Product Innovation
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Winning at New Products
- Creating Value Through Innovation
- By: Robert G. Cooper
- Narrated by: James Edward Thomas
- Length: 17 hrs and 25 mins
- Unabridged
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For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent product development is vital to corporate growth and how to maximize your chances of success. Citing the author's most recent research, Winning at New Products showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership.
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From an artists perspective
- By Xavier Foley on 11-27-17
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Winning at New Products
- Creating Value Through Innovation
- Narrated by: James Edward Thomas
- Length: 17 hrs and 25 mins
- Release date: 09-21-17
- Language: English
- Robert G. Cooper demonstrates why consistent product development is vital to corporate growth and how to maximize your chances of success....
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AI for Marketing and Product Innovation
- Powerful New Tools for Predicting Trends, Connecting with Customers, and Closing Sales
- By: A.K. Pradeep, Andrew Appel, Stan Sthanunathan
- Narrated by: Graham Rowat
- Length: 6 hrs and 53 mins
- Unabridged
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AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML) - twin technologies that stand poised to revolutionize the way we sell. This book helps you lean into the curve and take advantage of AI's unparalleled and rapidly expanding power. More than a simple primer on the technology, this book goes beyond the "what" to reveal the "how".
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The technological side of AI marketing
- By John (Yue) Zhang on 02-12-24
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AI for Marketing and Product Innovation
- Powerful New Tools for Predicting Trends, Connecting with Customers, and Closing Sales
- Narrated by: Graham Rowat
- Length: 6 hrs and 53 mins
- Release date: 02-26-19
- Language: English
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AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML) - twin technologies that stand poised to revolutionize the way we sell....
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Monetizing Innovation
- How Smart Companies Design the Product Around the Price
- By: Madhavan Ramanujam, Georg Tacke
- Narrated by: Darren Stephens
- Length: 7 hrs and 28 mins
- Unabridged
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Surprising rules for successful monetization. In Monetizing Innovation, the authors at Simon Kucher distil the lessons of thirty years and over 10,000 projects into a practical, nine-step approach. Whether you are a CEO, executive leadership, or part of the team responsible for innovation and new product development, this book is for you, with special sections and summaries to make monetizing innovation part of your company's DNA.
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Monetizing Innovation
- How Smart Companies Design the Product Around the Price
- Narrated by: Darren Stephens
- Length: 7 hrs and 28 mins
- Release date: 10-10-23
- Language: English
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Surprising rules for successful monetization....
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From Idea to Launch
- Take your Great Idea to Profitable Reality - Sell your New Invention, Innovation, Brand, Product, Service & Business Ideas -Think it, Make it, Launch it, Sell it & Profit from it
- By: Nathan McKenzie
- Narrated by: Virtual Voice
- Length: 3 hrs and 7 mins
- Unabridged
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If you have been nurturing a Great Idea and wondered how to Launch a Brand, how to Launch a Product or about Launching a Venture, this is the Book for you. I wrote this book because, like you, the best ideas come to you as a way to fill some unmet need in your life. “Necessity is the mother of all invention” is never more accurate than when you brilliantly think up an innovation, invention, or service that will make your life easier, more fun, or just plain smart. Like many of you, I was standing in my kitchen after going through my usual morning routine one mundane Monday when ...
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I got inspired to start or create something
- By JULIO MENDOZA on 10-10-24
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From Idea to Launch
- Take your Great Idea to Profitable Reality - Sell your New Invention, Innovation, Brand, Product, Service & Business Ideas -Think it, Make it, Launch it, Sell it & Profit from it
- Narrated by: Virtual Voice
- Length: 3 hrs and 7 mins
- Release date: 03-26-24
- Language: English
- If you have been nurturing a Great Idea and wondered how to Launch a Brand, how to Launch a Product or about Launching a Venture, this is the Book ...
