Perennial Seller
The Art of Making and Marketing Work That Lasts
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Narrated by:
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Ryan Holiday
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By:
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Ryan Holiday
About this listen
The book that Inc. says "every entrepreneur should read" and an FT Book of the Month selection...
How did the movie The Shawshank Redemption fail at the box office but go on to gross more than $100 million as a cult classic?
How did The 48 Laws of Power miss the best-seller lists for more than a decade and still sell more than a million copies?
How is Iron Maiden still filling stadiums worldwide without radio or TV exposure 40 years after the band was founded?
Best-selling author and marketer Ryan Holiday calls such works and artists perennial sellers. How do they endure and thrive while most books, movies, songs, video games, and pieces of art disappear quickly after initial success? How can we create and market creative works that achieve longevity?
Holiday explores this mystery by drawing on his extensive experience working with businesses and creators such as Google, American Apparel, and the author John Grisham as well as his interviews with the minds behind some of the greatest perennial sellers of our time. His fascinating examples include:
- Rick Rubin, producer for Adele, Jay-Z, and the Red Hot Chili Peppers, who teaches his artists to push past short-term thinking and root their work in long-term inspiration.
- Tim Ferriss, whose books have sold millions of copies, in part because he rigorously tests every element of his work to see what generates the strongest response.
- Seinfeld, which managed to capture both the essence of the '90s and timeless themes to become a modern classic.
- Harper Lee, who transformed a muddled manuscript into To Kill a Mockingbird with the help of the right editor and feedback.
- Winston Churchill, Stefan Zweig, and Lady Gaga, who each learned the essential tenets of building a platform of loyal, dedicated supporters.
Holiday reveals that the key to success for many perennial sellers is that their creators don't distinguish between the making and the marketing. The product's purpose and audience are in the creator's mind from day one. By thinking holistically about the relationship between their audience and their work, creators of all kinds improve the chances that their offerings will stand the test of time.
©2017 Ryan Holiday (P)2017 Penguin AudioListeners also enjoyed...
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A Primer on Viral & Memorable Marketing
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Overall
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Are you losing your "war of art"? Are you being defeated by a tendency to procrastination, self-doubt, fear, distraction, and perfectionism? Are you self-sabotaging your loftiest artistic entrepreneurial dreams? The antidote is in nine words: Put your ass where your heart wants to be. Can you shift your artistic identity—your "ass"—from the shallow, fearful, superficial ego to the wise, loving, fearless self? Can you commit to your dream for the long haul and for keeps? Steven Pressfield delivers the tough-love inspiration to help you make this life-altering transformation.
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Motivational speech?
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This Is Marketing
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Overall
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Performance
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Story
Now, for the first time, Seth Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads. When done right, marketing seeks to make change in the world.
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Series of Anecdotes Without Any Actionable Insight
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Critic reviews
A Financial Times Book of the Month Selection
"The book may find a cult following on Madison Avenue the same way his work on stoic philosophy, 'The Obstacle is the Way', did in the NFL." (Steve Rubel in Advertising Age)
"How to create lasting success in a world of flash-in-the-pan hits and how to extend the proverbial 15 minutes of fame to a decade or even a century." (The Financial Times)
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What does it take to create the career you want? It's no secret that the world of work has changed, and we're shifting toward an ever more entrepreneurial, self-reliant, work-from-wherever-you-are economy. That can be a liberating force. But there's a major obstacle professionals face when they contemplate taking the leap: how to actually make money doing what they love. You may have incredible talent and novel ideas, but figuring out how to get started, building your reputation in a new realm, and bringing in a steady flow of new clients can be a daunting prospect.
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Alternative title: Ways to Earn Money Online
- By Oliver Nielsen on 02-12-18
By: Dorie Clark
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Expert Secrets
- By: Russell Brunson
- Narrated by: Russell Brunson
- Length: 6 hrs and 26 mins
- Unabridged
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Overall
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Performance
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Story
Master the art of what to say in your funnels to convert your online visitors into lifelong customers in this updated edition from the $100 million entrepreneur and cofounder of the software company ClickFunnels.
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Good, but it’s totally different than the physical book.
- By Don Rhoads on 10-05-21
By: Russell Brunson
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One Big Thing
- Discovering What You Were Born to Do
- By: Phil Cooke
- Narrated by: Phil Cooke
- Length: 3 hrs and 25 mins
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Overall
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Performance
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Story
Stop being average at so many things, and become extraordinary at one big thing. What were you born to accomplish with your life? One Big Thing will help you discover what you were born to do and allow it to revolutionize your business, your ministry, and your life. In today's distracted, digital culture, it’s harder than ever to identify your calling, get your voice heard, and achieve your dreams. To stand out and communicate your ideas and message, you need to cut through the clutter and get noticed. Here's how.
