Great Marketing
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Financial Literacy: Finding Your Way in the Financial Markets
- By: Connel Fullenkamp, The Great Courses
- Narrated by: Connel Fullenkamp
- Length: 11 hrs and 35 mins
- Unabridged
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With record-breaking highs one minute and economy-rocking lows the next, it can seem as if there's no way to feel truly comfortable in the mysterious world of finance. But there is, and it's more accessible than you might think. Financial Literacy: Finding Your Way in the Financial Markets is an essential primer on this domain, from its functions, strengths, and possibilities to its weaknesses and vulnerabilities
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Clear, Concise and Easy Listening
- By Lynn on 09-26-13
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Financial Literacy: Finding Your Way in the Financial Markets
- Narrated by: Connel Fullenkamp
- Series: The Great Courses: Business & Economics
- Length: 11 hrs and 35 mins
- Release date: 08-30-13
- Language: English
- By the final lecture, you'll understand just how interdependent the world's markets have become; feel newly at ease in the realm of stocks, bonds, derivatives, and credit....
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The Day the Bubble Burst
- A Social History of the Wall Street Crash of 1929
- By: Gordon Thomas, Max Morgan-Witts
- Narrated by: David Colacci
- Length: 21 hrs and 34 mins
- Unabridged
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The New York Times best seller that tells the story of an overheated stock market and the financial disaster that led to the Great Depression of the 1930s. A riveting living history about Black Tuesday, October 29, 1929. Captures the era, the intoxicating expectancy, the hope that ruled men's heart and minds before the bubble burst and the black despair of the decade that followed.
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Thorough and fascinating
- By Bowen Florsheim on 04-23-21
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The Day the Bubble Burst
- A Social History of the Wall Street Crash of 1929
- Narrated by: David Colacci
- Length: 21 hrs and 34 mins
- Release date: 03-02-21
- Language: English
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The New York Times best seller that tells the story of an overheated stock market and the financial disaster that led to the Great Depression of the 1930s. A riveting living history about Black Tuesday, October 29, 1929....
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The Little Book of Market Wizards
- Lessons from the Greatest Traders
- By: Jack D. Schwager
- Narrated by: Danny Campbell
- Length: 3 hrs and 49 mins
- Unabridged
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What differentiates the highly successful market practitioners - the Market Wizards - from ordinary traders? What traits do they share? What lessons can the average trader learn from those who achieved superior returns for decades while still maintaining strict risk control? In The Little Book of Market Wizards, Jack Schwager seeks to distill what he considers the essential lessons he learned in conducting nearly four dozen interviews with some of the world's best traders.
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MARKET WIZARDS GREATEST HITS
- By Donald Vandenbord on 11-25-23
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The Little Book of Market Wizards
- Lessons from the Greatest Traders
- Narrated by: Danny Campbell
- Length: 3 hrs and 49 mins
- Release date: 07-27-20
- Language: English
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An accessible look at the art of investing and how to adopt the practices of top professionals....
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What Great Brands Do
- The Seven Brand-Building Principles that Separate the Best from the Rest
- By: Denise Lee Yohn
- Narrated by: Julie McKay
- Length: 8 hrs and 18 mins
- Unabridged
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Delivering a fresh perspective, Yohn's What Great Brands Do teaches an innovative brand-as-business strategy that enhances brand identity while boosting profit margins, improving company culture, and creating stronger stakeholder relationships. Drawing from 25 years of consulting work with such top brands as Frito-Lay, Sony, Nautica, and Burger King, Yohn explains key principles of her brand-as-business strategy.
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A must have!!!!!
- By Amazon Customer on 05-16-24
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What Great Brands Do
- The Seven Brand-Building Principles that Separate the Best from the Rest
- Narrated by: Julie McKay
- Length: 8 hrs and 18 mins
- Release date: 07-27-20
- Language: English
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Filled with targeted guidance for CEOs, COOs, entrepreneurs, and other organization leaders, What Great Brands Do is an essential blueprint for launching any brand to meteoric heights....
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The Money Illusion
- Market Monetarism, the Great Recession, and the Future of Monetary Policy
- By: Scott Sumner
- Narrated by: Steven Jay Cohen
- Length: 14 hrs and 6 mins
- Unabridged
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Is it possible that the consensus around what caused the 2008 Great Recession is almost entirely wrong? It's happened before. Just as Milton Friedman and Anna Schwartz led the economics community in the 1960s to reevaluate its view of what caused the Great Depression, the same may be happening now to our understanding of the first economic crisis of this century.
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Market Monetarism sounds like the way of the future
- By Thomas on 03-23-24
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The Money Illusion
- Market Monetarism, the Great Recession, and the Future of Monetary Policy
- Narrated by: Steven Jay Cohen
- Length: 14 hrs and 6 mins
- Release date: 11-23-21
- Language: English
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Is it possible that the consensus around what caused the 2008 Great Recession is almost entirely wrong? It's happened before....