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Designing the Future
- How Ford, Toyota, and other World-Class Organizations Use Lean Product Development to Drive Innovation and Transform Their Business
- By: James M. Morgan, Jeffrey K. Liker
- Narrated by: Todd Belcher
- Length: 13 hrs and 54 mins
- Unabridged
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How did Ford Motors use Lean development to pull off one of the most impressive corporate turnarounds in history? Largely by avoiding the mistakes that so many companies make when in a death spiral. They looked beyond manufacturing efficiency to change the very fundamentals of how they developed vehicles. In Designing the Future, Lean product development expert James Morgan and world-renowned Lean guru Jeffrey K. Liker reveal why so many companies have achieved only moderate success with Lean in operations, with a limited impact on their overall business.
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Designing the Future
- How Ford, Toyota, and other World-Class Organizations Use Lean Product Development to Drive Innovation and Transform Their Business
- Narrated by: Todd Belcher
- Length: 13 hrs and 54 mins
- Release date: 07-27-21
- Language: English
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Lean product development expert James Morgan and world-renowned Lean guru Jeffrey K. Liker reveal why so many companies have achieved only moderate success with Lean in operations, with a limited impact on their overall business....
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Decoding the Why
- How Behavioral Science is Driving the Next Generation of Product Design
- By: Nate Andorsky
- Narrated by: Virtual Voice
- Length: 5 hrs and 37 mins
- Unabridged
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According to numerous neuroscience studies, 95% of our thoughts, emotions, and learnings occur before we are consciously aware of them. However, much of today’s technology is built based on the other 5%; the part users are able to articulate in focus groups, interviews, and when filling out surveys. It’s our job to decode the other 95%. Technology has driven progress for decades, and industries have reacted accordingly by dedicating enormous amounts of time and resources to progress in this domain by building bigger, faster, and more sophisticated systems. But what if the key to ...
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Decoding the Why
- How Behavioral Science is Driving the Next Generation of Product Design
- Narrated by: Virtual Voice
- Length: 5 hrs and 37 mins
- Release date: 04-22-24
- Language: English
- According to numerous neuroscience studies, 95% of our thoughts, emotions, and learnings occur before we are consciously aware of them. However, ...
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HBR's 10 Must Reads on Design Thinking
- HBR's 10 Must Reads Series
- By: Harvard Business Review
- Narrated by: Steve Menasche, Teri Schnaubelt
- Length: 5 hrs and 52 mins
- Unabridged
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We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you use design thinking to produce breakthrough innovations and transform your organization. This book will inspire you to: understand the transformative potential of design thinking; proceed from idea to product at lightning speed; iterate with rapid customer feedback; fail small and win big; create new products people love; lead design thinking teams more effectively; and open new paths to innovation at your company.
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Disappointing: thin content and bad narration
- By George N. Nikolaou on 07-28-21
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HBR's 10 Must Reads on Design Thinking
- HBR's 10 Must Reads Series
- Narrated by: Steve Menasche, Teri Schnaubelt
- Series: HBR's 10 Must Reads series
- Length: 5 hrs and 52 mins
- Release date: 04-28-20
- Language: English
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We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you use design thinking to produce breakthrough innovations and transform your organization....
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Marketing Essentials: A Concise Guide and Primer
- Time-Tested Strategies for Research, Segmentation, New Product Development, Innovation, and Related Topics in Modern Marketing
- By: Bharat Rao
- Narrated by: Virtual Voice
- Length: 6 hrs and 53 mins
- Unabridged
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An indispensable guide for individuals seeking to gain a comprehensive understanding of the core concepts of marketing. The goal of this book is to provide a clear and concise overview of key frameworks and models that are essential for developing effective marketing strategies, making it an ideal resource for students, entrepreneurs, managers, and educators. Written in a crisp and easy-to-read format, the book covers a wide range of topics, including branding, product development, pricing strategies, and more. Besides covering the core marketing concepts, we show you how to leverage the ...
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Marketing Essentials: A Concise Guide and Primer
- Time-Tested Strategies for Research, Segmentation, New Product Development, Innovation, and Related Topics in Modern Marketing
- Narrated by: Virtual Voice
- Length: 6 hrs and 53 mins
- Release date: 02-22-24
- Language: English
- An indispensable guide for individuals seeking to gain a comprehensive understanding of the core concepts of marketing. The goal of this book is to...
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Product Strategy - How to Get Tons of the Right Traffic to Your Offer.
