American Icon
Alan Mulally and the Fight to Save Ford Motor Company
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Narrated by:
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Pete Larkin
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By:
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Bryce G. Hoffman
About this listen
At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the taxpayer lifeline, but Ford decided to save itself. Under the leadership of charismatic CEO Alan Mulally, Ford had already put together a bold plan to unify its divided global operations, transform its lackluster product lineup, and overcome a dysfunctional culture of infighting, backstabbing, and excuses. It was an extraordinary risk, but it was the only way the Ford family - America's last great industrial dynasty - could hold on to their company.
Mulally and his team pulled off one of the greatest comebacks in business history. As the rest of Detroit collapsed, Ford went from the brink of bankruptcy to being the most profitable automaker in the world. American Icon is the compelling, behind-the-scenes account of that epic turnaround. On the verge of collapse, Ford went outside the auto industry and recruited Mulally - the man who had already saved Boeing from the deathblow of 9/11 - to lead a sweeping restructuring of a company that had been unable to overcome decades of mismanagement and denial.
Mulally applied the principles he developed at Boeing to streamline Ford's inefficient operations, force its fractious executives to work together as a team, and spark a product renaissance in Dearborn. He also convinced the United Auto Workers to join his fight for the soul of American manufacturing.
Bryce Hoffman reveals the untold story of the covert meetings with UAW leaders that led to a game-changing contract, Bill Ford's battle to hold the Ford family together when many were ready to cash in their stock and write off the company, and the secret alliance with Toyota and Honda that helped prop up the American automotive supply base. In one of the great management narratives of our time, Hoffman puts the reader inside the boardroom as Mulally uses his celebrated Business Plan Review meetings to drive change and force Ford to deal with the painful realities of the American auto industry.
Hoffman was granted unprecedented access to Ford's top executives and top-secret company documents. He spent countless hours with Alan Mulally, Bill Ford, the Ford family, former executives, labor leaders, and company directors. In the best-selling tradition of Too Big to Fail and The Big Short, American Icon is narrative nonfiction at its vivid and colorful best.
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- Narrated by: Joyce Bean
- Length: 12 hrs and 57 mins
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How did InBev, a Belgian company controlled by Brazilians, take over one of America's most beloved brands after barely a whimper of a fight? With timing - and some unexpected help from powerful members of the Busch dynasty, the very family that had run the company for more than a century. From the very heart of America's heartland to the European continent to Brazil, Dethroning the King is the ultimate corporate caper and a fascinating case study that's both wide-reaching and profound.
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Good Story but Narration Can be Annoying
- By Ken on 10-21-11
By: Julie MacIntosh
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Car Guys vs. Bean Counters
- The Battle for the Soul of American Business
- By: Bob Lutz
- Narrated by: Norman Dietz
- Length: 9 hrs and 36 mins
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In 2001, General Motors hired Bob Lutz out of retirement with a mandate to save the company by making great cars again. He launched a war against penny pinching, office politics, turf wars, and risk avoidance. After declaring bankruptcy during the recession of 2008, GM is back on track thanks to its embrace of Lutz's philosophy. When Lutz got into the auto business in the early sixties, CEOs knew that if you captured the public's imagination with great cars, the money would follow.
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Opinionated and one-sided
- By Michael Parks on 06-23-11
By: Bob Lutz
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Conspiracy of Fools
- A True Story
- By: Kurt Eichenwald
- Narrated by: Robertson Dean
- Length: 30 hrs and 26 mins
- Unabridged
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Say the name 'Enron' and most people believe they've heard all about the story that imperiled a presidency, destroyed a marketplace, and changed Washington and Wall Street forever. But in the hands of Kurt Eichenwald, the players we think we know and the business practices we think have been exposed are transformed into entirely new, and entirely gripping, material.
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Great Story
- By Adam M Pokorski on 06-06-06
By: Kurt Eichenwald
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Confidence Men
- Wall Street, Washington, and the Education of a President
- By: Ron Suskind
- Narrated by: James Lurie
- Length: 22 hrs
- Unabridged
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The hidden history of Wall Street and the White House comes down to a single American concept: confidence. Both centers of power, New York and Washington, learned how to manufacture it - until August 2007, when that confidence began to crumble. Ron Suskind here tells the story of what happened next, as Wall Street struggled to save itself while a man with little experience and soaring rhetoric emerged from obscurity to usher in "a new era of responsibility".
