B2B Marketing Confessions
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Narrated by:
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John J. Wall
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By:
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John J. Wall
About this listen
What's the Truth About Marketing? Contrary to the popular belief that marketing is advertising, listen to the confessions of an insider to learn how marketing affects every step of the customer lifecycle. From product design, to building awarness, selling, and keeping customers happy, this book covers all the basic principles and gives you tactics, tips and tricks to succeed (including best practices for Salesforce.com)!
©2012, 2014 John J. Wall (P)2014 M Show Productions IIListeners also enjoyed...
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- By: Tony J. Hughes
- Narrated by: Simon Mattacks
- Length: 8 hrs and 6 mins
- Unabridged
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How do you break through to impossible-to-reach executive buyers who are intent on blocking out the noise that confronts them every day? Old-school prospecting tactics or new-school techniques alone won't provide the answers. But Combo Prospecting will...by showing how to combine time-tested sales processes with cutting-edge social media strategies and clever technology hacks.
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Excellent Book
- By Amazon Customer on 04-04-18
By: Tony J. Hughes
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Scale
- Seven Proven Principles to Grow Your Business and Get Your Life Back
- By: Jeff Hoffman, David Finkel
- Narrated by: David Finkel
- Length: 7 hrs and 14 mins
- Unabridged
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Business owners want growth but fear it will take over their lives. Surprisingly, the only way to truly grow your company is to reduce its reliance on you - to scale. Jeff Hoffman and David Finkel offer a blueprint to rapidly grow your business while also gaining more freedom. Based on their own experiences starting, scaling, and effectively exiting from multiple successful companies, they provide seven clear principles that will help you determine the best strategy for growth in your company.
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All stuff no fluff
- By Jonathan Bonanno on 05-25-21
By: Jeff Hoffman, and others
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UnMarketing, Second Edition
- Everything Has Changed and Nothing is Different
- By: Scott Stratten, Alison Stratten
- Narrated by: Allison Stratten, Scott Stratten
- Length: 6 hrs and 51 mins
- Unabridged
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UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. You'll stop just pushing out your message and praying that it sticks somewhere. Potential and current customers want to be listened to and validated and have a platform to be heard - especially online. With UnMarketing, you'll create a relationship with your customers and make yourself the logical choice for their needs.
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Authentic and genuine people
- By Karin Bertelsen on 06-30-20
By: Scott Stratten, and others
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Overdeliver
- Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing
- By: Brian Kurtz
- Narrated by: Brian Kurtz
- Length: 8 hrs and 43 mins
- Unabridged
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Whether you’re new to marketing or a seasoned pro, this book gives you a crystal-clear road map to grow your business, make more money, maximize your impact in your market, and love what you’re doing while you’re doing it. Author Brian Kurtz takes you inside the craft to help you use all the tools at your disposal - from the intricate relationship between lists, offers, and copy, to continuity and creating lifetime value, to the critical importance of multichannel marketing and more - so you can succeed wildly, exceed all your expectations, and overdeliver every time.
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1 of the best books on marketing - highly recommended
- By Patrick J. Stiles on 12-13-19
By: Brian Kurtz
What listeners say about B2B Marketing Confessions
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Pancho
- 07-15-15
Only for First Timer to Email Marketing
... But really... Only for first timers.
This is a good resource for companies who use email marketing, to share with all the employees who don't really know what you do and how you do it. It will help the designers and assistants, and support staff... etc in understanding the aspects of the biz they aren't directly involved in.
Aside from that .. Don't waist your time.
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Performance
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- TONY
- 08-19-14
Messy confessions
What would have made B2B Marketing Confessions better?
Messy topics. All over the place. Did not learn anything special.
What was most disappointing about John J. Wall’s story?
Too many obvious facts that average listeners would know or understand.
Would you be willing to try another one of John J. Wall’s performances?
No.
What reaction did this book spark in you? Anger, sadness, disappointment?
Disappointment.
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- Vicarious
- 03-25-19
Great overview of marketing, now where to start...
Apparently this field is not optional.
Comming from a small company the biggest thing is what can I do to push the needle. Although some very good content I am unsure where my biggest bang for the buck and effort is.
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1 person found this helpful
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Overall
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Performance
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Story
- Julie Turner
- 08-20-14
difficult to listen to
Would you try another book from John J. Wall and/or John J. Wall?
No I would not, it was all about computer systems and not marketing as I had imagined
What could John J. Wall have done to make this a more enjoyable book for you?
he should have used professional voices as he was rushed and very hard to follow
Who would you have cast as narrator instead of John J. Wall?
almost anyone....
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1 person found this helpful
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Overall
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Performance
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Story
- Cynthia
- 10-25-15
B2B Marketing
Would you try another book from John J. Wall and/or John J. Wall?
No
What was most disappointing about John J. Wall’s story?
He talks way to quickly.
Who would you have cast as narrator instead of John J. Wall?
Yes
You didn’t love this book... but did it have any redeeming qualities?
A lot of the content was very good however he seemed to be racing through to get to the end.
Any additional comments?
I felt myself getting more angry as I listened.
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