Strategic Communication

In today’s fast-paced environment, the speed at which communication travels and the resounding calls for police accountability demonstrate a need for purposeful communications embedded in a strategic mindset. When done right, strategic communication can increase transparency, build trust, and encourage active community participation. Chief Cook has distilled over thirty years of experience into timely lessons filled with practical solutions you can begin implementing right away.

Public Relations is an industry that moves at lightning pace. Few sectors hold responsibility for such a broad remit; from managing reputation to crisis communications, from creating content for multiple channels to supporting the sales team. This book calls on practitioners to make a choice: Hasty, predictable campaigns that tick boxes but never truly exceed expectations, or a more considered approach that accounts for a fully integrated strategic process. What does the book cover: Chapter 1: A brief look at the Barcelona Principles 2.0, and what the 2016 news cycle means for the future of...

Your life is full of experiences that can teach principles, lead teams, and inspire action. But instead of tapping into these experiences, you use facts, numbers, and reasoning - numbing your audiences into a coma. Whether you’re a speaker, leader, teacher, coach, or anyone else who needs to instruct and inspire, this audiobook is for you.

The 13 chapters of The Art of War, each devoted to one aspect of warfare, were compiled by the high-ranking Chinese military general, strategist, and philosopher Sun-Tzu. In spite of its battlefield specificity, The Art of War has found new life in the modern age, with leaders in fields as wide and far-reaching as world politics, human psychology, and corporate strategy finding valuable insight in its timeworn words.

Surrounded by incompetence? Feeling like you’re trapped in a never-ending meeting with clueless coworkers? Welcome to the survival guide you didn’t know you desperately needed. For anyone navigating today’s chaotic workplace filled with baffling decisions, endless meetings, and maddening mediocrity, How to Work with Stupid People offers a practical, witty, and research-backed blueprint to protect your sanity — and your career. Drawing on 30 years of experience inside corporate madhouses, JS Paxton unpacks the psychology of irrational behavior and gives you tactical strategies to ...

If you are a networker, thinking about (or being thrusted into) becoming one, this is a must listen mini-book that will serve as an “owner’s manual” for you. This information-packed mini-book will shed light on concepts and real-world examples that most college business courses simply cannot provide.

From the creator of Valuetainment, the number-one YouTube channel for entrepreneurs, and “one of the most exciting thinkers” (Ray Dalio, author of Principles) in business today, comes a practical and effective guide for thinking more clearly and achieving your most audacious professional goals.

4 Essential Keys to Effective Communication in Love, Life, Work--Anywhere! is an excellent 'How-To Guide' teaching some of the key skills that will help you identify and overcome communication barriers and achieve relationship success with the important people in your life--your spouse or partner, child or children, parents, siblings, friends, co-workers, customers--everyone!

Your projects, programs, and career turn on the difference between "no" and "yes". Yet selling ideas, especially the kinds of ideas that make organizations work, is a skill shrouded in mystery. Part emotional intelligence, part politics, part rhetoric, and part psychology, selling ideas is not like tricking someone out of his money. It's about helping others to see things your way: engaging their minds and imaginations.

Moments of Impact is an audiobook on a mission: to eradicate time-sucking, energy-depleting workshops and meetings. In our fast-changing world, organizations have important challenges and opportunities to address - and no time to waste. Moments of Impact delivers the single most useful resource for managers and leaders who need better strategic conversation - now - to shape the future of their organizations.

No matter your goals, Atomic Habits offers a proven framework for improving - every day. James Clear, one of the world's leading experts on habit formation, reveals practical strategies that will teach you exactly how to form good habits, break bad ones, and master the tiny behaviors that lead to remarkable results. If you're having trouble changing your habits, the problem isn't you. The problem is your system. Bad habits repeat themselves again and again not because you don't want to change, but because you have the wrong system for change.

Make Authentic Connections, Stand Out, and Drive Real Results “Selling with Stories” reveals the secrets behind using storytelling to build trust, make genuine connections, and boost your business success. Whether you’re an entrepreneur, marketer, or salesperson, this book will show you how to leverage your unique life experiences to stand out and succeed. No fluff—just effective storytelling strategies to transform your sales game. The techniques in this book have helped professionals at top companies connect with their audience and win more business. What You’ll Learn In this ...

If you read (or listen to) nothing else on marketing that delivers competitive advantage, listen to these ten articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it—and your customers—at the center of your business.

Gain Insights To Exceptional Leadership Communication In a world where effective leadership is synonymous with clear communication, Voice of a Leader: Enhancing Your Communication Skills For Success emerges as the quintessential guide for mastering the art of influence and expression. This book equips current and aspiring leaders with the strategies they need to communicate effectively in any professional scenario. Inside, You'll Discover: The Art of Communication in Leadership: Understand the pivotal role communication plays in leadership, and how you can leverage it to your advantage. ...

Transform your leadership capabilities in record time, even if you've faced obstacles and setbacks along the way. Are you constantly facing leadership challenges that make it difficult to steer your team effectively? Do you find yourself grappling with the rapid pace of change and worrying about how to grow and scale your business confidently? The journey to exceptional leadership begins here. If you're an entrepreneur or business leader overwhelmed with perfecting your leadership skills, you’re in the right place. My Leadership Development Skills Made Simple is meticulously crafted for ...

Power and Persuasion stands apart for its critical evaluation of the concepts, doctrines, and activities that the US Department of Defense and Department of State employ for the art of strategic communication including psychological operations, military information support operations, propaganda, and public diplomacy.

What If the Path to Unstoppable Success Was Already Wired Inside You? Most people are one powerful shift away from unlocking the version of themselves they’ve always known was possible. But what holds them back isn't knowledge or strategy—it’s internal dysfunction, self-sabotage, and a mind that’s misaligned with their goals. The Better YOU isn’t just another book on success—it’s a step-by-step system to transform your identity, eliminate what's holding you back, and step into effortless achievement. If you’ve ever felt… Trapped in cycles of burnout, anxiety, or self-doubt...

Did you know that knowing public relations (PR) strategies can help amplify your voice and the impact of your work as a science communicator? If you’re a freelance science writer, having a PR strategy can help you gain more clients, make more money, and find more opportunities to talk about and promote your work. Yet, if you have a science background, you may not have ever learned about PR in your classes. This book makes the case for PR in science writing and communication. Learn about the essential foundations of PR, social media, podcasting, media relations, crisis communications, and ...

The Art and Science of Executive Storytelling For the leader whose wisdom deserves a wider audience. You’ve scaled companies, led teams, and delivered results, but now it’s time to tell the story behind the success. In this transformative guide, executive book strategist Candace Sinclair shows you how to turn your personal and professional experiences into compelling narratives that inspire action, deepen trust, and build lasting influence. Whether you're a C-suite executive, 7-figure entrepreneur, or visionary founder, this book equips you with a storytelling toolkit grounded in ...

Are you a successful leader or aspiring to be one? Do you dream of climbing the corporate ladder faster than others? Would you like to know what truly separates highly productive individuals who consistently achieve excellence from the rest? If you answered yes to these questions, this book is your blueprint to unlock your full potential. Productivity is not merely a skill but an art; a fine balance of time, energy, and focus that leads to meaningful outcomes. But what if the secret to success lies in mastering a set of traits that transcend industries, ambitions, and even people? This ...