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Insightful, but...
- By Ray on 10-29-11
By: Ron Suskind
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The Bank That Lived a Little
- Barclays in the Age of the Very Free Market
- By: Philip Augar
- Narrated by: Jonathan Keeble
- Length: 15 hrs and 32 mins
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Based on unparalleled access to those involved, and told with compelling pace and drama, The Bank That Lived a Little is the story of one of the most familiar names on the British high street since Big Bang in 1986. Philip Augar describes in detail three decades of boardroom intrigue driven by ruthless ambition, grandiose dreams and a desire for wealth. It is a tale of a struggle for long-term supremacy between rival strategies and their adherents.
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Global superstar bankers under light-touch gov
- By Philo on 12-21-18
By: Philip Augar
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Small Giants
- Companies That Choose to Be Great Instead of Big, 10th Anniversary Edition
- By: Bo Burlingham
- Narrated by: Bo Burlingham, Sean Pratt
- Length: 10 hrs and 47 mins
- Unabridged
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It's an axiom of business that great companies grow their revenues and profits year after year. Yet quietly, under the radar, a small number of companies have rejected the pressure of endless growth to focus on more satisfying business goals. Goals like being great at what they do, creating a great place to work, providing great customer service, making great contributions to their communities, and finding great ways to lead their lives. In Small Giants, veteran journalist Bo Burlingham takes us deep inside 14 such remarkable companies.
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fantastic book for small company builders
- By Amazon Customer on 08-01-17
By: Bo Burlingham
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The Reinventors
- How Extraordinary Companies Pursue Radical Continuous Change
- By: Jason Jennings
- Narrated by: Jason Jennings
- Length: 6 hrs and 10 mins
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Eventually every job and every business will become irrelevant. According to Jason Jennings, the past few decades have seen unprecedented shifts: former third-world nations have transformed themselves into high-tech manufacturing powerhouses; technology has democratized business and increased competition in ways never before seen; and customers, used to getting exactly what they want when they want it, are no longer beholden to the corporate giants.
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Good advice
- By Myers on 07-28-18
By: Jason Jennings
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Who Says Elephants Can't Dance?
- Inside IBM's Historic Turnaround
- By: Louis V. Gerstner Jr.
- Narrated by: Edward Herrmann
- Length: 8 hrs and 29 mins
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In 1990, IBM had its most profitable year ever. By 1993, the company was on a watch list for extinction, victimized by its own lumbering size, an insular corporate culture, and the PC era IBM had itself helped invent.
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Moderate Start, Picks up FAST!
- By Art H on 02-08-05
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Alibaba's World
- How a Remarkable Chinese Company Is Changing the Face of Global Business
- By: Porter Erisman
- Narrated by: George Newbern
- Length: 6 hrs and 5 mins
- Unabridged
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Overall
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Performance
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In September 2014, a Chinese company that most Americans had never heard of held the largest IPO in history - bigger than Google, Facebook, and Twitter combined. Alibaba, now the world's largest ecommerce company, mostly escaped Western notice for over 10 years, while building a customer base larger than Amazon's and handling the bulk of ecommerce transactions in China. How did it happen? And what was it like to be along for such a revolutionary ride?
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Not bad
- By Daniel on 09-12-15
By: Porter Erisman
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Dealing with China
- An Insider Unmasks the New Economic Superpower
- By: Henry M. Paulson
- Narrated by: Kevin Stillwell
- Length: 18 hrs and 31 mins
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When Hu Jintao, China's then vice president, came to visit the New York Stock Exchange and Ground Zero in 2002, he asked Hank Paulson to be his guide. It was a testament to the pivotal role that Goldman Sachs played in helping China experiment with private enterprise. In Dealing with China, the best-selling author of On the Brink draws on his unprecedented access to both the political and business leaders of modern China to answer several key questions.
