Catching Lightning in a Bottle
How Merrill Lynch Revolutionized the Financial World
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Narrated by:
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Allan Robertson
About this listen
The fascinating story behind the company that revolutionized the financial world.
Catching Lightning in a Bottle traces the complete history of Merrill Lynch and the company's substantial impact on the world of finance, from the birth of the once-mighty company to its inauspicious end. Throughout its 94-year history, Merrill Lynch revolutionized finance by bringing Wall Street to Main Street, operating under a series of guidelines known as the Principles. These values allowed the company to gain the trust of small investors by putting the clients' interests first, driving a business trajectory that expanded capital markets and fueled the growth of the American post-war economy.
Written by the son of Merrill Lynch co-founder Winthrop H. Smith, this audiobook describes the creation and evolution of the company from Charlie Merrill's one-man shop in 1914 to its acquisition by Bank of America in 2008. Author Winthrop H. Smith Jr. spent 28 years at the company his father co-founded, bringing a unique perspective to bear in telling the story of the company that democratized the stock market and eventually fell from its lofty perch.
- Learn why the industry initially scoffed at Charles Merrill's "radical" investment ideas
- Discover the origin of the Principles, and how they drove operations for nearly a century
- Find out why the author left a successful Wall Street career, and why it was such a smart move
- Examine the culture and values that built Merrill Lynch into one of the world's most successful and respected companies
Revolutionary vision is rare, and enduring success is even more so. When a single organization demonstrates both of those characteristics, it is felt throughout the world. Discover the fascinating story behind Merrill Lynch and the men who built it from an insider's perspective in Catching Lightning in a Bottle.
©2013 Winthrop H. Smith, Jr. (P)2014 Audible Inc.Listeners also enjoyed...
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Story
A behind-the-scenes, revelatory history of McKinsey & Company, America's most influential and controversial business consulting firm, told by one of the nation's leading financial journalists. In The Firm, Duff McDonald uncovers how these high-powered, high-priced business savants have ushered in waves of structural, financial, and technological shifts. With unrivaled access to company documents and current and former employees, McDonald reveals the inner workings of what just might be the most influential private organization in America.
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Warning: Non consultants should avoid
- By R. Jaeger on 11-04-13
By: Duff McDonald
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Finish Big
- How Great Entrepreneurs Exit Their Companies on Top
- By: Bo Burlingham
- Narrated by: Sean Pratt
- Length: 10 hrs and 17 mins
- Unabridged
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When pioneering business journalist and Inc. magazine editor at large Bo Burlingham wrote Small Giants, it became an instant classic for its original take on a common business problem - how to handle the pressure to grow. Now Burlingham is back to tackle an even more common problem - how to exit your company well. Sooner or later, all entrepreneurs leave their businesses and all businesses get sold, given away, or liquidated.
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Begin with the end in mind
- By D. Hartzell on 02-05-15
By: Bo Burlingham
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Tap Dancing to Work
- Warren Buffett on Practically Everything, 1966–2012: A Fortune Magazine Book
- By: Carol J. Loomis
- Narrated by: Susan Boyce, Barry Press
- Length: 17 hrs and 38 mins
- Unabridged
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When Carol Loomis first mentioned a little-known Omaha hedge-fund manager in a 1966 Fortune article, she didn’t dream that Warren Buffett would one day be considered the world’s greatest investor - nor that she and Buffett would become close personal friends. Now Loomis has collected and updated the best Buffett articles Fortune published between 1966 and 2012, including thirteen cover stories and a dozen pieces authored by Buffett himself. Loomis has provided commentary about each major article that supplies context and her own informed point of view.
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A collection of finance articles - not a biography
- By Gerardo A Dada on 08-23-13
By: Carol J. Loomis
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American Icon
- Alan Mulally and the Fight to Save Ford Motor Company
- By: Bryce G. Hoffman
- Narrated by: Pete Larkin
- Length: 14 hrs and 45 mins
- Unabridged
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At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the taxpayer lifeline, but Ford decided to save itself. Under the leadership of charismatic CEO Alan Mulally, Ford had already put together a bold plan to unify its divided global operations, transform its lackluster product lineup, and overcome a dysfunctional culture of infighting, backstabbing, and excuses.
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The best business book I ever read
- By Michael on 10-07-12
By: Bryce G. Hoffman
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The King of Content
- Sumner Redstone’s Battle for Viacom, CBS, and Everlasting Control of His Media Empire
- By: Keach Hagey
- Narrated by: Gabra Zackman
- Length: 10 hrs and 51 mins
- Unabridged
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Sumner Murray Redstone, once feared as the “mad genius” of media who would dump his CEOs for mere wobbles in his companies’ stock price, had built one of the world’s greatest media empires through a series of audacious takeovers constructed to ensure that he always maintained control. Today he controls 80 percent of the voting shares of both Viacom and CBS, meaning that on a whim he could replace the entire boards of two public companies with a combined value of $40 billion.
