
The Startup Owner's Manual
The Step-by-Step Guide for Building a Great Company
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Narrated by:
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Matthew Boston
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By:
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Steve Blank
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Bob Dorf
About this listen
More than 100,000 entrepreneurs rely on this book for detailed, step-by-step instructions on building successful, scalable, profitable startups. The National Science Foundation pays hundreds of startup teams each year to follow the process outlined in the book, and it's taught at Stanford, Berkeley, Columbia and more than 100 other leading universities worldwide. Why?
The Startup Owner's Manual guides you, step-by-step, as you put the Customer Development process to work. This method was created by renowned Silicon Valley startup expert Steve Blank, cocreator with Eric Ries of the "Lean Startup" movement and tested and refined by him for more than a decade. This guide will help you:
- Avoid the nine deadly sins that destroy startups' chances for success
- Use the Customer Development method to bring your business idea to life
- Incorporate the Business Model Canvas as the organizing principle for startup hypotheses
- Identify your customers and determine how to "get, keep, and grow" customers' profitably
- Compute how you'll drive your startup to repeatable, scalable profits.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
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- Narrated by: Tavia Gilbert
- Length: 7 hrs and 2 mins
- Unabridged
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In Startup Boards, Brad Feld - a Boulder, Colorado-based entrepreneur turned-venture capitalist - shares his experience in this area by talking about the importance of having the right board members on your team and how to manage them well. Along the way, he shares valuable insights on various aspects of the board, including how they can support you, help you understand your startup's milestones and get to them faster, and hold you accountable.
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Myopic view of Startup Boards
- By JTJ on 04-22-25
By: Mahendra Ramsinghani, and others
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The Mom Test
- How to Talk to Customers & Learn If Your Business Is a Good Idea When Everyone Is Lying to You
- By: Rob Fitzpatrick
- Narrated by: Rob Fitzpatrick
- Length: 3 hrs and 50 mins
- Unabridged
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They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question, and everyone will lie to you at least a little. As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it, and it's worth doing right.
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Very insightful
- By jere on 10-26-21
By: Rob Fitzpatrick
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The Startup Playbook (2nd Edition)
- Founder-to-Founder Advice from Two Startup Veterans
- By: Rajat Bhargava, Will Herman
- Narrated by: Gary Tiedemann
- Length: 11 hrs and 43 mins
- Unabridged
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Get the real guidance you need to create and build your first start-up company from founders who have been there many times before.
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Methodical step by step guide
- By Nathang on 06-06-24
By: Rajat Bhargava, and others
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Mastering the VC Game
- A Venture Capital Insider Reveals How to Get from Start-Up to IPO on Your Terms
- By: Jeffrey Bussgang
- Narrated by: Ramon De Ocampo
- Length: 7 hrs and 14 mins
- Unabridged
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Finding the right venture capitalist to back your start-up is a challenge. Even if you manage to get backing, you want your VC to be a partner, not some dictator who will undermine your vision and take control of your life's work. Jeffrey Bussgang is one of a very few people who have played on both sides of this high-stakes game. Now he draws on his unique perspective to offer high-level insights, colorful stories, and practical advice. He reveals how to get noticed, perfect a pitch, and negotiate a partnership that works for everyone.
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slow in beginning but gets really good
- By Diana on 04-11-19
By: Jeffrey Bussgang
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Product Management in Practice
- A Real-World Guide to the Key Connective Role of the 21st Century
- By: Matt LeMay
- Narrated by: Mitchell Dorian
- Length: 5 hrs and 16 mins
- Unabridged
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Product management has become a critical connective role for modern organizations, from small technology startups to global corporate enterprises. And yet the day-to-day work of product management remains largely misunderstood. In theory, product management is about building products that people love. The real-world practice of product management is often about difficult conversations, practical compromises, and hard-won incremental gains.
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Clear, realistic, well written and narrated... a must for any aspiring or active PMs
- By Pablo Azcurrain on 03-08-21
By: Matt LeMay
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The Innovator's DNA, Updated, with a New Preface
- Mastering the Five Skills of Disruptive Innovators
- By: Jeff Dyer, Hal Gregersen, Clayton M. Christensen
- Narrated by: Jonathan Todd Ross
- Length: 9 hrs and 12 mins
- Unabridged
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In this bestselling book, authors Jeff Dyer, Hal Gregersen, and Clayton M. Christensen build on what we know about disruptive innovation to show how individuals can develop the skills necessary to move progressively from idea to impact.
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very logical and good advice
- By max abadi on 08-17-23
By: Jeff Dyer, and others
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The Lean Product Playbook
- How to Innovate with Minimum Viable Products and Rapid Customer Feedback
- By: Dan Olsen
- Narrated by: Dan Olsen
- Length: 10 hrs and 9 mins
- Unabridged
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Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. The Lean Product Playbook helps improve your chances of building successful products through clear, step-by-step guidance and advice. The Lean Startup movement has contributed new, valuable ideas about product development and has generated lots of excitement. However, many companies have yet to adopt Lean thinking. Despite their enthusiasm and familiarity with the concepts, many teams run into challenges trying to adopt Lean because they lack guidance.
