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A Modern Guide to Public Relations
- Unveiling the Mystery of PR: Including: Content Marketing, SEO, Social Media & PR Best Practices
- Narrated by: Amanda Elgie
- Length: 4 hrs and 11 mins
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Publisher's summary
This no-frills guide to public relations is everything you wish you learned in college about launching a PR career or adding new skills to your marketing position.
In an honest, boots-on-the-ground account of two decades working in PR, I’ll teach you how to work with bloggers, podcasters, and traditional media to gain press coverage, organic SEO, and better working relationships.
Ultimately, this guide serves as a tough-loving mentor for anyone trying to get ahead in PR or marketing.
PR 101
- PR’s Difference and Types of PR Roles
Forget Your Story
- Generating News Ideas and News Ideas That Will Actually Run
Your PR Toolbox
- The Press Release and Probably More Important Tools
Understanding the Media
- Media Etiquette and Media Exclusives
- Changing Rules for Differing Media
- Building Media Lists
Working with Print and Online
- Editorial Calendars, Contributed Articles and Blog Posts
Working with Television
- General TV News, Nighttime News and Morning Shows
Working with Radio and Podcasts
- General Radio News, Morning Shows and Special Segments and Podcasts
Operating Like a Newsroom
- Press Events and Photo/Video Opportunities
- Taking Photos/Video for the Media
- Press Conferences
PR Cheats
- Shotgunning Your Approach
- Press Release Distribution Services
Infusing Other Disciplines
- Search Engine Marketing (SEO) PR
- Social Media PR
- Content Marketing
Tying It All Together
- Building Your PR Plan
- PR Timelines and Tactics
- Selecting Audiences
Living the PR Lifestyle
- The Maximized Style
- Becoming a Writer
- Working with Others
- Crisis Prevention
- Media Relationships
- Reporting Your Results
- Discovering Your Story
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Grammar! For many of us, the word triggers memories of finger-wagging schoolteachers, and of wrestling with the ambiguous and complicated rules of using formal language. But what is grammar? In fact, it's the integral basis of how we speak and write. As such, a refined awareness of grammar opens a world of possibilities for both your pleasure in the English language and your skill in using it, in both speech and the written word.
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Spectacular
- By Quaker on 09-24-16
By: Anne Curzan, and others
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How to Write Best-Selling Fiction
- By: James Scott Bell, The Great Courses
- Narrated by: James Scott Bell
- Length: 12 hrs and 38 mins
- Original Recording
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Most people think the way to write a best seller is to have a lot of talent and even more luck. As you will learn, there is a recipe for success, and luck may be the least important ingredient in creating a best seller. No one has cracked the code better than James Scott Bell. A best-selling author himself, and the author of the number-one best seller for writers, Plot & Structure, Mr. Bell has been teaching the principles of best-selling fiction for over 20 years, principles that apply to any genre or style.
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I'm a writer and this course is to blame.
- By accentrique on 07-22-19
By: James Scott Bell, and others
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Dark Alliance
- The CIA, the Contras, and the Crack Cocaine Explosion
- By: Gary Webb
- Narrated by: Christian Rummel
- Length: 20 hrs and 28 mins
- Unabridged
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In July 1995, San Jose Mercury-News reporter Gary Webb found the Big One - the blockbuster story every journalist secretly dreams about - without even looking for it. A simple phone call concerning an unexceptional pending drug trial turned into a massive conspiracy involving the Nicaraguan Contra rebels, L.A. and Bay Area crack cocaine dealers, and the Central Intelligence Agency.
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Bigger than You Thought
- By Susie on 04-28-14
By: Gary Webb
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Pivot and Pursue It
- An inspirational intensive to jumpstart your reinvention.
- By: Coach Pamela Mitchell
- Narrated by: Coach Pamela Mitchell
- Length: 1 hr and 26 mins
- Original Recording
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Do you have a dream sitting on a shelf that you're ready to bring to life? Or maybe you've begun your journey of change but feel stuck, stalled, and uncertain about what to do next. The time has come for you to create your own path—not follow the one presented to you—and you could use a powerful dose of guidance to get you there. This is exactly where you need to be. In Pivot and Pursue It, reinvention expert Coach Pamela Mitchell delivers 90 minutes of concrete advice on how to envision your next destination and then get there.
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Excellent
- By Corrie on 09-24-22
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30 Covert Emotional Manipulation Tactics: How Manipulators Take Control in Personal Relationships
- By: Adelyn Birch
- Narrated by: Kitty Hendrix
- Length: 1 hr and 48 mins
- Unabridged
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Identifying covert emotional manipulation is tricky. You sense something is wrong, but you can't quite put your finger on the problem. This powerful book will reveal to you if manipulation is at play in your relationships. It will open your eyes. You will learn 30 tactics manipulators use to get what they want. You will also learn to spot the warning signs within yourself that expose covert manipulation is taking place, even if you can't identify the specific tactics being used.
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This book can change your life!
- By Cat O. on 04-04-18
By: Adelyn Birch
What listeners say about A Modern Guide to Public Relations
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Anonymous User
- 08-21-24
Great for Getting Started in PR
Great read! As a college student studying public relations, this book has been an invaluable tool. I listened to the audiobook and am now getting a paper copy to annotate and mark up for future reference.
Amy organizes the chapters by media types, from print and online to television and radio. Her tone feels like you're being mentored by a PR pro in a very casual yet sincere manner. Some of the topics she covers include timelines and pitch tips, tutorials for writing press releases and media lists, how to contact reporters, and more. It truly is a great starting point for practicing public relations in 2024. The book incorporates modern PR practices related to digital media and SEO techniques that are essential today. One aspect I thoroughly enjoyed was Amy's anecdotes, which make the book feel conversational. The content is relatively dense, especially for PR novices, so I'm looking forward to reading through it again soon.
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- Michael Rosenberg
- 02-12-24
Removed the podcast mentions!!
Thank you to the person who wrote about the podcast mentions. I could see how that would be annoying in audio format, so we removed.
Just an aside, you could not get the whole book from listening to the podcast. The podcast is conversations between two people about specific things, maybe mentioned in the book, maybe not.
For example, if you want to know what it’s like to be a public information officer, we interview a public information officer on the podcast. This was mentioned in the book where we’re talking about PIOs as a resource for people to learn more about it.
But I’ve removed those mentions as yeah, annoying! From, the author
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- Kevin Smith
- 12-05-23
All info is on her podcast
She kept sending people to her podcast for information. I didn’t buy this book to be referred to a podcast for info, I wanted the info in this book. Really disappointed.
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