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The Greatest Salesman in the World
- By: Og Mandino
- Narrated by: Mark Bramhall
- Length: 2 hrs and 33 mins
- Unabridged
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The runaway bestseller with more than four million copies in print! You too can change your life with the priceless wisdom of ten ancient scrolls handed down for thousands of years.
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Great book to revisit and listen to
- By Terry on 11-02-16
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The Greatest Salesman in the World
- Narrated by: Mark Bramhall
- Series: The Greatest Salesman in the World, Book 1
- Length: 2 hrs and 33 mins
- Release date: 11-01-16
- Language: English
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The runaway bestseller with more than four million copies in print! You too can change your life with the priceless wisdom of ten ancient scrolls handed down for thousands of years....
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Be a Sales Superstar
- 21 Great Ways to Sell More, Faster, Easier in Tough Markets
- By: Brian Tracy
- Narrated by: Brian Tracy
- Length: 2 hrs and 40 mins
- Unabridged
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Brian Tracy shares the most important principal for sales success he has discovered in 30 years of training more than 500,000 sales professionals in 23 countries. Based on his detailed discussions with top salespeople and keen observations of their methods, these guidelines address both the inner and outer games of selling. Each chapter is dedicated to one principle, and all are time - and field - tested to boost sales and success.
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His books overlap with repeated content
- By Robert on 09-25-16
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Be a Sales Superstar
- 21 Great Ways to Sell More, Faster, Easier in Tough Markets
- Narrated by: Brian Tracy
- Length: 2 hrs and 40 mins
- Release date: 12-10-13
- Language: English
- Brian Tracy shares the most important principal for sales success he has discovered in 30 years of training more than 500,000 sales professionals in 23 countries....
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The Innovator's Dilemma
- When New Technologies Cause Great Firms to Fail
- By: Clayton M. Christensen
- Narrated by: L.J. Ganser
- Length: 8 hrs and 37 mins
- Unabridged
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His work is cited by the world's best-known thought leaders, from Steve Jobs to Malcolm Gladwell. In this classic best seller - one of the most influential business books of all time - innovation expert Clayton Christensen shows how even the most outstanding companies can do everything right - yet still lose market leadership. Christensen explains why most companies miss out on new waves of innovation.
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This book is best read, not heard
- By Andrea Rudert on 09-09-17
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The Innovator's Dilemma
- When New Technologies Cause Great Firms to Fail
- Narrated by: L.J. Ganser
- Length: 8 hrs and 37 mins
- Release date: 04-18-17
- Language: English
- Innovation expert Clayton Christensen shows how even the most outstanding companies can do everything right - yet still lose market leadership....
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What Great Salespeople Do
- The Science of Selling Through Emotional Connection and the Power of Story
- By: Michael T. Bosworth, Ben Zoldan
- Narrated by: Ben Zoldan
- Length: 7 hrs and 48 mins
- Unabridged
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This groundbreaking book offers extraordinary insight into the greatest mystery in sales: how the very best salespeople consistently and successfully influence change in others, inspiring their customers to say yes.
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A book of mediocre stories with a robotic reader
- By Xilla on 06-20-23
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What Great Salespeople Do
- The Science of Selling Through Emotional Connection and the Power of Story
- Narrated by: Ben Zoldan
- Length: 7 hrs and 48 mins
- Release date: 07-20-21
- Language: English
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This groundbreaking book offers extraordinary insight into the greatest mystery in sales: how the very best salespeople consistently and successfully influence change in others, inspiring their customers to say yes....
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Reinventing the Organization
- How Companies Can Deliver Radically Greater Value in Fast-Changing Markets
- By: Arthur Yeung, Dave Ulrich
- Narrated by: Steve Menasche
- Length: 9 hrs and 44 mins
- Unabridged
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The traditional hierarchical organization is dead, but what replaces it? Numerous new models - the agile organization, the networked organization, and holacracy, to name a few - have emerged, but leaders need to know what really works. How do you build an organization that is responsive to fast-changing markets? What kind of organization delivers both speed and scale, and how do you lead it? Arthur Yeung and Dave Ulrich provide leaders with a much-needed blueprint for reinventing the organization.
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Excellent read!
- By Abel Davila on 01-25-23
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Reinventing the Organization
- How Companies Can Deliver Radically Greater Value in Fast-Changing Markets
- Narrated by: Steve Menasche
- Length: 9 hrs and 44 mins
- Release date: 09-24-19
- Language: English
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The traditional hierarchical organization is dead, but what replaces it? Numerous new models - the agile organization, the networked organization, and holacracy, to name a few - have emerged, but leaders need to know what really works....
