Content Rules
How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series)
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Narrated by:
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Ann Handley
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C. C. Chapman
About this listen
To market your business, reach new customers, and create long-lasting loyalty, you need one indispensable element: CONTENT. Whether it’s bite-sized tweets that allow you to forge relationships on Twitter, blog posts that give your readers must-have advice, ebooks or white papers that engage (and don’t bore), videos that share the human side of your company, interactive webinars that deliver a valuable learning experience, or podcasts that can be downloaded and listened to on the fly (and more!) . . . now more than ever, content rules!
Today, you have an unprecedented opportunity to create a treasury of free, easy-to-use, almost infinitely customizable content that tells the story of your product and your business, and positions you as an expert people will want to do business with.Ann Handley and C.C. Chapman, business writers, speakers, and marketing thought leaders for clients such as The Coca-Cola Company, HBO, and Verizon FiOS, show you how to leverage all of today’s tools to create content that truly speaks to your audience. They’ll show you how to:
- Understand why you are generating content—getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy
- Explore ways to integrate searchable words into your content without sounding forced (or sounding like “Frankenspeak”)
- Write in a way that powerfully communicates your service, product, or message across various Web mediums
- Create a publishing schedule that allows you to create different kinds and types of content at once
Offering examples of businesses using content effectively across a wide range of industries and fascinating explanations of how you might approach your own content strategy, Content Rules is the essential field guide to creating your story, finding the right balance of humor and humanity in your content, and building a portfolio of value that will keep delivering for the long haul.
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UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. You'll stop just pushing out your message and praying that it sticks somewhere. Potential and current customers want to be listened to and validated and have a platform to be heard - especially online. With UnMarketing, you'll create a relationship with your customers and make yourself the logical choice for their needs.
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Authentic and genuine people
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I Will Teach You to Be Rich
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Buy as many lattes as you want. Spend extravagantly on the things you love. Live your rich life instead of tracking every last expense with Ramit Sethi’s simple, powerful, and effective six-week program for gaining control over your finances. This isn’t typical advice from a money expert. In this completely updated second edition, Ramit teaches you how to choose long-term investments and the right bank accounts. With his characteristic no-BS perspective, he shows how to squeeze every hidden benefit out of your credit cards.
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Repetitive - should be retitled.
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12 Months to $1 Million
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By cutting out the noise and providing a clear and proven plan, this road map helps even brand-new entrepreneurs make decisions quickly, get their product up for sale, and launch it to a crowd that is ready and waiting to buy. This one-year plan will guide you through the three stages to your first $1 million: the Grind (months 0-4), the Growth (months 5-8), and the Gold (months 9-12). If your goal is to be a full-time entrepreneur, get ready for one chaotic, stressful, and rewarding year. If you have the guts to complete it, you will be the proud owner of a million-dollar business.
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Good, but a Little Misleading
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The Simple Path to Wealth
- Your Road Map to Financial Independence and a Rich, Free Life
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This book grew out of a series of letters to my daughter concerning various things - mostly about money and investing - she was not yet quite ready to hear. Since money is the single most powerful tool we have for navigating this complex world we've created, understanding it is critical.
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Misleading, heavily biased
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By: JL Collins
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The Creature from Jekyll Island
- A Second Look at the Federal Reserve
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This classic expose of the Fed has become one of the best-selling books in its category of all time. Where does money come from? Where does it go? Who makes it? The money magician's secrets are unveiled. Here is a close look at their mirrors and smoke machines, the pulleys, cogs, and wheels that create the grand illusion called money. A boring subject? Just wait. You'll be hooked in five minutes. It reads like a detective story - which it really is, but it's all true.
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Lost confidence in author
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How to Day Trade for a Living
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Very few careers can offer you the freedom, flexibility, and income that day trading does. As a day trader, you can live and work anywhere in the world. You can decide when to work and when not to work. You only answer to yourself. That is the life of the successful day trader. Many people aspire to it, but very few succeed. In the audiobook, I describe the fundamentals of day trading, explain how day trading is different from other styles of trading and investment, and elaborate on important trading strategies that many traders use every day.