- product strategy and roadmapping, product mastery
- By: Brian Graves
- Narrated by: Virtual Voice
- Length: 1 hr and 18 mins
- Unabridged
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You’ve got an offer ready to roll, and now you’re excited to get some traffic and start making sales. But now comes the hard part, TRAFFIC. The key to a good traffic strategy is to create a plan and then take consistent steps to make that plan happen. And with that in mind...... Here's Here's what's covered Inside: The Traffic Checklist: 20 Things to Do To Promote Any Offer How To Get Traffic From Multiple Sources From One Piece Of Content The Traffic Campaign Worksheet: Getting The Right People To See The Right Offer Optimization Outlines: Using Strategic Content For Search Clicks ...
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Product Strategy - How to Get Tons of the Right Traffic to Your Offer.
- product strategy and roadmapping, product mastery
- Narrated by: Virtual Voice
- Length: 1 hr and 18 mins
- Release date: 09-10-24
- Language: English
- You’ve got an offer ready to roll, and now you’re excited to get some traffic and start making sales. But now comes the hard part, TRAFFIC. The...
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The $500,000 Vending Machine Equation: How to Start a Vending Machine Small Business and Bring to Scale in 1 Year
- Master Branding with Social Media, Innovation Investing & The Product Mix Data Potion
- By: David Whitehead
- Narrated by: Gerhard Weigelt
- Length: 6 hrs and 57 mins
- Unabridged
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When you create a high-quality, dependable brand and meet a need in the market, you have a business idea that can truly flourish… and the world of vending machines is the perfect place to watch that happen. This comprehensive guide to building a vending machine business primed for growth contains everything you need to build the foundations and watch your business soar to great heights.
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Disappointed
- By Anonymous User on 08-28-24
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The $500,000 Vending Machine Equation: How to Start a Vending Machine Small Business and Bring to Scale in 1 Year
- Master Branding with Social Media, Innovation Investing & The Product Mix Data Potion
- Narrated by: Gerhard Weigelt
- Length: 6 hrs and 57 mins
- Release date: 07-11-24
- Language: English
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When you create a high-quality, dependable brand and meet a need in the market, you have a business idea that can truly flourish… and the world of vending machines is the perfect place to watch that happen.
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The Future of Design
- Global Product Innovation for a Complex World
- By: Lorraine Justice
- Narrated by: Katherine Fenton
- Length: 5 hrs and 22 mins
- Unabridged
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You will learn how design and innovation are being impacted by new and emerging technologies, societal demands, cultural shifts, and broader world issues. The Future of Design is practical, concise, and includes guidelines for building and supporting creative teams, advice and strategies for evaluating product concepts, and interviews with product designers, inventors, and innovators from around the world.
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The Future of Design
- Global Product Innovation for a Complex World
- Narrated by: Katherine Fenton
- Length: 5 hrs and 22 mins
- Release date: 07-09-19
- Language: English
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Using a wealth of examples from across multiple industries and countries, design expert Lorraine Justice fully explores the factors that will determine your success and provides a unique framework for navigating the industry into the future....
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Intense Design
- Product design lessons from Cold War Era Skunk Works
- By: Thomas Ask
- Narrated by: Virtual Voice
- Length: 6 hrs and 24 mins
- Unabridged
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Welcome to the 2024 edition! You have a wonderful idea and want to make it real. What are the first steps? Many forces act on you to slow you down, but your imagination, creativity, and passion need to overcome these constraints. INTENSE DESIGN presents a time in history when great ideas became great products such as the SR-71 Blackbird. How did an organization shrug off all the problems associated with Mach 3 travel? INTENSE DESIGN considers the historical moderation and guidance of a successful design operation as well as providing practical advice for making designs come to reality. This...
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Intense Design
- Product design lessons from Cold War Era Skunk Works
- Narrated by: Virtual Voice
- Length: 6 hrs and 24 mins
- Release date: 06-28-24
- Language: English
- Welcome to the 2024 edition! You have a wonderful idea and want to make it real. What are the first steps? Many forces act on you to slow you down,...