By: Dan Olsen
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Disciplined Entrepreneurship Expanded & Updated
- 24 Steps to a Successful Startup
- By: Bill Aulet
- Narrated by: Al Kessel
- Length: 13 hrs and 15 mins
- Unabridged
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Disciplined Entrepreneurship Expanded & Updated starts by combining the timeless and insightful principles of Disciplined Entrepreneurship with the practical tools found in the Disciplined Entrepreneurship Workbook into a single, comprehensive package. The book also has been updated with recent developments in the field and examples as well as a robust new library of additional resources. Author, entrepreneur, professor, and managing director of the Martin Trust Center for MIT Entrepreneurship, Bill Aulet, systematically walks listeners through exactly how to create a successful startup.
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Robotic Audio
- By felipersd on 02-04-25
By: Bill Aulet
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Loved
- How to Rethink Marketing for Tech Products
- By: Martina Lauchengco
- Narrated by: Martina Lauchengco
- Length: 6 hrs and 56 mins
- Unabridged
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The best products can still lose in the marketplace. Why? They are beaten by stronger product marketing. Yet, product marketing is widely misunderstood. It includes segmenting and targeting customers, positioning products vs. alternatives, creating product collateral, and supporting sales teams. But great product marketing achieves much more: it identifies the best way to bring your product to market, accelerates your product's ability to penetrate markets over time, shapes what the world thinks about your product and your category, and inspires customers to tell your product's story.
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nothing special
- By KwikC on 04-03-23
What listeners say about The Startup Owner's Manual
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- JS Tarheel
- 02-06-23
Great info!!!
This guide is very well put together. I love the fact that there is so much information that is applicable to today’s start up companies. Great read.
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- Anonymous User
- 12-17-21
No BS in this one! Perfect!
Hard to read, but remember - this is a manual full of canvas to use. It will not be a start-up "mentality / go get it" BS book. I will use all the info from this book during my new company creation.
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- Anonymous User
- 04-30-25
I love how in-depth he goes.
I love how in-depth he goes, it is not your typical book, it's intricate, you blink and you miss out on a lot of information. Definitely not a "one weekend read" type of book, you have to take your time with it and keep reffering back to it because there is no way you can absorb all he was saying in a couple of days or weeks!
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- Damien
- 11-20-20
It really gives you tips very helpful
Instructive and very helpful. But it is narrated like an instruction manual instead of a book. Despite that, it is a great read
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- Israel saldana
- 10-11-22
Clear Instruction
This book is full of helpful and useful information. As a startup owner I've struggled to find information that applies to my particular field. This book did a great job of showing different tactics for running and growing a start up in any field including new industries.
I would consider this book as a great starting point for what you should plan for or think about when starting your business.
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- A SAMPLE
- 08-20-22
Business Education Extraordinaire
Money, Banking, Finance and Accounting is both my educational and professional background. This book taught me so much more. Iterative is my new key word. The more it explains let the reader know they need to know more. The iteration processes has given me a better tool to productivity that will direct me to the best track. Thanks for the book and the Audible,
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- Anonymous User
- 08-31-20
Bad narration
I didn’t like the narration. Feels like autogenerated voice. Very monotone and difficult to follow
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2 people found this helpful
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- Thomas D. Kehoe
- 02-23-22
Nothing to learn from this book
I plowed through 3 hours 17 minutes before switching it off. Blank writes for large, well-funded startups with many employees that have a new technology and are trying to find customers who'll buy the technology. I started my company thirty years ago to solve the biggest problem in my life. I avoided new technology and built my products with established technologies. I kept expenses down. I'm not rich but I've seen many better-funded competitors come and go. Blank's advice is obvious and repeats himself to make a book out of basic advice.
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5 people found this helpful
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- StillNotAKnight
- 07-10-21
Good content, poor execution
The information in this book is good, but I don’t think an audiobook is the best format. If possible, I suggest reading along with a hard copy if you’re going to listen. The visual format helps.
The narration is bad. His cadence is sporadic, clunky, and painfully slow! I listened at 1.6x for a better flow.
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1 person found this helpful
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- Nims205
- 03-27-22
THE AUDIOBOOK IS AMAZING BUT IT IS MISSING PARTS
Let me just be very clear: I like Steve Blank and his work. This is review is not about the concept of the book or Steve Blank.
This review is about the quality of the audiobook and missing parts. I have the physical book and noticed the audio is missing some major sections from the actual book (e.g., for chapter 4, the audiobook is missing sections on 'value proposition hypothesis' for physical products and jumps right into mobile products. Ironically, it tells you to refer to the physical product section to review some of the content that would be similar for mobile products (even though the section I am referred does not exist in the audiobook!). I came across few other scenarios where the audiobook directly skips over, which you wouldn't have known unless you have the physical book. This audiobook is not advertised as an abridged audiobook so that leads me to believe that the publisher did a very poor job of releasing an unfinished product and not following through with what was promised to the customer (which goes against everything that is taught in the book - ironically!)
DO NOT GET THE AUDIOBOOK. GET THE BOOK INSTEAD.
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3 people found this helpful