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One Big Question
- By RayChu on 09-03-13
By: Phil Cooke
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Think Big, Act Bigger
- The Rewards of Being Relentless
- By: Jeffrey W. Hayzlett, Jim Eber
- Narrated by: Jeffrey Hayzlett
- Length: 5 hrs and 40 mins
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The most dangerous move in business is the failure to make a move. Global business celebrity and primetime Bloomberg Television host Jeffrey W. Hayzlett empowers business leaders to tie their visions to actions, advancing themselves past competitors and closer to their business dreams.
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great book
- By MR.Salter on 03-16-16
By: Jeffrey W. Hayzlett, and others
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Make Noise
- A Creator's Guide to Podcasting and Great Audio Storytelling
- By: Eric Nuzum
- Narrated by: George Newbern
- Length: 8 hrs and 14 mins
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Overall
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Performance
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Story
Make Noise brings all the wisdom, advice, practical information, and big-picture thinking that any individual or business needs to make a successful podcast. He identifies core principles - such as create empathetically, i.e., think like the audience listens, and stay focused on what’s unique to you and what you have to say. He helps listeners come up with a “Ten Word Description” that will guide them throughout the creative process and then gets into how-tos - how to develop character, story, voice, and more.
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Excellent, thought provoking.
- By William Scott on 09-05-20
By: Eric Nuzum
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Do It! Marketing
- 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition
- By: David Newman
- Narrated by: David Newman
- Length: 8 hrs and 10 mins
- Unabridged
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Overall
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Performance
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Story
Small business marketing doesn't have to be a mystery. It's just a series of simple decisions (and the action steps to implement those decisions) that will help you regain the clarity, confidence, and control you need to succeed. Do It! Marketing is an encouraging kick in the pants that will reignite your marketing mojo. The underlying premise is that "only action creates results."
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GOOD Book. However...
- By ala on 08-03-14
By: David Newman
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Unmistakable
- Why Only Is Better Than Best
- By: Srinivas Rao
- Narrated by: Srinivas Rao
- Length: 3 hrs and 45 mins
- Unabridged
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Overall
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Performance
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Story
After getting rejected from many business schools and fired from several sales jobs, Srinivas Rao decided to stop doing what he thought he was supposed to do and start working in a way that felt honest. He launched the Unmistakable Creative Podcast to interview some of the greatest minds in business - including Seth Godin, Simon Sinek, Pam Slim, Elle Luna, and Ryan Holiday - and found a surprisingly big audience. This book distills the lessons, anecdotes, and insights of the 500+ people he has interviewed.
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Being Unique is a Necessity
- By The Treadmill Doctor on 08-03-16
By: Srinivas Rao
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Before and After the Book Deal
- A Writer’s Guide to Finishing, Publishing, Promoting, and Surviving Your First Book
- By: Courtney Maum
- Narrated by: Courtney Maum
- Length: 10 hrs and 35 mins
- Unabridged
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Overall
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Performance
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Story
Everything you've ever wanted to know about publishing but were too afraid to ask is right here in this funny, candid guide by acclaimed author Courtney Maum. Before and After the Book Deal: A Writer's Guide to Finishing, Publishing, Promoting, and Surviving Your First Book has over 150 contributors from all walks of the industry, including internationally best-selling authors Anthony Doerr, Roxane Gay, Garth Greenwell, Lisa Ko, R. O. Kwon, Rebecca Makkai, and Ottessa Moshfegh, alongside cult favorites Sarah Gerard, Melissa Febos, Mitchell S. Jackson, and Mira Jacob.
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A gem for early-stage writers
- By Ludmil Mitrev on 03-20-21
By: Courtney Maum
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What If It Does Work Out?
- How a Side Hustle Can Change Your Life
- By: Susie Moore
- Narrated by: Sandy Rustin
- Length: 4 hrs and 26 mins
- Unabridged
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Overall
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Performance
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Story
Do you have a hobby or passion that has nothing to do with your nine-to-five job? Do you craft vintage jewelry, make handmade furniture, or offer expert negotiating advice to family and friends in your spare time? Then you, too, could join the one-third of Americans who turn their talents into a lucrative side hustle. In What If It Does Work Out? life coach and professional side-hustler Susie Moore offers expert tips and guidance to help you earn an extra source of income by doing something you love.
