
Epic Content Marketing
How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less
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Narrated by:
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Joe Pulizzi
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By:
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Joe Pulizzi
About this listen
How do you cut through the noise, commotion, and bad information that is right now cluttering up your customers' digital space?
Epic Content Marketing. One of the world's leading experts on content marketing, Joe Pulizzi explains how to draw prospects and customers in by creating information and content they actually want to engage with. No longer can we interrupt our customers with mediocre content (and sales messages) our customers don't care about.
Epic Content Marketing takes you step by step through the process of developing stories that inform and entertain and compel customers to act - without actually telling them to. Epic content, distributed to the right person at the right time, is how to truly capture the hearts and minds of customers. It's how to position your business as a trusted expert in its industry. It's what customers share and talk about.
Once we hook customers in with epic content, they reward us by sending our sales through the roof.
©2014 Joe Pulizzi (P)2014 Joe PulizziListeners also enjoyed...
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Now, for the first time, Seth Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads. When done right, marketing seeks to make change in the world.
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Series of Anecdotes Without Any Actionable Insight
- By JL on 11-19-18
By: Seth Godin
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Crushing It!
- How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too
- By: Gary Vaynerchuk
- Narrated by: Gary Vaynerchuk, Rich Roll, Amy Schmittauer
- Length: 8 hrs and 2 mins
- Unabridged
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Four-time New York Times best-selling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary personal brands. In this lively, practical, and inspiring audiobook, Gary dissects every current major social media platform so that anyone, from a plumber to a professional ice skater, will know exactly how to amplify his or her personal brand on each.
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85% fluff and 15% value.
- By Michael Bowie on 04-09-18
By: Gary Vaynerchuk
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Day Trading Attention
- How to Actually Build Brand and Sales in the New Social Media World
- By: Gary Vaynerchuk
- Narrated by: Gary Vaynerchuk
- Length: 8 hrs and 24 mins
- Unabridged
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In his seventh business book, bestselling author, entrepreneur, and investor Gary Vaynerchuk offers fresh, in-depth advice to enhance brand development, grow sales, and beat the competition using modern advertising strategies grounded in social media.
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Absolutely Must Listen To
- By Anthony A. Luna on 06-01-24
By: Gary Vaynerchuk
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How Brands Grow
- What Marketers Don't Know
- By: Byron Sharp
- Narrated by: Daniel May
- Length: 6 hrs and 34 mins
- Unabridged
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This audiobook provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.
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WARNING: "Empirical" Slight of Hand
- By M on 03-10-18
By: Byron Sharp
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Contagious
- Why Things Catch On
- By: Jonah Berger
- Narrated by: Keith Nobbs
- Length: 6 hrs and 50 mins
- Unabridged
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Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.
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A Primer on Viral & Memorable Marketing
- By Douglas C. Bates on 04-01-13
By: Jonah Berger
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The Psychology of Selling
- Increase Your Sales Faster and Easier Than You Ever Thought Possible
- By: Brian Tracy
- Narrated by: Brian Tracy
- Length: 6 hrs and 18 mins
- Unabridged
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Brian Tracy, one of the top professional speakers and sales trainers in the world today, found that his most important breakthrough in selling was the discovery that it is the "Psychology of Selling" that is more important than the techniques and methods of selling.
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multiple sound defects, sounds like in barrel
- By DAVID on 03-09-14
By: Brian Tracy
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Zero to One
- Notes on Startups, or How to Build the Future
- By: Peter Thiel, Blake Masters
- Narrated by: Blake Masters
- Length: 4 hrs and 50 mins
- Unabridged
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The great secret of our time is that there are still uncharted frontiers to explore and new inventions to create. In Zero to One, legendary entrepreneur and investor Peter Thiel shows how we can find singular ways to create those new things.
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Seems Insightful Until You Think A Little Deeper
- By Mark Brandon on 10-31-14
By: Peter Thiel, and others
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Influence, New and Expanded
- The Psychology of Persuasion
- By: Robert B. Cialdini
- Narrated by: Robert B. Cialdini
- Length: 20 hrs and 43 mins
- Unabridged
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In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. You'll learn Cialdini's Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you'll learn how to defend yourself against unethical influence attempts.
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Use the Audible Speed Feature!
- By Sand on 05-30-21
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The 21 Irrefutable Laws of Leadership: 25th Anniversary
- Follow Them and People Will Follow You
- By: John C. Maxwell
- Narrated by: John C. Maxwell, Henry O. Arnold
- Length: 9 hrs and 32 mins
- Unabridged
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HarperCollins and John C. Maxwell are celebrating the milestone anniversary of Maxwell’s bestselling The 21 Irrefutable Laws of Leadership, with the publication of a revised and updated 25th anniversary edition. Included are insights from Maxwell on each law and how they have impacted his life as a leader and mentor. There will also be stories from some of today’s most impactful leaders, like IT Cosmetics' Jamie Kern Lima, Maxwell Leadership CEO Mark Cole, and author and marketing expert Jeff Henderson, on how they have applied these laws to their own success journeys.