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Its a sales pitch
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Los secretos de la mente millonaria (Narración en Castellano) [Secrets of the Millionaire Mind]
- Domina el juego de la riqueza [Mastering the Inner Game of Wealth]
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El autor estaba en bancarrota, en solo dos años y medio se convirtió en millonario y construyó una de las más grandes firmas de consultoría para el éxito. Con sus enseñanzas ha tocado la vida de millones de personas. Este audiolibro te enseña a observar como piensas. Es un reto a tus ideas que te limitan, a los razonamientos que no te apoyan y a tus acciones con respecto al dinero.
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El libro está bien, pero ES VERSION RESUMIDA
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By: T. Harv Eker
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Plan Your Year Like a Millionaire
- By: Rachel Rodgers
- Narrated by: Rachel Rodgers
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Plan Like a Millionaire is part of a riveting three-part series, and it's all about elevating your game and setting goals like a seven-figure earner. In this wealth-inspiring listening journey, Rachel reveals the secrets of how to set goals, manage time wisely, build essential support systems, break free from financial constraints, and make savvy money decisions.
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Feel Good Book, only
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The Little Book of Common Sense Investing
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The Little Book of Common Sense Investing is the classic guide to getting smart about the market. Legendary mutual fund pioneer John C. Bogle reveals his key to getting more out of investing: low-cost index funds. Bogle describes the simplest and most effective investment strategy for building wealth over the long term: buy and hold, at very low cost, a mutual fund that tracks a broad stock market Index such as the S&P 500.
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One star for every point this 5 hour book makes.
- By Matt on 01-31-19
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The Millionaire Fastlane: Crack the Code to Wealth and Live Rich for a Lifetime
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Since you were old enough to hold a job, you've been hoodwinked to believe that wealth can be created by blindly trusting in the uncontrollable and unpredictable markets: the housing market, the stock market, and the job market. I call this soul-sucking, dream-stealing dogma "The Slowlane" - an impotent financial gamble that dubiously promises wealth in a wheelchair. For those who don't want a lifetime subscription to "settle-for-less", there is an alternative.
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Excellent!
- By Iray007 on 09-22-15
By: MJ DeMarco
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The 1-Page Marketing Plan
- Get New Customers, Make More Money, And Stand Out From The Crowd
- By: Allan Dib
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To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done.
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You Need to buy Book to get key info
- By Rosie's mom on 10-23-18
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Six-Figure Side Hustle
- By: Rachel Rodgers
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Rachel Rodgers, financial maven and heralded author of We Should All Be Millionaires, has created a groundbreaking new Audible Original series with Six Figure Side Hustle. In this installment of a dynamic three-part audio journey, Rachel unveils the blueprint for turning spare time into a $100,000-per-year side hustle in just three months.
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Not For YOU!
- By S. Seigel on 03-02-24
By: Rachel Rodgers
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A business parable about how to create a start-up that won't trap you when you want to sell it. According to John Warrillow, the number one mistake entrepreneurs make is to build a business that relies too heavily on them. Thus, when the time comes to sell, buyers aren't confident that the company-even if it's profitable-can stand on its own. To illustrate this, Warrillow introduces us to a fictional small business owner named Alex who is struggling to sell his advertising agency.
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Narrator is awful!
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What listeners say about Content Rules
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Anonymous User
- 06-27-16
amazing book
for someone looking to start or learn about what it means to do content marketing!!!
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- Steven
- 07-09-12
Awesome!
Loved this audio book, was fantastic to listen to as my company was about to go through the review of our content strategy.
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- Pete Primeau
- 04-06-15
A Must Read For All Content Marketers!
I love this book! I love the narration and the creative ideas to effectively market your content. This book addresses the actual creation process as well. This is a gem filled with practical tips that you can execute right now to improve your business! Thank you to my friend Paul Castsin for recommending this book!
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- Sarika
- 06-25-12
Perceived value = Actual value delivered
Although I was skeptical at first in the purchase of this book looking at the mixed reviews already provided, but there was still something that told and urged me I should go for this purchase. And I did! And I feel so satisfied about my decision. :-) Although I will comment that narration was quite fast at places, but the overall 'content value ;-)' that I have received from 'Content Rules' makes that quite a small improvement comment but at the same time a constructive improvement feedback, I would say. Special liking goes to re-emphasis of various points already covered at just the right places in the next chapters. That kept the links quite well.