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Life changing book for everyone
- By Anonymous User on 12-06-19
By: Susie Moore
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Dotcom Secrets
- By: Russell Brunson
- Narrated by: Russell Brunson
- Length: 6 hrs and 39 mins
- Unabridged
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Overall
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Performance
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Story
Master the science of funnel building to grow your company online with sales funnels in this updated edition from the $100 million entrepreneur and cofounder of the software company ClickFunnels.
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Lots of good information BUT!
- By Verified Amazon Customer on 12-27-21
By: Russell Brunson
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Reality Check
- Outsmarting, Outmanaging, and Outmarketing Your Competition
- By: Guy Kawasaki
- Narrated by: Paul Boehmer
- Length: 14 hrs and 53 mins
- Unabridged
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Overall
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Performance
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Story
In Silicon Valley slang, a "bozo explosion" is what causes a lean, mean, fighting machine of a company to slide into mediocrity. As Guy Kawasaki puts it, "If the two most popular words in your company are partner and strategic, and partner has become a verb, and strategic is used to describe decisions and activities that don't make sense"...then it's time for a reality check.
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The Reality of Reality Check
- By Ben on 08-18-09
By: Guy Kawasaki
-
Meatball Sundae
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 4 hrs and 51 mins
- Unabridged
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Overall
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Performance
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Story
New Marketing, whose tools include things like MySpace, You Tube, Web sites, permission marketing, cable TV, and viral techniques, is reshaping our world. But many companies try to use the tools without first getting their organization and products in sync with them. The result: what Seth Godin calls a "meatball sundae". A big, ineffective mess.
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Meatball Godin
- By Oliver Nielsen on 09-11-08
By: Seth Godin
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The Art of the Start 2.0
- The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
- By: Guy Kawasaki
- Narrated by: Paul Boehmer
- Length: 8 hrs and 43 mins
- Unabridged
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Overall
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Performance
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Story
Whether you're an entrepreneur, an intrapreneur, or a not-for-profit leader, there's no shortage of advice on such topics as writing a business plan, recruiting, raising capital, and branding. In fact there are so many books, articles, and websites that many startups get bogged down to the point of paralysis, or they focus on the wrong priorities and go broke before they discover their mistakes.
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Like a collection of about.com articles
- By Lee on 06-15-15
By: Guy Kawasaki
-
The Barefoot Executive
- The Ultimate Guide to Being Your Own Boss and Achieving Financial Freedom
- By: Carrie Wilkerson
- Narrated by: Carrie Wilkerson
- Length: 6 hrs and 26 mins
- Unabridged
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Overall
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Performance
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Story
Don't think you have what it takes to run a business? It's time to reconsider. Carrie Wilkerson offers the opportunity to live life on your terms. Want to start your workday with e-mail and coffee on the back patio? Want the flexibility of joining your fourth grader on an all-day field trip? Are you ready to take that vacation you’ve been planning for years? Then you have a choice to make, and The Barefoot Executive will help jump-start your transition. You’ll learn: Your “why.” The most important question.
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Where is the substance?
- By David on 06-21-12
By: Carrie Wilkerson
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Psychologist Mihaly Csikszentmihalyi's famous investigations of "optimal experience" have revealed that what makes an experience genuinely satisfying is a state of consciousness called flow. During flow, people typically experience deep enjoyment, creativity, and a total involvement with life. In this new edition of his groundbreaking classic work, Csikszentmihalyi demonstrates the ways this positive state can be controlled, not just left to chance.
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Needs to be read by a professional voice talent
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For the ancients, everything worth pursuing in life flowed from a strong sense of justice—or one’s commitment to doing the right thing, no matter how difficult. In order to be courageous, wise, and self-disciplined, one must begin with justice. The influence of the modern world often tells us that acting justly is optional. Holiday argues that that’s simply untrue—and the fact that so few people today have the strength to stand by their convictions explains much about why we’re so unhappy.
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Echoes left wing narratives
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Tough one
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You might think laziness, lack of willpower, and/or low motivation are to blame for the fact that you aren't achieving your goals. But fascinating research in the field of psychoneuroimmunology has revealed another, far more likely possibility. One with the potential to transform your life in a dramatic way.
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Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they're primed to generate explosive reactions. Best-selling author Ryan Holiday, the acclaimed marketing guru for many successful brands, authors, and musicians, explains the new rules in a book that has become a marketing classic in Silicon Valley and around the world.