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Simplifying Innovation: Doubling Speed to Market and New Product Profits with Your Existing Resources
- Guided Innovation
- By: Michael A. Dalton
- Narrated by: Ann Richardson
- Length: 6 hrs and 7 mins
- Unabridged
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Small changes can deliver big new product results. Are new products taking too long to develop and failing to deliver the bottom-line impact you need? Now you can accelerate your growth by identifying your innovation bottleneck - just one of the powerful new product development strategies revealed in Simplifying Innovation. As the story in this provocative business audiobook unfolds, you'll discover the first-ever approach to new product growth based on the Theory of Constraints.
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Simplifying Innovation: Doubling Speed to Market and New Product Profits with Your Existing Resources
- Guided Innovation
- Narrated by: Ann Richardson
- Length: 6 hrs and 7 mins
- Release date: 07-23-14
- Language: English
- Now you can accelerate your growth by identifying your innovation bottleneck - just one of the powerful new product development strategies revealed in Simplifying Innovation....
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Fearless: How to Transform a Services Culture and Successfully Productize
- By: Eisha Armstrong, Jaime Drennan, Molly Tipps
- Narrated by: Virtual Voice
- Length: 6 hrs and 2 mins
- Unabridged
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Transforming a B2B services business model to a more scalable, profitable, productized company can have many points of failure - but the biggest and most underserved is the cultural transformation required to support successful productization. The encore book from Eisha Armstrong and her team at Vecteris, Fearless tackles this frequent point of failure and dives deep on the change management required to build a Product-Friendly Culture. Building on the insights presented in Productize, Fearless details how shifting a business model from services to products requires a profound, fearless ...
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Fearless: How to Transform a Services Culture and Successfully Productize
- Narrated by: Virtual Voice
- Length: 6 hrs and 2 mins
- Release date: 05-22-24
- Language: English
- Transforming a B2B services business model to a more scalable, profitable, productized company can have many points of failure - but the biggest ...
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Trance Voyages: Beyond the Horizon with the Hypnotic Nomad
- By: Joseph Crown
- Narrated by: Virtual Voice
- Length: 13 hrs and 25 mins
- Unabridged
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Step into the extraordinary with this sequel to "The Hypnotic Nomad." Dive deeper into the realm of hypnotic travel and transformative experiences with advanced techniques that blend cultural immersion with behavioral modeling. This guide not only expands your hypnotic skills but also equips you with a robust toolkit tailored for the diverse needs of Hypnotic travelers and trance enthusiasts alike. Key Features: Learn to replicate the experiences and mindsets of others, enhancing your skills as a traveler and trance practitioner through hypnotic application. Embark on trance voyages ...
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Trance Voyages: Beyond the Horizon with the Hypnotic Nomad
- Narrated by: Virtual Voice
- Length: 13 hrs and 25 mins
- Release date: 10-20-24
- Language: English
- Step into the extraordinary with this sequel to "The Hypnotic Nomad." Dive deeper into the realm of hypnotic travel and transformative experiences ...
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A Bridge Not Too Far
- Where Creativity Meets Innovation
- By: Deepak Ohri
- Narrated by: Deepak Ohri
- Length: 4 hrs and 54 mins
- Unabridged
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A Bridge Not Too Far: Where Creativity Meets Innovation by Deepak Ohri is a must-listen and inspirational book for anyone seeking to harness the power of innovation and creativity to succeed in the business world. Ohri, founder and CEO of lebua Hotels and Resorts, shares his inspiring journey from humble beginnings to becoming a renowned award-winning entrepreneur in the luxury hospitality industry with a focus on management and leadership.
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Happy with this purchase!
- By Anonymous User on 03-02-23
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A Bridge Not Too Far
- Where Creativity Meets Innovation
- Narrated by: Deepak Ohri
- Length: 4 hrs and 54 mins
- Release date: 01-24-23
- Language: English
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A Bridge Not Too Far: Where Creativity Meets Innovation by Deepak Ohri is a must-listen and inspirational book for anyone seeking to harness the power of innovation and creativity to succeed in the business world....
