Backfired: The Vaping Wars
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Narrated by:
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Leon Neyfakh
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Arielle Pardes
About this listen
When two Stanford graduate students set out to create a new kind of cigarette that wouldn’t kill them, they didn’t foresee all the obstacles that lay ahead — or the powerful forces their invention would unleash. Nearly 10 years after the launch of the JUUL, Backfired: The Vaping Wars asks: Could e-cigarettes have been the solution to one of the world’s most pressing public health problems—or was this technology doomed to introduce a whole new generation to nicotine, and end up perpetuating an intractable addiction?
Backfired is the latest podcast from Prologue Projects, the award-winning team behind Slow Burn, Fiasco, and Think Twice: Michael Jackson. Backfired is a show about the business of unintended consequences—what happens when solving one problem inadvertently leads to a host of new ones?
In this tale of opportunity, addiction, and good intentions gone awry, hosts Leon Neyfakh and Arielle Pardes offer a definitive account of Juul Labs’ rise and fall, as well as the ubiquitous illegal vape market that sprouted up in its wake. Through dozens of original interviews, they gain access to the key players who got swept up—sometimes unwittingly—in the firestorm that reshaped the culture of nicotine.
For a list of books, articles, and documentaries used in the research for this podcast, please visit bit.ly/backfiredbib.
The senior producer of Backfired: The Vaping Wars was Sam Lee. The editor was Kim Gittleson. Producers were Dustin Desoto, Leon Neyfakh, Arielle Pardes, and Katherine Sullivan. The assistant producer was Arlene Arevalo. Sound design by Andrew Parsons. Archival research and fact-checking by Francis Carr. Theme song and score composed by Emma Munger. Audio mix by Erica Huang. Backfired was co-created for Prologue Projects by Kim Gittleson.
©2024 Prologue Projects (P)2024 Audible Originals, LLCAbout the Host
About the Host
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By: Vanessa Grigoriadis, and others
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Undercover Sports
- By: David Swartz
- Narrated by: David Swartz
- Length: 5 hrs and 26 mins
- Original Recording
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Why did Michael Jordan retire at the peak of his powers? What actually caused the Blackout at the Super Bowl? Was the Battle of the Sexes fixed by the Mob? Did Tom Brady really admit to taking air out of his reputation? This eight-part podcast peels back the shroud surrounding some of the most unbelievable stories in the history of sports.
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Great storytelling
- By CRABBER34 on 07-18-24
By: David Swartz
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Inside Qatar
- Hidden Stories from the World's Richest Nation
- By: John McManus
- Narrated by: Frazer Blaxland
- Length: 8 hrs and 7 mins
- Unabridged
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Just 70 years ago, the Gulf nation of Qatar was a backwater, reliant on pearl diving. Today it is a gas-laden parvenu with seemingly limitless wealth and ambition. Skyscrapers, museums and futuristic football stadiums rise out of the desert and Ferraris race through the streets. But in the shadows, migrant workers toil in the heat for risible amounts. Inside Qatar reveals how real people live in this surreal place, a land of both great opportunity and great iniquity.
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The excellent prose
- By Dorothy on 08-18-24
By: John McManus
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When the Sea Came Alive
- An Oral History of D-Day
- By: Garrett M. Graff
- Narrated by: Edoardo Ballerini, Garrett M. Graff, full cast
- Length: 19 hrs and 42 mins
- Unabridged
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A visceral drama, When the Sea Came Alive is the most comprehensive account of D-Day that we have yet to see, and an unforgettable, fitting tribute to the men and women of the Greatest Generation.
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Amazing Re-telling of the Story of D-Day!
- By Cheryl B on 06-16-24
By: Garrett M. Graff
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Bluebeard
- By: Jim Clemente, Peter McDonnell
- Narrated by: Joseph Fiennes, Karen David, Holt McCallany, and others
- Length: 3 hrs and 38 mins
- Original Recording
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In 1919, Kathryn Wombacher finds a lonely-hearts ad placed by one Walter Andrew: "Would be pleased to correspond with a refined young lady or widow. Object, matrimony.” Kathryn and Walter fall in love and marry within weeks. What Kathryn doesn’t know...is that her new husband is really James “Bluebeard” Watson, a notorious West Coast serial killer who catfished and married 22 women, murdering 10.
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Performances
- By HappyMom on 05-24-24
By: Jim Clemente, and others
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Ask Not
- The Kennedys and the Women They Destroyed
- By: Maureen Callahan
- Narrated by: Gabra Zackman
- Length: 11 hrs and 18 mins
- Unabridged
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The Kennedy name has long been synonymous with wealth, power, glamor, and—above all else—integrity. But this carefully constructed veneer hides a dark truth: the pattern of Kennedy men physically and psychologically abusing women and girls, leaving a trail of ruin and death in each generation’s wake. Through decades of scandal after scandal—from sexual assaults to reputational slander, suicides to manslaughter—the family and their defenders have kept the Kennedy brand intact.
