A Modern Guide to Public Relations
Unveiling the Mystery of PR: Including: Content Marketing, SEO, Social Media & PR Best Practices
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Narrated by:
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Amanda Elgie
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By:
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Amy Rosenberg
About this listen
This no-frills guide to public relations is everything you wish you learned in college about launching a PR career or adding new skills to your marketing position.
In an honest, boots-on-the-ground account of two decades working in PR, I’ll teach you how to work with bloggers, podcasters, and traditional media to gain press coverage, organic SEO, and better working relationships.
Ultimately, this guide serves as a tough-loving mentor for anyone trying to get ahead in PR or marketing.
PR 101
- PR’s Difference and Types of PR Roles
Forget Your Story
- Generating News Ideas and News Ideas That Will Actually Run
Your PR Toolbox
- The Press Release and Probably More Important Tools
Understanding the Media
- Media Etiquette and Media Exclusives
- Changing Rules for Differing Media
- Building Media Lists
Working with Print and Online
- Editorial Calendars, Contributed Articles and Blog Posts
Working with Television
- General TV News, Nighttime News and Morning Shows
Working with Radio and Podcasts
- General Radio News, Morning Shows and Special Segments and Podcasts
Operating Like a Newsroom
- Press Events and Photo/Video Opportunities
- Taking Photos/Video for the Media
- Press Conferences
PR Cheats
- Shotgunning Your Approach
- Press Release Distribution Services
Infusing Other Disciplines
- Search Engine Marketing (SEO) PR
- Social Media PR
- Content Marketing
Tying It All Together
- Building Your PR Plan
- PR Timelines and Tactics
- Selecting Audiences
Living the PR Lifestyle
- The Maximized Style
- Becoming a Writer
- Working with Others
- Crisis Prevention
- Media Relationships
- Reporting Your Results
- Discovering Your Story
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This is a comprehensive guide to learning about a wonderful technique called mind maps. Mind maps are an amazing organizational and creativity tool that can improve memory, concentration, communication, organization, creativity, and time management.
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make sure to practice
- By Meryem on 04-24-17
By: Kam Knight
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Dark Alliance
- The CIA, the Contras, and the Crack Cocaine Explosion
- By: Gary Webb
- Narrated by: Christian Rummel
- Length: 20 hrs and 28 mins
- Unabridged
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In July 1995, San Jose Mercury-News reporter Gary Webb found the Big One - the blockbuster story every journalist secretly dreams about - without even looking for it. A simple phone call concerning an unexceptional pending drug trial turned into a massive conspiracy involving the Nicaraguan Contra rebels, L.A. and Bay Area crack cocaine dealers, and the Central Intelligence Agency.
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Bigger than You Thought
- By Susie on 04-28-14
By: Gary Webb
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There's No Such Thing as Bad Weather
- A Scandinavian Mom's Secrets for Raising Healthy, Resilient, and Confident Kids (from Friluftsliv to Hygge)
- By: Linda Åkeson McGurk
- Narrated by: Ann Richardson
- Length: 8 hrs and 39 mins
- Unabridged
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Bringing Up Bébé meets Last Child in the Woods in this lively, insightful memoir about a mother who sets out to discover if the nature-centric parenting philosophy of her native Scandinavia holds the key to healthier, happier lives for her American children.
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Great concept, interesting writing.
- By Kate on 11-03-17
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Easy Spanish Step-by-Step
- By: Barbara Bregstein
- Narrated by: Rachel Story
- Length: 37 hrs and 15 mins
- Unabridged
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Easy Spanish Step-by-Step is designed in such a way that each section builds upon the last to help your brain progressively create lasting and meaningful connections to each new word and grammar concept. Simply by listening and speaking out loud with us, you will naturally progress, step-by-step, toward Spanish communication and fluency.
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Best so far . . .
- By Medusa in Akron on 07-20-21
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English Grammar Boot Camp
- By: Anne Curzan, The Great Courses
- Narrated by: Anne Curzan
- Length: 12 hrs and 26 mins
- Original Recording
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Grammar! For many of us, the word triggers memories of finger-wagging schoolteachers, and of wrestling with the ambiguous and complicated rules of using formal language. But what is grammar? In fact, it's the integral basis of how we speak and write. As such, a refined awareness of grammar opens a world of possibilities for both your pleasure in the English language and your skill in using it, in both speech and the written word.
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Spectacular
- By Quaker on 09-24-16
By: Anne Curzan, and others
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Our Magnificent Bastard Tongue
- The Untold History of English
- By: John McWhorter
- Narrated by: John McWhorter
- Length: 5 hrs and 22 mins
- Unabridged
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A survey of the quirks and quandaries of the English language, focusing on our strange and wonderful grammar. Why do we say "I am reading a catalog" instead of "I read a catalog"? Why do we say "do" at all? Is the way we speak a reflection of our cultural values? Delving into these provocative topics and more, Our Magnificent Bastard Tongue distills hundreds of years of fascinating lore into one lively history.
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Great for casual linguists
- By Bertie on 01-11-10
By: John McWhorter
What listeners say about A Modern Guide to Public Relations
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Michael Rosenberg
- 02-12-24
Removed the podcast mentions!!
Thank you to the person who wrote about the podcast mentions. I could see how that would be annoying in audio format, so we removed.
Just an aside, you could not get the whole book from listening to the podcast. The podcast is conversations between two people about specific things, maybe mentioned in the book, maybe not.
For example, if you want to know what it’s like to be a public information officer, we interview a public information officer on the podcast. This was mentioned in the book where we’re talking about PIOs as a resource for people to learn more about it.
But I’ve removed those mentions as yeah, annoying! From, the author
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- Anonymous User
- 08-21-24
Great for Getting Started in PR
Great read! As a college student studying public relations, this book has been an invaluable tool. I listened to the audiobook and am now getting a paper copy to annotate and mark up for future reference.
Amy organizes the chapters by media types, from print and online to television and radio. Her tone feels like you're being mentored by a PR pro in a very casual yet sincere manner. Some of the topics she covers include timelines and pitch tips, tutorials for writing press releases and media lists, how to contact reporters, and more. It truly is a great starting point for practicing public relations in 2024. The book incorporates modern PR practices related to digital media and SEO techniques that are essential today. One aspect I thoroughly enjoyed was Amy's anecdotes, which make the book feel conversational. The content is relatively dense, especially for PR novices, so I'm looking forward to reading through it again soon.
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- Cailyn Tegel
- 12-06-24
Very informative in a fun and engaging way!
I read this a couple years ago when I was just starting out my career in PR and now that I’m listening to it again I still think it holds true. Yes there are some changes, but for the most part I recommend this book to anyone who is getting their start in PR! Excited to see what’s next for this writer/PR pro.
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- Kevin Smith
- 12-05-23
All info is on her podcast
She kept sending people to her podcast for information. I didn’t buy this book to be referred to a podcast for info, I wanted the info in this book. Really disappointed.
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