
Business for Authors. How to Be an Author Entrepreneur
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Narrated by:
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Joanna Penn
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By:
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Joanna Penn
Everything you need to run your business as an author. This is not a book on creativity or the craft of writing. This is not a book for hobbyists. This is a book that will take your writing into the realm of actually paying the bills. You will learn how to go from being an author to running a business as an author. In the book you will discover:
Part 1: From Author To Entrepreneur: The arc of the author's journey, definition of an author-entrepreneur, deciding on your definition of success and why it's important as well as what you want for your life. Part 2: Products and Services: How you can turn one manuscript into multiple streams of income. Part 3: Employees, Suppliers and Contractors: The team you need to run your business as an author-entrepreneur. Your role as author and what you're committing to in the business. Part 4: Customers: Who are your customers, and what do they want? Part 5: Sales and Distribution: How to sell through distributors and your options, plus all the information you need to sell direct. Part 6: Marketing: Defining and reframing marketing so you feel more comfortable with it as well as key overarching concepts for book-based marketing, author-based marketing, and customer-based marketing. Part 7: Financials: The money mind-set, revenues, and costs of the author business and how to make a profit. Part 8: Strategy and Planning: Developing your business plan and managing your time. The long-term view and the process for becoming a full-time author if you choose that route.
©2014, 2015 Joanna Penn (P)2015 Joanna PennListeners also enjoyed...




















Useful Information, and charming reading
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Clear narration. Well done.
Very good audiobook
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Any additional comments?
It's not a book about the craft of writing, how to self-publish a book, or how to market your book once it's out there. It's a broad look at the entire spectrum of the writing, publishing, and managing an author catalog, from a business perspective.Using business language, Joanna discusses products, services, customers, sales, financials, and business strategies to help authors gain comfort in approaching their writing career as an entrepreneurial business. And how that approach can help you stay focused, motivated, and profitable.
I highly recommend it for writers looking to take that next step.
a look at writing through the lens of business
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waited my whole life for this book
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REFERENCE for creating YOUR Author business
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thank you very much for the valuable information
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I now have more clarification in where I want to take my author business and more importantly where I don't.
covers just about everything
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Excellent book!
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What did you love best about Business for Authors. How to Be an Author Entrepreneur?
If you are serious about making money as an author or making a living solely as an author, this book will help you get organized and moving toward a career in books.What was one of the most memorable moments of Business for Authors. How to Be an Author Entrepreneur?
I appreciated the references to resources for cover design, distribution, websites and sales portals.What does Joanna Penn bring to the story that you wouldn’t experience if you just read the book?
Joanna always sounds like she is smiling.Valuable Information for Beginning Authors
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Great Book
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