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Very intriguing views.
- By Jason Frampton on 11-11-22
By: John C. Maxwell
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Building a StoryBrand 2.0
- Clarify Your Message So Customers Will Listen
- By: Donald Miller
- Narrated by: Donald Miller
- Length: 6 hrs and 33 mins
- Unabridged
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In Building a StoryBrand 2.0, Donald Miller not only deepens his teaching on how to use his seven universal story elements—he'll provide you with one of the most powerful and cutting-edge tools to help with your brand messaging efficacy and output. The StoryBrand framework is a proven process that has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Now you can have access to the perfected version, making it more essential.
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It’s a book not you AI advert
- By Joshua Trimm on 03-20-25
By: Donald Miller
What listeners say about Epic Content Marketing
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- Chris
- 07-31-14
Great audio book that any marketer should hear
Would you listen to Epic Content Marketing again? Why?
Lots of great information in this audiobook that you can use with your marketing.
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- BkkBanker
- 02-18-15
The content marketing Bible
No matter if you are a startup or fortune500 this is for you! Actionable advice and great examples, as well as defining content marketing. It's not all about online and social media!
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- Sean
- 04-30-22
Supplement to Content Inc.
If you liked Content Inc., then this is like a continuation. Unlike the former, it seems like there is no updated version, so the info is a tad bit dated, for example Google+ and Vine are mentioned in this book, but the principles still apply.
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- Chris Derochie
- 07-30-14
I Should Have Started With This One...
I have read (and listened to) several books on content and online marketing. Most of them have several good points and one or two great points. Epic Content Marketing is the book that I wish I had started with! I thought that the listening experience would be filled with a lot of "yeah, I've heard this already" moments but it has been exactly the opposite - I have set an endless stream of bookmarks and I plan to go back and listen to the whole thing again later, in addition to studying the bookmark moments. Lots of gold here!
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16 people found this helpful
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- Sarah C.
- 07-13-18
Great for Communications and Marketing Managers
Great book. Lots of great examples and explains things well. I go back to certain chapters when I need a refresher.
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- marker
- 01-02-16
good read
A lot to listen to, but very useful. I liked his new book, Content Inc even better!
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- Danny
- 05-07-19
Epic Content Marketing
I really did like this book! I think you would like it also. I did learn a lot!
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- Amazon Customer
- 11-30-20
Awesome Read!!
It has been a great read with an eye opener into Content Marketing(CM). The books provides an complete overview of Content marketing providing answers for why, what and how of CM.
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- kevinf
- 05-01-20
Excellent book for marketing content
So I picked up Joe's other book "Content Inc." previous to this one. I liked the other book so much that I figured I'd see what else Joe had and I grabbed this book. I know it's cliche to say this but "I'm glad I did".
Joe definitely understands the subject of marketing content and illustrates his expertise in this book. This being my second book from Joe now,.. I'd like to think I know a little bit as well. I've already had to refer back to a few things he covered here so it's already been worth it for me. If you've already read his other book as I have, then you'll notice some reoccurring subjects and perhaps a story or two will ring a "deja vu" bell for you. He is talking about the same subject matter... so expect it. This book definitely has it's own flavor so don't let that deter you.
Joe talks about discovering your niche and becoming the best in your niche market with an approach through social media as well as a number of different content mediums to give you a series of options for distributing your content. He shows you how to implement a plan to measure your effectiveness and how to analyze your gains and losses.
Recommended for anyone looking to market content in today's world. Tons of references to refer to outside this book with real world examples of strategies and techniques along with practical advice and solid information.
With all that said... if you've read marketing books before... the formula of building a mailing list and regularly releasing your own high quality content consistently will sound familiar. Good place to start if you're looking to tackle the subject but it shouldn't be your last stop either. Enjoyed listening to the book and will be referring back.
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- Holly Fischer
- 02-27-16
Great for B2B companies
Would you consider the audio edition of Epic Content Marketing to be better than the print version?
Personally I prefer audio over print every time, but it seemed that there were a lot of visuals offered in the print version that I missed out on. All were available online, but I never looked at them.
What did you like best about this story?
The topic of content marketing is one that I'm familiar with. However, this book gave me a lot of "ammo" to convince my team that content marketing is critical for our business.
Did you have an extreme reaction to this book? Did it make you laugh or cry?
Laughed a few times. Pulizzi has a great sense of humor. Nothing that I can remember off hand. Was enjoyable to listen too.
Any additional comments?
If you've read Content Inc you might not need to read this book. The two cover somewhat similar ground. However, if you are in the B2B industry this is likely more important than Content Inc. Epic Content mainly pitches the need for content marketing in today's business world. This is the kind of book I'd suggest to team members that don't "get it".
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