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A Valuable Book on China
- By Michael Moore on 09-04-15
By: Henry M. Paulson
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Icons and Idiots
- Straight Talk on Leadership
- By: Bob Lutz
- Narrated by: Wes Talbot
- Length: 5 hrs and 21 mins
- Unabridged
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Lutz is revealing the leaders - good, bad, and ugly - who made the strongest impression on him throughout his career. Icons and Idiots is a collection of shocking and often hilarious true stories and the lessons Lutz drew from them. From enduring the sadism of a Marine Corps drill instructor, to working with a washed-up alcoholic, to taking over the reins from a convicted felon, he reflects on the complexities of all-too-human leaders.
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We’ve all known people like these
- By Ron on 05-04-21
By: Bob Lutz
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His work is cited by the world's best-known thought leaders, from Steve Jobs to Malcolm Gladwell. In this classic best seller - one of the most influential business books of all time - innovation expert Clayton Christensen shows how even the most outstanding companies can do everything right - yet still lose market leadership. Christensen explains why most companies miss out on new waves of innovation.
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What listeners say about American Icon
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- long hair
- 04-13-18
Engrossing
Would you recommend this audiobook to a friend? If so, why?
Yes, its an engrossing read that is almost as much history as it is a business case study.
Which scene was your favorite?
When Allan M's family comes in the study after he gets off the phone from telling Bill Ford no and the family asks when they are going to Ford;-)
Was this a book you wanted to listen to all in one sitting?
Yes
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- John Haley III
- 11-25-16
Great Read!
What made the experience of listening to American Icon the most enjoyable?
This book was so good that I could wait to get back in my car each morning to continue listening to the book!
What does Pete Larkin bring to the story that you wouldn’t experience if you just read the book?
Pete's voice was very calming and he created a very natural listening experience
Was this a book you wanted to listen to all in one sitting?
at 14 hours I would say no
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- J Bo
- 12-06-15
Great Book on Business & Personnel Management
Well researched book. Great recreations of history, not so much about the cars in the latter years it's more about the men and women (mostly men) who make the decisions to make cars. Sometimes the drama sounds like a soap opera, but if you work in corporate America or for a large organization, you'll recognize some of these themes as being universal. Throw in the Ford family, the Union, and the media as outside influences and you have a great story.
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- CR
- 12-29-15
Interesting and enlightening story
Makes me want to go buy a Ford! This is a great American turnaround story. I was unfamiliar with the details of Ford's unique challenges although I know the Japanese imports were crushing them for a while and I know the market crash put a hurting on everyone. It was interesting to learn how all the auto makers and parts suppliers are all tied together and failure of one US auto maker could cause the demise of another so they kind of had to help each other to some extent to survive. It also seemed very unfair how the US government treated Ford versus the others, BUT I know we are only hearing one side of that story. In any case, Alan Mulally and Ford seem to have earned their victory and I'm glad they survived. I do recommend this book.
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- David
- 01-05-15
Eye opening exprience
Exceeded my expectation. Opened Ford up for better understanding what the auto maker had to manage and survive the market conditions.
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- Amazon Customer
- 12-07-20
The Struggle Was Real
The Struggle Was Real, but Ford overcame the challenge through teamwork, perseverance, and transparency. Alan Mulally had a challenge to overcome the old culture at Ford, but he helped change the world.
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- Jeannie Parker
- 07-22-20
A slow start but more than worth it!
The beginning groundwork for this book is necessary but could take a little patience to get past, once you do, you’ll be so glad you held on for this amazing book. Enjoyed learning about the history of such an prominent company but this was also a great book about leadership and make hard decisions.
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- Melissa Edmister
- 03-07-18
I thoroughly enjoyed reading this book.
The principles are applicable in so many business arenas. I work in health care and feel inspired to look at ways to apply concepts to my own work place. Definitely worth the read!
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- s
- 01-19-23
Great Story and Storytelling… Bit Long
Great story and storytelling, however i think it could be just a tiny bit shorter. I liked the VO work. Was an excellent telling of the inner workings of Ford
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- benjamin
- 12-31-22
Really enjoyed
Fun and inspiring. Ironically, sounds a lot like EOS (Entrepreneurial Operating System) from the book “Traction” by Gino Wickman. I also was struck by how important a positive mindset is in leadership.
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