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The Power of Broke
- How Empty Pockets, a Tight Budget, and a Hunger for Success Can Become Your Greatest Competitive Advantage
- By: Daymond John, Daniel Paisner
- Narrated by: Daymond John, Sway Calloway
- Length: 8 hrs and 44 mins
- Unabridged
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Here, the FUBU founder and star of ABC's Shark Tank shows that, far from being a liability, broke can actually be your greatest competitive advantage as an entrepreneur. Why? Because starting a business from broke forces you to think more creatively. It forces you to use your resources more efficiently. It forces you to connect with your customers more authentically and market your ideas more imaginatively.
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Great book for those who need inspiration.
- By ddsharper on 10-28-16
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The Power of Broke
- How Empty Pockets, a Tight Budget, and a Hunger for Success Can Become Your Greatest Competitive Advantage
- Narrated by: Daymond John, Sway Calloway
- Length: 8 hrs and 44 mins
- Release date: 09-27-16
- Language: English
- The FUBU founder and star of ABC's Shark Tank shows that, far from being a liability, broke can actually be your greatest competitive advantage as an entrepreneur....
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How to Be a Great Salesperson...By Monday Morning!
- By: David R. Cook
- Narrated by: David R. Cook
- Length: 2 hrs and 18 mins
- Unabridged
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Read the reviews. Read the table of contents. If you are looking for ways to increase your sales, you have found THE AUDIOBOOK you are looking for. Period! After listening to this audiobook, you will learn: how to build a 'burning desire' within your customers for your products and services, how to create urgency: Reasons for your customers to purchase now, shorten your sales cycle, trial close, assumptive close, takeaway close, third-Party close, and more.
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This Book Should Be A Required Read for Anyone in Sales
- By NiceyLuvsTubing on 05-07-19
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How to Be a Great Salesperson...By Monday Morning!
- Narrated by: David R. Cook
- Length: 2 hrs and 18 mins
- Release date: 11-26-18
- Language: English
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If you are looking for ways to increase your sales, you have found THE AUDIOBOOK you are looking for. Period! After listening to this audiobook, you will learn: how to build a 'burning desire' within your customers for your products and services, and much more....
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The Hype Handbook
- 12 Indispensable Success Secrets from the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers
- By: Michael F. Schein
- Narrated by: Derek Shoales
- Length: 4 hrs and 58 mins
- Unabridged
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Influencers have always deployed the power of hype to get what they want. But never in history have people been so susceptible to propaganda and persuasion as they are now. Hype truly runs our world. Imagine if you could generate and leverage hype for positive purposes - like legitimate business success, helping people, or effecting positive change in your community. Michael F. Schein teaches you how.
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A most interesting book!
- By MacB on 08-22-24
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The Hype Handbook
- 12 Indispensable Success Secrets from the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers
- Narrated by: Derek Shoales
- Length: 4 hrs and 58 mins
- Release date: 07-14-21
- Language: English
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Imagine if you could generate and leverage hype for positive purposes - like legitimate business success, helping people, or effecting positive change in your community. Michael F. Schein teaches you how....
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The Innovator's Dilemma
- When New Technologies Cause Great Firms to Fail
- By: Clayton M. Christensen
- Narrated by: Don Leslie
- Length: 2 hrs and 21 mins
- Abridged
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Great companies can fail: not because they do anything wrong, but because they do everything right. Meeting customers' current needs leads firms to reject breakthrough innovations, "disruptive technologies", that create the products and opportunities of the future.
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See "The Innovator's Solution" Instead
- By 3.14 on 09-10-10
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The Innovator's Dilemma
- When New Technologies Cause Great Firms to Fail
- Narrated by: Don Leslie
- Length: 2 hrs and 21 mins
- Release date: 11-27-07
- Language: English
- Great companies can fail: not because they do anything wrong, but because they do everything right....
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Crushing It!
- How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too
- By: Gary Vaynerchuk
- Narrated by: Gary Vaynerchuk, Rich Roll, Amy Schmittauer
- Length: 8 hrs and 2 mins
- Unabridged
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Four-time New York Times best-selling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary personal brands. In this lively, practical, and inspiring audiobook, Gary dissects every current major social media platform so that anyone, from a plumber to a professional ice skater, will know exactly how to amplify his or her personal brand on each.
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85% fluff and 15% value.
- By Michael Bowie on 04-09-18
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Crushing It!
- How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too
- Narrated by: Gary Vaynerchuk, Rich Roll, Amy Schmittauer
- Length: 8 hrs and 2 mins
- Release date: 04-03-18
- Language: English
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Four-time New York Times best-selling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs....