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Feels biased. Well researched, but not engaging.
- By Anonymous User on 04-03-19
By: Keach Hagey
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Overhaul
- An Insider's Account of the Obama Administration's Emergency Rescue of the Auto Industry
- By: Steven Rattner
- Narrated by: Joe Barrett
- Length: 13 hrs and 28 mins
- Unabridged
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This first real look inside Team Obama mixes political warfare and big-business shakeups in equal proportions, and comes from a uniquely informed source. Steve Rattner is not just the man brought in by the president to save the auto industry, he is a former New York Times financial reporter who also earned a place among the top tier of Wall Street's most informed investment bankers and corporate experts.
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Overhaul - A Memoir
- By Roy on 12-05-10
By: Steven Rattner
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The Wizard of Lies
- Bernie Madoff and the Death of Trust
- By: Diana B. Henriques
- Narrated by: Pam Ward
- Length: 16 hrs
- Unabridged
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Who is Bernie Madoff, and how did he pull off the biggest Ponzi scheme in history? These questions have fascinated people ever since the news broke about the respected New York financier who swindled his friends, relatives, and other investors out of $65 billion. Many have speculated about what must have happened, but no reporter has been able to get the full story - until now. Diana B. Henriques of the New York Times has written the definitive book on the man and his scheme.
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The best of 3 madoff books
- By Angela willis on 03-18-13
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Ahead of the Curve
- Two Years at Harvard Business School
- By: Philip Delves Broughton
- Narrated by: Simon Vance
- Length: 10 hrs and 7 mins
- Unabridged
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In 2004 Philip Delves Broughton abandoned a post as Paris bureau chief of the London Daily Telegraph to join 900 other would-be tycoons on the Harvard Business School's plush campus. With acute and often uproarious candor, he assesses the school's success at teaching the traits it extols as most important in business: leadership, decisiveness, ethical behavior, and work/life balance.
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On one breath.
- By Atkins on 05-17-22
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The Match King
- Ivar Kreuger, the Financial Genius Behind a Century of Wall Street Scandals
- By: Frank Partnoy
- Narrated by: L. J. Ganser
- Length: 10 hrs and 48 mins
- Unabridged
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At the height of the roaring 20s, Swedish émigré Ivar Kreuger made a fortune raising money in America and loaning it to Europe in exchange for matchstick monopolies. His enterprise was a rare success story throughout the Great Depression. Yet after Kreuger's suicide in 1932, the true nature of his empire emerged.
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excellent Depression era history-biography
- By Donovan R. on 06-17-10
By: Frank Partnoy
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Small Giants
- Companies That Choose to Be Great Instead of Big, 10th Anniversary Edition
- By: Bo Burlingham
- Narrated by: Bo Burlingham, Sean Pratt
- Length: 10 hrs and 47 mins
- Unabridged
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It's an axiom of business that great companies grow their revenues and profits year after year. Yet quietly, under the radar, a small number of companies have rejected the pressure of endless growth to focus on more satisfying business goals. Goals like being great at what they do, creating a great place to work, providing great customer service, making great contributions to their communities, and finding great ways to lead their lives. In Small Giants, veteran journalist Bo Burlingham takes us deep inside 14 such remarkable companies.
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fantastic book for small company builders
- By Amazon Customer on 08-01-17
By: Bo Burlingham
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Barbarians at the Gate
- The Fall of RJR Nabisco
- By: Bryan Burrough, John Helyar
- Narrated by: Bryan Burrough, John Helyar
- Length: 3 hrs and 2 mins
- Abridged
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Barbarians at the Gate has been called one of the most influential business books of all time, the definitive account of the largest takeover in Wall Street history. Bryan Burrough's and John Helyer's account of the frenzy that overtook Wall Street in October and November of 1988 gives us not only a detailed look at financial operations at the highest levels but a richly textured social history of wealth in the twilight of the Reagan era.
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Abridged and Poorly Read
- By Jake on 01-24-13
By: Bryan Burrough, and others
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Dethroning the King
- The Hostile Takeover of Anheuser-Busch, an American Icon
- By: Julie MacIntosh
- Narrated by: Joyce Bean
- Length: 12 hrs and 57 mins
- Unabridged
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How did InBev, a Belgian company controlled by Brazilians, take over one of America's most beloved brands after barely a whimper of a fight? With timing - and some unexpected help from powerful members of the Busch dynasty, the very family that had run the company for more than a century. From the very heart of America's heartland to the European continent to Brazil, Dethroning the King is the ultimate corporate caper and a fascinating case study that's both wide-reaching and profound.
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Good Story but Narration Can be Annoying
- By Ken on 10-21-11
By: Julie MacIntosh