I will surely be implementing a mix from what I have learnt now from this book and I will be more than happy to come back and share my 'Success stories' as I am confident - it will only be that way! :-) Thank you for this book! I much appreciate it and am already referring it to more than 1 of my friends. So, value delivered well to me undoubtedly as expected.
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- Mary and Stephen
- 09-12-11
Average at best, narration needs a lot of work.
Would you say that listening to this book was time well-spent? Why or why not?
I listen to most of my audio books while driving to and from work. I find that my attention to the audio is a great gauge for the interaction provided from the narrator. Unforunately, Ms. Handley is a dreadful narrator. I found myself tuning her out numerous times regardless of the value of what she was saying, which is unfortunate. Ms. Handley really needs some coaching to perfect her narration, otherwise the next book is going to suffer equally. I felt as if she was reading from a book in a 12th grade English class. Very few inflections, and when they were present, they were very obviously over the top as if the text on the page read (read with intent here.) Mr. Chapman was average in terms of holding my attention, but he did manage to bring some life to the recording. His speech was a bit more conversational, which helps to keep the listener interested and engaged.
In terms of information, I have to say this was one of the more desireable aspects of the book. They covered a diverse number of topics and gave great detail as to how one might endeavor to put these plans into action. Unfrotunately, once again I need to focus on Ms. Handley, as her portion of the book had some rather inane concepts. For example, there was an entire section devoted to word substitutions. At the risk of sounding arrogant, who are YOU to tell me what words my audience will appreciate? Several buzz words that you suggested were just as aggregious, if not more offensive than the originals. It seems to me that this was wasted filler material that is highly subjective and serves no benefit but to prop up the authors as some sort of authorities on what will or will not fly. Let's be clear, this book is just another in a series of social marketing tools, and the fact that it exists only goes to show that you're trying. Let's not take ourselves too seriously and assume that we know for a fact what will and will not work. This is a dangerous precedent to set.
All in all, it's not a bad book. There were some good nuggets of information, some filler and minor repetition. And by the way, I think I'm noticing a trend here. Much like websites work to get backlinks from other sites, it appears that books (or audio books) function much the same way, with authors often mentioning other authors in their readings....and those other authors just happen to have books for sale during the same period of time. Coincidence? I'll leave you to figure it out.
What three words best describe Ann Handley, and CC Chapman’s voice?
Amatuer
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11 people found this helpful
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- Andrew
- 01-03-12
Great listen, probably best as a reference book
Would you say that listening to this book was time well-spent? Why or why not?
Yes and no. I enjoyed it but it was clear that I would have read it and been able to see a lot more
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4 people found this helpful
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- Franciscus
- 10-13-12
hard to listen to
Would you recommend this audiobook to a friend? If so, why?
I've listened to over a dozen audiobooks now, but this one was the hardest to listen to.
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- Bill Reinicke
- 01-05-18
a must-read for anybody serious about marketing
this book is filled with up-to-date and relevant information for anybody who wants to be successful or is serious about marketing on the internet. This book is instrumental and demonstrating how any business whatsoever can take advantage of the audiences that are out there. It demonstrates how to attract anybody even to the most obscure niche.
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- Anonymous User
- 09-20-19
Very useful
I got a lot of tipps on how to start marketinhg our startup. Very simply and efficiently put together.
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1 person found this helpful
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- Alicia B
- 01-04-17
The BEST "course" for Content!
If you could sum up Content Rules in three words, what would they be?
Read. Re-Read. Read.
What did you like best about this story?
The level of detail and practical application is phenomenal. The 'content' that Ann and CJ crafted in this book is better than ANY in-person or online course I've ever taken. After reading this book once, my content drafting skills improved 100% and my writing business has benefitted tremendously.
Any additional comments?
This book is a MUST READ book for serious writers, marketing professionals, and - business people who's strength is not content or marketing. This book will help any individual think better and write better, ultimately making them communicate better.
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