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Amazing
- By cathy in maryland on 07-29-24
By: Maureen Callahan
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Plan Your Year Like a Millionaire
- By: Rachel Rodgers
- Narrated by: Rachel Rodgers
- Length: 2 hrs
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Plan Like a Millionaire is part of a riveting three-part series, and it's all about elevating your game and setting goals like a seven-figure earner. In this wealth-inspiring listening journey, Rachel reveals the secrets of how to set goals, manage time wisely, build essential support systems, break free from financial constraints, and make savvy money decisions.
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Feel Good Book, only
- By Maggie on 01-06-24
By: Rachel Rodgers
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There Is No Ethan
- How Three Women Caught America's Biggest Catfish
- By: Anna Akbari
- Narrated by: Anna Akbari, Justin Price
- Length: 9 hrs and 57 mins
- Unabridged
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In 2011, three successful and highly educated women fell head over heels for the brilliant and charming Ethan Schuman. Unbeknownst to the others, each exchanged countless messages with Ethan, staying up late into the evenings to deepen their connections with this fascinating man. His detailed excuses about broken webcams and complicated international calling plans seemed believable, as did last minute trip cancellations. After all, why would he lie? Ethan wasn't after money—he never convinced his marks to shell out thousands of dollars for some imagined crisis.
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An instant classic
- By 6catz on 06-07-24
By: Anna Akbari
What listeners say about Backfired: The Vaping Wars
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Kathleen
- 06-24-24
Truly EXCELLENT podcast
Lost both of my parents to smoking related lung disease and have always had a negative perception of vaping. This well-researched podcast shows the complexity of this issue. This first episodes had me furious about the targeting of youth (and greed of companies). The research behind health benefits and harms of vaping and discussion of harm reduction efforts in the UK all provided a well rounded picture. WELL worth the listen. Truly excellent job.
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4 people found this helpful
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- kristin
- 06-26-24
Great Info
Great research done on such a complicated subject. I loved the different perspectives from everyone impacted by this industry. I really enjoyed the interviews done on founders of different vape companies.
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3 people found this helpful
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- Anonymous User
- 06-26-24
the ending!!!!
Mom should be a politician. She has my vote! I loved seeing both sides and having her view at the end.
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3 people found this helpful
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- Alfredo
- 06-29-24
intriguing history about vaping
Never vaped myself. So learning more about vaping and the whole controversy around flavored pods was pretty intriguing. I will say it's disappointing about how the show has no accountability for the parents. Like the one mother who sues other companies magically finding out from her son about vaping and then wants to go ahead and sue. That story doesn't fly with me. Also the father who's a smoker buying a vape for their kid. Come on. That's like buying non-alcoholic beer for your kid, because you drink. That doesn't make any sense. You know that that's a slippery slope, but whatever. No accountability, right? Kids are already messed up. Parents who smoke already know what nicotine does to them, but hey, let's buy our kids this stuff. Then act surprise when they go down that slippery slope and now their nicotine heavy and their depression is higher and they're more irritable and everything that they experience when they smoke, so lets sue the company and not our bad decisions as parents.
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2 people found this helpful
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- Ryan Arndt
- 06-28-24
Great Info
Open to both sides and did a great job splicing in interviews. I am not a smoker or vaper but was still interested in the topic just for the sake of learning and it satisfied me
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2 people found this helpful
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- Zack
- 07-09-24
Eye opening deep dive into Vaping
I was blown away at how thorough and captivating this deep dive was. The hosts did a fantastic job looking at all sides of the story and bringing guests and perspectives to their story. It was a great intersection between capitalism, addiction, technology, and politics.
Very well done, would love to see them tackle more topics like this.
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1 person found this helpful
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- Mogrith
- 07-12-24
even handed. parents groups vape makers FDA all made thier cases
good rapport between co-hosts. they while not trying to fix blame, they did search for causes
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- Martin
- 07-13-24
Great and covered a lot
definitely learned a lot and covered a lot of the how we got here. The host were able to get great access to a lot of people, bit only really posed the hard questions to the vape side. Not really to government or parents. most surprisingly the one thing in trying to place responsibility to government or industry there was no responsibility on the parents to parent.
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- Lauralyn
- 08-26-24
Fascinating blend of the science of emotions behind the vaping industry.
I found myself intrigued from start to finish. I don’t smoke or vape (never have), but I’m a parent and teacher, so I was interested in hearing what the podcasters had to say. This was an excellent listen! I teach high school students how to read peer reviewed literature and, as a result, tend to be critical of the way science is presented. Kudos to the podcasters and their thoroughness.
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- Victoria Dennis
- 11-18-24
Insightful & Well-Researched
This podcast gave an extensive insight into the vaping industry without being over the top on whether vaping is “good” or “bad.” It’s also really interesting to know the history of it, since sometimes it can feel like vaping has been around forever, and the coverage of it in a lot of media and by a lot of political figures can be sensationalized and misleading. The kind of meta-coverage of media added a helpful dimension in understanding how it’s been covered and how that’s shaped the public understanding of vaping was fascinating.
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