Strategic Communication

Your life is full of experiences that can teach principles, lead teams, and inspire action. But instead of tapping into these experiences, you use facts, numbers, and reasoning - numbing your audiences into a coma. Whether you’re a speaker, leader, teacher, coach, or anyone else who needs to instruct and inspire, this audiobook is for you.

The 13 chapters of The Art of War, each devoted to one aspect of warfare, were compiled by the high-ranking Chinese military general, strategist, and philosopher Sun-Tzu. In spite of its battlefield specificity, The Art of War has found new life in the modern age, with leaders in fields as wide and far-reaching as world politics, human psychology, and corporate strategy finding valuable insight in its timeworn words.

If you read (or listen to) nothing else on marketing that delivers competitive advantage, listen to these ten articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it—and your customers—at the center of your business.

In today’s fast-paced environment, the speed at which communication travels and the resounding calls for police accountability demonstrate a need for purposeful communications embedded in a strategic mindset. When done right, strategic communication can increase transparency, build trust, and encourage active community participation. Chief Cook has distilled over thirty years of experience into timely lessons filled with practical solutions you can begin implementing right away.

Power and Persuasion stands apart for its critical evaluation of the concepts, doctrines, and activities that the US Department of Defense and Department of State employ for the art of strategic communication including psychological operations, military information support operations, propaganda, and public diplomacy.

In 30 years of working in corporations, Michael Beer has witnessed how organizational silence has derailed many a strategic objective. When lower-level employees in the organization can't speak truth to power, senior leaders don't hear what they need to hear about their firm's fitness to compete. Employees lose trust in higher-ups and become more resistant to change. In Fit to Compete, Beer presents an antidote to silence - an innovative and highly effective process for holding honest conversations with everyone in your organization.

Your projects, programs, and career turn on the difference between "no" and "yes". Yet selling ideas, especially the kinds of ideas that make organizations work, is a skill shrouded in mystery. Part emotional intelligence, part politics, part rhetoric, and part psychology, selling ideas is not like tricking someone out of his money. It's about helping others to see things your way: engaging their minds and imaginations.

4 Essential Keys to Effective Communication in Love, Life, Work--Anywhere! is an excellent 'How-To Guide' teaching some of the key skills that will help you identify and overcome communication barriers and achieve relationship success with the important people in your life--your spouse or partner, child or children, parents, siblings, friends, co-workers, customers--everyone!

In 1991, the United States was the only global superpower. It seemed that the 21st century, like the 20th, would belong to America. Then came the stock market bubble, the costly foreign unilateralism of the younger Bush presidency, and the financial catastrophe of 2008. Meanwhile, China was rising and the Middle East was awakening politically. Today it is clear that America is vulnerable - to domestic and international decline and unregulated greed.

Feel like you’re trapped in a madhouse of workplace stupidity? This tongue-in-cheek guide is your survival kit. After 30 years navigating irrational decisions, pointless processes, and clueless colleagues, expert JS Paxton decodes the bizarre psychology behind baffling behaviors using witty wisdom. From understanding the different species of stupidity to the “Dreaded Oblivion Syndrome” sufferers, learn strategies to influence, communicate with, and protect your sanity around even the most mediocre mentalities. Packed with anecdotes and research-backed frameworks, How to Work with ...

No matter your goals, Atomic Habits offers a proven framework for improving - every day. James Clear, one of the world's leading experts on habit formation, reveals practical strategies that will teach you exactly how to form good habits, break bad ones, and master the tiny behaviors that lead to remarkable results. If you're having trouble changing your habits, the problem isn't you. The problem is your system. Bad habits repeat themselves again and again not because you don't want to change, but because you have the wrong system for change.

From the creator of Valuetainment, the number-one YouTube channel for entrepreneurs, and “one of the most exciting thinkers” (Ray Dalio, author of Principles) in business today, comes a practical and effective guide for thinking more clearly and achieving your most audacious professional goals.

Enhance your conversation confidence with 11 strategic conversation frameworks! Do you find yourself frantically searching for what to say in a conversation? Do you feel trapped in silence in social situations? With the right strategy and basic know-how of the elements of communication, the issue of “how to talk to people” will be a thing of the past.

Moments of Impact is an audiobook on a mission: to eradicate time-sucking, energy-depleting workshops and meetings. In our fast-changing world, organizations have important challenges and opportunities to address - and no time to waste. Moments of Impact delivers the single most useful resource for managers and leaders who need better strategic conversation - now - to shape the future of their organizations.

In this edgy follow-up to Frankie Russo's The Art of Why, listeners are asked to redefine their meaning of personal success in order to tap into a deeper and more meaningful definition of their purpose. Breaking Why interrogates what our true why really is, and in the process, Russo adapts his earlier work and disrupts the rules he set for himself in order to more fully achieve authentic success. Sometimes, we have to shatter something in order to rebuild it.

Apply systems thinking in your problem solving, decision making, and strategic planning without the need to become a technical professional. Think in Systems is a concise information manual offering high-level problem-solving methods for personal and global issues. The guide presents the main features of systems thinking in an understandable and everyday manner, helping you to develop this skill top analysts and world leaders use.

We are living in a world in which cows send texts to farmers when they're in heat, where the most valuable real estate in New York City houses computers, not people, and some of humanity's greatest works are created by crowds, not individuals. We are in the midst of a networking revolution - set to transform the way we access the world's information and the way we connect with one another. Studying biological systems is perhaps the best way to understand such networks, and nature has a lesson for us if we care to listen: Bigger is rarely better in the long run.

Title The Strategic Careerist Dive into the world where career and strategy unite. The Strategic Careerist offers a thrilling route to self-discovery within your professional journey. Through 25 immersive chapters, the book gently ushers readers on a path of career enlightenment, matching aspirations to effective strategic planning- without any jargon or lofty theories! Yearning for an exploration of your unique strengths and talents? Chapter 2 offers an intimate conversation with your potential, fueling the drive to identify skills you neither knew nor acknowledged before. Navigating ...

Social media is here to stay. This book will help you navigate through digital sites and platforms. In ranking order, you will be introduced to eleven of the most popular social media apps. For each site, you will learn what the application is and will be provided a quick user’s guide. By the time you are finished reading this reference guide, you will be more familiar with how to navigate your way around the various platforms and apps. What is Social Media? Social Media is any digital application platform that allows people to share content and interact with each other, in real-time, ...

If you are a networker, thinking about (or being thrusted into) becoming one, this is a must listen mini-book that will serve as an “owner’s manual” for you. This information-packed mini-book will shed light on concepts and real-world examples that most college business courses simply cannot provide.