no one taught you how to do it quickly and easily. It’s not your fault. All the other books and courses are wrong. They mistakenly obsess over how to write. But they neglect the most important thing… what to write. What you say matters more than how you say it. And figuring out what to say to make customers buy is hard… if you don’t know how. Your real problem ...

Selling a home isn’t what it used to be. New rules, shifting market trends, and evolving buyer expectations make the process more complex than ever. Whether you’re selling on your own or working with a REALTOR®, you need a smart, strategic approach to get the best results. In Home Seller Genius – Selling Your Home FAST, at TOP Dollar!, real estate expert Frances Flynn Thorsen shares proven techniques to help you price your home competitively, market it effectively, and negotiate with confidence. You’ll learn how to attract serious buyers, handle multiple offers, and avoid costly ...

How can we create and market creative works that achieve longevity? Holiday explores this mystery by drawing on his extensive experience working with businesses and creators such as Google, American Apparel, and the author John Grisham as well as his interviews with the minds behind some of the greatest perennial sellers of our time.

Are you feeling bogged down with the day-to-day activities in your business? Businesses fail and become miserable enterprises when business owners start losing clarity, focus and direction - when the business owner gets bogged down with the day-to-day activities - and working ON the business instead of IN the business becomes a ‘should’ instead of a MUST. Like a too-cluttered closet, the business can become overwhelming - presenting multiple options but none that leap out as a clear choice. What typically happens at that point is either the business owner sits on the fence and takes no ...

With more than 30 years’ experience in strategic procurement, the author uses this to help consider ideas and practices that have influenced business buying behavior globally. The purpose is to help realize an even more positive procurement experience that is capable of instrumental change not just for the individual, but for the business, communities, and hundreds of thousands of lives.

These days, it’s not enough to just write well. If you want your book to sell, you’ve got to have a platform. For many writers, this is the greatest stumbling block to success. But it doesn’t have to be! From the basics of creating an author website and online presence to the nitty-gritty of email lists, Facebook ads, and blog tours, Overachieving Your Platform will give you the tools you need to break out and connect with large audiences. Adapted from the best writing of the WordServe Water Cooler—the award-winning blog of the WordServe Literary Agency—these essays teach writers ...

Chocolate Covered Money is for anyone who eats chocolate, has shopped for chocolate as a gift, or has wondered what really goes on at the chocolate store "in a mall near you." Chocolate is a big business, and makes a lot of money. This book "pulls the curtain back" for a behind-the-scenes look at the people who own chocolate companies, how they make chocolate, and their celebrity friends.

Unlock the potential of your creativity to craft a thriving business with "The Art of Profitable Creativity," your essential guide to blending imaginative prowess with commercial success. For creative minds eager to transform inspiration into income, this eBook offers a structured journey through the intricacies of building a robust, innovative venture that stands the test of time and competition. Embark on a transformative odyssey with Chapter 1, where you'll learn to cultivate your inherent creative genius and navigate the barriers that stand between you and your ideas. Discover the power...

The guidelines, strategies, and tips included here will teach you how to not just get into the market, but to work it just like a pro. If you’ve long been curious about the wealth that can be gained from investing in stocks, this audiobook opens the door and gives you an inside view of how to work the market to your advantage.

Have you always had an interest in the stock market, but found it too overwhelming to begin learning about it? If so, then this guide is for you! Investing in the stock market is one of the best ways to create long term wealth for you and your family! The guidelines, strategies, and tips included here will teach you how to not just get into the market, but to work it just like a pro.

In this book, multi-award-winning sales expert and BRAIN APPS author Robert Best will show you how to leverage the latest in neuroscience research to sell directly to your target: your customer's brain. Learn why and how you should always appeal to your customer's emotions. Discover the weird quirks of the human memory that keep you from making an impact on your customer—and how to overcome them.

Isn't it most everyone's goal to have a $1 million dollars in a bank account prior to retiring? I know I did but never thought it possible until I read a book and invested in LEAPS options. In 2020, as COVID shut down the world, I started to invest in options that turned my IRA account balance from $550k to $1.7 million in less than a year. This book is about how that happened. The book also delves into my personal life and habits, how I made my way through the world and learned some valuable lessons along the way. This is a book about personal accountability, how I made a ton of money but ...

In order to be successful both today and in the future, you need to separate yourself from the competition by practicing the breakthrough principle of adaptive innovation. How? By delivering an experience that the competition either cannot or will not attempt to copy. This is literally impossible if you stick to what is already familiar to you because whatever is familiar to you and your customers is likely to be familiar to your competition. You must create a new experience that is unique to you and that fosters a powerful emotional attachment with your target customer.