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Good for stimulating thought short on substance
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Big Magic
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People of all ages and walks of life have drawn inspiration and empowerment from Elizabeth Gilbert’s books for years. Now this beloved author digs deep into her own generative process to share her wisdom and unique perspective about creativity. With profound empathy and radiant generosity, she offers potent insights into the mysterious nature of inspiration. She asks us to embrace our curiosity and let go of needless suffering. She shows us how to tackle what we most love, and how to face down what we most fear.
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Biggest Inspiration In a Long Time
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Start at the End
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Start at the End offers a new framework for design, grounded in behavioral science. Technology executive and behavioral scientist Matt Wallaert argues that the purpose of everything is behavior change. By starting with outcomes instead of processes, the most effective companies understand what people want to do and why they aren't already doing it, then build products and services to bridge the gap. Wallaert underscores with clarity and humor how this approach can improve the way we work and live.
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would be good if not filled with racial rhetoric
- By Amazon Customer on 08-14-19
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Sprint
- How to Solve Big Problems and Test New Ideas in Just Five Days
- By: Jake Knapp, John Zeratsky, Braden Kowitz
- Narrated by: Dan Bittner
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Entrepreneurs and leaders face big questions every day: What’s the most important place to focus your effort, and how do you start? What will your idea look like in real life? How many meetings and discussions does it take before you can be sure you have the right solution? Now there’s a surefire way to answer these important questions: the Design Sprint, created at Google by Jake Knapp. This method is like fast-forwarding into the future, so you can see how customers react before you invest all the time and expense of creating your new product, service, or campaign.
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Great Advice, But It's All Old News
- By Michael on 08-19-16
By: Jake Knapp, and others
What listeners say about Perennial Seller
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Kindle Customer
- 02-06-19
The Marketing: War of Art
This book beings the reader into the story, imagining yourself on a journey through the creative world, taking on challenges, persevering, and looking towards meaning and purpose, instead of quick rewards and immediate likeability. Choosing the long game, a life path of excruciating pain, extensive editing, and endless creative pursuits. All in service to exhausting the grand potential the individual has as their gift to the world. Will be overjoyed to share this with colleagues and friends to share Ryan's inspiring work, in hope's to share that same inspiration with others.
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- Dr David Heitmann
- 12-18-18
wow, exactly what I needed to hear
perfect timing as I was get to g caught up in the normal internet marketing world advice, this helped guide me down the right path to think about creating deeper content
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- @insurancebillvj
- 01-12-18
As good as a business and life book as I've ever
This was so good I just started to listen to it again. Excellent, practical information from a master practitioner
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- Ty
- 09-28-17
Excellent work!
The author deconstructs the whole idea and misconception about making and marketing work that lasts (perennial), peeling off every wrongful layer of assumption, from its conception until marketing of any endeavor. Very enlightening and applicable to every field.
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- A. Baker
- 10-28-18
Just what I needed
As always, invaluable information. Straightforward delivery. Clean and clear. I’ll buy what he’s selling. I heart him.
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- Amazon Customer
- 04-28-18
Another success from Ryan Holiday
I listened to this book because Ryan Holiday wrote it. He consistently delivers value and his books will truly stand the test of time.
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- Evan Griffith
- 08-07-17
So powerful I'm listening again
Rich with information. Dense with the author's use of real life stories to illustrate his points. I'm immediately starting again, the better to absorb the significant points. If you are a creator of any stripe, Perennial Seller is required reading -- or in my case, listening :-)
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- Joel Torgeson
- 09-02-17
Great, insightful read
I thought Ryan did an incredible job breaking down the writing process and exposing all of the hard work and dedication that it takes, without making it seem dire or impossible to accomplish. The anecdotes were well chosen and timely, and his lived experiences were engaging! Loved the book. It makes me feel like getting up and putting my fingers back on the keyboard.
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- Mike
- 08-16-18
thoroughly enjoyed
Ryan Holiday is a great writer and orator. I thoroughly enjoyed the book and will make sure to read and listen to more of his work.
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- Andrew Christison
- 07-21-17
Recipe for Creating Art that Lasts
Ryan Holiday has done a tremendous job in boiling down the most important elements of creating and marketing art throughout history and in depth details on actionable steps within the modern economy. Through exhaustive research, as always, he's able to synthesize the works of countless others on this subject while adding his own unique spin to make it a must-read for authors, musicians, comedians, and artists of any kind.
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1 person found this helpful