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Into the Product Unknown:
- Mastering the Art of Uncertainty in Product Management
- By: Aston Marlowe
- Narrated by: Virtual Voice
- Length: 1 hr and 12 mins
- Unabridged
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"Into The Product Unknown: Mastering the Art of Working In Uncertainty" is a comprehensive and engaging guide for product managers seeking to thrive in the dynamic world of technology and innovation. This insightful eBook delves into the mindset, skills, and strategies required to excel as a product manager in an ever-changing landscape, where uncertainty is the only constant. Author Aston Marlowe shares practical advice, real-world examples, and best practices for navigating the unknown and overcoming challenges in product management. From developing a strong product vision and leveraging ...
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Into the Product Unknown:
- Mastering the Art of Uncertainty in Product Management
- Narrated by: Virtual Voice
- Length: 1 hr and 12 mins
- Release date: 03-15-24
- Language: English
- "Into The Product Unknown: Mastering the Art of Working In Uncertainty" is a comprehensive and engaging guide for product managers seeking to ...
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Niche Mastery
- Unearthing the Secrets to Profitable Market Opportunities
- By: Barrett Williams, ChatGPT ChatGPT
- Narrated by: Virtual Voice
- Length: 5 hrs and 20 mins
- Unabridged
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Unlock the Secrets of Niche Dominance with "Niche Mastery" – Your Ultimate Guide to Conquering Targeted Markets! Are you ready to dive deep into the world of niche markets and emerge as a master of targeted business strategies? "Niche Mastery" is the eBook you've been waiting for — an unparalleled guide that distills the essence of conquering and thriving in niche segments. Crafted with a blend of comprehensive analysis, insightful case studies, and practical advice, this game-changing resource will steer your journey from the very conception of an idea to the commanding heights of ...
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Niche Mastery
- Unearthing the Secrets to Profitable Market Opportunities
- Narrated by: Virtual Voice
- Length: 5 hrs and 20 mins
- Release date: 04-19-24
- Language: English
- Unlock the Secrets of Niche Dominance with "Niche Mastery" – Your Ultimate Guide to Conquering Targeted Markets! Are you ready to dive deep into ...
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From Hobbyist to Entrepreneur
- Embark on a journey of innovation and business success with the world of consumer 3D printing
- By: Barrett Williams, ChatGPT ChatGPT
- Narrated by: Virtual Voice
- Length: 2 hrs and 55 mins
- Unabridged
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Unleash the potential and let the entrepreneur in you soar high with our new eBook "From Hobbyist to Entrepreneur." Discover how an everyday hobby can catalyze into a phenomenal business venture! Our eBook will guide you through the fascinating world of consumer 3D printing. It acquaints you with the birth of consumer 3D Printing, its evolution, and how it transitioned from being a mere hobby to a lucrative business. Explore the anatomy of 3D printers, understand their types, their quality, and the diverse materials used. Immerse yourself in fun-filled, absorbing chapters which elucidate ...
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From Hobbyist to Entrepreneur
- Embark on a journey of innovation and business success with the world of consumer 3D printing
- Narrated by: Virtual Voice
- Length: 2 hrs and 55 mins
- Release date: 04-21-24
- Language: English
- Unleash the potential and let the entrepreneur in you soar high with our new eBook "From Hobbyist to Entrepreneur." Discover how an everyday hobby ...
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Beyond Stigma: A Cultural Competency Training for HIV Healthcare Professionals
- By: Joseph Santiago, Rebecca Moses, Joseph Crown, and others
- Narrated by: Virtual Voice
- Length: 4 hrs and 49 mins
- Unabridged
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Story
In "Beyond Stigma," we delve into the essential skill of cultural competence, crucial for effective HIV/AIDS care. Cultural competence is the ability to understand, communicate with, and effectively interact with people from diverse cultures. In the realm of HIV/AIDS care, it enables healthcare providers to comprehend and respect each patient's unique worldview, including their cultural background, health literacy, and service accessibility. At the heart of cultural competence is a deep understanding of the diversity within populations affected by HIV/AIDS and the unique challenges they ...
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Beyond Stigma: A Cultural Competency Training for HIV Healthcare Professionals
- Narrated by: Virtual Voice
- Length: 4 hrs and 49 mins
- Release date: 10-20-24
- Language: English
- In "Beyond Stigma," we delve into the essential skill of cultural competence, crucial for effective HIV/AIDS care. Cultural competence is the ...
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