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Buyer Personas
- How to Gain Insight into Your Customer's Expectations, Align Your Marketing Strategies, and Win More Business
- Narrated by: Pam Ward
- Length: 7 hrs and 2 mins
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Publisher's summary
Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. Written by the world's leading authority on buyer personas, this audiobook provides comprehensive coverage of a compelling new way to conduct buyer studies, plus practical advice on adopting the buyer persona approach to measurably improve marketing outcomes. Listeners will learn how to segment their customer base, investigate each customer type, and apply a radically more relevant process of message selection, content creation, and distribution through the channels that earn buyers' trust. Rather than relying on generic data or guesswork to determine what the buyer wants, the buyer persona approach allows companies to ask the buyer directly and obtain more precise guidance.
Buyer personas are composite pictures of the people who buy solutions, services or products, crafted through a unique type of interview with the people the marketer wants to influence. This audiobook provides step-by-step guidance toward implementing the buyer persona approach, with the advice of an internationally-respected expert.
Listen to this audiobook to learn who buys what, and why; understand your buyer's goals and how you can address them; tailor your marketing activities to your buyer's expectations; and see the purchase through the customer's eyes.
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- Length: 5 hrs and 48 mins
- Unabridged
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Companies need high potential leaders (Hi-Pos) more than ever before to help them adapt to today's tumultuous, digitally-driven business environment. If you meet the Hi-Po criteria, you're in high demand - and this book explains how to fast-track yourself.
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Good book for people wanting to climb the corporate ladder and for executives to accelerate high - potential leaders
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Jobs to Be Done
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- Length: 4 hrs and 52 mins
- Unabridged
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Jobs to Be Done gives you a clear-cut framework for thinking about your business, outlines a road map for discovering new markets, new products, and new services, and helps you generate creative opportunities to innovate your way to success.
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YouTube talks are better.
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High-Profit Prospecting
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As a salesperson, your pipeline is the key to your success. No matter what changes, that remains the same. Top producers prospect - and they do it all the time. "But how?" you ask, "In the age of the Internet, isn't cold-calling dead?" Now, in his new audiobook, sales expert Mark Hunter shatters costly prospecting myths and eliminates confusion about what works today.
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recycles a lot of common info
- By roland on 04-18-17
By: Mark Hunter CSP
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Design a Better Business
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This book stitches together a complete design journey from beginning to end in a way that you've likely never seen before, guiding listeners (you) step-by-step in a practical way from the initial spark of an idea all the way to scaling it into a better business. Design a Better Business includes a comprehensive set of tools (over 20 total!) and skills that will help you harness opportunity from uncertainty by building the right team(s) and balancing your point of view against new findings from the outside world.
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Good for people who don't have an experience with Agile and Lean Startup
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Courtney and Carter Reum have years of experience in the field, from investing in over 130 companies, including Lyft, Pinterest, Warby Parker, and ClassPass, to driving the success of their own liquor brand, VEEV Spirits. The Reum brothers have learned from every triumph and tribulation and over the years have developed an effective and easy-to-understand guide to help entrepreneurs through the startup journey from inception to sale.
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A must read for start ups
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The best companies in the world discover what their customers desire - and then deliver it in memorable and deeply human experiences. How well do you know your customers? What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you're well on your way to success
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Must read if you are looking for a way to improve your business
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Performance
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The Zappos Experience takes you through - and beyond - the playful, offbeat company culture Zappos has become famous for. Michelli reveals what occurs behind the scenes at Zappos, showing how employees at all levels operate on a day-to-day basis while providing the "big picture" leadership methods that have earned the company $1 billion in annual gross sales during the last ten years - with almost no advertising. Michelli breaks the approach down into five key elements.
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Brand propaganda
- By MR A G ADELAAR on 05-22-15
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Agile Selling
- Get Up to Speed Quickly in Today's Ever-Changing Sales World
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Performance
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Powerful strategies for sales proficiency in ever-changing situations. When sales people are promoted, change jobs, or face new business environments, they inevitably need to learn new skills quickly. Their livelihoods depend on getting up to speed quickly; their bosses have no patience for delayed results
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Practical and insightful
- By Locke on 08-27-15
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The Art of the Start 2.0
- The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
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Whether you're an entrepreneur, an intrapreneur, or a not-for-profit leader, there's no shortage of advice on such topics as writing a business plan, recruiting, raising capital, and branding. In fact there are so many books, articles, and websites that many startups get bogged down to the point of paralysis, or they focus on the wrong priorities and go broke before they discover their mistakes.
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Like a collection of about.com articles
- By Lee on 06-15-15
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Combo Prospecting
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How do you break through to impossible-to-reach executive buyers who are intent on blocking out the noise that confronts them every day? Old-school prospecting tactics or new-school techniques alone won't provide the answers. But Combo Prospecting will...by showing how to combine time-tested sales processes with cutting-edge social media strategies and clever technology hacks.
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Excellent Book
- By Amazon Customer on 04-04-18
By: Tony J. Hughes
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What listeners say about Buyer Personas
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Wayne W.
- 10-06-20
Not ideal for small business
The book was enlightening and entertaining as your relates to a larger business structure. Information was not practical for a small business such as myself.
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- Guilherme Nunes
- 08-04-20
template on how to put together the persona missin
all great but missing guidance on how to "Design" the persoas specifixally. highlights certainly how to structure insights and how to get acceptance and buy-in
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- Janne Parri
- 01-20-20
Finally the audio version
I have been waiting for this one! This is a must read for all marketers.
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1 person found this helpful
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- Melena Cider
- 07-14-21
Great book! Every business owner has to read
Answered all my questions. I’m in the product development, i can use this data to improve our marketing strategy!
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1 person found this helpful
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- Ehud Shavit
- 08-26-22
Tedious and worthily narrated
Pam Ward should be outlawed. This is the second book I listen to her narration (by pure coincidence), and I really hope I will not make this mistake again.
The book itself comes from a lot of experience and is insightful, but it is written as a set of to‐do lists. This a tedious and awkward way to plant ideas into a thinking, experienced and creative mind. It may be good for second year students, not for savvy marketers or entrepreneurs. In many chapters I just skipped several minutes forward in those lists, not feeling I missed anything.
I would by far prefer a book that would shortly explain the idea and then tell me stories about real world examples of implementations that would ignite my thinking and creativity.
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- Eric Renezeder
- 10-25-23
Burdensome to get through …..not a good investment of your precious time.
Don’t waste your time. There are other books on the topic that do justice to the topic.
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- M
- 05-08-23
Utter Drivel - Waste of Time!
Literally a waste of my time!
Buyer personas are such a powerful tool, yet this audiobook has completely missed the mark! Could have been written and narrated by a primary school student with zero expertise on personas. This is just a few basic ‘to do’ lists about who you should interview to create a persona. Literally one of the worst purchase of my life!
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- Taneasha Hines
- 10-27-20
Hard to get Through
This book was terrible and boring. Non of the recommendations for buyers opinions are helpful in my opinion.
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- Amin
- 01-08-24
Very hard to follow
The content is everywhere and difficult to even understand. The book just gives you ideas what to do. The narrative voice is also very hard to listen.
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