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The Great Reversal
- How America Gave Up on Free Markets
- By: Thomas Philippon
- Narrated by: Walter Dixon
- Length: 10 hrs and 1 min
- Unabridged
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Why are cellphone plans so much more expensive in the United States than in Europe? It seems a simple question. But the search for an answer took Thomas Philippon on an unexpected journey through some of the most complex and hotly debated issues in modern economics. Ultimately, he reached a surprising conclusion: American markets, once a model for the world, are giving up on healthy competition.
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Eye-opening, but better as a book - a must-READ
- By Ash on 11-29-19
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The Great Reversal
- How America Gave Up on Free Markets
- Narrated by: Walter Dixon
- Length: 10 hrs and 1 min
- Release date: 11-13-19
- Language: English
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Why are cellphone plans so much more expensive in the United States than in Europe? It seems a simple question. But the search for an answer took Thomas Philippon on an unexpected journey through some of the most complex and hotly debated issues in modern economics....
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The Greatest Salesman in the World, Part II: The End of the Story
- By: Og Mandino
- Narrated by: Ryan Parish
- Length: 3 hrs and 13 mins
- Unabridged
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At last, the world will discover what happens to the greatest salesman when he finally emerges from his lonely retirement to commence a new career. At first, he finds failure - until he receives a special gift from someone he has not seen in half a century. He then returns triumphantly to his homeland to write his own 10 vows of success to be shared with all who seek a better life - including you.
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the prayer at the end is worth the book
- By Dave Berkey on 03-11-19
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The Greatest Salesman in the World, Part II: The End of the Story
- Narrated by: Ryan Parish
- Series: The Greatest Salesman in the World, Book 2
- Length: 3 hrs and 13 mins
- Release date: 01-19-19
- Language: English
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At last, the world will discover what happens to the greatest salesman when he finally emerges from his lonely retirement to commence a new career. At first, he finds failure - until he receives a special gift from someone he has not seen in half a century....
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The Fortune Cookie Principle
- The 20 Keys to a Great Brand Story and Why Your Business Needs One
- By: Bernadette Jiwa
- Narrated by: Bernadette Jiwa
- Length: 3 hrs and 37 mins
- Unabridged
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It's not how good you are. It's how well you tell your story. Big corporations might have huge marketing and advertising budgets, but you've got a story. Your brand story isn't just what you tell people. It's what they believe about you, based on the signals your brand sends. The Fortune Cookie Principle is a brand-building framework and communication strategy consisting of 20 keys that enable you to begin telling your brand's story from the inside out.
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Great nibbles
- By L. Pelto on 09-21-16
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The Fortune Cookie Principle
- The 20 Keys to a Great Brand Story and Why Your Business Needs One
- Narrated by: Bernadette Jiwa
- Length: 3 hrs and 37 mins
- Release date: 08-12-13
- Language: English
- It's not how good you are. It's how well you tell your story. Big corporations might have huge marketing and advertising budgets but you've got a story....
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A Bull in China
- Investing Profitably in the World's Greatest Market
- By: Jim Rogers
- Narrated by: Johnny Heller
- Length: 7 hrs and 2 mins
- Unabridged
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If the 20th century was the American century, then the 21st century belongs to China. Now the one and only Jim Rogers shows how any investor can get in on the ground floor of "the greatest economic boom since England's Industrial Revolution". In this indispensable new book, Rogers, one of the world's most successful investors, brings his unerring investment acumen to bear on this huge and unruly land now being opened to the world and exploding in potential.
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A Bull in China
- By PLT, CPA on 05-31-08
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A Bull in China
- Investing Profitably in the World's Greatest Market
- Narrated by: Johnny Heller
- Length: 7 hrs and 2 mins
- Release date: 12-19-07
- Language: English
- If the 20th century was the American century, then the 21st century belongs to China....
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Richer, Wiser, Happier
- How the World's Greatest Investors Win in Markets and Life
- By: William Green
- Narrated by: Raphael Corkhill
- Length: 11 hrs and 33 mins
- Unabridged
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Story
Billionaire investors. If we think of them, it’s with a mixture of awe and suspicion. Clearly, they possess a kind of genius - the proverbial Midas Touch. But are the skills they possess transferable? And do they have anything to teach us besides making money? In Richer, Wiser, Happier, William Green draws on interviews that he’s conducted over 25 years with many of the world’s greatest investors. As he discovered, their talents extend well beyond the financial realm.
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Excellent Work of Art
- By T. Eller on 04-25-21
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Richer, Wiser, Happier
- How the World's Greatest Investors Win in Markets and Life
- Narrated by: Raphael Corkhill
- Length: 11 hrs and 33 mins
- Release date: 04-20-21
- Language: English
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From a renowned financial journalist comes a fresh and unexpectedly profound book that draws on hundreds of hours of exclusive interviews with many of the world’s super-investors to demonstrate that the keys for building wealth hold other life lessons as well....
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